Beauty Barrage works with some of the hottest brands in beauty to help with sell thru at retail, employing 300+ brand ambassadors in the field to provide, training, education, and in-store support. Recently named to the Inc.5000 list of fastest growing companies in America, we are looking for a Marketing Manager to join our team. As the Marketing Manager you are responsible for the design, execution and continuous evolution of our marketing strategy with a particular focus on driving leads for client and talent acquisition.
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You will work closely with our leadership team to align with our strategic goals and measure owned KPIs. Our ideal candidate has experience in a B2B organization and knows how to leverage content creation, social media, tools and creativity to drive specific campaigns that produce leads for our business and recruiting teams.
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Our team is headquartered in our beautiful Newport Beach, CA office. You will be required to travel periodically to industry events as needed.
What you will do in this role
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·      Manage, own, and implement the 2023 marketing strategy and create plan for 2024
·      Own the tactical side of a growth marketing program including demand generation, content marketing, event marketing, field marketing, social media, community management, PR & Comms.
·      Own and leverage marketing automation tools and tech stack.
·      Communicate our company, brand and product in effective ways, consistent with our values.
·      Own the marketing goals and execution from budget and planning through results.
·      Use a data-driven approach to generate and measure leads for our business and recruiting team.
·      Write and help content development including drafting and editing white papers, case studies, webinars, email blasts, social media, client communications, etc. as outlined in overall marketing plan.
·      Work closely with the leadership team to understand and achieve our company goals.
·      Be a trusted resource for our entire company
·      Manage outside vendor relationships and budgets including copywriters, web development, sponsor programs, graphic designers, printing, etc.
·      Design and implement our demand generation strategy spanning inbound and outbound and including email, paid advertising, social media, blog, webinars, events, SEO/SEM, and content syndication
·      Continuously optimize marketing program performance and quality
·      Identify and test creative new strategies to generate traffic, signups, and qualified leads
·      Define and manage email marketing programs to accelerate prospect movement through the funnel
·      Design, test, and execute marketing campaigns for acquisition and expansion
·      Track and report on performance metrics using this data to continually optimize campaign performance
Requirements
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·      A player/coach manager who is willing to roll up his/her sleeves to get the job done in a fast paced rapidly scaling start up environment.
·      Bonus points if you have experience working in the beauty industry
·      Ability to operate and excel at strategic as well as tactical levels.
·      Strong understanding of all facets of the client/talent journey throughout the marketing funnel
·      Expertise in SEO/SEM, events, social media, and digital marketing
·      Analytical, with a relentless focus on metrics, measurement, and optimization.
·      Track record in driving high growth in a B2B environment.
·      Demonstrated knowledge and experience of marketing technologies like Google Ads, Facebook Ads, Canva, HubSpot and MailChimp.
·      Excellent written and verbal communication skills
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Benefits
·      Competitive salary with an annual bonus
·      Great company culture and work environment
·      Highly-skilled teammates and lots of opportunities for growth and development
Beauty Barrage
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