STAUD Clothing, founded and located in Los Angeles, CA, by Sarah Staudinger and George Augusto, is one of today’s hottest up and coming fashion brands. STAUD is a ready to wear and accessories brand offering chic essentials and stand-alone pieces designed and created in downtown LA.
At the heart of STAUD is design. Think: a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing — all whilst leaving room, of course, for the occasional mushroom trip or jaunt to the beach (or both). If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.
The newly formed Growth & Marketing department is recruiting for a Director, Brand Strategy & Marketing – a critical role that is evolving under the new organization. You’ll have the opportunity to own and lead our brand strategy, marketing planning, press, social and content creation. This is an incredible opportunity for an excited, entrepreneurial marketer and will report into the Head of Growth & Marketing, the first
marketing executive hire at the brand.
Candidate Profile
You are a strategic, ambitious and creative marketing leader. You are able to balance being creative with business insight, product knowledge and operational excellence. You will play a pivotal role in continuing to craft the voice, partnership strategy and creative vision of the brand. You will manage a team of marketers and cross functionally collaborate with growth and art to bring to life innovative and creative marketing campaigns and deliver well-crafted executions.
You are an inspirational, innovative, and seasoned marketer with extensive experience on the brand side, specifically in content creation across various marketing mediums, developing strategic campaigns and ideating / executing thoughtful brand collaborations. You will help define and set the strategy for making STAUD the brand the go-to accessible lifestyle brand.
Essential Duties
Marketing Strategy
- Create and implement overall marketing strategy ~6 months out across seasonal, capsule, partnership and co-op activations
- Create and present strategic decks for internal alignment and leadership approval
- Oversee the master marketing, events, social, holidays, emails and strategize the best way to get all activations into market in an impactful way
Press & Special Projects
- Lead two PR and Special Events consultants to deliver on all SOW expectations for the year and closely bring them into your strategy development
- Identify opportunities and oversee execution for store marketing, events and special projects in partnership with Special Projects consultant
- Manage consultant to ensure influencer, gifting and press strategy and aligned with brand vision and needs and support on execution as needed
Brand Partnerships
- Ideate, pitch and execute external brand partnerships to grow brand awareness and addressable market with cross functional partners
Content Creation
- Lead brand and content strategy ideation, concept through design and execution
- Ensure content development aligns with strategic objectives for each target segment.
- Create a strategy for delivering highly relevant and differentiated content that our audience wants to consume and receives value from
- Lead Social Media Manager to create social first content for all social channels
Brand Management
- Create and maintain STAUD’s brand voice, seasonal marketing concepts and integrated marketing calendar.
- Develop the brand, seasonal and collection storytelling while maintaining and evolving brand tone of voice and narrative arches through the season
- Create a more editorialized site experience with storytelling opportunities throughout the customer journey in partnership with Ecommerce team
- Develop the brand and creative playbook for our internal teams, new hires and external pitching for partnerships and other business initiatives
- Understand our collections and product deeply to bring to life storytelling on site and across all marketing channels, what makes our brand difference, competitor positioning
- Oversee all copy and tone of voice for the brand with PT Copywriter and topline all site, product, ad copy, email, collection notes and press copy
Leadership & Management
- Manage a team that consists of a PR consultant, PT Copywriter, Social Media Manager and Marketing Coordinator
- Develop and mentor your team and evolve the future of the brand marketing org by recommending full time roles to be brought on
- Nurture creative relationship and help develop marketing POV through graphic design evolution
- Be a strong mentor, coach and leader and develop actionable growth & development plans for each individual, and support executing on those plans as needed
Prerequisite Knowledge, Skills, and Education
- Minimum 8+ years of brand marketing experience (required)
- Experience leading and directing a junior team (need to have managed at least 2 individuals simultaneously, required)
- Intellectual skills to include: problem solving and analytical skills, excellent written and oral communication skills, time management, creativity and applicable technical skills
- Ethical, establishes trust with others by keeping commitments, works with integrity and upholds organizational values
- Sets the department’s pace for productivity standards and inspires the team to complete work in a timely manner
- Self-management including planning and organizing department workflow and prioritizing work among competing deadlines while displaying professionalism, quality work and exceptional communication skills
- Adaptability, ability to meet changing work environment, manages competing demands, changes approach or method to best fit the situation
- Demonstrates initiative / self-starter mindset to approach and solve for new challenges with curiosity and a positive disposition
- Experience with budgets and managing marketing expenditures
- Senior level experience in branding and marketing, including: consumer research, brand positioning and building a brand architecture, establishing messaging that clearly communicates the brand points of difference with creative story-telling approach
Physical and Mental Requirements
- Standing and sitting for extended periods of time.
- Lifting up to 25 pounds in a safe and prudent manner.
- Ability to easily move throughout an office with ease.
- Ability to read, write, and understand English.
- Ability to effectively interact with others internally and externally.
- Ability to utilize office equipment in a safe and prudent manner, including a copy machine, fax machine, computer, telephone, and other general office equipment that may be used regularly.
- Ability to work with many different personalities.
- Ability to work in a fast-paced environment.
- Correctable vision and hearing.
- Ability to work on-site, full-time.
Job Type: Full-Time, Exempt
COVID-19 considerations: All in-office employees must be fully vaccinated against COVID-19 and will be asked to provide proof of vaccination upon employment.
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