Director, Marketing & Communications

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

Job Summary

The Director of Marketing and Communications will be responsible for helping drive the overarching communications strategies for the Ad Council’s social impact campaigns. The position will focus on developing PR and social media strategies (both B2B and B2C) to extend the reach and impact of 4-6 national social impact campaigns, which address some of the most critical social issues facing our country.

The compensation for this position is within the range of $90,000 – $95,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What You’ll Do:

• Develop and implement holistic strategic communications plans (public relations and organic social media) for multiple national social impact campaigns reaching various audiences
• Write, review and edit communications materials, including press releases, talking points, blog posts, and content/messaging for social media communities
• Identify, onboard and manage external PR and social agencies, vendors and partners
• Perform in a client-facing role, including presenting communications plans, securing buy-in and alignment, managing expectations and deliverables, and incorporating feedback with both internal and external parties
• Collaborate with, mentor and manage teammates to deliver on project needs and strategies and support their growth
• Analyze campaign news coverage and social media content performance to craft recommendations for driving continued impact
• Stay abreast of relevant current events, cultural moments and industry trends to identify opportunities for the campaigns you manage to become part of the national conversation (through earned media and/or social media strategies)

What You’ll Bring:

• 6+ years’ experience in a corporate communication, public relations, social media, journalism or other relevant role
• Excellent communicator—great oral, presentation and writing skills
• Experience developing and managing others
• Client management skills—presentation skills, ability to navigate challenges and build lasting relationships
• Has the ability to build and engage strategic partnerships with a broad network of stakeholders
• Innovative / Forward-Thinking— able to develop or support the introduction of new and improved ideas, processes, procedures to support the success of the campaigns and/or the effectiveness of the team
• Strong project management—organized and detail-oriented with a capacity to thrive in a team-oriented, deadline-driven environment across multiple projects
• Social Media and PR savvy—fluency with strategies across a range of social platforms and public relations tactics
• Team player—ability to work cooperatively and collaboratively with staff within and outside of the department
• Passion for causes, volunteering and/or philanthropy a plus
• Ability to work East Coast hours

What you’ll get:

All full-time Ad Council employees are eligible for:

• Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
• Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement

What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us

Email: ([email protected])

Fax (212) 922-1676

or

Ad Council

Attn: People Operations

815 2nd Avenue, 9th Floor

New York, NY 10017

Ad Council