Ad Campaign Casting Calls and Auditions

Lifecycle Marketing Manager

Full-Time

Hybrid Position

Starting at $90K DOE

Job Summary: Develop and execute omnichannel marketing strategies that drive customer engagement, retention, and growth across all stages of the customer journey. Create cohesive and effective marketing campaigns that maximize customer value utilizing your expertise in brand marketing, growth marketing, and digital marketing platform management. Collaborate cross-functionally with internal teams, including E-commerce, merchandising, operations, retail, and customer support, as well as execute comprehensive marketing operation directives.

% Essential Job Functions:

30% Develop and execute lifecycle marketing strategies that encompass brand awareness, customer acquisition, onboarding, engagement, retention, and advocacy, utilizing digital marketing platforms and partnering with cross-functional teams.

25% Manage all digital marketing platforms, including CRM, email, SMS, and social media. Utilize customer data and segmentation to execute targeted and growth campaigns to optimize omnichannel key results. Troubleshoot platform issues, identify opportunities to improve efficiencies and drive continuous innovation.

25% Oversee campaign creative development, including copywriting, photography, and/or videography and campaign themes.

5% Develop, analyze, and present campaign key performance metrics to internal teams. Master data sourcing and analysis across omnichannel platforms, including brick-and-mortar POS.

5% Lead omnichannel paid advertising efforts, including ad creation and budget management.

5% Oversee brand reputation and customer service issues across social media platforms and support internal teams with review platforms.

5% Develop and manage Lifecycle Marketing direct reports. Establish professional and personal goals and provide ongoing guidance.

Positions Supervised (Direct Reports):

– Lifecycle Marketing Team Member(s)

– Digital Marketing Temp

– Copywriter Consultant

– Third-Party Marketing Agencies

Minimum Years of Related Experience:

– 2 years of growth marketing experience

– 2 years of email marketing

– 2 years of CRM/Loyalty platform

– 2 years of social media platform management, including content development

– 2 years of brand management

Preferred Experience:

– DTC or retail experience

– Netsuite or other ERP experience

– Proven track record of team development

Special Qualifications (Skills, Abilities, Licenses):

– Strong digital platform and analytics experience with proven ability to drive results

– Proven experience in content development and execution

– Demonstrated technical platform savvy and navigational capabilities

– Approachable leadership quality with a drive to coach and develop

– Strong organizational, interpersonal, and verbal communication skills

– Extremely detailed oriented and grammar savvy

– Thinks organizationally and not just in their own silo

– Able to learn new skills and implement them quickly

– Creative and innovative thinker

– Able to work effectively in a fast-paced, start-up environment where each day might require different tasks.

– Strong independent and coordinated reasoning, judgment, and decision-making skills; able to work effectively with minimal on-site supervision

– Able to effectively work with team members, customers, and the public from diverse cultural, and socioeconomic backgrounds, and exercise appropriate confidentiality and discretion pertaining to the work environment

– Willing to appear in pictures and/or videos online, in magazines, and on news and other television programs, in promotion of Healthy Spot

Healthy Spot

Seertech Solutions (www.seertechsolutions.com) is one of the world’s foremost Learning Management System (LMS) software providers, delivering highly differentiated mission critical learning and compliance management solutions across corporate, workforce enablement and extended enterprise / ecommerce use cases and audiences for our global corporate and government customers at scale. Seertech’s LMS software and customer support services global brand name organizations like Oracle, Texas Instruments, Red Hat, Emerson, GE and more, supporting more than 6 million users across 250+ sites operating in over 190 countries, with an average client user size of 42,000.

Our vision: To be the de facto LMS provider for key industry verticals ensuring an uninterruptible flow of talent to assure uninterruptible business competitiveness.

Reporting to the Global Head of Sales and Marketing, the Marketing Director will be responsible for the implementation of marketing strategies. You will not just analyze data, but also will use your expertise in strategic thinking to brainstorm fresh concepts for future marketing strategies and campaigns. You will engage with internal cross-functional business units, as well as externally with clients to translate business objectives into actionable and impactful strategies with clear measurements of success and high-quality standards for execution.

From a tactical execution perspective, you will be responsible for creating/editing content (blogs, ad copy, social posts, website content, eBooks, etc.). You will be responsible for defining and executing our content marketing strategy, including building an annual content calendar to support campaign activity to acquire new clients globally. You will also produce KPIs that measure the effectiveness of the content strategy, e.g., the reach of articles created, google page ranking, backlinks secured, website and social media traffic, the number of inbound leads, and conversion rates.

You will also use digital channels for marketing execution, including but not limited to website, SEO, paid search, content syndication, social media, and email marketing.

Seertech Solutions

Position Summary:

As the Marketing Manager, you will be at the forefront of our marketing initiatives, responsible for creating and executing strategic marketing plans across our diverse portfolio of businesses. You will collaborate with our teams, manage a dedicated marketing team, and work closely with various vendors to ensure the success of our campaigns. This role requires a visionary leader who can develop innovative strategies, maintain a consistent corporate image, and drive results.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing plans that align with company objectives, leveraging both internal and external resources to drive growth and brand awareness.
• Campaign Oversight: Oversee all marketing campaigns, including print, online, social media, and electronic media, ensuring they are executed flawlessly.
• Reporting and Presentation: Prepare regular marketing activity reports and present findings to the executive team, providing valuable insights and recommendations.
• Collaboration: Collaborate closely with the CEO and Management Team to align marketing efforts with overall business strategies.
• Brand Management: Establish and maintain a consistent corporate image across all marketing materials and events, ensuring our brand remains strong and recognizable.
• Team Leadership: Manage, train and mentor our talented marketing team, fostering a culture of growth and excellence within the department.
• Project Management: Take full ownership of marketing department operational requirements, including project management of campaigns, to ensure timely and successful execution.
• Strategic Problem Solving: Identify challenges and emerging issues, collaborating with the CEO to develop and execute appropriate strategies to address them.

Qualifications:

• Bachelor’s Degree in Marketing or a related field
• 5+ years of marketing experience with agency experience preferred
• Proves experience in building strategic marketing plans that leverage internal and external resources.
• Strong Project Management skills with a track record of delivering results.
• Excellent time management skills to thrive in a fast paced environment.
• Strong problem solving skills with the ability to research and implement effective solutions.

Brightwing

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines from investment and development, which enables the company to quickly assess market opportunities, to management, marketing and leasing which allows them to effectively control costs and maintain the quality of its properties. This position is based in Ridgeland, MS but our company operates nationally with a particular emphasis on large regional malls.

Marketing & Local Leasing Coordinator – Northpark

The Marketing and Local Leasing Coordinator will assist the Marketing & Business Development Manager and Local Leasing Manager to meet the objectives of the owners, tenants and guests.

Principal Accountabilities:

Marketing Strategy Implementation

• Collaborate with the Marketing Manager and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales and generating alternative revenue.
• Have a working knowledge of the area market. Assist in obtaining information on competitive
• properties, area and customer demographics and available media.
• Assist the Marketing Manager to effectively execute a Marketing program to enhance tenant sales and generate percentage rents.
• Coordinate special events and community relations programs to support merchandising efforts as set by the Marketing & Local Leasing Manager and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
• Assist in implementing an ongoing public relations action plan as necessary.
• Assist in developing collateral pieces for Marketing and Local Leasing programs.
• Ensure ongoing exposure of all Marketing and Local Leasing programs throughout the center including advertising, on-mall signage and directories.
• Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
• Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
• Works with Marketing & Local Leasing Manager on advertising and promotions in an effort to support the shopping center’s tenants.
• Oversee production schedules for any planned advertising or printed pieces.
• Write copy, proofs materials and distributes as necessary.

Digital Presence

• Ability to learn and use new systems.
• Create, update and implement digital marketing platforms including website, e-newsletters, Media Wall content, social media and more that drive results.
• Develop and maintain Social Media strategy across all channels that meets center goals. Includes but is not limited to Facebook, Twitter, Instagram, Pinterest.
• Engage with followers while maintaining brand guidelines.
• Direct and coordinate third party agency teams, including: digital media, paid search, SEO, affiliate, creative and social.
• Measure and analyze online marketing campaign performance.
• Manage digital directories to include mapping, imagery and current messaging.
• Create content for and manage loading of all content for digital signage across property.
• Coordination and installation for digital and on-mall signage. Business Development
• Help identify corporate sponsorship opportunities that will generate additional revenue for the property; assist with sponsorship proposals and programs.
• Work with Marketing Manager to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
• Attend local and regional events in order to maintain retailer relationships and introduce new retailers to the property.

Local Leasing Coordination

• Work with Local Leasing Manager to complete administrative tasks
• Assist in the preparation of local leasing license agreements as well as all other necessary paperwork related to Local Leasing tenants.
• Assist in the setup and coordination of new Retail Merchandising Units (RMUs), kiosks, in-line stores, and vending tenants.
• Manage and assist in enhancing the appearance of the Local Leasing tenants while meeting the visual merchandising requirements and standards of the center.
• Distribute Local Leasing collateral as needed to local/regional business prospects in order to generate activity for the center’s program.
• Assist in the monthly collection of Local Leasing tenant sales reports. Retailer Development
• Review monthly sales reports to obtain knowledge and insight of retailer sales and track key retailer and category trends.
• Establish relationships and ongoing communication with tenants to maximize individual store sales.
• Collaborate with the Marketing Manager to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
• Communicate new trends and products with retailers in order to grow current business or expand to additional locations.
• Recruit retailers to participate in planned center programs.

Management and Operations

• Communicate with the property team as needed or required to ensure that the team are kept apprised of marketing activities in the property.
• In concert with the Marketing Manager, General Manager and other Team members, manage Guest Services capabilities and outward going messaging support to provide quality service to guests, retailers and the property Team.
• Follow corporate policies and procedures for all programs and promotions.
• Create recap presentation for store openings and events as well as monthly marketing report.
• Take an active role in all staff meetings and team activities
• Submit marketing expenses.
• Receive, code and process invoices

Financial & Reporting

• Participate in the preparation and observance of the annual income and expense budgets.
• Help prepare and adhere to the monthly and quarterly forecasts.
• Assist with monthly Asset Management Report.
• Assist with monthly tenant sales reports and prospecting report.
• Prepare annual Goals and Objectives and year-end self-evaluation review.

Competencies:

· Adaptability

· Dealing with ambiguity and learning on the fly

· A guest experience focus

· Drive for planning and organizing

· Excellent time management

· Innate comprehension of social media and the Internet

· Initiative

· Interest in Digital Technology

· Proactive Learner

· Excellent Open Communication

· Natural Team-Oriented

· Problem Solving

Requirements:

· College degree required.

· 2+ years of Marketing and/or related experience.

· Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting

· Ability to manage timelines of numerous projects simultaneously with attention to detail

· Exceptional communication skills; clear, concise and professional representation expected

· Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.

· Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.

· Must be flexible and able to work event shifts which may include nights, weekends and holidays with ability to travel as needed for conferences and national meetings.

Benefits:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply: To respond to this opportunity, please submit your resume and cover letter to: [email protected] Please reference “Marketing & Local Leasing Coordinator – Northpark” in the subject line.

• We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Northpark

**THIS IS NOT A JOB WITH FORCEBRANDS**

*This role is on-site 5 days a week*

Position Overview:

• Collaborate with marketing and communication team members and external partners to enhance brand awareness, value proposition, and equity through marketing efforts.
• Set clear objectives and develop omnichannel marketing programs and campaigns tailored to the unique needs of the business.
• Manage day-to-day marketing activities and long-term strategic planning, meeting tight deadlines.
• Report to the Director of Marketing, located at the company’s HQ in Alexandria, VA.

Scope of Responsibilities:

• Establish positioning, identify target audiences, and create marketing plans with specific objectives across different channels and segments.
• Oversee the execution of marketing programs and omnichannel campaigns for proprietary products and events, collaborating with internal teams.
• Manage creative briefs and guide creative direction for various advertising and communications assets.
• Analyze the effectiveness of current marketing initiatives, optimize strategies, and gather customer insights.
• Create and maintain analytics reporting, extracting key insights for future campaign development.
• Collaborate with email, paid digital, social, and web teams to design and evolve lead-nurturing tactics.
• Present ideas and deliverables to internal and external teams, reporting results and recommendations to senior leaders.
• Stay updated on marketing and advertising trends and brainstorm marketing campaigns within the broader team.

Experience Base:

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of proven marketing experience.
• Success in developing integrated marketing plans, campaigns, and social media strategies.
• Strong knowledge of marketing strategies, channels, and branding.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making abilities.
• Experience with various social media and web technologies.
• Metrics-driven with a creative mindset.
• Familiarity with marketing automation, CRM, and content management tools.
• Strong time management and organizational skills.
• Ability to work well in a team and partner with internal stakeholders.
• Familiarity with SEO/SEM and Google Analytics.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Adobe Creative Suite experience preferred.

ForceBrands

Caron Products is a rapidly growing innovative laboratory equipment company delivering products into pharmaceutical, clinical, biotech, and academia markets.

We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on Product Marketing to join our marketing team.

You must have a love for understanding, diving into and building customer journeys, and as such will have an immediate and direct impact on key company-level growth.

The ideal candidate will have experience in crafting user journeys across multiple channels including email, as well as enjoys building the 1:1 communications experience that predicts and delivers on user needs at every stage.

As a Digital Marketing Specialist, you will play a critical role in driving the success of our products by developing and executing effective digital marketing strategies.

Your primary responsibility will be to create and implement product-focused marketing campaigns across various digital channels to increase brand awareness, generate leads, and drive conversions.

Responsibilities:

Develop and execute comprehensive digital marketing strategies with a strong emphasis on product marketing.

Conduct market research to understand target audience needs, behaviors, and trends related to the product.

Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.

Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.

Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication.

Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.

Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.

Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.

Implement marketing automation tools and strategies to nurture leads and facilitate personalized communication throughout the customer journey.

Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.

Lead Generation and Management:

Experience with lead generation tools to help capture and manage leads.

Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.

Product specific personalization and targeted messaging based on customer data and behavior.

Requirements:

An ideal candidate will have minimum 3 years’ experience successfully launching or been part of the team that successfully launched a physical product to a B2B audience.

Bachelor’s degree in Marketing, Business, or a related field.

Knowledge of digital marketing systems; must be proficient in HubSpot.

Proven experience in digital marketing, with a strong focus on product marketing.

In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.

Proficiency in utilizing marketing automation tools and CRM systems.

Strong analytical skills and ability to interpret data to drive actionable insights.

Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Creative mindset with a passion for exploring innovative digital marketing strategies.

Strong attention to detail and commitment to delivering high-quality work.

B2B experience is a plus

Proven track record in developing & managing successful digital marketing sites

Caron Products

FT/Direct Hire

$110k-$130k + bonus

Possible relocation available

Hybrid in West LA -3 days onsite

Our client a leading CPG/Food and Beverage company is looking for an Ecommerce Manager to run and optimize both front and backend operations for Amazon stores for some of their top brands. Seeking an experienced Amazon Ecommerce Manager to grow sales, drive insights, and build brand equity online.

Job Description

Manage all aspects of a portfolio of Amazon Vendor Central and Amazon Fresh accounts with the goal of growing revenue and profitability for each brand.

Identify opportunities to increase traffic and conversions using key word research, sales analytics and tracking tools.

Establish and manage regular account, PDP and brand store audits to ensure we are compliant, optimized and displaying correct and current representation of our products and brand strategy.

Align with the demand planning and supply teams to ensure that we’re always in stock, shipped on time and following Amazon’s EDI and processing requirements and regularly managing and minimizing chargebacks.

Collaborate across sales, brand, ecommerce, marketing and media to ensure consistency across platforms

Understand and track performance

Work cross functionally with the digital advertising team managing advertising strategy, campaign focus, targets, budgets and monitoring advertising effectiveness.

Work with the Brand and NPD team to launch new products and refresh PDP, A+ content, comparison tables and brand store.

Oversee the management of technical issues to manage performance and troubleshoot account and catalog issues with a sense of urgency.

Manage relationships with Amazon reps for information and support.

Keep current with Amazon policies, programs and market trends.

Qualifications

5 or more years of progressive experience in Amazon ecosystem a must. At least some experience on Vendor Central and / or Amazon Fresh preferred.

Amazon research and analytics tools are a must.

CPG food & beverage industry experience preferred.

Comprehensive knowledge of the retailer media landscape (search and programmatic) required; experience with Amazon Advertising preferred.

Experience with Helium10 and/or Jungle Scout

Bachelor’s Degree required; MBA or M.S. preferred.

Travel required approximately 10% of the time.

24 Seven Talent

Job Summary: We are seeking an experienced and results-driven B2B Digital Marketing Manager to join our dynamic marketing team. As the B2B Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive lead generation, customer acquisition, and revenue growth for our B2B (business-to-business) products and services. You will play a crucial role in all aspects of digital marketing campaigns, including planning, implementation, optimization, and performance tracking. The ideal candidate should have a strong background in B2B marketing, exceptional digital marketing skills, and a deep understanding of the latest digital marketing trends and technologies.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience (5-8 years) in B2B digital marketing
• Solid understanding of B2B marketing principles, strategies, and tactics.
• Demonstrated expertise in managing and optimizing digital marketing channels, including email marketing, content marketing, SEO, SEM, social media, and display advertising.
• Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights to improve campaign performance and ROI.
• Experience with marketing automation platforms (Hubspot), CRM systems, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate complex ideas.
• Strong project management skills and the ability to multitask and prioritize effectively in a fast-paced environment.
• Self-motivated and results-driven, with a passion for staying updated with the latest digital marketing trends and best practices.
• Collaborative team player with excellent interpersonal skills and the ability to work cross-functionally with internal and external stakeholders.

Responsibilities:

• Develop and implement comprehensive B2B digital marketing strategies to enhance brand visibility, generate leads, and drive customer acquisition within the target market.
• Collaborate with internal stakeholders, including the sales team, product managers, and executives, to align digital marketing initiatives with business goals and objectives.
• Conduct market research to identify key trends, industry insights, and competitor analysis, utilizing the information to develop effective marketing campaigns and stay ahead of the competition.
• Plan, execute, and optimize digital campaigns across various channels, such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, content marketing, and display advertising.
• Monitor and analyze campaign performance using relevant metrics and tools, such as Google Analytics, marketing automation software, and CRM systems, to optimize campaigns and improve overall marketing effectiveness.
• Provide SEO, SEM, and strategic marketing recommendations based on analytics reviews and keyword rankings.
• Track and report spending and performance by channel, and share media strategies, goals, and outcomes with important internal stakeholders.
• Plan and implement effective lead generation campaigns to attract and convert prospects into qualified leads for the sales team.
• Implement and manage marketing automation tools (Hubspot) and lead nurturing programs to guide prospects through the buyer’s journey, maximizing conversion rates.
• Collaborate with the content team to develop compelling and relevant content for B2B audiences, including whitepapers, case studies, blog posts, webinars, and email newsletters.
• Implement lead nurturing strategies to convert leads into sales opportunities, leveraging marketing automation and email marketing techniques.
• Manage and optimize the company’s website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and conversion.
• Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing campaigns and provide regular reports and insights to the management team.
• Stay up-to-date with the latest industry trends, emerging technologies, and best practices in B2B digital marketing, and proactively recommend new strategies and tactics to drive continuous improvement.
• Manage relationships with external agencies, vendors, and partners to ensure the successful execution of digital marketing campaigns and projects.

Confidential

About Us

Stenson Tamaddon is a technology-enabled financial services firm that helps companies identify, comply with, and maximize incentives from tax credit and economic relief programs.

Our core values are to care personally, challenge directly, have commitment, be bold, and fix over fault. That is what drives our everyday culture. It’s our passion to provide high touch services, optimal client results, and cutting-edge technology.

Position Overview

The Marketing Data Analyst plays a critical role in supporting marketing initiatives and driving data-driven decision-making within the organization. The primary responsibility of the Marketing Data Analyst is to analyze marketing data, uncover actionable insights, and provide recommendations to optimize marketing strategies, campaigns, and customer engagement. This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to translate complex data into actionable recommendations.

Key Responsibilities:

1. Data Analysis: Collect, clean, and analyze marketing data from various sources, including digital marketing platforms, CRM systems, social media platforms, and market research. Identify trends, patterns, and correlations to provide insights that drive marketing performance improvement.
2. Marketing Performance Tracking: Develop and maintain regular reports and dashboards to track key marketing metrics, such as campaign effectiveness, customer acquisition, conversion rates, website traffic, and engagement metrics. Provide accurate and timely marketing performance updates to management and marketing stakeholders.
3. Customer Segmentation and Profiling: Analyze customer data to segment the target audience based on demographics, behavior, preferences, and other relevant variables. Develop customer profiles and personas to guide marketing strategies, messaging, and personalized campaigns.
4. Campaign Analysis: Evaluate the performance of marketing campaigns across different channels (e.g., email, social media, paid advertising) to assess their effectiveness and return on investment (ROI). Identify opportunities for optimization and make data-driven recommendations to enhance campaign performance.
5. Market Research and Competitive Analysis: Conduct market research and competitor analysis to identify market trends, customer insights, and competitive positioning. Provide insights and recommendations to inform marketing strategies, messaging, and product differentiation.
6. A/B Testing and Experimentation: Design and analyze A/B tests and experiments to measure the impact of marketing initiatives, such as landing page variations, email subject lines, or call-to-action buttons. Use statistical methods to validate results and make data-driven recommendations for optimization.
7. Data Visualization and Reporting: Create visually compelling dashboards, charts, and reports to communicate marketing insights and performance to stakeholders. Present findings in a clear and concise manner, enabling non-technical teams to understand and act upon the insights.
8. Collaborative Insights: Collaborate with marketing teams, including digital marketing, content marketing, and product marketing, to understand their objectives and provide data-driven insights to support their strategies. Work closely with cross-functional teams to align marketing efforts with broader business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Statistics, Economics, or a related field. A Master’s degree is a plus.
• Proven experience as a Data Analyst, Marketing Analyst, or in a similar analytical role.
• Proficient in data analysis tools and techniques, such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Familiarity with digital marketing platforms and tools (e.g., Google Analytics, Adobe Analytics, social media analytics).
• Knowledge of statistical analysis methods and A/B testing principles.
• Excellent communication skills, both written and verbal, with the ability to present findings to diverse stakeholders.
• Detail-oriented with a strong focus on accuracy and data integrity.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.

StenTam

About Us

Radiant Digital delivers technology consulting and business solutions for commercial and government clients.

Our flexible delivery model allows us to provide end-to-end solution delivery, single project execution, and, or strategic resources.

CMMI Maturity Level III and ISO 9001 – 2015 certified.

Responsibilities

Responsibilities:

Responsibilities

At Radiant, we’re proud of the expertise and professional services we provide to our clients. We’re looking for a highly skilled marketing director to help us better communicate with our clients and prospects. Our ideal candidate will have experience in marketing consulting or professional services in the high technology sector using a customer-research-driven approach. This person must be able to lead a team of writers, designers, and account managers and interact with clients on a regular basis.

Marketing Director Responsibilities

• Conduct detailed market research related to customers, competitors, and channel partners.
• Develop and execute marketing strategies and plans for a consulting, professional services and software solutions company.
• Define the public-facing voice and style of the organization across website, social channels, and digital collateral
• Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others
• Manage all marketing projects from start to finish
• Organize events, including company-hosted events, client events, conferences
• Oversee social media marketing strategy and content marketing
• Conduct market research to understand demand and the competitive environment
• Work closely with sales to support and enhance all relationship-based business development efforts
• Manage departmental budget and expenditures
• Oversee the department, including team management and mentorship
• Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment

Marketing Director Requirements

• Bachelor’s degree in business, marketing, communications, or related field
• 5+ years Experience in marketing professional services ideally in the technology sector
• Experience managing a marketing team
• Proven marketing campaign experience
• Attention to detail, effective time management skills and the ability to multitask
• Proven ability to manage budgets
• Professional and proactive work ethic
• High competence in project and stakeholder management
• Excellent interpersonal, written, and oral communication skills
• Experience with digital marketing forms such as social media marketing and content marketing.
• Competency in relevant marketing and sales automation tools.

Radiant Digital