Digital Marketing Manager

Summary/Objective

The Apparel Group seeks a website and content manager to oversee our women’s brand. This person will be responsible for creating top-quality original content that can be leveraged across multiple channels, including web, social media, and email. This position will support the Direct-to-Consumer team through content strategy, visual content creation and copywriting. The Digital Marketing Manager will be responsible for end-to-end content creation as well as ensuring consistency and high-quality execution.

Essential Functions

Website:

• Create and manage content and copy for entire site including homepage, categories, landing pages, promotional activity.
• Launch all products through data uploads: product title, price, meta description, copy, merchandising, photos, swatches.
• Proofread and edit all content.
• Monitor and report any bugs on site.
• Manage markdown process of each delivery including essential deliveries through data manipulation, re-merchandising styles and site.
• Point of contact for all PR needs including shipments, inquiries.

Email:

· Create briefs for each campaign, approximately 5 a week, including copy, selection of images and direct layout of each campaign.

· Test campaigns in stage before deployment.

· Proofread and edit all content.

· Analyze campaigns on daily/weekly/monthly basis.

· Analyze and update email flows on a weekly/monthly basis.

· Schedule campaigns daily.

· Segment campaigns based off analytics daily.

Social:

· Create, maintain, and manage social media calendar.

· Manage all social channels.

· Create all organic content including images, videos, copy and stories.

· Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

· Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.

· Research, outreach and manage all brand collaborations.

· Provide detailed reports of social interactions and statistics (including influencer and brand collaboration)

· Create all paid content including copy, images, videos.

· Proofread and edit all content.

· Research and track new bloggers and brands to work with.

· Manage all blogger/influencer/brand outreach and partnerships.

· Manage all blogger/influencer/brand collaborations including item shipping, tracking, arrival, content from influencer, tracking and analyzing each influencer campaign.

· Reply to all comments, messages, inquiries and solve any customer issues.

· Engage in conversations about our brand on blogger posts and competitor posts.

· Schedule images, videos, and all content on social pages.

Affiliate:

· Create content for promotional events and new arrivals.

· Manage all aspects of scheduling and analyzing partnerships for best ROAS.

Required Education and Experience

• Highly organized individual with ability to multi-task / focusing on priority-based tasks.
• Creative thinker; experience with graphic design and Photoshop a plus.
• Excellent writing skills: ability to write content for social media, email copy and other initiatives as necessary.
• Attention to detail; maintaining accuracy of tasks at hand.
• Tech savvy individual who is comfortable learning new computer software.
• Experience managing content across social media platforms (especially Facebook), including writing organic posts, growing brands’ fan base/followers.
• Intermediate skills in excel (v-lookups).
• Ability to partner with cross-functional teams and meet assigned deadlines.
• Bachelor’s degree.
• 3-5 years’ experience in ecommerce marketing & social media.
• Experience in fashion or the apparel industry a plus.
• Experience working with Ecommerce content management systems.
• Experience using Shopify, Google Analytics, Klaviyo.

*** WE ARE NOT SEEKING ASSISTANCE FROM ANY STAFFING AGENCIES. ALL RECRUITMENT FOR THIS ROLE WILL BE DONE IN-HOUSE***

Enro