Lifecycle Marketing Manager
Full-Time
Hybrid Position
Starting at $90K DOE
Job Summary: Develop and execute omnichannel marketing strategies that drive customer engagement, retention, and growth across all stages of the customer journey. Create cohesive and effective marketing campaigns that maximize customer value utilizing your expertise in brand marketing, growth marketing, and digital marketing platform management. Collaborate cross-functionally with internal teams, including E-commerce, merchandising, operations, retail, and customer support, as well as execute comprehensive marketing operation directives.
% Essential Job Functions:
30% Develop and execute lifecycle marketing strategies that encompass brand awareness, customer acquisition, onboarding, engagement, retention, and advocacy, utilizing digital marketing platforms and partnering with cross-functional teams.
25% Manage all digital marketing platforms, including CRM, email, SMS, and social media. Utilize customer data and segmentation to execute targeted and growth campaigns to optimize omnichannel key results. Troubleshoot platform issues, identify opportunities to improve efficiencies and drive continuous innovation.
25% Oversee campaign creative development, including copywriting, photography, and/or videography and campaign themes.
5% Develop, analyze, and present campaign key performance metrics to internal teams. Master data sourcing and analysis across omnichannel platforms, including brick-and-mortar POS.
5% Lead omnichannel paid advertising efforts, including ad creation and budget management.
5% Oversee brand reputation and customer service issues across social media platforms and support internal teams with review platforms.
5% Develop and manage Lifecycle Marketing direct reports. Establish professional and personal goals and provide ongoing guidance.
Positions Supervised (Direct Reports):
– Lifecycle Marketing Team Member(s)
– Digital Marketing Temp
– Copywriter Consultant
– Third-Party Marketing Agencies
Minimum Years of Related Experience:
– 2 years of growth marketing experience
– 2 years of email marketing
– 2 years of CRM/Loyalty platform
– 2 years of social media platform management, including content development
– 2 years of brand management
Preferred Experience:
– DTC or retail experience
– Netsuite or other ERP experience
– Proven track record of team development
Special Qualifications (Skills, Abilities, Licenses):
– Strong digital platform and analytics experience with proven ability to drive results
– Proven experience in content development and execution
– Demonstrated technical platform savvy and navigational capabilities
– Approachable leadership quality with a drive to coach and develop
– Strong organizational, interpersonal, and verbal communication skills
– Extremely detailed oriented and grammar savvy
– Thinks organizationally and not just in their own silo
– Able to learn new skills and implement them quickly
– Creative and innovative thinker
– Able to work effectively in a fast-paced, start-up environment where each day might require different tasks.
– Strong independent and coordinated reasoning, judgment, and decision-making skills; able to work effectively with minimal on-site supervision
– Able to effectively work with team members, customers, and the public from diverse cultural, and socioeconomic backgrounds, and exercise appropriate confidentiality and discretion pertaining to the work environment
– Willing to appear in pictures and/or videos online, in magazines, and on news and other television programs, in promotion of Healthy Spot
Healthy Spot
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