**THIS IS NOT A JOB WITH FORCEBRANDS**
*This role is on-site 5 days a week*
Position Overview:
- Collaborate with marketing and communication team members and external partners to enhance brand awareness, value proposition, and equity through marketing efforts.
- Set clear objectives and develop omnichannel marketing programs and campaigns tailored to the unique needs of the business.
- Manage day-to-day marketing activities and long-term strategic planning, meeting tight deadlines.
- Report to the Director of Marketing, located at the company’s HQ in Alexandria, VA.
Scope of Responsibilities:
- Establish positioning, identify target audiences, and create marketing plans with specific objectives across different channels and segments.
- Oversee the execution of marketing programs and omnichannel campaigns for proprietary products and events, collaborating with internal teams.
- Manage creative briefs and guide creative direction for various advertising and communications assets.
- Analyze the effectiveness of current marketing initiatives, optimize strategies, and gather customer insights.
- Create and maintain analytics reporting, extracting key insights for future campaign development.
- Collaborate with email, paid digital, social, and web teams to design and evolve lead-nurturing tactics.
- Present ideas and deliverables to internal and external teams, reporting results and recommendations to senior leaders.
- Stay updated on marketing and advertising trends and brainstorm marketing campaigns within the broader team.
Experience Base:
- Bachelor’s degree in marketing, business, or a related field.
- 4+ years of proven marketing experience.
- Success in developing integrated marketing plans, campaigns, and social media strategies.
- Strong knowledge of marketing strategies, channels, and branding.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making abilities.
- Experience with various social media and web technologies.
- Metrics-driven with a creative mindset.
- Familiarity with marketing automation, CRM, and content management tools.
- Strong time management and organizational skills.
- Ability to work well in a team and partner with internal stakeholders.
- Familiarity with SEO/SEM and Google Analytics.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Adobe Creative Suite experience preferred.
ForceBrands
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