Social Media Manager: Motorcycles

WHO ARE WE?

The Brand Amp is an integrated marketing agency, offering Public Relations, Social Media, Content Production, Influencer Marketing and Event Marketing services.

At our core, we are creative problem solvers. We’ve built our agency from a sole competency in Public Relations to being experts in multiple, interconnected fields as a way to solve problems our clients continuously run into. We take pride in being a trusted part of our client’s team and that mentality has built long-standing relationships across every major industry.

WHAT ARE WE LOOKING FOR?

We are looking for a passionate and motivated social media practitioner.

• Someone for whom this is not merely a job, but something they are passionate about.

Big Plus: Expertise and interest in motorcycles and motorcycle culture.

• They follow, and are subconsciously analyzing, the social media presence of motorcycle, and adjacent industry brands for trends and techniques
• But open to those with an automotive, or motorsports interest with applicable understanding of powersports culture

Strong content creation instincts and skills.

• We are not necessarily looking for a photographer or videographer. But knowledge of quality photography and/or videography and having a sharp eye for what makes a good shot is certainly valuable to this position.

Strong written and verbal communication skills.

Ability to work and collaborate well in a team-oriented environment.

What You’ll Do:

• Work as a community manager for specific motorcycle industry clients, working under the management of a senior social media supervisor
• Manage the day-to-day client interaction and act as primary liaison between client and internal/external team members
• This includes developing strategies and tactics to support specific products and product launches, brand campaigns, events and brand-oriented lifestyle content platforms.
• Plan, curate. manage and measure social media channels for specific clients.
• Ensure social media strategy and tactics are aligned to clients’ business goals and objectives.
• Work on multiple projects with varying deadlines, while adhering to specific agency processes and procedures
• Exercise an ability to follow-through on projects and drive them to completion, strong attention to detail, organization and time management skills
• Think creatively and outside the box to create campaigns and strategies for multiple brands that go beyond just a singular social post
• Work with the internal creative team to develop dynamic social content for a range of initiatives (ex: events, photoshoots, campaigns, recaps, etc.)
• Contribute to team brainstorms as well as assist in special projects and administrative assignments as needed
• Monitor trends in social media technology, tools, applications, channels, design and strategy
• Thrive in a fast-paced environment with changing client direction, goals and deadlines
• Travel for company/client as needed
• Other duties as needed

What Qualifies You:

• Experience, expertise and genuine personal interest in motorcycles and motorcycle culture, with an emphasis in on-road, V-twin motorcycles.
• Interest in, experience with, or significant knowledge about content creation, photography and/or videography
• Interest in social media and understanding of premium brands presence and strategies
• Bachelor’s Degree in Marketing, Communications, Marketing or related field
• Excellent organizational, communication and interpersonal skills
• Strong verbal and written presentation abilities
• Knowledge of all first-party organic and paid social platform features and functions, as well as Google Analytics, Sprout Social and Julius a plus

The Brand Amp