Job Title: Marketing Manager
Department: Marketing
Reports To: CEO
Who we are:
Darling began 12 years ago as a magazine and broadened its reach through digital media. The brand is known for smart and timely content, powerful in-person experiences, and beautiful product that is consistent with the brand’s mission.
“Darling, you are a work of art.
You have the ability to fully display beauty apart from vanity, influence apart from manipulation, style apart from materialism, kindness apart from passivity, strength apart from competition & dignity without degradation.
You are a catalyst to transform the world around you through your wit, wisdom, character & courage all the while creating beauty & embodying love.
You are not only interesting but original, not only good enough, but exceptional – not just here, but here for a purpose.”
The brand was created to fill a need in women’s media for deeper conversations about mind and soul wellness and to lead women to realize they have worth, beauty, and purpose. Darling’s goals are:
- Restore – Self-Worth & Identify
- Model – Health Femininity
- Inspire – Character
As we expand into the apparel space, we are looking for someone who believes in our mission and is passionate about marketing and fashion. You will have the opportunity to design and execute multi-channel marketing programs from concept through delivery, partnering with our small team that is expanding rapidly. You are going to be part of a fun, creative, energetic team who will all wear multiple hats as we prepare for launch!
Responsibilities:
- Lead multi-channel digital marketing strategies from ideation to creation, including, but not limited to, emails, socials, blogs, website content, influencer outreach, ambassador marketing, and digital marketing.
- Work with Chief Creative Officer and core team to drive alignment between marketing, merchandising, sales, and technology on the overarching marketing calendar to achieve shared goals.
- Write engaging sales and marketing copy (e.g., emails, social, landing pages, blogs, and more); Support the creation of content across all mediums with hands-on creative involvement.
- Leverage data-driven customer segmentation and targeting, as well as a strong partnership with sales to maximize market opportunity.
- Create ongoing integrated campaigns and measure the response and inform continuous improvement over time.
- Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration.
- Optimize brand for site traffic through SEO, SMS, Facebook / Instagram Ads, Youtube, TikTok, Snapchat, and Pinterest – develop the social media strategy and plan to improve brand recognition on all social platforms.
- Lead annual/monthly planning and strategy meetings. Develop data sets on ROI of marketing efforts and make recommendations according to findings.
- Develop the marketing strategy and plan for Darling Ambassadors to use to promote the Darling Society mission and opportunity to ultimately drive sales and retention.
- Develop KPIs to measure performance across channels and campaigns to drive insights and growth. Track, analyze, and report campaign effectiveness and overall program performance.
- Manages e-commerce operations including, online merchandising, operations, promotion, and content development & execution to ensure perfect execution of campaigns on digital platforms
- Conduct market research to monitor trends and competitor’s marketing strategies.
- Coordinate and manage physical and virtual events (some travel required)
- Supervise, manage, and direct more junior resources such as a social media coordinator and e-commerce manager
- A/B testing on new marketing channels and strategies
- Most importantly, you are willing to roll up your sleeves and be part of a team that brings Darling to market.
Qualifications:
- 4- 6 years of experience managing apparel marketing for a global brand or successful startup
- You are an innovative and resourceful business leader who is fluent in the latest thought leadership and best practices around marketing as it relates to direct to the fashion and apparel space.
- Proven track record of planning and driving go-to-market launch plans, including creating and managing a budget for creative and event production
- Must have demonstrated experience in leveraging social media to build a brand and grow sales.
- Strong understanding of the ever-changing digital world, specifically with e-commerce and social platforms
- An entrepreneurial soul ready to embrace the Darling Brand, the Darling Designer and the Darling Consumer
- Strong experience scaling an apparel brand and/or e-commerce business through profitable cross-channel marketing strategies
- Thorough understanding of full-funnel for demand generation and marketing
- Knowledge of the leading marketing and web analytics tools such as Google Analytics, Google AdWords, etc
- Strong experience in managing budgets and tracking marketing P&L
- Ability to leverage data and insights to inform decision-making.
- Self-starter with excellent creative and critical thinking abilities.
- Savvy at tackling complex issues and providing creative solutions while collaborating across multiple teams.
- Strong leadership, organizational, and communication skills
- Ability to prioritize and balance multiple projects, especially in vague fast-paced environments – We will all be wearing many hats!!
Darling Media
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