Rails

Rails, a global contemporary lifestyle company, is looking to hire a Marketing Coordinator.

Responsibilities:

• Provide support to E-commerce/Marketing team initiatives and projects
• Support planning and execution of Email and paid marketing content in collaboration with marketing, merchandising, and creative teams to ensure content and timing align with business objectives
• Consolidate and report data on a weekly basis for key performance marketing channels
• Responsible for hand-off and approvals of all media assets to agencies and internal teams
• Own paid media asset tracking documentation and be accountable for ensuring all ads created go live
• Oversee and facilitate Email and SMS campaign deployment and program maintenance in partnership with the Head of Digital Growth
• Analyze current strategies and pivot to new strategies as needed
• Develop and execute a testing plan to drive learnings and improve performance across performance marketing channels
• Stay abreast of trends in the digital marketing space and make recommendations on how they apply to the Rails Brand
• Collaborate closely with internal and external partners
• Provide analytics and reporting as needed
• Additional responsibilities as required
• Must be able to maintain an onsite presence in our Los Angeles office 3 days per week

Qualifications:

• Strong understanding of Email and SMS space within the E-commerce landscape
• Bachelor’s degree with 2+ years of relevant experience in an Email or marketing capacity
• Very strong organizational and analytical skills with high attention to detail
• Experience with Klaviyo, Attentive or similar platforms
• Experience with project management software such as Asana
• Proficiency in Excel
• Effective written and oral communication skills
• Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners
• Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
• Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top-quality results

Rails

Rails, a global contemporary lifestyle company, is looking to hire a Paid Media Coordinator.

Responsibilities:

• Support E-commerce/Marketing initiatives and projects with a focus on performance marketing
• Assist with the strategy and creation of marketing assets in collaboration with the creative team, E-commerce team, and agencies
• Responsible for hand-off and approvals of all media assets to agencies and internal teams
• Own asset tracking documentation and be accountable for ensuring all ads created go live
• Develop and execute a testing plan to drive learnings and improve performance across paid media platforms
• Consolidate and report data on a regular basis to provide a feedback loop for leadership, the creative team, and external partners
• Monitor the performance of paid media channels
• Stay abreast of trends in the paid media space and make recommendations on how they apply to the Rails Brand
• Collaborate closely with internal and external partners
• Provide analytics and reporting as needed
• Additional responsibilities as required
• Must be able to maintain an onsite presence in our Los Angeles office 3 days per week

Qualifications:

• Thorough understanding of paid media (Meta, Google, TikTok, etc.) within the E-commerce landscape
• Bachelor’s degree with 2+ years of relevant experience in an E-commerce marketing capacity
• Strong organizational and analytical skills with high attention to detail
• Experience with Asana or similar Project Management platforms
• Proficiency in Excel
• Effective written and oral communication skills
• Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners
• Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
• Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top-quality results

Rails