Irving Place Foods

Position: Marketing Manager

Position Overview:

We are seeking a talented and entrepreneurial Marketing Manager to join our innovative consumer start-up with proven track record. As the first marketing hire, you will play a pivotal role in shaping our brand and driving customer acquisition and retention strategies. You will have the unique opportunity to build our marketing function from the ground up, collaborating closely with the founder to develop a go-to-market strategy and achieve our ambitious growth objectives. This is a hands-on role that requires creativity, strategic thinking, and a passion for building a strong direct-to-consumer brand.

Responsibilities:

• Brand Strategy: Work closely with the founder to develop and execute a comprehensive brand strategy that aligns with our company vision, values, and target audience. Build brand awareness and enhance brand equity through cohesive messaging, visual identity, and consistent brand positioning.

• Customer Acquisition: Drive customer acquisition efforts by developing and implementing effective marketing campaigns across various channels, including digital advertising, social media, email marketing, SEO, and content marketing. Determine campaign budgets in collaboration with founder. Analyze campaign performance and optimize strategies to maximize ROI.

• Content Creation: Create engaging and compelling content to support marketing initiatives. Develop a content calendar, capture UGC content for organic social media, and oversee content production, including website, blog posts, social media content, videos, and other multimedia formats, to increase brand visibility and engagement.

• Social Media Community Management: Develop and engage an organic social following through relevant content and active community management on primary social media channels.

• PR and Influencer Marketing: Build and maintain relationships with relevant media outlets, bloggers, and industry influencers to secure media coverage and partnerships. Identify and execute strategic collaborations with influencers to amplify brand reach and generate buzz.

• Market Research and Analysis: Conduct market research to gain insights into consumer behavior, market trends, and competitors. Use data-driven analysis to identify opportunities, optimize marketing strategies, and drive continuous improvement.

• Customer Retention and Loyalty: Develop and execute strategies to increase customer retention and loyalty, such as customer referral programs, personalized communications, and targeted promotions. Implement customer feedback mechanisms to enhance the customer experience and ensure customer satisfaction.

• Analytics and Reporting: Track, analyze, and report on key marketing metrics, providing insights and recommendations to drive data-informed decision-making. Monitor industry trends, emerging technologies, and best practices to stay ahead of the curve and identify growth opportunities.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field
• Proven experience (min. 4 years) in marketing roles within the consumer industry and/or start-up environment
• Previous product launch experience and passion for the food / CPG space a big plus
• Strong knowledge of marketing principles and best practices, with direct experience in digital marketing, content creation, social media, and customer acquisition strategies
• Analytical mindset with the ability to interpret data and use insights to drive marketing strategies
• Excellent communication skills, both written and verbal, with the ability to effectively convey brand messaging and engage with target audiences
• Creative thinker with a passion for building and evolving consumer brands
• Self-starter with a high level of initiative, resourcefulness, ability to work independently, and adaptability to a fast-paced and dynamic start-up environment

Irving Place Foods