What We Do:
STG Logistics (“STG”) is a premier provider of managed and extended port-to-door outsourcing services. STG delivers holistic solutions to our customer’s supply chain by integrating our best people, premium technology, a nationwide drayage network, intermodal operations, CFS facilities, and warehouse fulfillment locations to provide exceptional logistics services.
Who We Are:
Our People Are The Difference. At STG, we’re people-first and invested in our team members, ensuring they are the most highly trained, tech-savvy, and customer-centric individuals.
Summary:
We’re looking for a flexible and versatile Director, Marketing who will be responsible for the growth of our inbound sales channels. This position will be responsible for creating and enhancing awareness of STG externally and for ensuring we understand our position in the markets we serve. This position would include tracking and analyzing the performance of advertising campaigns, ensuring that all marketing material aligns with our brand identity and for analyzing and understanding the markets we serve to identify growth opportunities. To be successful in this role, you should have a background and understanding of transportation, hands-on experience with web analytics tools and be able to turn creative ideas into practical advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through various online and offline marketing channels.
What You’ll Do:
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Understand STG end markets, our position (share) in those markets and create overviews to drive enhanced focus on growth opportunities
- Develop strategies and tactics to get the word out about STG and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Produce valuable and engaging content for our website that attracts and converts our target groups.
- Approve marketing material, from website banners to hard-copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze behavior and adjust email and advertising campaigns accordingly.
- Create more awareness (via STG website, LinkedIn, etc…) to raise our online profile
- Analyze and cut large data sets to extract market insights
What You Will Bring:
- BS degree in Marketing or a related field
- Minimum of 10 years experience in Marketing, Demand Generation, etc
- Experience and proven success leading and developing team members while building a marketing department
- Experience and knowledge base in transportation
- Demonstrable experience in marketing, together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
- Solid knowledge of website analytics tools (e.g Zoom Info, HubSpot)
- Experience in setting up and optimizing campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- A sense of aesthetics and a love for excellent copy and witty communication
- Up to date with the latest trends and best practices in online marketing and measurement
STG Logistics is an equal-opportunity employer. STG considers all qualified applicants and employees for hiring, placement, and advancement without regard to a person’s race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status. We invite you to join our diverse & growing team.
STG Logistics
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