Position:Â Marketing Manager
Position Overview:
We are seeking a talented and entrepreneurial Marketing Manager to join our innovative consumer start-up with proven track record. As the first marketing hire, you will play a pivotal role in shaping our brand and driving customer acquisition and retention strategies. You will have the unique opportunity to build our marketing function from the ground up, collaborating closely with the founder to develop a go-to-market strategy and achieve our ambitious growth objectives. This is a hands-on role that requires creativity, strategic thinking, and a passion for building a strong direct-to-consumer brand.
Â
Responsibilities:
Â
- Brand Strategy: Work closely with the founder to develop and execute a comprehensive brand strategy that aligns with our company vision, values, and target audience. Build brand awareness and enhance brand equity through cohesive messaging, visual identity, and consistent brand positioning.
- Customer Acquisition: Drive customer acquisition efforts by developing and implementing effective marketing campaigns across various channels, including digital advertising, social media, email marketing, SEO, and content marketing. Determine campaign budgets in collaboration with founder. Analyze campaign performance and optimize strategies to maximize ROI.
- Content Creation: Create engaging and compelling content to support marketing initiatives. Develop a content calendar, capture UGC content for organic social media, and oversee content production, including website, blog posts, social media content, videos, and other multimedia formats, to increase brand visibility and engagement.
- Social Media Community Management: Develop and engage an organic social following through relevant content and active community management on primary social media channels.
- PR and Influencer Marketing: Build and maintain relationships with relevant media outlets, bloggers, and industry influencers to secure media coverage and partnerships. Identify and execute strategic collaborations with influencers to amplify brand reach and generate buzz.
- Market Research and Analysis: Conduct market research to gain insights into consumer behavior, market trends, and competitors. Use data-driven analysis to identify opportunities, optimize marketing strategies, and drive continuous improvement.
- Customer Retention and Loyalty: Develop and execute strategies to increase customer retention and loyalty, such as customer referral programs, personalized communications, and targeted promotions. Implement customer feedback mechanisms to enhance the customer experience and ensure customer satisfaction.
- Analytics and Reporting: Track, analyze, and report on key marketing metrics, providing insights and recommendations to drive data-informed decision-making. Monitor industry trends, emerging technologies, and best practices to stay ahead of the curve and identify growth opportunities.
Â
Qualifications:
- Bachelor’s degree in marketing, business, or a related field
- Proven experience (min. 4 years) in marketing roles within the consumer industry and/or start-up environment
- Previous product launch experience and passion for the food / CPG space a big plus
- Strong knowledge of marketing principles and best practices, with direct experience in digital marketing, content creation, social media, and customer acquisition strategies
- Analytical mindset with the ability to interpret data and use insights to drive marketing strategies
- Excellent communication skills, both written and verbal, with the ability to effectively convey brand messaging and engage with target audiences
- Creative thinker with a passion for building and evolving consumer brands
- Self-starter with a high level of initiative, resourcefulness, ability to work independently, and adaptability to a fast-paced and dynamic start-up environment
Irving Place Foods
Related jobs:
Casting Call: Agency Assistant
Join an exciting opportunity in the entertainment industry as an Agency Assistant. This role is ideal for individuals passionate about working behind the scenes in a fast-paced agency environment. If you’re organized, proactive, and have a knack for supporting dynamic teams, this could be your next big career move.
Job Responsibilities
- Provide comprehensive administrative support to the agency team.
- Manage scheduling, correspondence, and general office duties.
- Coordinate communication between clients, agents, and external partners.
- Assist in the preparation and organization of meetings and events.
- Handle confidential information with professionalism and discretion.
Requirements
- Minimum 2 years of experience in an agency or assistant role.
- Strong organizational and multitasking skills.
- Must reside in Los Angeles for in-person duties.
- Excellent communication and interpersonal skills.
Compensation
- Competitive salary based on experience.
- Opportunities for professional growth within the agency.
- Collaborative and engaging work environment.
Studio Assistant for Creative Projects
Looking for a detail-oriented and organized Studio Assistant to support a dynamic creative team. This is an excellent opportunity to be part of exciting, high-profile projects and gain valuable industry experience.
Responsibilities
- Assist in day-to-day studio operations, including scheduling and organization.
- Maintain studio equipment and ensure all tools are ready for use.
- Support team members during creative sessions and project execution.
- Handle administrative tasks such as coordinating meetings and maintaining files.
- Foster a positive and efficient work environment.
Requirements
- Strong organizational skills and attention to detail.
- Ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Familiarity with creative processes and studio operations is a plus.
Compensation
- Competitive pay and potential growth opportunities within the team.
- Chance to work closely with industry professionals on innovative projects.
Designers for Creative Projects
Seeking innovative and skilled Designers to join a dynamic team working on cutting-edge creative projects. This is your chance to bring bold ideas to life and shape unique visual narratives in a collaborative environment.
Responsibilities
- Develop creative concepts and designs for a variety of high-profile projects.
- Collaborate with architects, engineers, and project leads to execute cohesive visions.
- Produce sketches, layouts, and final designs that align with project goals.
- Stay up-to-date on industry trends and integrate fresh ideas into projects.
Requirements
- Proven experience in design with a strong, diverse portfolio.
- Expertise in design software such as Adobe Creative Suite or equivalent tools.
- Ability to think creatively and deliver visually stunning results.
- Strong attention to detail and excellent communication skills.
Compensation
- Competitive pay based on skills and project contributions.
- Opportunity to work on influential, creative projects with a collaborative team.
Architects for Innovative Design Team
Seeking talented and visionary Architects to join a groundbreaking team working on high-profile creative projects. This is an opportunity to bring bold ideas to life in a collaborative and forward-thinking environment.
Responsibilities
- Design and develop architectural concepts for innovative projects.
- Collaborate with designers and project leads to execute creative visions.
- Prepare detailed drawings, plans, and models using industry-standard tools.
- Ensure designs align with project requirements, timelines, and regulations.
Requirements
- Proven experience in architecture with a strong portfolio of creative work.
- Proficiency in CAD software and architectural design tools.
- Strong understanding of design principles and construction processes.
- Ability to think critically and bring unique solutions to complex challenges.
Compensation
- Competitive pay based on experience and project contributions.
- Opportunity to work on impactful, innovative projects.
AI Engineers Wanted for Innovative Creative Projects
Join an elite creative team as an AI Engineer, contributing to cutting-edge projects across art, technology, and design. This role is perfect for AI specialists passionate about merging innovation with creativity.
Job Responsibilities
- Design and implement AI-driven solutions for creative and technical challenges.
- Collaborate with a multidisciplinary team, including designers, architects, and editors.
- Optimize algorithms for efficiency and scalability across various platforms.
- Stay updated on AI trends to implement innovative technologies into projects.
Requirements
- Strong background in AI development, machine learning, and programming.
- Experience in developing AI systems for creative applications is a plus.
- Excellent problem-solving and teamwork skills.
- Must provide a portfolio and CV showcasing past projects and achievements.
Compensation
- Competitive salary and opportunities to work on groundbreaking projects.
- Collaborate with industry leaders in an inspiring environment.
- Potential for long-term career growth in an innovative team.
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.