Ad Campaign Casting Calls and Auditions

Russell Tobin

September 15, 2023

$$$

Integrated Marketing Manager

CA San Jose

Job Type:

Skills:

Position: Integrated Marketing Manager (Contractor)

Business Unit: Global Marketing

Location: San Jose, California

Pay Rate: $60-70 / hour

Contract: 7+ month W2

Our mission is to revolutionize the digital landscape, enabling individuals and businesses of all sizes to craft and deliver exceptional digital experiences. We are committed to fostering a workplace where innovation thrives, diversity is celebrated, and equal opportunities are available to all. We believe that groundbreaking ideas can originate from anywhere within our organization, and your next big idea might be the one to shape our future.

The Opportunity

As the Integrated Marketing Manager, you will play a pivotal role in conceiving and executing marketing strategies and integrated plans to propel audience growth and drive business success for our Digital Documents products.

We are in search of a dynamic marketer who possesses the ability to generate innovative marketing concepts and content that captivate audiences, encourage product adoption and engagement, and nurture long-term customer relationships. In this role, you will be a marketing leader capable of striking a balance between long-term strategic thinking and agile execution within a rapidly evolving business landscape.

We are seeking a skilled storyteller who embraces a contemporary approach to crafting marketing strategies, campaigns, content, and programs that yield scalable results. Your unique perspective will inject fresh thinking into our approaches, redefining how, where, and when we connect with our target audiences.

You will collaborate in the development and execution of campaign strategies, working closely with cross-functional teams, including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement and Retention, and company website. This global position involves close partnerships with teams in Europe, Japan, and Asia-Pacific, serving as a strategic ally to Product Marketing and Go-to-Market teams, collectively striving to achieve annual strategies and business objectives.

Responsibilities

Develop and implement global campaign marketing strategies aimed at raising awareness, enhancing engagement, and driving conversions within the Acrobat ecosystem.
Foster marketing innovation and creativity by championing the needs and preferences of our target audience. Apply audience insights and marketing analytics to formulate plans that align with business objectives and audience goals.
Craft communication strategies that extend our reach, enhance relevance, and pique interest through partnerships, social channels, influencers, blogs, and emerging media platforms.
Cultivate strong collaborative relationships with cross-functional teams across the global marketing organization and the digital media sector to optimize consumer journeys and deliver compelling content and messaging.
Collaborate with marketing teams in EMEA, Japan, and APAC, offering guidance and mentorship to ensure the scalability and consistency of global campaigns.
Lead project management efforts for campaign launches, including clear communication of details and timelines to cross-functional marketing teams, business leads, and agency partners.
Oversee bottom-up forecasts and budgets for your campaigns, aligning them with quarterly and annual plans.
Measure and optimize marketing funnels and programs, taking ownership of budget, resource allocation, and performance against defined metrics.
Develop a deep understanding of our products, market segments, and consumer profiles.

Qualifications

Bachelor’s degree in Marketing, Communications, or Business (preferred).
A minimum of 8 years of progressive marketing experience, with a focus on consumer and technology brands and products.
Experience collaborating with agencies on digital, social media, and influencer marketing campaigns.
Proven track record of delivering results-driven campaigns and plans.
Customer-centric mindset, with the ability to comprehend customer needs and motivations to craft exceptional experiences and customer journeys.
Proficient storytelling skills to create compelling messages that engage and offer valuable solutions.
Strong communication skills with a keen attention to detail, capable of synthesizing feedback from various organizational levels.
Ability to work collaboratively and influence team members and leaders across the organization.
Balance between creative inspiration and data-driven analytics.
Quick learner with a positive attitude and a willingness to explore new approaches.
Navigate a complex organizational structure with integrity and self-reliance.

If you are ready to be part of a dynamic team dedicated to shaping the digital future, we encourage you to apply and be a catalyst for transformative experiences.

Russell Tobin

Association Management Center

September 15, 2023

$$$

Marketing Manager

Chicago IL

Job Type:

Skills:

Association Management Center seeks a Marketing Manager to join our Marketing Services team, an internal marketing agency focused on developing strategic marketing campaigns for AMC clients. The marketing manager leads marketing projects for multiple clients, including the Awards and Personalization Association (APA) and Council of Engineering and Scientific Society Executives (CESSE). The role requires brand strategies to advance revenue generating value, including attracting new members and audiences, as well as promoting partnership, sponsorship and advertising. Ideal candidates will have marketing, promotion and social media expertise, as well as being adept in managing multiple projects across all channels and the ability to track and measure the success of marketing tactics based on client performance or revenue goals.

Position Responsibilities:

Collaborate with association client stakeholders to create marketing strategy to support revenue growth, customer engagement, and to enhance the brand, including for membership recruitment and retention to ensure messaging aligns with unique client value propositions.
Develop marketing plans and an annual calendar to include messaging themes, timelines, mediums/channels and tactical execution areas.
Manage multiple integrated marketing campaigns concurrently, including strategy, execution, and data analysis/reporting.
Manage assigned client websites, providing timely content updates, identifying opportunities to utilize the website to meet strategic goals and maximizing SEO
Ensure quality within a given campaign, including all collateral is professional and on-brand.
Facilitate effective communication between client stakeholders and staff, meeting client needs, and ensuring expectations are consistent across all parties involved.
Monitor project and budget status and regularly report to key stakeholders.
Collaborate with creative team and association staff to development marketing collateral including monthly newsletters, social media campaigns, print or digital ads, press releases, brochures, postcards, annual reports, and other promotional pieces, etc.
Ensure brand consistency across all marketing deliverables.
Foster relationships with clients to ensure effective collaboration and create an environment where clients can have an active role in the process.
Provide guidance to team members to build up the team and ensure the best possible work is being completed by all hands in a project.
Coach, manage, train and develop direct reports.
Create marketing plans based on broader marketing strategy around client products and services.
Continually improve processes and systems to ensure efficient, high-quality, repeatable, and documented work.
Set and meet realistic deadlines; foreseeing challenges and creating plans to address them.

Qualities:

Knowledge of good content strategy practice across all channels including web, e-mail, social media, print, audiovisual, and advertisements.
Proficiency with Microsoft and Adobe software, web content management systems, Google Analytics, email and social media marketing platforms, SEO tools.
The ability to build and manage a project plan that is flexible and budget-conscious and allows pieces to move concurrently.
Great interpersonal and leadership skills and the ability to solve conflicts and guide project team members.
A working knowledge including but not limited to HTML and CSS, processes for both print and digital collateral, email writing and design, and data analytics and tracking.
A high-level perspective with granular knowledge: this professional should understand all the moving parts involved in a given project enough to properly estimate effort involved and manage those pieces.
Resource management skills, knowledge of what is needed and who can best deliver it.

Experience And Skills

Bachelor’s degree in marketing.
5 years’ experience in a creative services agency, corporate, or association marketing environment including leading staff.
Experience in account management, market research, marketing strategy and plan development, branding, analytics, events and product marketing, and budget management.
Experience in content marketing, paid and organic search, email marketing campaigns, and writing and editing.
Effective communication and collaboration skills, deadline oriented, flexible, and creative.

Association Management Center is an equal opportunity employer. We are committed to building a diverse team in which all employees are welcomed, valued and respected for their individual strengths, perspectives, and contributions.

Disclaimer The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

Association Management Center

Cync Software

September 15, 2023

$$$

Senior Product Marketing Manager – Fintech

Herndon United States

Job Type:

Skills:

Senior Product Marketing Manager

Cync Software is looking for a Senior product marketer to join our Cync Software team to own and drive go-to-marketing initiatives and launches for our Cync Software Commercial Lending Software offerings. In this role, you will closely work with product management, sales, and advocacy to champion Cync Commercial lending Software Applications. This role will be a great fit for product marketers who can thrive in dynamic environments, are data-driven and eager to jump-in and get things done.

At Cync, we place value in our office culture – the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Cync can create a work-life harmony that best fits them.

What You’ll Do:

Take a lead role in creating compelling, differentiated messaging and positioning for Cync Software Commercial Lending offerings.
Leverage your banking, fintech and marketing expertise to create compelling content and assets that help our customer learn and choose Cync software solutions for their Commercial lending software needs.
Develop assets, training and content that communicates the value proposition of Cync Software value proposition to the sales teams and enables them to win in the industry
Work with product and marketing operations to measure success of product-led growth programs and feed those learnings into new launches and campaigns
As the Senior Product Marketing Manager, you will be responsible for identifying potential customers and all aspects of marketing within our brand guidelines such as: literature, trade show support, campaign designs, social media, videos, etc. You will help examine the needs, wants, and purchasing patterns of our audience as well as keep an eye on how competitors present themselves.
You will act as a point of contact, a source of information, and a go-between for multiple departments to convey information quickly and accurately to deliver campaigns in a timely manner for instant analysis.
You will create and refine marketing lists for e-mail campaigns and generate leads through social media. As a result, you will be responsible for supplying the sales team with possible leads or for making presentations to groups that could be a good match for the brand

Qualifications

5+ years of product marketing, product management focused roles in B2B tech that demonstrates a comprehensive understanding of product marketing and all of their strategic components
Excellent written, verbal, and visual communication skills with a passion for storytelling
Strong understanding of pipeline generation activities with the ability to work with demand generation teams and plan campaigns
Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion
Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user
It’s preferred that this candidate have experience in banking, financial services or fintech

Cync Software

Performance Beauty Group

September 15, 2023

$$$

Director of Marketing

Frisco TX

Job Type:

Skills:

Company Overview:

Lash OpCo, LLC DBA Performance Beauty Group (PBG), is a Private Equity owned holding company that invest in cosmetic brands with a focus on eye and colour cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.

Job Summary:

Reporting to the Chief Marketing Officer, the Director of Marketing will play a key leadership role in the Company, and will coach, develop, and motivate cross-functional team members to drive results. This position will align key internal partners to support product launches and foster a culture that creates synergy and continuous growth.

The Director of Marketing will develop and own the 360-degree brand marketing strategy while leading the team to deliver on their day-to-day business management responsibilities, including developing brand stories, expanding brand awareness, 360 activations to support product launches, eCommerce and Social Media strategy and tactics, and leveraging analytics to deliver and exceed financial goals.

Primary Responsibilities:

· Own and lead the Marketing function; achieve all of its business and financial goals, including the return on investment from the Company’s Marketing dollars

· Lead a digital/social-first minded team to develop and manage brand and product assortment, marketing, social media plans, planning forecasts, and revenue drivers

· Craft brand and product messaging and positioning to elevate the brand, conduct competitive and market analysis to identify and highlight key differentiators to expand the consumer footprint

· Collaborate with the Sales team to support trade marketing in key retail channels

· Partner with the creative team to translate the brand story into concepts with compelling designs, imagery, and typography to continue to elevate the brand

· Lead team to craft powerful product storytelling and positioning in partnership with E-Commerce, Social Media, and Product Development

· Partner with E-Commerce and Social teams to strategize on premium content and campaigns to expand the consumer demographic, increase customer acquisition, and continue to build brand equity

· Identify strategic partnerships with brands that share similar values to collaborate and expand brand awareness for product launches, events, and campaigns

· Work with cross-functional team members across Creative, Digital, and E-Commerce, and Operations to ensure brand image and brand messaging are integrated across all consumer touchpoints

· Lead brands’ product strategies with a focus on trend analysis, revenue growth, new product development, product, and category innovation

· Establish key metrics to analyze campaign performance to allocate funds and determine ROI

· Lead the creation and management of the Marketing budget and calendar

· Build, lead and manage a Marketing team of Social Media, Influencer Marketing, Public Relations, Brand Management, and Creative talent

· Lead the allocation of projects, approvals, and re-directs to ensure projects are delivered within specified timelines and budget

· Manage and lead team members as necessary to ensure high-quality work output, career satisfaction, growth, and retention

· Provide continuous coaching and direction to help team members understand their strengths and weaknesses in order to provide professional growth

Experience / Abilities:

8+ years of Marketing experience with proven results driving growth within a digitally native brand.
Strong preference for experience within an omnichannel sales environment. Expertise driving demand through retail partners is strongly preferred (Ulta, Sephora, Target, Walmart, etc.)
Strong understanding of digital marketing with exposure to sales, new product development and eCommerce initiatives
Strongly prefer experience in Beauty/Cosmetics industry. A background in driving brand marketing strategies within the Luxury/Prestige products industry is highly valued
Thrives in an entrepreneurial, start-up environment that is fast-paced, rapidly changing, and customer service-oriented
Proven record developing teams, coaching individuals, and recruiting high performers
Self-starter with strong initiative, ownership, and accountability for business goals/financial targets
Deep passion for the Beauty industry with a sound understanding of Social Media and Influencers
Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mind
Team player and strong leader who is able to build relationships with cross-functional team members
Strong problem solving and analytical skills

Competencies:

· INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges

· PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions

· COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise

· DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process

· INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

· Employees are regularly required to talk or hear

· Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials

· Employees are occasionally required to lift office products and supplies, up to 20 pounds.

Hours:

· This position is a full-time position

· 25% Travel

· Hybrid work schedule

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.

Performance Beauty Group

Rails

September 15, 2023

$$$

Marketing Coordinator

CA Los Angeles

Job Type:

Skills:

Rails, a global contemporary lifestyle company, is looking to hire a Marketing Coordinator.

Responsibilities:

Provide support to E-commerce/Marketing team initiatives and projects
Support planning and execution of Email and paid marketing content in collaboration with marketing, merchandising, and creative teams to ensure content and timing align with business objectives
Consolidate and report data on a weekly basis for key performance marketing channels
Responsible for hand-off and approvals of all media assets to agencies and internal teams
Own paid media asset tracking documentation and be accountable for ensuring all ads created go live
Oversee and facilitate Email and SMS campaign deployment and program maintenance in partnership with the Head of Digital Growth
Analyze current strategies and pivot to new strategies as needed
Develop and execute a testing plan to drive learnings and improve performance across performance marketing channels
Stay abreast of trends in the digital marketing space and make recommendations on how they apply to the Rails Brand
Collaborate closely with internal and external partners
Provide analytics and reporting as needed
Additional responsibilities as required
Must be able to maintain an onsite presence in our Los Angeles office 3 days per week

Qualifications:

Strong understanding of Email and SMS space within the E-commerce landscape
Bachelor’s degree with 2+ years of relevant experience in an Email or marketing capacity
Very strong organizational and analytical skills with high attention to detail
Experience with Klaviyo, Attentive or similar platforms
Experience with project management software such as Asana
Proficiency in Excel
Effective written and oral communication skills
Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners
Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top-quality results

Rails

Radiant Digital

September 15, 2023

$$$

Marketing Director

United States VA

Job Type:

Skills:

Position: Marketing Director

Location: Vienna, VA (Initial Remote then Hybrid)

Marketing Director Responsibilities

Conduct detailed market research related to customers, competitors, and channel partners.
Develop and execute marketing strategies and plans for a consulting, professional services, and software solutions company.
Define the public-facing voice and style of the organization across website, social channels, and digital collateral.
Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others.
Manage all marketing projects from start to finish.
Organize events, including company-hosted events, client events, conferences.
Oversee social media marketing strategy and content marketing.
Conduct market research to understand demand and competitive environment.
Work closely with sales to support and enhance all relationship-based business development efforts.
Manage departmental budget and expenditures.
Oversee the department, including team management and mentorship.
Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment.

Marketing Director Requirements

Bachelor’s degree in business, marketing, communications, or related field.
5+ years Experience in marketing professional services ideally in the technology sector.
Experience managing a marketing team.
Proven marketing campaign experience.
Attention to detail, effective time management skills and the ability to multitask.
Proven ability to manage budgets.
Professional and proactive work ethic.
High competence in project and stakeholder management.
Excellent interpersonal, written, and oral communication skills.
Experience with digital marketing forms such as social media marketing and content marketing.
Competency in relevant marketing and sales automation tools.

Radiant Digital

Babe Original

September 15, 2023

$$$

Marketing Director

Frisco TX

Job Type:

Skills: