Summary/Objective
The Apparel Group seeks a website and content manager to oversee our women’s brand. This person will be responsible for creating top-quality original content that can be leveraged across multiple channels, including web, social media, and email. This position will support the Direct-to-Consumer team through content strategy, visual content creation and copywriting. The Digital Marketing Manager will be responsible for end-to-end content creation as well as ensuring consistency and high-quality execution.
Essential Functions
Website:
- Create and manage content and copy for entire site including homepage, categories, landing pages, promotional activity.
- Launch all products through data uploads: product title, price, meta description, copy, merchandising, photos, swatches.
- Proofread and edit all content.
- Monitor and report any bugs on site.
- Manage markdown process of each delivery including essential deliveries through data manipulation, re-merchandising styles and site.
- Point of contact for all PR needs including shipments, inquiries.
Email:
· Create briefs for each campaign, approximately 5 a week, including copy, selection of images and direct layout of each campaign.
· Test campaigns in stage before deployment.
· Proofread and edit all content.
· Analyze campaigns on daily/weekly/monthly basis.
· Analyze and update email flows on a weekly/monthly basis.
· Schedule campaigns daily.
· Segment campaigns based off analytics daily.
Social:
· Create, maintain, and manage social media calendar.
· Manage all social channels.
· Create all organic content including images, videos, copy and stories.
· Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
· Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
· Research, outreach and manage all brand collaborations.
· Provide detailed reports of social interactions and statistics (including influencer and brand collaboration)
· Create all paid content including copy, images, videos.
· Proofread and edit all content.
· Research and track new bloggers and brands to work with.
· Manage all blogger/influencer/brand outreach and partnerships.
· Manage all blogger/influencer/brand collaborations including item shipping, tracking, arrival, content from influencer, tracking and analyzing each influencer campaign.
· Reply to all comments, messages, inquiries and solve any customer issues.
· Engage in conversations about our brand on blogger posts and competitor posts.
· Schedule images, videos, and all content on social pages.
Affiliate:
· Create content for promotional events and new arrivals.
· Manage all aspects of scheduling and analyzing partnerships for best ROAS.
Required Education and Experience
- Highly organized individual with ability to multi-task / focusing on priority-based tasks.
- Creative thinker; experience with graphic design and Photoshop a plus.
- Excellent writing skills: ability to write content for social media, email copy and other initiatives as necessary.
- Attention to detail; maintaining accuracy of tasks at hand.
- Tech savvy individual who is comfortable learning new computer software.
- Experience managing content across social media platforms (especially Facebook), including writing organic posts, growing brands’ fan base/followers.
- Intermediate skills in excel (v-lookups).
- Ability to partner with cross-functional teams and meet assigned deadlines.
- Bachelor’s degree.
- 3-5 years’ experience in ecommerce marketing & social media.
- Experience in fashion or the apparel industry a plus.
- Experience working with Ecommerce content management systems.
- Experience using Shopify, Google Analytics, Klaviyo.
*** WE ARE NOT SEEKING ASSISTANCE FROM ANY STAFFING AGENCIES. ALL RECRUITMENT FOR THIS ROLE WILL BE DONE IN-HOUSE***
Enro
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