Ad Campaign Casting Calls and Auditions

Who we are: Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.

Who you are: A passionate and driven paid social professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the norm to produce world-class paid social campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Key Responsibilities

• Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
• Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development
• Cross-Brand oversight of all Paid Social campaigns, including coordination of campaign planning, activation, and reporting
• Creation and delivery of effective media plan details for paid social campaign efforts
• Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management.
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Management of team day to day responsibilities and overall client engagement
• Supporting the team lead with ongoing client and team management
• Working with your team lead on continuous strategy for your campaigns including audience and creative best practices
• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
• Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
• QA reports for accuracy and ensuring client readiness
• Keeping abreast of industry news
• Leveraging Asana for task management and team collaboration
• Becoming an expert in the client’s business and builds trusted partnerships with all levels of clients
• Key participant in strategic media planning and execution

Desired Skills & Experience

Education

• Bachelor’s degree or related work experience

Work Experience

• Minimum 3+ years of account management, planning, and/or performance media experience. Agency experience strongly preferred

Skills

• Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Twitter Ads, etc.
• Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Detail and process oriented, with the ability to multitask and prioritize tasks base on client objectives
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Time management skills
• Excellent written and verbal communication skills

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected]

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.

Reprise Digital

About AirVoice Wireless:

Founded in 1999, AirVoice Wireless is an American wireless service provider owned by HTH Communications. AirVoice is the privately held Houston based company which uses the largest 5G network to deliver wireless cellular and broadband services along with in-demand handsets to consumers. Through its ETC designations, AirVoice provides Lifeline and Affordable Connectivity services nationwide under its d.b.a AirTalk Wireless, providing a free 4G LTE/5G Apple and Samsung devices with free high-speed data, talk and text every month to its subscribers. As of Q4 2022, AirVoice Wireless, along with its affiliates AirTalk Wireless, Cintex Wireless, and NewPhone Wireless, have served over 2 million broadband and wireless subscribers.

Job Summary:

This position will report directly to the CEO and will serve as the Digital Marketing Manager. The selected candidate will be responsible for developing and delivering all digital marketing strategies for HTH’s Affiliate Wireless Telecom Carrier Brands, including the corporate website, SEO, online advertising, email marketing, social media, and the design of these assets. In addition, the successful candidate will take an analytics approach to create awareness and leads, plus develop digital approaches to nurture AirVoices’ core seismic business. The Digital Marketing Manager will work across departments to develop and execute the digital marketing plan and be self-directed.

The main areas of focus are:

• 5% Website

• 45% Social media management and PPC advertising

• 20% Strategy, analytics, administration and delivery

• 10% Search Engine Optimization (SEO)

• 10% Content creation

• 5% Email marketing

• 5% Graphic Design

Duties and Responsibilities:

• Oversee the digital marketing budget to support the business and global marketing objectives

• Serve as the social media strategy owner to help gain followers, drive engagement, conversions and consistency across all social channels

• Develop, coordinate and execute digital marketing campaigns with Product Marketing Managers to ensure that AirVoice’s voice and brand is succinct

• Serve as project manager for the corporate website and work with web developers to plan and strategize on website updates and evolution to increase traffic and conversions

• Serve as the project manager for the Google AdWords campaigns to ensure optimal campaign performance and that the budget is utilized appropriately

• Serve as the project manager and strategy owner for SEO campaigns to develop and implement a strategy to continually improve SEO of all affiliate webpages

• Utilize all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies

• Research and analyze digital and social campaign performance by providing quarterly updates to the Marketing team and various business units about the progress of campaigns related to their goals

• Assist in managing email campaigns to ensure that each brand and messaging are used consistently

• Upholds branding guidelines

• Ensure Marketing is utilizing the best communications tools and practices

Job Requirements (Education and Experience):

• Bachelor’s Degree in Marketing, Advertising, Communications or Public Relations

• 5+ years of digital marketing experience

• Proficient knowledge in Hubspot, Google AdWords and all social media platforms, in particular, LinkedIn

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Experience in optimizing landing pages/web pages and user funnels

• Experience with A/B and multivariate experiments

• Experience in setting up and optimizing PPC campaigns on all major search engines

Qualifications (Knowledge, Skills and Abilities):

• Ability to produce insightful marketing reports

• Excellent verbal, written and organizational skills

• Ability to prioritize tasks while maintaining a consistent level of quality

• Strong relational and communication skills

• Self-motivated

• Dedicated team player with a strong work ethic

• Able to excel in a deadline-driven environment

• Able to work with all levels of management

• Strong time management skills

What We Offer:

• Competitive base salary
• Excellent Benefits programs
• Medical Plan
• Outstanding Retirement Program
• Life insurance

AirVoice Wireless LLC

Manager, Integrated Marketing

Overview:

· Must be able to go onsite in San Francisco, California, so need to currently be here. This is a 6 month contract role.

Summary:

· The Integrated Marketing Manager will lead the development and execution of marketing strategies and integrated marketing plans that drive audience and business growth for our Digital Documents products.

· We are seeking a dynamic marketer to create breakthrough marketing ideas and content that inspire audiences; encourage product adoption and engagement, and build long-term, customer value. You are a marketing leader who can balance long-term strategy with short-term results and focused execution in a fast-paced, growing business.

· You will help execute campaign plans in partnership with cross-functional team support including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement, and Retention. This global role partners closely with teams in the European, Japanese, and Asia-Pacific regions and is also a strategic partner to Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.

What you’ll do

· Formulate and drive global campaign marketing strategies that drive awareness, engagement, and conversion for one of our premier product ecosystems.

· Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals.

· Create communication strategies that expand reach, drive relevance, and fuel interest through partnerships, social channels, influencers, blogs, and new media channels.

· Collaborate and develop strong working relationships with cross-functional teams across the global marketing organization and the digital media organization to optimize consumer journeys; breakthrough content and messaging.

· Partner with marketing teams based in regions of EMEA, Japan, and APAC to provide framework and mentorship that enables the scale of global campaigns and consistency of outcomes.

· Project management of campaign launches, including communication of details and timelines to cross-functional marketing teams, business leads, and agency partners.

· Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics.

· Know our products, our categories, and our consumers.

What we’re looking for

· BS/BA degree. Marketing, Communications, or Business degree preferred.

· Bring 8+ years of progressive marketing experience working on/with consumer and technology brands and products

· Experience working on campaigns with/at agencies focused on (digital, social media, influencer marketing)

· Proven track record of success and achievement associated with results-oriented, campaigns and plans.

· Customer-first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys.

· Be a storyteller. Craft compelling messages that captivate audiences and offer them valuable solutions.

· Be a strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization.

· Ability to work with and influence team members and leaders across the organization.

· Balance creative inspiration and insight and fact-based analytics.

· Fast learner with a positive demeanor and ability to try new things.

· Navigate a matrixed organization and represent your work, and your team with integrity and self-sufficiency.

Compensation: $52.82 – $70.42/hr.

Cypress HCM

RESPONSIBILITIES

• Develop and execute digital marketing strategies to enhance our online presence.
• Develop relevant content for digital platforms, including social platforms, website, email campaigns, blogs, etc.
• Manage and create social media content to build strong online presence and engagement.
• Manage and update company website has current and relevant content.
• Building landing pages to support marketing campaigns.
• Execute and monitor digital advertising campaigns on various platforms.
• Utilize tools like Google Analytics to monitor website traffic, user behavior, and campaign performance.
• Prepare regular reports detailing key performance metrics and actionable insights.
• Coordinate with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Management and support for internal digital communications such as G-cloud and email communications.
• Create and edit engaging videos.
• Manage and maintain media content in OpenAsset.

POSITION REQUIREMENTS

• Associate or bachelor’s degree in marketing or other relevant discipline required.
• 3-5 years of experience providing digital marketing support.
• Proficiency in the following software programs:
• Adobe Creative Suite (InDesign, Acrobat, Premier Pro, Photoshop, Illustrator).
• Customer Relationship Management and Marketing Automation Software (Salesforce, HubSpot, OpenAsset)
• Social media management software (Hootsuite a plus)
• Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Creative mindset and ability to generate innovative ideas for digital campaigns.
• Analytical skills to interpret data and make data-driven decisions.
• Proven skills for design, imagery, video, infographics and other graphic design elements.
• Excellent written, editing/proof reading and verbal communication skills.
• Thrives in a multi-tasking, deadline-driven, fast-paced environment with minimal supervision.
• Resourceful critical thinker who takes initiative to accomplish tasks.
• Strong attention to detail, prioritization, time management and organization skills.
• Ability to work independently and collaboratively in a team environment.
• Video editing skills a plus.
• SEO/SEM experience a plus.

Graycor

Do you have a wide breadth of marketing experience and deep knowledge of social media content and Google/Facebook Ads?

Do you want to be a key member to help disrupt a 127 year old industry with a growing, cutting edge, SMB health company?

Intero Chiropractic is looking for a Marketing Manager to help increase the company’s online presence with content and maximizing paid ads. The ideal candidate will be a scrappy growth hacker that knows how to strategize, execute, measure, and optimize organic and paid media from start to finish that aligns with the companies objectives.

At Intero, we do things a bit differently than the corporate world of the health industry, in fact there is no corporate nonsense. If you want to be part of a company that is making disruptive change and rapidly growing, you should apply now.

Role Overview

The role of the Marketing Manager is to assist in the planning, execution, measurement, and optimization of our marketing efforts. The person in this role will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of content techniques and paid media methods to promote our services and public image.

On a day-to-day basis, you might find yourself doing all the following:

• Community engagement on Youtube, Instagram, Tiktok, or Facebook.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to book appointments at our offices.
• Deploy social media content and own their implementation from strategy to optimization.
• Scope out projects and determine timelines, budgets, and key players involved
• Measure ads and content progress, across channels, and share performance with team based on both leading and lagging indicators.
• Monitoring acquisition funnels and ensuring they align with key metrics.
• Own the organic marketing strategy and keep a pulse on Google, Facebook and other ad platforms.
• In other words, to succeed in this role, you’ll need to be able to do a little bit of everything in marketing, which, for the right person, should be a dream job.

Who You Are

• You have 5+ years of experience in marketing roles.
• You’re a self-directed, detail-oriented, high-performer with an exceptional drive for success.
• You love getting your hands dirty and doing whatever it takes to get a campaign successfully out the door on time and within budget.
• You’re a flexible & adaptable problem solver who is solution-oriented and driven by data.
• You are a proactive, effective communicator, and have ample experience managing various stages of the sales funnel.
• You have an entrepreneurial spirit and are excited by the challenges that come along with being part of a disruptive business.
• The ideal candidate will have the bread and butter of marketing (like basic SEO, copywriting, design, metrics, community building, email campaigns), but is able to lead winning strategies with social media content and paid ads.
• Have excellent judgement and are able to act decisively in situations requiring quick but through analysis and decision-making, while understanding when and how to appropriately escalate issues.
• Pay attention to detail and able to re-prioritize based on changing business needs.
• You are proficient with tools like: Google analytics, Tag manager, keyword tools, Facebook ads, and perhaps A/B testing.
• You have an appetite for learning and adding to your skill set.

About Intero Chiropractic

Intero Chiropractic offers an innovative approach to healthcare and has the vision to elevate the standard of chiropractic. We provide a systematic and scientific approach to removing pain from the body. At our office, we are known for taking on tough cases.

Check out this video to learn more about how this company why this company was founded: https://youtu.be/Zc3ER5YU56U

Where we’re going: To fulfill our vision of elevating the standard of chiropractic, we have currently started an information product business to teach other doctors and students this unique approach, are currently in the process of opening up a training facility as well as two additional locations (with a third on the way), and our founder is currently authoring a book on our approach.

Our Core Values:

• Do What you Say
• Patients First
• Humble yet Confident
• Set a High Standard for Everything
• Learner’s Heart

Intero Chiropractic

AKA is seeking an experienced and action-driven Marketing Manager to lead the implementation and execution of strategic marketing plans for two of AKA’s luxury properties: Hotel AKA Brickell and AKA West Palm. The omnichannel marketing plan is comprised of digital campaigns, public relations, brand partnerships, advertising, promotions, activations, and social media initiatives supporting AKA’s business objectives.

The ideal candidate is a strategic, results-oriented, creative leader, who is passionate about hospitality and demonstrates an understanding and appreciation for design and the luxury lifestyle market. Candidate has experience managing key relationships with several outside partners, overseeing marketing campaigns from concept to completion and is comfortable leading internal and external team members.

RESPONSIBILITIES INCLUDE:

• Contribute to strategy and manage execution of marketing plans and projects from concept to completion.
• Create and execute email marketing promotional calendar for B2C and B2B property campaigns
• Develop and manage social media campaigns for property social media accounts, including content calendar, content creation/posts, influencer negotiations, growth and engagement metrics reporting.
• Ensure that all marketing materials and property generated communications meet brand standards; provide guidance and approvals to team members as needed.
• Responsible for writing creative briefs for marketing projects and campaigns to direct design team; oversee creative and copy development of marketing projects.
• Play a key role in strategic team conversations and co-develop campaigns to increase brand and property exposure through digital, experiential, and social media channels.
• Establish successful partner/vendor relationships and manage timely and accurate communication and coordination of all initiatives.
• Play a key role in maintaining relationship with PR agency, including participating in meetings, leading meetings, pitch development, journalist interface, and development of press materials.
• Support SEM planning, strategy and optimization, and work closely with Digital Director and search marketing agency to implement campaign modifications to maximize exposure and revenue opportunities.
• Manage corporate/brand and property marketing program implementation at the property level, including team member training and guest communication guidelines
• Draft marketing copy as needed for website, email marketing campaigns, collateral, and other projects as needed.
• Develop, present, and distribute monthly/quarterly marketing updates to team and key stakeholders, as directed by Marketing Leader.
• Represent Marketing Team when interfacing with Revenue and Sales Team to develop revenue-generating website promotions and compelling promotional content.
• Supervise seasonal interns, as needed.

KNOWLEDGE, SKILLS AND EXPERIENCE

• Possesses a thorough understanding of the digital marketing, public relations, social media, and e-commerce principles and metrics.
• Extensive experience leading diverse marketing projects independently including on and off-line campaigns, event/activations, content creation, photo and video shoots, sponsorships/promotions.
• Experience managing and negotiating with outside agencies and marketing partners.
• Demonstrates strong verbal and written communication skills and is comfortable presenting to groups.
• Highly motivated self-starter who is comfortable working independently and collaboratively with leader and colleagues to achieve successful results.
• Proactive! – Ability to troubleshoot issues, especially those with no obvious owner; comfort with reaching out to co-workers in all functions and Executive Leadership to investigate issues and identify solutions.
• Possesses strong organizational and time management skills, with fine attention to detail.
• Demonstrates creative and resourceful thinking.
• Must be extremely flexible and adaptable to shifting priorities in a fast-paced environment.
• Minimum of a Bachelor’s degree in Marketing or related field
• 5 years of experience in a marketing or digital position, preferably in hospitality or real estate
• Experience with Google Analytics a plus
• Proficient in Microsoft Office
• Budget management

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Work Location: Hybrid

AKA Hotels+Hotel Residences

Overview

The Nightlife Manager of Marketing & Strategy will be responsible for leading the Marketing team in the development and training of strategies. Assist the VP and property of Marketing executing plans and tactics that will increasing direct revenue for all Nightlife venues.

Responsibilities

• Gathering business objectives from operations teams and proposing marketing solutions to help achieve them.
• Driving revenue for the property in conjunction with other marketing areas.
• Generating new ideas of how to market the venue so that it increases sales and revenue
• Creating ways to market the DAER and Rooftop brands.
• External advertising (Print, Broadcast, Online, etc.)
• Work with all Nightlife venues and the marketing team to plan/strategize integrated platform(s) to drive business and develop synergies across other verticals.
• Collaborates on local advertising campaigns and implements approved advertising messages regarding print, radio, collateral materials, billboards, etc.
• Develop creative briefs to define positioning, messaging and overall Nightlife campaign objectives.
• Manage the marketing team by creating concepts, event announcements and social media campaigns to establish the DAER brand and promote weekly events.
• Collaborate with Brand Marketing to submit all media releases prior to publication to ensure that content is consistent with company objectives.
• Handle and fulfills all brand related filming and photo needs, as well as assists PR manager on shoots as needed. Also obtains departmental approval on all images and video in order to create the greatest opportunities for the promotion of Hard Rock’s nightlife.
• Manage and update the budget as needed, and creates pro-formas and evaluations for each special project or request.
• Coordinates related special events specific to Nightlife. Also, participates in community programs in order to develop opportunities to promote a positive image for the company within the community.
• Managing local Nightlife advertising campaigns, promotions and special events.
• Liaises with corporate Brand marketing department for requests specific to online and activation(s) in non Nightlife venues.
• Other duties as assigned by the Director of VIP and VP of Nightlife and Daylife.

Qualifications

• Communicate effectively with all levels of employees as well as outside contacts.
• Ability to proof and edit publications for which responsible.
• Ability to review and comprehend all necessary documentation.
• Demonstrate strong organizational and follow-up skills.
• Digital ad buying and social media ad experience
• Proven concept creation and campaign execution
• Maintain a professional and positive appearance and demeanor at all times.
• Perform and/or learn aspects of marketing that may, or may not, be included in this job description.
• 3-5 years related experience in Nightlife marketing, advertising or public relations.
• Strong written and verbal skills essential.
• Knowledge of advertising and media planning.
• Ability to effectively deal with internal and external resources.
• Excellent communication skills, customer service and team oriented self-starter, and professional maturity.

DAER Nightclub / Dayclub

Integrated Marketing Manager Location – San Francisco, CA Duration – 7 Months Pay rate – $70.42 per hour on W2

The Integrated Marketing Manager will lead the development and execution of marketing strategies and integrated marketing plans that drive audience and business growth for Digital Documents products. We are seeking a dynamic marketer to create breakthrough marketing ideas and content that inspire audiences; encourage product adoption and engagement, build long-term, customer value. You are a marketing leader that can balance long-term strategy with short-term results and focused execution in a fast-paced, growing business. You will help execute campaign plans in partnership with cross-functional team support including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement and Retention. This global role partners closely with teams in the European, Japan, and Asia-Pacific regions and is also a strategic partner to Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.

What you’ll do ● Formulate and drive global campaign marketing strategies that drive awareness, engagement, and conversion for the ecosystem. ● Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals. ● Create communication strategies that expand reach, drive relevance and fuel interest through partnerships, social channels, influencers, blogs, and new media channels. ● Collaborate and develop strong working relationships with cross functional teams across the global marketing organization and the digital media organization to optimize consumer journeys; breakthrough content and messaging. ● Partner with marketing teams based in regions of EMEA, Japan, and APAC to provide framework and mentorship that enables the scale of global campaigns and consistency of outcomes. ● Project management of campaign launches, including communication of details and timelines to cross functional marketing teams, business leads and agency partners. ● Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics. ● Know our products, our categories, and our consumers. What we’re looking for ● BS/BA degree. Marketing, Communications, or Business degree preferred. ● Bring 8+ years of progressive marketing experience working on/with consumer and technology brands and products ● Experience working on campaigns with/at agencies focused on (digital, social media, influencer marketing) ● Proven track record of success and achievement associated with results oriented, campaigns and plans. ● Customer first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys. ● Be a story-teller. Craft compelling messages that captivate audiences and offer them valuable solutions. ● Be a strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization. ● Ability to work with and influence team members and leaders across the organization. ● Balance creative inspiration and insight and fact-based analytics. ● Fast learner with a positive demeanour and ability to try new things. ● Navigate a matrixed organization and represent your work, your team with integrity and self-sufficiency.

Intelliswift Software

Description

World Media Group is on the hunt for an exceptional Senior Digital Performance Marketing Manager who is ready to supercharge our digital marketing campaigns and disrupt the market. Are you a digital warrior? Passionate about PPC ads? A retargeting expert? A hands-on landing page guru? We’re eager to hear from you!

Your mission

In this senior role, you will be responsible for creating, managing, and optimizing ad campaigns for two of our exciting brands: Lawyer.com and Couple.com. Your goal? Lower the cost per lead, increase the volume of quality leads, and fuel the growth of these businesses.

At Lawyer.com, we’re connecting people in need with leading legal professionals, while at Couple.com, we’re pioneering the online singles party scene, making dating more fun, engaging, and innovative.

Are you ready to step up to this exciting challenge?

Key Responsibilities

1. Develop, implement, manage, and optimize performance campaigns across multiple platforms.
2. Direct best in class landing page designs and conversion analytics.
3. Analyze campaign performance and make data-driven decisions to improve KPIs.
4. Conduct comprehensive keyword research and optimization.
5. Collaborate with internal teams to align ad strategy with performance goals.
6. Use your expertise in conversion rate optimization to turn clicks into leads.
7. Continually keep up-to-date with the latest performance marketing trends and best practices.

Requirements

• Minimum 5 years of experience in digital marketing, with a focus on PPC performance marketing.
• Proven success in managing large scale, high-budget campaigns.
• In-depth knowledge of Google Ads, Bing Ads.
• Proficiency in tools such as Google Analytics, Google Tag Manager, and SEMRush.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Experience editing landing pages, managing conversion scripts in Google Tag Manager.
• Exceptional analytical skills with a data-driven mindset.
• Excellent communication and project management skills.

Benefits

• Significant stock options
• Competitive base salary
• Company-wide bonuses
• Generous vacation policy including up to 8 weeks Long Service Leave with years with the company
• Medical, dental, and vision healthcare insurance
• Health-oriented work environment including sit/stand electric desks and treadmills
• Fun company events
• Subsidized continuing-education, off-site training courses
• Generous relocation package (up to $100,000) for the right candidate
• Open management structure encourages communication and feedback

About World Media Group LLC

World Media Group is an established leader with a track record of building successful companies in various domains, such as Lawyer.com, Doctor.com, and India.com. We were also an early investor in bitcoin and co-founded Sweet.io, a leader in the NFT market. We’re also in partnership with Scientist.com and Outerspace.com.

Our brands, Couple.com and Lawyer.com, are exciting, fast-growing enterprises that are reshaping their respective markets. At World Media Group, we offer numerous opportunities for career growth and an environment that fosters innovation and creativity.

Are you ready to join our dynamic team and lead the way in digital marketing innovation? Then don’t hesitate – Apply Now! And let’s make marketing magic together.

Couple

Description

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Nursing vertical. This individual will focus on B2C strategic digital marketing efforts that promotes awareness and the benefits of our suite of nursing educational tools, as well as converting site visitors into paying customers

QUALIFICATIONS

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
• 7 years of experience in a similar role leading digital, marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Deep experience of SEO and SEM practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

Minimum Required Experience

JOB DUTIES (including but not limited to)

Campaign Prep & Misc. (70%)

• Produce compelling and effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Manage the forum marketing strategy
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards
• Perform comprehensive, detailed market research on target market(s) including competitive analyses
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buy cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Marketing Strategy (20%)

• Define an annual B2C product marketing strategy
• Serve as the embedded product marketing specialist for assigned the Nursing vertical
• Define and refine product differentiators and market positioning

Market Research (10%)

Required Knowledge, Skills, and Abilities

• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react in a constructive manner to direct feedback and constructive criticism

Benefits

• Competitive compensation based on education and experience
• Comprehensive benefits package (medical, vision, dental, life, disability)
• Onsite work environment with flexibility to work 1 day remotely each week.
• Paid time off and 401(k) plan for retirement
• On-site group fitness classes

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.

UWorld