Marketing Manager

Beauty Barrage works with some of the hottest brands in beauty to help with sell thru at retail, employing 300+ brand ambassadors in the field to provide, training, education, and in-store support. Recently named to the Inc.5000 list of fastest growing companies in America, we are looking for a Marketing Manager to join our team. As the Marketing Manager you are responsible for the design, execution and continuous evolution of our marketing strategy with a particular focus on driving leads for client and talent acquisition.

 

You will work closely with our leadership team to align with our strategic goals and measure owned KPIs. Our ideal candidate has experience in a B2B organization and knows how to leverage content creation, social media, tools and creativity to drive specific campaigns that produce leads for our business and recruiting teams.

 

Our team is headquartered in our beautiful Newport Beach, CA office. You will be required to travel periodically to industry events as needed.

What you will do in this role

 

·      Manage, own, and implement the 2023 marketing strategy and create plan for 2024

·      Own the tactical side of a growth marketing program including demand generation, content marketing, event marketing, field marketing, social media, community management, PR & Comms.

·      Own and leverage marketing automation tools and tech stack.

·      Communicate our company, brand and product in effective ways, consistent with our values.

·      Own the marketing goals and execution from budget and planning through results.

·      Use a data-driven approach to generate and measure leads for our business and recruiting team.

·      Write and help content development including drafting and editing white papers, case studies, webinars, email blasts, social media, client communications, etc. as outlined in overall marketing plan.

·      Work closely with the leadership team to understand and achieve our company goals.

·      Be a trusted resource for our entire company

·      Manage outside vendor relationships and budgets including copywriters, web development, sponsor programs, graphic designers, printing, etc.

·      Design and implement our demand generation strategy spanning inbound and outbound and including email, paid advertising, social media, blog, webinars, events, SEO/SEM, and content syndication

·      Continuously optimize marketing program performance and quality

·      Identify and test creative new strategies to generate traffic, signups, and qualified leads

·      Define and manage email marketing programs to accelerate prospect movement through the funnel

·      Design, test, and execute marketing campaigns for acquisition and expansion

·      Track and report on performance metrics using this data to continually optimize campaign performance

Requirements

 

·      A player/coach manager who is willing to roll up his/her sleeves to get the job done in a fast paced rapidly scaling start up environment.

·      Bonus points if you have experience working in the beauty industry

·      Ability to operate and excel at strategic as well as tactical levels.

·      Strong understanding of all facets of the client/talent journey throughout the marketing funnel

·      Expertise in SEO/SEM, events, social media, and digital marketing

·      Analytical, with a relentless focus on metrics, measurement, and optimization.

·      Track record in driving high growth in a B2B environment.

·      Demonstrated knowledge and experience of marketing technologies like Google Ads, Facebook Ads, Canva, HubSpot and MailChimp.

·      Excellent written and verbal communication skills

 

Benefits

·      Competitive salary with an annual bonus

·      Great company culture and work environment

·      Highly-skilled teammates and lots of opportunities for growth and development

Beauty Barrage