About us
VitaHustle is a premium wellness company co-founded by Kevin Hart to bring simple, nutritious, and damn delicious products to market. Our core values are Working Hard, Having Fun and Transparency in everything we do. These values guide us in every decision we make; we look for them not only within our own team, but also in everyone who works with us. VitaHustle is rapidly growing our start-up team and looking for “hustlers” who are ready to roll up their sleeves and build a successful business.
The role
VitaHustle is looking for a Director of Ecommerce & Digital Marketing responsible for the revenue and contribution of the online channel. The position will direct the online marketing and media plan acquisition, search, media buying, web development, email and campaign management. Key to the position’s success is the ability to scale our digital campaigns, while meeting key KPIS for our direct-to-consumer business and retail partnerships.
Oversight
- Online Media: Acquisition media strategy, advertising creatives, landing pages
- CRM: Email, brand ambassador program, refer-a-friend, NPS / Surveys
- Website: UX, A/B Testing, landing page development
- Social Media: Content strategy, paid and organic influencer campaigns
Responsibilities
- Develop strategic ecommerce marketing and media plans that that drive acquisition, increase AOV, reduce churn, improve LTV, and support the overall goals of the business.
- Recommend advertising and influencer media channel mix and budget including key performance metrics to drive acquisition at goal CACS.
- Oversee digital marketing channels, including Email, SMS, Social (TikTok / IG / Pinterest), SEM, SEO, Influencer, Display, Retargeting, Programmatic, Podcast/Audio, etc.
- Oversee development of a content/social media plan and integrated digital campaigns to launch retail partnership with Walmart.
- Develop creative advertising testing strategy and develop an ongoing pipeline of creatives including copy, videos, photos, graphics, and animation.
- Manage and track paid and organic influencer programs through Instagram, TikTok, YouTube, Podcasts, etc.
- Manage and optimize front end website including regular A/B testing, promotions and optimizations that strategically drive conversions, sales, and NPS.
- Oversee email marketing programs including abandon cart, retention, win back, promotional and all related email programs.
- Manage customer surveys and net promoter scores to help guide product development and customer satisfaction.
- Prioritize website offer and creative tests through hypothesis driven approach.
- Utilize consumer insights and analysis of results to develop better consumer experience, conversion and lifetime value.
Experience and Key Attributes
- 5-7 years’ digital experience in a direct-to-consumer business
- Strong analytical skills and experience with web analytics programs
- Solid understanding of media buying and related KPIs
- Experience in scaling influencer programs and developing UGC
- Passion for health and wellness products
- Enthusiastic and self-motivated
VITAHUSTLE
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