Ad Campaign Casting Calls and Auditions

JONESWORKS, a strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Senior Director, Digital Strategy in our New York or LA office.

The Senior Director, Digital Strategy will be responsible for creating a unique social strategy across all social and digital platforms with the goal of driving meaningful social media engagement, increasing brand awareness, and generating significant audience growth for the client. This role will drive creative strategy and lead the team in developing cutting-edge and creative content that embodies the client’s brand voice and aesthetic. Our ideal candidate is an out-of-the-box thinker with a proven track record of creating engaging and innovative strategy for brands and talent. You are able to quickly ideate and execute high-quality, strategic content in a fast-paced environment.

Role & Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Work closely with client’s editorial, creative, and marketing teams to craft overall creative vision and digital and social platform content strategies; brings creative vision to life through exceptional content
• Create strategic monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms). Drafting post copy, coordinate assets, schedule posts, and publish on platforms.
• Lead the execution of social media campaigns (paid and organic)
• Propose real-time content based on social media trends and relevant trending conversations
• Continuously improve content concepts and social media strategies by analyzing content performance metrics, evaluating the client’s and their competitors’ social and digital landscape, and embracing the latest features across various digital platforms
• Stay up-to-date on digital, social media, photography, and design trends and best practices
• Prepare presentations for clients, detailing international marketing needs and strategies, and create documents, campaign overviews, and timelines for executive review
• Cultivate and maintain solid relationships with media partners, such as TikTok, Facebook, Instagram, Twitter, Google/YouTube, and more
• Continuously monitor social media for community management opportunities for all of our clients

Qualifications

• BA or equivalent/related background
• At least 6-8 years in media production, digital marketing, or related creative field
• Experience working in a fast-paced, collaborative team environment; able to manage multiple projects at once and meet deadline
• Extremely organized, with excellent verbal and written communication skills and an acute attention to detail
• A solid understanding of the client’s brand identity and CPG beverage industry
• Well-versed in social media and other digital platforms and channels
• Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
• Must have a high degree of motivation and work well both as an individual and within team environment
• Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment
• Familiarity with reading and interpreting social listening and digital analytics

Benefits

• JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!
• Salary: $120-150K

***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***

JONESWORKS

Position: Marketing Manager

Position Overview:

We are seeking a talented and entrepreneurial Marketing Manager to join our innovative consumer start-up with proven track record. As the first marketing hire, you will play a pivotal role in shaping our brand and driving customer acquisition and retention strategies. You will have the unique opportunity to build our marketing function from the ground up, collaborating closely with the founder to develop a go-to-market strategy and achieve our ambitious growth objectives. This is a hands-on role that requires creativity, strategic thinking, and a passion for building a strong direct-to-consumer brand.

Responsibilities:

• Brand Strategy: Work closely with the founder to develop and execute a comprehensive brand strategy that aligns with our company vision, values, and target audience. Build brand awareness and enhance brand equity through cohesive messaging, visual identity, and consistent brand positioning.

• Customer Acquisition: Drive customer acquisition efforts by developing and implementing effective marketing campaigns across various channels, including digital advertising, social media, email marketing, SEO, and content marketing. Determine campaign budgets in collaboration with founder. Analyze campaign performance and optimize strategies to maximize ROI.

• Content Creation: Create engaging and compelling content to support marketing initiatives. Develop a content calendar, capture UGC content for organic social media, and oversee content production, including website, blog posts, social media content, videos, and other multimedia formats, to increase brand visibility and engagement.

• Social Media Community Management: Develop and engage an organic social following through relevant content and active community management on primary social media channels.

• PR and Influencer Marketing: Build and maintain relationships with relevant media outlets, bloggers, and industry influencers to secure media coverage and partnerships. Identify and execute strategic collaborations with influencers to amplify brand reach and generate buzz.

• Market Research and Analysis: Conduct market research to gain insights into consumer behavior, market trends, and competitors. Use data-driven analysis to identify opportunities, optimize marketing strategies, and drive continuous improvement.

• Customer Retention and Loyalty: Develop and execute strategies to increase customer retention and loyalty, such as customer referral programs, personalized communications, and targeted promotions. Implement customer feedback mechanisms to enhance the customer experience and ensure customer satisfaction.

• Analytics and Reporting: Track, analyze, and report on key marketing metrics, providing insights and recommendations to drive data-informed decision-making. Monitor industry trends, emerging technologies, and best practices to stay ahead of the curve and identify growth opportunities.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field
• Proven experience (min. 4 years) in marketing roles within the consumer industry and/or start-up environment
• Previous product launch experience and passion for the food / CPG space a big plus
• Strong knowledge of marketing principles and best practices, with direct experience in digital marketing, content creation, social media, and customer acquisition strategies
• Analytical mindset with the ability to interpret data and use insights to drive marketing strategies
• Excellent communication skills, both written and verbal, with the ability to effectively convey brand messaging and engage with target audiences
• Creative thinker with a passion for building and evolving consumer brands
• Self-starter with a high level of initiative, resourcefulness, ability to work independently, and adaptability to a fast-paced and dynamic start-up environment

Irving Place Foods

Primary Responsibilities

• Analyze the political landscape and devise strategy for executing your campaign plan
• Design and execute individualized voter contact programs
• Write, edit and proofread outreach materials including direct mail, press releases, talking points, and fact sheets
• Build coalitions in support of client objectives, including stakeholders, elected officials, opinion leaders, and the media
• Utilize cutting edge voter contact programs including voter file management, micro-targeting, voter ID programs, phone programs, and integrated social media
• Identify and work with media; demonstrate knowledge of traditional and social media
• Attend client and regulatory meetings, meet deadlines, draft reports

Qualifications

• 3-5 years of campaign management or relevant field, grassroots or organizing experience
• Bachelor’s degree – or higher – with a strong academic resume and GPA
• Strong communication, critical thinking, research and interpersonal skills
• Solid research, writing and editing skills
• Detail oriented and a strong work ethic
• Proficiency in Microsoft Office, experience managing voter contact databases a plus

Calvert Street Group

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about the Cannabis Industry.

The role requires the ability to strategize and execute best-in-class digital programs (paid social and media, retargeting, SEO/SEM, and affiliate) to continue growing our brand’s identity. This includes taking initiative in a fast-paced environment, working cross-functionally, and juggling the execution of multiple programs from start to finish. You will partner with the Head of Marketing and two Co-Founders to ensure sales goals, ROI, and CPA objectives are met. At this company, you have the opportunity to run with your work, test, and make a direct impact on a rapidly scaling business.

Responsibilities:

• Designing content marketing strategies and creating the content for use across all channels

• Develop and manage editorial & social media calendars

• Manage social media presence across existing channels (and help us discover new ones). This role must understand the basic best practices of the main social media channels, which content and approaches work on each, and why

• Researching and sourcing content for The United Green website

• Writing, editing, and publishing SEO content pieces

• Measure and optimize campaigns on a regular and ongoing basis considering SEO and various analytics reports

• Repurposing content to fit the publishing media, video production, or social media

• Monitoring the competition’s online activities

• Give regular executive presentations on campaign approaches and results

• Assist in managing and helping grow affiliate programs and partnerships

• Assist in managing internal and external resources (agencies etc.) to ensure that campaigns are executed accurately, effectively, and within budget

• Work closely with internal teams to improve performance (Creative, Tech, UX, R&D, etc.)

Requirements:

• Bachelor’s degree in marketing, communications, or a related field

• A portfolio of past creative work is highly recommended

• Proficient in Adobe Creative Suite is a must

• Passionate about the cannabis space

• Analytical problem-solving and creativity

• Experience creating content for the web and a growing social audience

• Editorial mindset that understands what audiences consume and how to create it

• Hands-on experience with SEO and web traffic metrics

• Expertise in social media platforms

• Excellent communication and writing skills

• Must have strong organizational and project management skills, as well as attention to detail

• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

• Must have strong analytical skills to analyze metrics and create reports

• Must have a high level of creativity

• Occasional travel may be required

• Video production / editing is a plus

Salary & Perks:

• $45,000-$55,000 Base and Bonus Opportunities
• Qualify for company trips and attend Hemp Expos across the country!
• Join one of the fastest growing industries in the country with a great work environment
• PTO
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401k

The United Green

Our Metrowest retail client is looking for a Marketing Coordinator with 2+ years’ experience; this role is onsite twice a week and is a 6+ month contract. Experience working on a grand opening for a Store is a plus.

The Marketing Coordinator will be overseeing marketing strategies & seasonal advertising to support all new store openings, relocations & remodels. You will work closely with marketing managers, in-house creative teams & more to help develop effective communication tactics. Candidates must demonstrate excellent communication skills, deliver flawless execution, be nimble/flexible across workstreams and thrive in a fast-paced environment.

RESPONSIBLITIES:

– Oversee the execution of a store opening through event support, creative execution campaign work via multi-media channels, such as digital, social media, print and in-store.

– Proactively collaborate and communicate effectively across cross-functional business teams including Creative partners, Brand Teams, Digital Marketing and Media to execute the end-to-end content creation, from development to implementation.

– Develop and write compelling creative briefs and input creative teams on the development of creative assets for Grand Openings.- Approve media plans & spend for each grand opening location.

– Assist and communicate with the field in preparation for opening & correct execution of marketing materials.- Monitor and report sales for the day and first week of the opening.

QUALIFICATIONS:

– Bachelor’s Degree in Marketing, Communications, or related field required.

-2+ years’ experience in marketing preferred.

– Strong interpersonal skills.

Creative Cove Inc.

A Robert Half client is looking for an Interactive Marketing Manager. As the Interactive Marketing Manager, you will be at the forefront of our client’s event marketing efforts, responsible for driving engagement and maximizing ROI. Your key responsibilities include:

• Event Marketing Strategy: Develop and implement comprehensive event marketing strategies across various channels, including email, social media, and other digital platforms.
• Compelling Copywriting: Create persuasive and engaging copy for email campaigns, social media posts, landing pages, and other marketing collateral, ensuring that messaging aligns with our brand and event objectives.
• Campaign Optimization: Plan and execute A/B testing, audience segmentation, and marketing automation to continuously optimize email campaigns for maximum impact and conversion rates.
• Social Media Planning: Develop and maintain a social media content calendar that aligns with the overall event marketing strategy. Ensure consistent, relevant, and engaging content across platforms.
• Performance Analytics: Monitor, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and return on investment (ROI). Use data insights to refine strategies and drive improvements.
• Collaboration: Work closely with cross-functional teams, including events, sales, and creative departments, to ensure seamless execution of events and marketing campaigns.
• Vendor Management: Manage relationships with external partners, vendors, and sponsors, coordinating marketing efforts and ensuring alignment with our brand and objectives.
• Industry Expertise: Stay up-to-date with the latest trends and best practices in event marketing, email marketing, social media marketing, and data analysis. Share insights and recommendations with the team.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in event marketing, email marketing, and social media marketing.
• Exceptional copywriting skills with a talent for creating persuasive and engaging content.
• Proficiency in marketing automation tools and A/B testing methodologies.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and collaboration abilities.
• Familiarity with event management and coordination is a plus.

Robert Half

I. Summary

The Senior Director of Marketing is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and thought leadership, building and nurturing our online community and driving revenue growth. The individual will collaborate closely with staff to develop and implement creative and data-driven campaigns that showcase our unique offerings and engage our target audience. This role requires an independent and strategic thinker with a proven track record in marketing.

This role is based in the Philadelphia Metropolitan area and is a hybrid remote and on-site.

The Senior Director of Marketing reports to the Senior Leadership Team and works closely with other senior management members to drive strategic growth for the organization.

II. Essential Duties & Responsibilities

Strategic Planning:

• Develop and execute a comprehensive marketing strategy aligned with company goals and market trends
• Collaborate with executive leadership to establish short-term and long-term marketing goals
• Conduct market research to identify opportunities, trends, and customer preferences
• Create marketing concepts and lead the organization to new opportunities through marketing
• Drive execution of marketing strategy without getting “swamped” in the day-to-day execution

Campaign Development:

• Ensure consistent brand messaging and identity across all marketing channels
• Create and execute innovative marketing campaigns to promote training programs, products, and services
• Collaborate with content creators to develop compelling marketing content
• Utilize data-driven insights to optimize campaign performance and achieve desired outcomes

Digital Marketing:

• Oversee the digital marketing strategy, including website optimization, social media, email marketing, and online advertising
• Manage and curate content across multiple platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms
• Analyze performance metrics and adjust strategies to maximize online presence and engagement
• Explore emerging digital platforms to expand our reach and impact

Content Creation and Curation:

• Create, curate, and schedule engaging and shareable content, including text, image, and video posts
• Collaborate with the design team to produce visually appealing and on-brand graphics for social media
• Conceptualize, plan, and execute social media campaigns, contests, and promotions to increase brand awareness and engagement
• Write compelling and concise copy that resonates with the target audience

Public Relations Strategy:

• Develop comprehensive PR strategies
• Identify PR opportunities and develop tactics to leverage media coverage in top-tier publications, TV/radio shows, podcasts, and online platforms
• Coordinate media interviews, press conferences, and other media-related events
• Craft compelling press releases, media pitches, and other written materials
• Cultivate and maintain relationships with journalists, bloggers, influencers, and key media outlets
• Act as a point of contact for media inquiries

Community Engagement and Lead Generation:

• Foster and nurture an active and engaged online community
• Drive lead generation efforts through targeted marketing campaigns and activities
• Collaborate with the sales team to ensure smooth lead handoff and conversion

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources
• Monitor expenses and adjust strategies as needed to optimize ROI

III. Supervisory Responsibilities

· None

IV. Requirements of the Role

• Bachelor’s degree in Marketing, Business, or related field
• Proven experience 10+ years in a mid to senior marketing role, coupled with experience in Adult Education
• Strong track record of developing and executing successful marketing campaigns
• In-depth knowledge of digital marketing strategies, tools, and techniques
• Exceptional written and verbal communication skills
• Ability to interpret data and make data-driven decisions
• Creative thinker who owns their thoughts (“not a Parrot”) with the ability to generate innovative marketing ideas
• Sense of urgency to create and achieve high-performance goals
• Remarkable entrepreneurial spirit

WiserWulff

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

Job Summary

The Director of Marketing and Communications will be responsible for helping drive the overarching communications strategies for the Ad Council’s social impact campaigns. The position will focus on developing PR and social media strategies (both B2B and B2C) to extend the reach and impact of 4-6 national social impact campaigns, which address some of the most critical social issues facing our country.

The compensation for this position is within the range of $90,000 – $95,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What You’ll Do:

• Develop and implement holistic strategic communications plans (public relations and organic social media) for multiple national social impact campaigns reaching various audiences
• Write, review and edit communications materials, including press releases, talking points, blog posts, and content/messaging for social media communities
• Identify, onboard and manage external PR and social agencies, vendors and partners
• Perform in a client-facing role, including presenting communications plans, securing buy-in and alignment, managing expectations and deliverables, and incorporating feedback with both internal and external parties
• Collaborate with, mentor and manage teammates to deliver on project needs and strategies and support their growth
• Analyze campaign news coverage and social media content performance to craft recommendations for driving continued impact
• Stay abreast of relevant current events, cultural moments and industry trends to identify opportunities for the campaigns you manage to become part of the national conversation (through earned media and/or social media strategies)

What You’ll Bring:

• 6+ years’ experience in a corporate communication, public relations, social media, journalism or other relevant role
• Excellent communicator—great oral, presentation and writing skills
• Experience developing and managing others
• Client management skills—presentation skills, ability to navigate challenges and build lasting relationships
• Has the ability to build and engage strategic partnerships with a broad network of stakeholders
• Innovative / Forward-Thinking— able to develop or support the introduction of new and improved ideas, processes, procedures to support the success of the campaigns and/or the effectiveness of the team
• Strong project management—organized and detail-oriented with a capacity to thrive in a team-oriented, deadline-driven environment across multiple projects
• Social Media and PR savvy—fluency with strategies across a range of social platforms and public relations tactics
• Team player—ability to work cooperatively and collaboratively with staff within and outside of the department
• Passion for causes, volunteering and/or philanthropy a plus
• Ability to work East Coast hours

What you’ll get:

All full-time Ad Council employees are eligible for:

• Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
• Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement

What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us

Email: ([email protected])

Fax (212) 922-1676

or

Ad Council

Attn: People Operations

815 2nd Avenue, 9th Floor

New York, NY 10017

Ad Council

About us:

Table Rock is an influencer marketing company headquartered in Laguna Beach, CA. We’re looking for an Influencer Campaign Manager to join our growing team to help organize and run influencer campaigns. The ideal candidate is passionate about social media, especially YouTube, Instagram, and TikTok.

Responsibilities:

• Assist the influencer campaign team with campaign contracting and execution, brand and influencer coordination, and other tasks as that relate to influencer campaigns.
• Manage and coordinate product delivery and campaign timing.
• Support the media planning team by assisting with additional tasks.
• Identify and evaluate potential new influencers.
• Willingness to stay on top of emerging trends and new brands across the social media space.
• Assist with the creation of briefs and informational packets for influencers.

Skills and Qualifications:

• At least 1-2 years experience in the influencer industry
• Bachelor’s Degree from an accredited, four year institution
• Deep understanding of the major social media platforms, including best practices and emerging trends.
• High proficiency in Google Suite, Gmail, and Microsoft Word.
• Demonstrated organizational skills with the ability to learn new systems and processes quickly.

Other:

• We are hiring for several different positions on the team and so the starting salary will depend on your work experience, influencer marketing experience, and the level of position you are hired for.
• ‘Work Remotely’

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Supplemental Pay:

• Bonus pay

Table Rock

Summary/Objective

The Apparel Group seeks a website and content manager to oversee our women’s brand. This person will be responsible for creating top-quality original content that can be leveraged across multiple channels, including web, social media, and email. This position will support the Direct-to-Consumer team through content strategy, visual content creation and copywriting. The Digital Marketing Manager will be responsible for end-to-end content creation as well as ensuring consistency and high-quality execution.

Essential Functions

Website:

• Create and manage content and copy for entire site including homepage, categories, landing pages, promotional activity.
• Launch all products through data uploads: product title, price, meta description, copy, merchandising, photos, swatches.
• Proofread and edit all content.
• Monitor and report any bugs on site.
• Manage markdown process of each delivery including essential deliveries through data manipulation, re-merchandising styles and site.
• Point of contact for all PR needs including shipments, inquiries.

Email:

· Create briefs for each campaign, approximately 5 a week, including copy, selection of images and direct layout of each campaign.

· Test campaigns in stage before deployment.

· Proofread and edit all content.

· Analyze campaigns on daily/weekly/monthly basis.

· Analyze and update email flows on a weekly/monthly basis.

· Schedule campaigns daily.

· Segment campaigns based off analytics daily.

Social:

· Create, maintain, and manage social media calendar.

· Manage all social channels.

· Create all organic content including images, videos, copy and stories.

· Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

· Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.

· Research, outreach and manage all brand collaborations.

· Provide detailed reports of social interactions and statistics (including influencer and brand collaboration)

· Create all paid content including copy, images, videos.

· Proofread and edit all content.

· Research and track new bloggers and brands to work with.

· Manage all blogger/influencer/brand outreach and partnerships.

· Manage all blogger/influencer/brand collaborations including item shipping, tracking, arrival, content from influencer, tracking and analyzing each influencer campaign.

· Reply to all comments, messages, inquiries and solve any customer issues.

· Engage in conversations about our brand on blogger posts and competitor posts.

· Schedule images, videos, and all content on social pages.

Affiliate:

· Create content for promotional events and new arrivals.

· Manage all aspects of scheduling and analyzing partnerships for best ROAS.

Required Education and Experience

• Highly organized individual with ability to multi-task / focusing on priority-based tasks.
• Creative thinker; experience with graphic design and Photoshop a plus.
• Excellent writing skills: ability to write content for social media, email copy and other initiatives as necessary.
• Attention to detail; maintaining accuracy of tasks at hand.
• Tech savvy individual who is comfortable learning new computer software.
• Experience managing content across social media platforms (especially Facebook), including writing organic posts, growing brands’ fan base/followers.
• Intermediate skills in excel (v-lookups).
• Ability to partner with cross-functional teams and meet assigned deadlines.
• Bachelor’s degree.
• 3-5 years’ experience in ecommerce marketing & social media.
• Experience in fashion or the apparel industry a plus.
• Experience working with Ecommerce content management systems.
• Experience using Shopify, Google Analytics, Klaviyo.

*** WE ARE NOT SEEKING ASSISTANCE FROM ANY STAFFING AGENCIES. ALL RECRUITMENT FOR THIS ROLE WILL BE DONE IN-HOUSE***

Enro