Rails, a global contemporary lifestyle company, is looking to hire a Marketing Coordinator.
Responsibilities:
- Provide support to E-commerce/Marketing team initiatives and projects
- Support planning and execution of Email and paid marketing content in collaboration with marketing, merchandising, and creative teams to ensure content and timing align with business objectives
- Consolidate and report data on a weekly basis for key performance marketing channels
- Responsible for hand-off and approvals of all media assets to agencies and internal teams
- Own paid media asset tracking documentation and be accountable for ensuring all ads created go live
- Oversee and facilitate Email and SMS campaign deployment and program maintenance in partnership with the Head of Digital Growth
- Analyze current strategies and pivot to new strategies as needed
- Develop and execute a testing plan to drive learnings and improve performance across performance marketing channels
- Stay abreast of trends in the digital marketing space and make recommendations on how they apply to the Rails Brand
- Collaborate closely with internal and external partners
- Provide analytics and reporting as needed
- Additional responsibilities as required
- Must be able to maintain an onsite presence in our Los Angeles office 3 days per week
Qualifications:
- Strong understanding of Email and SMS space within the E-commerce landscape
- Bachelor’s degree with 2+ years of relevant experience in an Email or marketing capacity
- Very strong organizational and analytical skills with high attention to detail
- Experience with Klaviyo, Attentive or similar platforms
- Experience with project management software such as Asana
- Proficiency in Excel
- Effective written and oral communication skills
- Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners
- Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
- Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top-quality results
Rails
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