A Robert Half client is looking for an Interactive Marketing Manager. As the Interactive Marketing Manager, you will be at the forefront of our client’s event marketing efforts, responsible for driving engagement and maximizing ROI. Your key responsibilities include:
- Event Marketing Strategy: Develop and implement comprehensive event marketing strategies across various channels, including email, social media, and other digital platforms.
- Compelling Copywriting: Create persuasive and engaging copy for email campaigns, social media posts, landing pages, and other marketing collateral, ensuring that messaging aligns with our brand and event objectives.
- Campaign Optimization: Plan and execute A/B testing, audience segmentation, and marketing automation to continuously optimize email campaigns for maximum impact and conversion rates.
- Social Media Planning: Develop and maintain a social media content calendar that aligns with the overall event marketing strategy. Ensure consistent, relevant, and engaging content across platforms.
- Performance Analytics: Monitor, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and return on investment (ROI). Use data insights to refine strategies and drive improvements.
- Collaboration: Work closely with cross-functional teams, including events, sales, and creative departments, to ensure seamless execution of events and marketing campaigns.
- Vendor Management: Manage relationships with external partners, vendors, and sponsors, coordinating marketing efforts and ensuring alignment with our brand and objectives.
- Industry Expertise: Stay up-to-date with the latest trends and best practices in event marketing, email marketing, social media marketing, and data analysis. Share insights and recommendations with the team.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in event marketing, email marketing, and social media marketing.
- Exceptional copywriting skills with a talent for creating persuasive and engaging content.
- Proficiency in marketing automation tools and A/B testing methodologies.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent communication and collaboration abilities.
- Familiarity with event management and coordination is a plus.
Robert Half
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