Product Marketing Manager

Position Summary: 

Focused and detailed individual responsible for assisting in the overall strategy, development, and execution of product programs across channels. Work closely with Sales, Creative and Product Development to identify market opportunities and bring innovation to Blue Sky’s core categories and channels of distribution (identify and meet the unmet needs). Manage projects from concept to completion, working closely with cross-functional teams.

Team Structure:

Reports directly to Sr. Marketing Director, and works closely with Product Development, Product Line Managers, Marketing Communications, Licensing, Merchandising, Finance, Operations and Sales departments.

Essential Duties and Responsibilities:

• Business Strategy: Maintain a thorough understanding of the category, competitive landscape, company process, corporate goals, and strategic initiatives
• Product, Program & Brand Development: Strategize, collaborate, recommend, and develop effective programs across channels to fit the needs of retail accounts and consumers. Identify key consumer and customer insights/trends/content to ensure Blue Sky’s constant innovation within the category. Work closely with the Product Development team to bring initiatives to life. Support brand guidelines to ensure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects.
• Marketing and Consumer Engagement: Identify and initiate product and marketing collateral by account. Provide direction in setting Marketing Communication initiatives for product launches to include social, PR, photography, and digital support.
• Operations: Work with Operations and Product Execution to help ensure POs are issued on time for each launch season. Collaborate with Forecasting and monitor sell-through data.
• ROI: Collaborate with Product Development, Finance and Sales to determine ROI success by program.
• Account Support: Coordinate meeting materials for customer product collaboration, line reviews and internal business reviews. Includes but not limited to product samples, display materials, labels, research results, product positioning, marketing story, buyer pitches and presentation decks. Assist with copy, packaging, and collateral to aid sell-in (customer) and sell-through (consumer).
• 20% Travel: Attend industry trade shows, events, internal walkthroughs, and presentations as necessary.
• Any other task or duty as assigned or required.

Job Qualifications/Requirements: 

To perform this job successfully, individual must be able to perform each duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• BA or BS from an accredited institution
• Experience (3-5 years) in CPG Marketing, Licensing, Merchandising, and Product Development  
• Experience in social media management and digital marketing
• Strong organizational and management skills (internal and 3rd party)
• Basic technological knowledge of Microsoft Teams, Zoom, & Sharepoint
• Ability to manage all aspects of business; manage projects from concept to completion 
• Thoroughly understand the business and business flow
• Excellent communications skills and attention to detail 
• Team player with a passion for growth and success
• This is a hybrid role with mandatory in-office days Monday, Tuesday, and Thursday
• Remote days are Wednesday and Friday

Physical Activities:

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations. 

While performing the functions of this job, the employee is regularly required to sit, use hands, handle, or feel, talk or hear; occasionally required to stand, walk, reach with hands and arms. 

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and color vision. 

Environmental Conditions

There are no harmful environmental conditions that are present for this position. 

The noise level in the work environment is usually mild to moderate. 

Blue Sky The Color of Imagination