Marketing Manager

**THIS IS NOT A JOB WITH FORCEBRANDS**

*This role is on-site 5 days a week*

Position Overview:

• Collaborate with marketing and communication team members and external partners to enhance brand awareness, value proposition, and equity through marketing efforts.
• Set clear objectives and develop omnichannel marketing programs and campaigns tailored to the unique needs of the business.
• Manage day-to-day marketing activities and long-term strategic planning, meeting tight deadlines.
• Report to the Director of Marketing, located at the company’s HQ in Alexandria, VA.

Scope of Responsibilities:

• Establish positioning, identify target audiences, and create marketing plans with specific objectives across different channels and segments.
• Oversee the execution of marketing programs and omnichannel campaigns for proprietary products and events, collaborating with internal teams.
• Manage creative briefs and guide creative direction for various advertising and communications assets.
• Analyze the effectiveness of current marketing initiatives, optimize strategies, and gather customer insights.
• Create and maintain analytics reporting, extracting key insights for future campaign development.
• Collaborate with email, paid digital, social, and web teams to design and evolve lead-nurturing tactics.
• Present ideas and deliverables to internal and external teams, reporting results and recommendations to senior leaders.
• Stay updated on marketing and advertising trends and brainstorm marketing campaigns within the broader team.

Experience Base:

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of proven marketing experience.
• Success in developing integrated marketing plans, campaigns, and social media strategies.
• Strong knowledge of marketing strategies, channels, and branding.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making abilities.
• Experience with various social media and web technologies.
• Metrics-driven with a creative mindset.
• Familiarity with marketing automation, CRM, and content management tools.
• Strong time management and organizational skills.
• Ability to work well in a team and partner with internal stakeholders.
• Familiarity with SEO/SEM and Google Analytics.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Adobe Creative Suite experience preferred.

ForceBrands