Marketing & Local Leasing Coordinator

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines from investment and development, which enables the company to quickly assess market opportunities, to management, marketing and leasing which allows them to effectively control costs and maintain the quality of its properties. This position is based in Ridgeland, MS but our company operates nationally with a particular emphasis on large regional malls.

Marketing & Local Leasing Coordinator – Northpark

The Marketing and Local Leasing Coordinator will assist the Marketing & Business Development Manager and Local Leasing Manager to meet the objectives of the owners, tenants and guests.

Principal Accountabilities:

Marketing Strategy Implementation

• Collaborate with the Marketing Manager and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales and generating alternative revenue.
• Have a working knowledge of the area market. Assist in obtaining information on competitive
• properties, area and customer demographics and available media.
• Assist the Marketing Manager to effectively execute a Marketing program to enhance tenant sales and generate percentage rents.
• Coordinate special events and community relations programs to support merchandising efforts as set by the Marketing & Local Leasing Manager and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
• Assist in implementing an ongoing public relations action plan as necessary.
• Assist in developing collateral pieces for Marketing and Local Leasing programs.
• Ensure ongoing exposure of all Marketing and Local Leasing programs throughout the center including advertising, on-mall signage and directories.
• Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
• Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
• Works with Marketing & Local Leasing Manager on advertising and promotions in an effort to support the shopping center’s tenants.
• Oversee production schedules for any planned advertising or printed pieces.
• Write copy, proofs materials and distributes as necessary.

Digital Presence

• Ability to learn and use new systems.
• Create, update and implement digital marketing platforms including website, e-newsletters, Media Wall content, social media and more that drive results.
• Develop and maintain Social Media strategy across all channels that meets center goals. Includes but is not limited to Facebook, Twitter, Instagram, Pinterest.
• Engage with followers while maintaining brand guidelines.
• Direct and coordinate third party agency teams, including: digital media, paid search, SEO, affiliate, creative and social.
• Measure and analyze online marketing campaign performance.
• Manage digital directories to include mapping, imagery and current messaging.
• Create content for and manage loading of all content for digital signage across property.
• Coordination and installation for digital and on-mall signage. Business Development
• Help identify corporate sponsorship opportunities that will generate additional revenue for the property; assist with sponsorship proposals and programs.
• Work with Marketing Manager to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
• Attend local and regional events in order to maintain retailer relationships and introduce new retailers to the property.

Local Leasing Coordination

• Work with Local Leasing Manager to complete administrative tasks
• Assist in the preparation of local leasing license agreements as well as all other necessary paperwork related to Local Leasing tenants.
• Assist in the setup and coordination of new Retail Merchandising Units (RMUs), kiosks, in-line stores, and vending tenants.
• Manage and assist in enhancing the appearance of the Local Leasing tenants while meeting the visual merchandising requirements and standards of the center.
• Distribute Local Leasing collateral as needed to local/regional business prospects in order to generate activity for the center’s program.
• Assist in the monthly collection of Local Leasing tenant sales reports. Retailer Development
• Review monthly sales reports to obtain knowledge and insight of retailer sales and track key retailer and category trends.
• Establish relationships and ongoing communication with tenants to maximize individual store sales.
• Collaborate with the Marketing Manager to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
• Communicate new trends and products with retailers in order to grow current business or expand to additional locations.
• Recruit retailers to participate in planned center programs.

Management and Operations

• Communicate with the property team as needed or required to ensure that the team are kept apprised of marketing activities in the property.
• In concert with the Marketing Manager, General Manager and other Team members, manage Guest Services capabilities and outward going messaging support to provide quality service to guests, retailers and the property Team.
• Follow corporate policies and procedures for all programs and promotions.
• Create recap presentation for store openings and events as well as monthly marketing report.
• Take an active role in all staff meetings and team activities
• Submit marketing expenses.
• Receive, code and process invoices

Financial & Reporting

• Participate in the preparation and observance of the annual income and expense budgets.
• Help prepare and adhere to the monthly and quarterly forecasts.
• Assist with monthly Asset Management Report.
• Assist with monthly tenant sales reports and prospecting report.
• Prepare annual Goals and Objectives and year-end self-evaluation review.

Competencies:

· Adaptability

· Dealing with ambiguity and learning on the fly

· A guest experience focus

· Drive for planning and organizing

· Excellent time management

· Innate comprehension of social media and the Internet

· Initiative

· Interest in Digital Technology

· Proactive Learner

· Excellent Open Communication

· Natural Team-Oriented

· Problem Solving

Requirements:

· College degree required.

· 2+ years of Marketing and/or related experience.

· Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting

· Ability to manage timelines of numerous projects simultaneously with attention to detail

· Exceptional communication skills; clear, concise and professional representation expected

· Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.

· Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.

· Must be flexible and able to work event shifts which may include nights, weekends and holidays with ability to travel as needed for conferences and national meetings.

Benefits:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply: To respond to this opportunity, please submit your resume and cover letter to: Lantoon@visitnorthpark.com Please reference “Marketing & Local Leasing Coordinator – Northpark” in the subject line.

• We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Northpark