Job Summary: We are seeking an experienced and results-driven B2B Digital Marketing Manager to join our dynamic marketing team. As the B2B Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive lead generation, customer acquisition, and revenue growth for our B2B (business-to-business) products and services. You will play a crucial role in all aspects of digital marketing campaigns, including planning, implementation, optimization, and performance tracking. The ideal candidate should have a strong background in B2B marketing, exceptional digital marketing skills, and a deep understanding of the latest digital marketing trends and technologies.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience (5-8 years) in B2B digital marketing
- Solid understanding of B2B marketing principles, strategies, and tactics.
- Demonstrated expertise in managing and optimizing digital marketing channels, including email marketing, content marketing, SEO, SEM, social media, and display advertising.
- Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights to improve campaign performance and ROI.
- Experience with marketing automation platforms (Hubspot), CRM systems, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate complex ideas.
- Strong project management skills and the ability to multitask and prioritize effectively in a fast-paced environment.
- Self-motivated and results-driven, with a passion for staying updated with the latest digital marketing trends and best practices.
- Collaborative team player with excellent interpersonal skills and the ability to work cross-functionally with internal and external stakeholders.
Responsibilities:
- Develop and implement comprehensive B2B digital marketing strategies to enhance brand visibility, generate leads, and drive customer acquisition within the target market.
- Collaborate with internal stakeholders, including the sales team, product managers, and executives, to align digital marketing initiatives with business goals and objectives.
- Conduct market research to identify key trends, industry insights, and competitor analysis, utilizing the information to develop effective marketing campaigns and stay ahead of the competition.
- Plan, execute, and optimize digital campaigns across various channels, such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, content marketing, and display advertising.
- Monitor and analyze campaign performance using relevant metrics and tools, such as Google Analytics, marketing automation software, and CRM systems, to optimize campaigns and improve overall marketing effectiveness.
- Provide SEO, SEM, and strategic marketing recommendations based on analytics reviews and keyword rankings.
- Track and report spending and performance by channel, and share media strategies, goals, and outcomes with important internal stakeholders.
- Plan and implement effective lead generation campaigns to attract and convert prospects into qualified leads for the sales team.
- Implement and manage marketing automation tools (Hubspot) and lead nurturing programs to guide prospects through the buyer’s journey, maximizing conversion rates.
- Collaborate with the content team to develop compelling and relevant content for B2B audiences, including whitepapers, case studies, blog posts, webinars, and email newsletters.
- Implement lead nurturing strategies to convert leads into sales opportunities, leveraging marketing automation and email marketing techniques.
- Manage and optimize the company’s website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and conversion.
- Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing campaigns and provide regular reports and insights to the management team.
- Stay up-to-date with the latest industry trends, emerging technologies, and best practices in B2B digital marketing, and proactively recommend new strategies and tactics to drive continuous improvement.
- Manage relationships with external agencies, vendors, and partners to ensure the successful execution of digital marketing campaigns and projects.
Confidential
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