San Francisco Casting Calls & Acting Auditions

Beauty Barrage works with some of the hottest brands in beauty to help with sell thru at retail, employing 300+ brand ambassadors in the field to provide, training, education, and in-store support. Recently named to the Inc.5000 list of fastest growing companies in America, we are looking for a Marketing Manager to join our team. As the Marketing Manager you are responsible for the design, execution and continuous evolution of our marketing strategy with a particular focus on driving leads for client and talent acquisition.

You will work closely with our leadership team to align with our strategic goals and measure owned KPIs. Our ideal candidate has experience in a B2B organization and knows how to leverage content creation, social media, tools and creativity to drive specific campaigns that produce leads for our business and recruiting teams.

Our team is headquartered in our beautiful Newport Beach, CA office. You will be required to travel periodically to industry events as needed.

What you will do in this role

·      Manage, own, and implement the 2023 marketing strategy and create plan for 2024

·      Own the tactical side of a growth marketing program including demand generation, content marketing, event marketing, field marketing, social media, community management, PR & Comms.

·      Own and leverage marketing automation tools and tech stack.

·      Communicate our company, brand and product in effective ways, consistent with our values.

·      Own the marketing goals and execution from budget and planning through results.

·      Use a data-driven approach to generate and measure leads for our business and recruiting team.

·      Write and help content development including drafting and editing white papers, case studies, webinars, email blasts, social media, client communications, etc. as outlined in overall marketing plan.

·      Work closely with the leadership team to understand and achieve our company goals.

·      Be a trusted resource for our entire company

·      Manage outside vendor relationships and budgets including copywriters, web development, sponsor programs, graphic designers, printing, etc.

·      Design and implement our demand generation strategy spanning inbound and outbound and including email, paid advertising, social media, blog, webinars, events, SEO/SEM, and content syndication

·      Continuously optimize marketing program performance and quality

·      Identify and test creative new strategies to generate traffic, signups, and qualified leads

·      Define and manage email marketing programs to accelerate prospect movement through the funnel

·      Design, test, and execute marketing campaigns for acquisition and expansion

·      Track and report on performance metrics using this data to continually optimize campaign performance

Requirements

·      A player/coach manager who is willing to roll up his/her sleeves to get the job done in a fast paced rapidly scaling start up environment.

·      Bonus points if you have experience working in the beauty industry

·      Ability to operate and excel at strategic as well as tactical levels.

·      Strong understanding of all facets of the client/talent journey throughout the marketing funnel

·      Expertise in SEO/SEM, events, social media, and digital marketing

·      Analytical, with a relentless focus on metrics, measurement, and optimization.

·      Track record in driving high growth in a B2B environment.

·      Demonstrated knowledge and experience of marketing technologies like Google Ads, Facebook Ads, Canva, HubSpot and MailChimp.

·      Excellent written and verbal communication skills

Benefits

·      Competitive salary with an annual bonus

·      Great company culture and work environment

·      Highly-skilled teammates and lots of opportunities for growth and development

Beauty Barrage

WHO ARE WE?

The Brand Amp is an integrated marketing agency, offering Public Relations, Social Media, Content Production, Influencer Marketing and Event Marketing services.

At our core, we are creative problem solvers. We’ve built our agency from a sole competency in Public Relations to being experts in multiple, interconnected fields as a way to solve problems our clients continuously run into. We take pride in being a trusted part of our client’s team and that mentality has built long-standing relationships across every major industry.

WHAT ARE WE LOOKING FOR?

We are looking for a passionate and motivated social media practitioner.

• Someone for whom this is not merely a job, but something they are passionate about.

Big Plus: Expertise and interest in motorcycles and motorcycle culture.

• They follow, and are subconsciously analyzing, the social media presence of motorcycle, and adjacent industry brands for trends and techniques
• But open to those with an automotive, or motorsports interest with applicable understanding of powersports culture

Strong content creation instincts and skills.

• We are not necessarily looking for a photographer or videographer. But knowledge of quality photography and/or videography and having a sharp eye for what makes a good shot is certainly valuable to this position.

Strong written and verbal communication skills.

Ability to work and collaborate well in a team-oriented environment.

What You’ll Do:

• Work as a community manager for specific motorcycle industry clients, working under the management of a senior social media supervisor
• Manage the day-to-day client interaction and act as primary liaison between client and internal/external team members
• This includes developing strategies and tactics to support specific products and product launches, brand campaigns, events and brand-oriented lifestyle content platforms.
• Plan, curate. manage and measure social media channels for specific clients.
• Ensure social media strategy and tactics are aligned to clients’ business goals and objectives.
• Work on multiple projects with varying deadlines, while adhering to specific agency processes and procedures
• Exercise an ability to follow-through on projects and drive them to completion, strong attention to detail, organization and time management skills
• Think creatively and outside the box to create campaigns and strategies for multiple brands that go beyond just a singular social post
• Work with the internal creative team to develop dynamic social content for a range of initiatives (ex: events, photoshoots, campaigns, recaps, etc.)
• Contribute to team brainstorms as well as assist in special projects and administrative assignments as needed
• Monitor trends in social media technology, tools, applications, channels, design and strategy
• Thrive in a fast-paced environment with changing client direction, goals and deadlines
• Travel for company/client as needed
• Other duties as needed

What Qualifies You:

• Experience, expertise and genuine personal interest in motorcycles and motorcycle culture, with an emphasis in on-road, V-twin motorcycles.
• Interest in, experience with, or significant knowledge about content creation, photography and/or videography
• Interest in social media and understanding of premium brands presence and strategies
• Bachelor’s Degree in Marketing, Communications, Marketing or related field
• Excellent organizational, communication and interpersonal skills
• Strong verbal and written presentation abilities
• Knowledge of all first-party organic and paid social platform features and functions, as well as Google Analytics, Sprout Social and Julius a plus

The Brand Amp

STAUD Clothing, founded and located in Los Angeles, CA, by Sarah Staudinger and George Augusto, is one of today’s hottest up and coming fashion brands. STAUD is a ready to wear and accessories brand offering chic essentials and stand-alone pieces designed and created in downtown LA.

At the heart of STAUD is design. Think: a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing — all whilst leaving room, of course, for the occasional mushroom trip or jaunt to the beach (or both). If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.

The newly formed Growth & Marketing department is recruiting for a Director, Brand Strategy & Marketing – a critical role that is evolving under the new organization. You’ll have the opportunity to own and lead our brand strategy, marketing planning, press, social and content creation. This is an incredible opportunity for an excited, entrepreneurial marketer and will report into the Head of Growth & Marketing, the first

marketing executive hire at the brand.

Candidate Profile

You are a strategic, ambitious and creative marketing leader. You are able to balance being creative with business insight, product knowledge and operational excellence. You will play a pivotal role in continuing to craft the voice, partnership strategy and creative vision of the brand. You will manage a team of marketers and cross functionally collaborate with growth and art to bring to life innovative and creative marketing campaigns and deliver well-crafted executions.

You are an inspirational, innovative, and seasoned marketer with extensive experience on the brand side, specifically in content creation across various marketing mediums, developing strategic campaigns and ideating / executing thoughtful brand collaborations. You will help define and set the strategy for making STAUD the brand the go-to accessible lifestyle brand.

Essential Duties

Marketing Strategy

• Create and implement overall marketing strategy ~6 months out across seasonal, capsule, partnership and co-op activations 
• Create and present strategic decks for internal alignment and leadership approval 
• Oversee the master marketing, events, social, holidays, emails and strategize the best way to get all activations into market in an impactful way

Press & Special Projects

• Lead two PR and Special Events consultants to deliver on all SOW expectations for the year and closely bring them into your strategy development 
• Identify opportunities and oversee execution for store marketing, events and special projects in partnership with Special Projects consultant
• Manage consultant to ensure influencer, gifting and press strategy and aligned with brand vision and needs and support on execution as needed

Brand Partnerships

• Ideate, pitch and execute external brand partnerships to grow brand awareness and addressable market with cross functional partners

Content Creation

• Lead brand and content strategy ideation, concept through design and execution 
• Ensure content development aligns with strategic objectives for each target segment.
• Create a strategy for delivering highly relevant and differentiated content that our audience wants to consume and receives value from 
• Lead Social Media Manager to create social first content for all social channels

Brand Management

• Create and maintain STAUD’s brand voice, seasonal marketing concepts and integrated marketing calendar.
• Develop the brand, seasonal and collection storytelling while maintaining and evolving brand tone of voice and narrative arches through the season
• Create a more editorialized site experience with storytelling opportunities throughout the customer journey in partnership with Ecommerce team
• Develop the brand and creative playbook for our internal teams, new hires and external pitching for partnerships and other business initiatives
• Understand our collections and product deeply to bring to life storytelling on site and across all marketing channels, what makes our brand difference, competitor positioning
• Oversee all copy and tone of voice for the brand with PT Copywriter and topline all site, product, ad copy, email, collection notes and press copy

Leadership & Management

• Manage a team that consists of a PR consultant, PT Copywriter, Social Media Manager and Marketing Coordinator 
• Develop and mentor your team and evolve the future of the brand marketing org by recommending full time roles to be brought on
• Nurture creative relationship and help develop marketing POV through graphic design evolution 
• Be a strong mentor, coach and leader and develop actionable growth & development plans for each individual, and support executing on those plans as needed

Prerequisite Knowledge, Skills, and Education

• Minimum 8+ years of brand marketing experience (required)
• Experience leading and directing a junior team (need to have managed at least 2 individuals simultaneously, required) 
• Intellectual skills to include: problem solving and analytical skills, excellent written and oral communication skills, time management, creativity and applicable technical skills
• Ethical, establishes trust with others by keeping commitments, works with integrity and upholds organizational values
• Sets the department’s pace for productivity standards and inspires the team to complete work in a timely manner
• Self-management including planning and organizing department workflow and prioritizing work among competing deadlines while displaying professionalism, quality work and exceptional communication skills
• Adaptability, ability to meet changing work environment, manages competing demands, changes approach or method to best fit the situation
• Demonstrates initiative / self-starter mindset to approach and solve for new challenges with curiosity and a positive disposition
• Experience with budgets and managing marketing expenditures
• Senior level experience in branding and marketing, including: consumer research, brand positioning and building a brand architecture, establishing messaging that clearly communicates the brand points of difference with creative story-telling approach

Physical and Mental Requirements

• Standing and sitting for extended periods of time.
• Lifting up to 25 pounds in a safe and prudent manner.
• Ability to easily move throughout an office with ease.
• Ability to read, write, and understand English.
• Ability to effectively interact with others internally and externally.
• Ability to utilize office equipment in a safe and prudent manner, including a copy machine, fax machine, computer, telephone, and other general office equipment that may be used regularly.
• Ability to work with many different personalities.
• Ability to work in a fast-paced environment.
• Correctable vision and hearing.
• Ability to work on-site, full-time.

Job Type: Full-Time, Exempt

COVID-19 considerations: All in-office employees must be fully vaccinated against COVID-19 and will be asked to provide proof of vaccination upon employment.

STAUD

Who we are

Griffin Gaming Partners is a leading venture capital firm singularly focused on investing in the global gaming market. We are founder-friendly, care deeply for our industry and bring decades of investment, advisory and operational experience. Griffin is one of the world’s largest venture funds focused exclusively on gaming, with over $1 billion under management.

The opportunity

Energetic and intuitive Sr. Marketing Manager with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. You will develop and execute Griffin Gaming Partner’s brand marketing strategy, brand identity, and global campaigns.

The goal of this role is to drive brand awareness, build community and provide networking opportunities for Griffin and its stakeholders. The stakeholders for this role are the Griffin team, especially our Managing Directors, our portfolio companies, and our investors.

Responsibilities

• Lead branding efforts and execution- including website, toolkit, messaging, visuals, and marketing collateral
• Lead and execute content strategy and create engaging visual assets for Griffin Gaming Partners’ social media platforms
• Manage website content and use analytics to drive continuous improvement
• Plan and organize virtual and in person events
• Support public relations and media initiatives across digital and in- person medial interactions
• Manage day-to day publishing and engagements on different social channels (Twitter, LinkedIn, Discord, Email), ensure consistency and adjust best practices as needed to maintain growth
• Ensure the best marketing practices are compliant with Griffin’s regulatory compliance obligations
• Ability to work in a fast-paced environment with multiple simultaneous projects
• You will work with other team members to implement strategic communications initiatives, including marketing efforts and development/execution of communications/marketing plans.
• Build purposeful brand awareness by creating strategies for: industry associations, external communications/PR and advertising
• Monthly KPI reviews
• Develop and write key sections for marketing strategy, market overview, team bios, website content, and company information
• Experienced with project management and execution of marketing collateral and bring a knowledge of marketing campaigns and innovative solutions to your clients
• Collect competitive marketing information (styles, platforms, technologies competitors use) from various sources (pitches, websites, social media, ideas, etc.) and continually look for, suggest, and implement new and creative marketing approaches.

Requirements:

• Bachelor’s degree or equivalent in business, marketing, communications or related field
• 5+ years’ professional experience in marketing, preferably at a venture capital, financial services, OR start-up game/technology company.
• Hands-on self-starter who can lead and execute multiple initiatives independently and as part of a team
• Proven experience in developing and executing content programs and campaigns
• Strong knowledge of social media platforms; proven success in managing a blog and social media day to day activities
• Experience with digital marketing systems (e.g. WordPress, Google Analytics, etc.)
• Strong understanding of content and PR, and the role it can play in an integrated marketing environment
• Demonstrated ability to generate and manage different types of content — blog posts, email workflows, web pages, etc.
• Excellent writer and editor who can develop and produce high-quality written content across a variety of formats (print, web media, presentations) with attention to detail
• Ability to manage virtual and physical events
• Experience working with business partners to execute co-marketing initiatives and messaging
• Proactive, motivated and goal driven with a get things done attitude.
• Impeccable integrity, high ethical standards, and authenticity
• Exceptional organization and project management skill
• Experience conceptualizing the big picture goal, while also working hands-on to drive execution and solve problems

Griffin Gaming Partners

About us

VitaHustle is a premium wellness company co-founded by Kevin Hart to bring simple, nutritious, and damn delicious products to market. Our core values are Working Hard, Having Fun and Transparency in everything we do. These values guide us in every decision we make; we look for them not only within our own team, but also in everyone who works with us. VitaHustle is rapidly growing our start-up team and looking for “hustlers” who are ready to roll up their sleeves and build a successful business.  

The role

VitaHustle is looking for a Director of Ecommerce & Digital Marketing responsible for the revenue and contribution of the online channel. The position will direct the online marketing and media plan acquisition, search, media buying, web development, email and campaign management. Key to the position’s success is the ability to scale our digital campaigns, while meeting key KPIS for our direct-to-consumer business and retail partnerships.

Oversight

• Online Media: Acquisition media strategy, advertising creatives, landing pages
• CRM: Email, brand ambassador program, refer-a-friend, NPS / Surveys
• Website: UX, A/B Testing, landing page development
• Social Media:  Content strategy, paid and organic influencer campaigns

Responsibilities

• Develop strategic ecommerce marketing and media plans that that drive acquisition, increase AOV, reduce churn, improve LTV, and support the overall goals of the business.
• Recommend advertising and influencer media channel mix and budget including key performance metrics to drive acquisition at goal CACS.
• Oversee digital marketing channels, including Email, SMS, Social (TikTok / IG / Pinterest), SEM, SEO, Influencer, Display, Retargeting, Programmatic, Podcast/Audio, etc.
• Oversee development of a content/social media plan and integrated digital campaigns to launch retail partnership with Walmart.
• Develop creative advertising testing strategy and develop an ongoing pipeline of creatives including copy, videos, photos, graphics, and animation.  
• Manage and track paid and organic influencer programs through Instagram, TikTok, YouTube, Podcasts, etc.
• Manage and optimize front end website including regular A/B testing, promotions and optimizations that strategically drive conversions, sales, and NPS.
• Oversee email marketing programs including abandon cart, retention, win back, promotional and all related email programs.
• Manage customer surveys and net promoter scores to help guide product development and customer satisfaction.
• Prioritize website offer and creative tests through hypothesis driven approach.
• Utilize consumer insights and analysis of results to develop better consumer experience, conversion and lifetime value. 

Experience and Key Attributes

• 5-7 years’ digital experience in a direct-to-consumer business
• Strong analytical skills and experience with web analytics programs
• Solid understanding of media buying and related KPIs
• Experience in scaling influencer programs and developing UGC
• Passion for health and wellness products
• Enthusiastic and self-motivated 

VITAHUSTLE

ABOUT US

We’re a young company that has achieved great things so far by creating a best in class styler range that is loved by hair stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion. We pride ourselves on remaining true to our founding ethos – the spirit of transformation – and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.

We are expanding our Northern American team – come be a part of our future organization!

POSITION OVERVIEW

We are looking for a Senior Manager, E-commerce who will be responsible for developing E-commerce merchandising and digital media strategies for ghdhair.com/us/.com/us. This role will own the delivery of Revenue, Retail Sales, and P&L targets, as well as require hands on work with agency partners. The Sr. Manager, E-commerce will be a key leader in the organization, driving the total E-commerce growth strategy. This role will own the customer journey on across all mobile/desktop platforms and will require partnerships with internal Marketing teams (Acquisition & Retention and Data Analytics), Merchandising, and IT to implement a best in class customer experience. Key areas of focus include UX/UI design, site merchandising, digital marketing, web analytics, personalization, A/B Testing and all aspects of conversion rate optimization (CRO) across ghdhair.com/us/.com/us and e-retail partners. This fast-paced, highly visible role will report directly into the Head of Digital and E-commerce NA.

JOB ROLE & RESPONSIBILITIES:

• Drive online revenue growth by optimizing site experiences, increasing conversion rates & average order value (AOV) across both e-retail partners and ghdhair.com/us/.com/us
• Monitor, analyze and report on daily/weekly business performance.
• In partnership with ghd global team, identify A/B testing and CRO for ghdhair.com/us/.com/us with emphasis on increasing revenue per visit, and improve customer experience.
• Test new site functionality and features across ghdhair.com/us/.com/us: identify, recommend, and oversee implementation of approved, new functionality or solutions to drive conversion to ghd
• Develop and implement strategic initiatives to positively impact KPI using site analytics (i.e. conversion rate, abandoned cart rate, average order value, units per transaction etc.).
• Develop best-in-class customer journey across mobile/tablet/desktop platforms.
• In partnership with internal stakeholders, maximize all onsite optimization opportunities with e-retail partners with strong emphasis on sales performance channels.
• Ensure all site content across both ghdhair.com/us/.com/us and e-retail partners serves to meet channel goals, customers’ expectations and eCommerce best practice.
• Direct efforts to optimize existing site features across both ghdhair.com/us/.com/us and e-retail partners including reviews, on-site search, navigation, and taxonomy.
• Responsible for managing effective merchandising and product stock levels strategy (in partnership with Merchandising) of core product, best sellers and product promotions.
• Lead, develop, and mentor site merchandising via UX/UI team.
• Drive performance media channels to support ghdhair.com/us/.com/us sales growth, with emphasis on SEM, SEM, Affiliates, CRM, re-targeting.
• Partner with Brand Marketing and Creative teams leads to ensure alignment with our brand strategy.

QUALIFICATIONS & SKILLS:

You thrive at building strong customer relationships and delivering customer-centric solutions. You are committed, conscientious and always lead with integrity. You recognize the value that different perspectives and cultures bring to an organization. You believe in the value of teamwork. You bring a high level of knowledge and know-how plus creativity and enthusiasm to your work and to everything you do.

• 5+ years’ previous experience with large or premium ecommerce brand.
• Bachelor degree; advanced degree a plus.
• SEO, SEM, Affiliates, CRM experience and knowledge.
• Analytical experience: Google Analytics, ARAP or Omniture.
• Previous hands on experience of best in class ecommerce platforms and CMS systems, such as SalesForce, Hybris, Adobe, Magento or Amplience.
• Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.
• Prior experience of e-Retail partnership/trade marketing acceleration.

WHY JOIN US?

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here is a sampling of the benefits we offer our team:

• Flexible working hours / Summer Fridays
• Ability to work with an international beauty brand
• Friends & Family discount on ghd products
• Free hair tools during designated time periods

ghd

What We Do:

STG Logistics (“STG”) is a premier provider of managed and extended port-to-door outsourcing services. STG delivers holistic solutions to our customer’s supply chain by integrating our best people, premium technology, a nationwide drayage network, intermodal operations, CFS facilities, and warehouse fulfillment locations to provide exceptional logistics services.

Who We Are:

Our People Are The Difference. At STG, we’re people-first and invested in our team members, ensuring they are the most highly trained, tech-savvy, and customer-centric individuals.

Summary:

We’re looking for a flexible and versatile Director, Marketing who will be responsible for the growth of our inbound sales channels. This position will be responsible for creating and enhancing awareness of STG externally and for ensuring we understand our position in the markets we serve. This position would include tracking and analyzing the performance of advertising campaigns, ensuring that all marketing material aligns with our brand identity and for analyzing and understanding the markets we serve to identify growth opportunities. To be successful in this role, you should have a background and understanding of transportation, hands-on experience with web analytics tools and be able to turn creative ideas into practical advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through various online and offline marketing channels.

What You’ll Do:

• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Understand STG end markets, our position (share) in those markets and create overviews to drive enhanced focus on growth opportunities
• Develop strategies and tactics to get the word out about STG and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website that attracts and converts our target groups.
• Approve marketing material, from website banners to hard-copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze behavior and adjust email and advertising campaigns accordingly.
• Create more awareness (via STG website, LinkedIn, etc…) to raise our online profile
• Analyze and cut large data sets to extract market insights

What You Will Bring:

• BS degree in Marketing or a related field
• Minimum of 10 years experience in Marketing, Demand Generation, etc
• Experience and proven success leading and developing team members while building a marketing department
• Experience and knowledge base in transportation
• Demonstrable experience in marketing, together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics tools (e.g Zoom Info, HubSpot)
• Experience in setting up and optimizing campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• A sense of aesthetics and a love for excellent copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement

STG Logistics is an equal-opportunity employer. STG considers all qualified applicants and employees for hiring, placement, and advancement without regard to a person’s race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status. We invite you to join our diverse & growing team.

STG Logistics

Position Summary: 

Focused and detailed individual responsible for assisting in the overall strategy, development, and execution of product programs across channels. Work closely with Sales, Creative and Product Development to identify market opportunities and bring innovation to Blue Sky’s core categories and channels of distribution (identify and meet the unmet needs). Manage projects from concept to completion, working closely with cross-functional teams.

Team Structure:

Reports directly to Sr. Marketing Director, and works closely with Product Development, Product Line Managers, Marketing Communications, Licensing, Merchandising, Finance, Operations and Sales departments.

Essential Duties and Responsibilities:

• Business Strategy: Maintain a thorough understanding of the category, competitive landscape, company process, corporate goals, and strategic initiatives
• Product, Program & Brand Development: Strategize, collaborate, recommend, and develop effective programs across channels to fit the needs of retail accounts and consumers. Identify key consumer and customer insights/trends/content to ensure Blue Sky’s constant innovation within the category. Work closely with the Product Development team to bring initiatives to life. Support brand guidelines to ensure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects.
• Marketing and Consumer Engagement: Identify and initiate product and marketing collateral by account. Provide direction in setting Marketing Communication initiatives for product launches to include social, PR, photography, and digital support.
• Operations: Work with Operations and Product Execution to help ensure POs are issued on time for each launch season. Collaborate with Forecasting and monitor sell-through data.
• ROI: Collaborate with Product Development, Finance and Sales to determine ROI success by program.
• Account Support: Coordinate meeting materials for customer product collaboration, line reviews and internal business reviews. Includes but not limited to product samples, display materials, labels, research results, product positioning, marketing story, buyer pitches and presentation decks. Assist with copy, packaging, and collateral to aid sell-in (customer) and sell-through (consumer).
• 20% Travel: Attend industry trade shows, events, internal walkthroughs, and presentations as necessary.
• Any other task or duty as assigned or required.

Job Qualifications/Requirements: 

To perform this job successfully, individual must be able to perform each duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• BA or BS from an accredited institution
• Experience (3-5 years) in CPG Marketing, Licensing, Merchandising, and Product Development  
• Experience in social media management and digital marketing
• Strong organizational and management skills (internal and 3rd party)
• Basic technological knowledge of Microsoft Teams, Zoom, & Sharepoint
• Ability to manage all aspects of business; manage projects from concept to completion 
• Thoroughly understand the business and business flow
• Excellent communications skills and attention to detail 
• Team player with a passion for growth and success
• This is a hybrid role with mandatory in-office days Monday, Tuesday, and Thursday
• Remote days are Wednesday and Friday

Physical Activities:

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations. 

While performing the functions of this job, the employee is regularly required to sit, use hands, handle, or feel, talk or hear; occasionally required to stand, walk, reach with hands and arms. 

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and color vision. 

Environmental Conditions

There are no harmful environmental conditions that are present for this position. 

The noise level in the work environment is usually mild to moderate. 

Blue Sky The Color of Imagination

Job Title: Marketing Manager

Department: Marketing

Reports To: CEO

Who we are:

Darling began 12 years ago as a magazine and broadened its reach through digital media. The brand is known for smart and timely content, powerful in-person experiences, and beautiful product that is consistent with the brand’s mission.

“Darling, you are a work of art.

You have the ability to fully display beauty apart from vanity, influence apart from manipulation, style apart from materialism, kindness apart from passivity, strength apart from competition & dignity without degradation.

You are a catalyst to transform the world around you through your wit, wisdom, character & courage all the while creating beauty & embodying love.

You are not only interesting but original, not only good enough, but exceptional – not just here, but here for a purpose.”

The brand was created to fill a need in women’s media for deeper conversations about mind and soul wellness and to lead women to realize they have worth, beauty, and purpose. Darling’s goals are:

• Restore – Self-Worth & Identify
• Model – Health Femininity
• Inspire – Character

As we expand into the apparel space, we are looking for someone who believes in our mission and is passionate about marketing and fashion. You will have the opportunity to design and execute multi-channel marketing programs from concept through delivery, partnering with our small team that is expanding rapidly. You are going to be part of a fun, creative, energetic team who will all wear multiple hats as we prepare for launch!

Responsibilities:

• Lead multi-channel digital marketing strategies from ideation to creation, including, but not limited to, emails, socials, blogs, website content, influencer outreach, ambassador marketing, and digital marketing.
• Work with Chief Creative Officer and core team to drive alignment between marketing, merchandising, sales, and technology on the overarching marketing calendar to achieve shared goals.
• Write engaging sales and marketing copy (e.g., emails, social, landing pages, blogs, and more); Support the creation of content across all mediums with hands-on creative involvement.
• Leverage data-driven customer segmentation and targeting, as well as a strong partnership with sales to maximize market opportunity.
• Create ongoing integrated campaigns and measure the response and inform continuous improvement over time.
• Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration.
• Optimize brand for site traffic through SEO, SMS, Facebook / Instagram Ads, Youtube, TikTok, Snapchat, and Pinterest – develop the social media strategy and plan to improve brand recognition on all social platforms.
• Lead annual/monthly planning and strategy meetings. Develop data sets on ROI of marketing efforts and make recommendations according to findings.
• Develop the marketing strategy and plan for Darling Ambassadors to use to promote the Darling Society mission and opportunity to ultimately drive sales and retention.
• Develop KPIs to measure performance across channels and campaigns to drive insights and growth. Track, analyze, and report campaign effectiveness and overall program performance.
• Manages e-commerce operations including, online merchandising, operations, promotion, and content development & execution to ensure perfect execution of campaigns on digital platforms
• Conduct market research to monitor trends and competitor’s marketing strategies.
• Coordinate and manage physical and virtual events (some travel required)
• Supervise, manage, and direct more junior resources such as a social media coordinator and e-commerce manager
• A/B testing on new marketing channels and strategies
• Most importantly, you are willing to roll up your sleeves and be part of a team that brings Darling to market.

Qualifications:

• 4- 6 years of experience managing apparel marketing for a global brand or successful startup
• You are an innovative and resourceful business leader who is fluent in the latest thought leadership and best practices around marketing as it relates to direct to the fashion and apparel space.
• Proven track record of planning and driving go-to-market launch plans, including creating and managing a budget for creative and event production
• Must have demonstrated experience in leveraging social media to build a brand and grow sales.
• Strong understanding of the ever-changing digital world, specifically with e-commerce and social platforms
• An entrepreneurial soul ready to embrace the Darling Brand, the Darling Designer and the Darling Consumer
• Strong experience scaling an apparel brand and/or e-commerce business through profitable cross-channel marketing strategies
• Thorough understanding of full-funnel for demand generation and marketing
• Knowledge of the leading marketing and web analytics tools such as Google Analytics, Google AdWords, etc
• Strong experience in managing budgets and tracking marketing P&L
• Ability to leverage data and insights to inform decision-making.
• Self-starter with excellent creative and critical thinking abilities.
• Savvy at tackling complex issues and providing creative solutions while collaborating across multiple teams.
• Strong leadership, organizational, and communication skills
• Ability to prioritize and balance multiple projects, especially in vague fast-paced environments – We will all be wearing many hats!!

Darling Media

CASTING CALL FOR MUSIC VIDEO

Looking for:

• African American Woman
• Very natural look.
• Various hairstyles. (whether it’s locs or a low cut or big curly hair)
• Ages: 20-30

Rate: $400/ 10 hours

Date: 5/13

Location: Los Angeles, CA