Ad Campaign Casting Calls and Auditions

Summary

The position manages the overall coordination, development, dissemination and reporting of marketing and communication information and content at the corporate level, as well as participates and represents the company in marcom initiative partnerships with company’s principal and network partners. Initially, the role will focus on day-to-day tasks required to build, enhance and deliver marketing content, supporting website development, push collateral, electronic and social media campaigns, and other marketing and communications needs of the company. Effective translation of initiative and project goals into value-added action plans and activities is essential. Position requires broad-based, generalist knowledge and exposure, with honed skills and the ability to drive platform, content, and strategy-specific effectiveness.

This managing position will report to and work from the corporate headquarter office in Baton Rouge. Successful performance in this manager-level role requires 45+ hours per week, an enterprising and entrepreneurial nature, the ability to work collaboratively with other business units, the leadership of subordinate staff, and the ability to manage time and set priorities effectively.

Essential Duties

• Develop marketing material to promote the products and services of the Company
• Organize and manage electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives
• Measure and improve marketing content, reach and effectiveness across the organization
• Manage company website(s); Copy/Content, SEO, Branding, social media linking, Site Structure, Appearance/Aesthetics/Scripting, Navigation/Mapping, Hyperlinks, and Analytics
• Build and manage company social media presence; Source, schedule and publish content
• Maintain image, template and logo library for use in developing and supporting marketing efforts, both internal and external
• Act as primary liaison to inter-company and principal marcom committees/personnel/contractors to ensure program compliance and leadership
• Build and maintain industry knowledge via industry, trade and related associations, and publications specific to company business

· Maintain a fresh and current marketing skillset via professional associations, continuing education, and position and/or skill-specific publications

· Review all Principal product announcements and updates; Work with product managers to refine marketing materials and launch awareness and effectiveness campaigns

· Work with Management on company ‘Total Customer Commitment’ initiatives and programs; Serve as permanent member on the TCC Committee

· Establish professional networks within and beyond the Impact Partner community

· Assist with production and development content in support of Executive Committee initiatives, events, sales and management meetings, and internal promotional items marketplace

· Work with Management to develop and deliver as needed Public Relations/Customer Press content

· Manage company product and service Line Sheets, and other representative collateral

· Work on long-range projects to optimize electronic commerce, brand awareness, customer relevance and company impact

· Develop internal/external promotional item vendor relationships; Manage promotional items marketplace

· Produce and maintain internal and external communications for disaster recovery, inclement weather, and other customer and company impacting emergency events

· Oversee production and deployment of company messaging for internal systems, including phone system ‘on-hold’ messaging and other

· Oversee the design, production and management of event item collateral for sponsored events, trade shows and recruitment events; Develop workflows and arrangements for scheduling, reserving and check-out/in of kits and collateral to ensure quality presentation and visibility

· Manage Marketing staff and any additional outsourced, contracted or internship-based providers

· Work with recruiting to fill open positions in department

• This job is demanding in terms of knowledge skills, commitment, and all other job-related qualifications. Urgency and pressure for prompt, accurate results are routine. Multi-tasking and the ability to handle and manage interruptions is expected.
• Regular and predictable attendance is essential for this position.

The above list of duties and responsibilities does not constitute the entire list and the list can be changed, when necessary, at the discretion of management when business needs, customer demands, and other industry or job- related circumstances arise.

Education and/or Work Experience

Education

• Minimum requirement of a Bachelor’s degree from an accredited education institution/program; Marketing, Mass Comm, and/or Digital Design preferred
• An Associate’s degree with significant work experience in the field may be considered
• Certification(s) in professional field are a plus

Experience

• Minimum 7+ years’ relevant work experience in marketing/branding/digital/CX/social media; Prior management experience in a marketing role desired
• Demonstrated experience in driving improvement through the organization via the marketing and/or communications function(s)
• Proficiency with website Content Management Software required; Experience with Kentico CMS a plus

Skills

• High level proficiency in MS Office applications; Word, Excel, PowerPoint, Visio, etc.
• Contemporary marketing techniques
• Marketing/Campaign/Publishing software advanced user; Adobe Creative Suite a plus

Supervisory Responsibilities

☐No

☒Yes, please list direct report’s titles

Marketing Specialist Staff

Travel

0-3 days of overnight travel a quarter

PLEASE NOTE: John H Carter Company is not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee of John H Carter Company about this opening. All resumes submitted by search firms/employment agencies to any employee at John H Carter Company via-email, the Internet or in any form and/or method without a valid and executed search firm agreement in place for this position will be deemed the sole property of John H Carter Company; no fee will be paid in the event a candidate is hired by John H Carter Company as a result of the unsolicited referral or through other means.

If you wish to become an approved agency to assist us in our employment efforts, please submit your request to [email protected].

John H. Carter Company, Inc.

POSITION OVERVIEW:

The Director of Marketing, under the general direction of the Chief Marketing Officer, is the keystone in developing and executing all Marketing initiatives for the company, and acts as the internal brand steward and champion. This individual is responsible for leading and developing the overarching marketing strategy for Smokey Bones and its fur virtual restaurants, including all advertising, public relations, social media, promotions, third-party partnerships, loyalty program initiatives and local store marketing efforts.

ROLES AND RESPONSIBILITIES

• Work closely with CMO to develop comprehensive and highly effective annual marketing and calendar plan, inclusive of promotions and programming
• Develop and execute traffic-driving events and promotions, with an eye towards balancing brand-building and value-based initiatives
• Manage agency partner relationships and ensure all marketing elements align with brand strategy and are in brand voice
• Author creative briefs for and oversee development of ad campaigns, marketing collateral, menus and in-store merchandising materials in partnership with agency and/or creative vendors
• Oversee media plan development, implementation, analysis and ongoing optimization
• Manage third-party partner relationships, particularly third-party delivery, and develop and manage promotional campaigns
• Manage any consumer insight projects to help aid direction of the brand
• Partner with culinary and purchasing team to review trends for food and beverage development for LTO’s and core menu
• Act as project management lead for major Marketing initiatives, including menu & LTO development, PR-driven or local events, technology implementation/enhancement, restaurant openings or remodels, etc.
• Provide PR/event activation support if/as needed
• Support priority restaurants with local store marketing programs and toolkits
• Manage budget and forecasting of spend, oversee Marketing Coordinator in billing and ledger management
• In partnership with finance and agencies, create and maintain campaign recaps, reporting and ROI analysis
• Research new marketing tools, culinary trends, and stay on top of innovation in the hospitality marketing realm
• Create overview decks for holidays, new promotions/programming, marketing summaries
• Lead communications with the field, including giving weekly Town Hall presentations to ensure restaurant staff are aware of all Marketing initiatives
• Other duties as requested

QUALIFICATIONS/PRIMARY JOB REQUIREMENTS:

• Bachelor’s Degree
• 7-10 years’ experience in restaurant and/or hospitality marketing
• Strong communication and interpersonal skills
• Very well organized with strong multitasking skills
• Digital native
• Resiliency in the face of (occasional) adversity

· A positive attitude and willingness to color outside the lines

Smokey Bones

Gillespie Group is a creative solution oriented entrepreneurial company that values branding, marketing, and the story telling of history, present, and the future. We move at a business bold pace with GRIT, knowledge, and trust amongst our team and those we collaborate with. The Marketing team gets an opportunity to lead the culture, story, and brand in everything we do – Residential and Commercial Real Estate and new developments and partnerships. We live and breathe our Core Values and make memories while we do. If you thrive in an innovative creative environment with the systems in place to keep things moving, then this is a great opportunity for YOU!

The Marketing Manager develops, implements, evaluates, and oversees marketing efforts and relationships for all Gillespie Group residential properties aiming to help achieve maximum occupancy and revenue growth.

EDUCATION, TRAINING AND EXPERIENCE/QUALIFICATIONS

Responsibilities include but not limited to the following.

Education

• A college degree or equivalent experience is required 
• The position does require the ability to read and write English fluently, the ability to perform advanced business mathematical functions and must have strong communication skills.

Experience

·      3-4 years of previous experience in a full-time marketing role and/or advertising or related field is recommended.

·      1-2 years of experience in Residential Property marketing is preferred

Skills: The position requires the ability to communicate well with team members, both written and orally. In addition, the position requires the following:

• Professional image, Confident & positive communicator, and presenter
• Self-motivated with a positive and professional approach to management
• Great at relationship building and maintaining
• A great understanding in anticipating a customers wants and needs and creating an effective marketing strategy to reach them
• Good organizational and planning skills
• Confidentiality awareness
• Works well under pressure and can receive constructive feedback in order to make necessary alterations to meet the company’s goals and objectives
• Should have strong working knowledge of Apple Products and Adobe Creative Suite
• Strong knowledge and understanding of multiple methods and channels of marketing tactics to include digital marketing, geofencing, google ads, social media, print and guerilla marketing

Attendance: Standard office hours will be 8:30am – 5:00pm. This position may require working weekends and evenings for events.

Licenses:  A valid driver’s license and current automobile insurance is required. This position will require the ability to consistently travel to all Gillespie Group residential properties. Pass and maintain Fair Housing classes as well as act in accordance to state and federal Fair Housing laws.

JOB DESCRIPTION: Essential responsibilities include but not limited to:

Develop and implements marketing campaigns to increase awareness and drive traffic for residential properties based off geographical area and property type.

• Using the GG Creative process and property demographics to create an effective campaign including budget to meet their desired goals.
• Promote our residential living opportunities through multiples channels to generate traffic.
• Keep up on social and digital media trends, bringing new ideas to the company plans.
• Create new ways for the Gillespie Group brand to be communicated throughout the region

Evaluate and report on the effectiveness and ROI of marketing campaigns, ILS, and marketing strategies by analyzing data.

• Pull data and analytics from all marketing strategies and using set metrics, determine success of campaign and adjust accordingly to increase effectiveness
• Provide set weekly scorecard numbers to communicate effectiveness to marketing team and to Director of Marketing

Manage and maintain relationships with Gillespie Group residential site teams and host semi-annual trainings on the GG brand

• Consistent face to face and additional interaction with all site team members to grow and maintain relationships keeping open positive communication
• Travel to the sites at a minimum once a quarter to connect with teams and brainstorm efforts
• Meeting with site teams and identifying potential new marketing opportunities in their region.
• Create and implement semi-annual trainings on the GG brand for property teams

Respond to social media, online reviews, and inquiries on marketing platforms in relation to our residential properties while informing site teams to respond.

• Respond to residential social media inquiries, comments, or reviews – gathering any necessary information from the site teams
• Maintain a positive tone with GG Core Values in mind when responding to all residential related inquiries, comments, and reviews

Manage residential properties marketing budgets

• Propose, track, and report on marketing budgets monthly to the Director of Marketing
• Complete all Budget Vs Actual reports monthly to accounting

RealPage Software Management and use

• Learn and use RealPage software to access data, reporting and marketing efforts
• Through RealPage, maintain and update property websites as needed providing optimal customer experience

Vendors/Third Parties Relationships. Areas of focus to include:

• Must provide a scope of work for all project communication and obtain three bids on all projects over $250.00 in cost.  
• Edit material according to specific market or company requirements, keeping consistent with brand
• Ensure the vendor is providing updates on projects, including completion dates. Keep communication channels consistent and clear.

Print/Digital Material:

• Review and proofread all materials for brand and accuracy.
• Brainstorm, Design, and Develop graphics and material that is consistent with our brand and unique within our industry.

Accounts Payable

• Categorize, split and code all residential related Marketing department invoices and payments in preparation for Director of Marketing review and approval

MINIMUM PHYSICAL EXPECTATIONS

• Physical activity which often requires video and picture gathering, keyboarding, sitting, and phone work
• Physical activity which often requires extensive time working on a computer
• Physical activity which often requires lifting under 25 lbs
• Physical activity which often requires travel by car
• Physical activity which sometimes requires bending, stooping, reaching, climbing, kneeling, and/or twisting
• Specific vision abilities required include close vision, depth perception, and the ability to adjust and focus
• Must hear and speak well enough to conduct business over the telephone or face to face (in English) for long periods

MINIMUM PHYSICAL EXPECTATIONS

• This position will require working indoors and occasionally outdoors
• This position deals with some aggressive personalities and could be stressful
• This is an in person role and will report to the office for work

Gillespie Group

About Us:

Azazie, Inc. is on a mission to reinvent shopping for bridesmaid dresses and wedding gowns! Our online-only store connects bridesmaids and brides with over 200 gowns in 60+ colors for bridesmaids, brides, and mothers of the bride. At Azazie, we believe that everyone deserves to don a gorgeous gown, regardless of size or budget. We carry standard sizes 0-30, and can make any of our dresses to your custom measurements. Every dress is made-to-order, making it a more sustainable and personalized option than off-the-rack retailers. Azazie has appeared on The Today Show, CNBC and other top media outlets and won the Glossy Beauty and Fashion Award for the Best E-Commerce Experience in addition to being recognized as one of Newsweek’s Fastest Growing Online Shops in 2022.

Job Overview:

Azazie is looking to hire a Director of Digital Marketing who will grow our presence and attract new customers through various channels. An ideal candidate will be highly data-driven and comfortable with planning and executing on various stages of marketing campaigns spanning both acquisition and retention.

Responsibilities and Duties:

• Think strategically, but stay on top of tactical execution
• Heads the digital marketing department functioning as the internal consultant to brand marketing, customer service, and external agency partners providing strategic direction
• Drive growth in our existing marketing channels by efficiently scaling conversion volume through continuous optimization of creative and content for all campaigns
• Develop creative and innovative solutions to grow our subscriber base across multiple marketing channels (Email, SMS, App notifications, etc.)
• Responsible for testing new channels to scale growth for the business
• Enhance customer journey and conversion on site and manage/create compelling site content and copy, such as new product launch, promotions or loyalty program
• Leads the development and integration of consumer relationship marketing (CRM) and the digital marketing/media strategies, processes and systems.
• Collaborate with PR, media buy, design, customer service and product teams to launch marketing campaigns that drive sales.
• Closely monitor, measure and report on campaign performance, budgeting and conduct ad hoc analysis.

Qualifications:

• BA/BS degree in business, marketing, economics, finance or equivalent hands-on experience considered.
• 5+ years in growth, performance and/or digital marketing; ideally in a Fast Retail E-Commerce environment.
• 2+ years of managerial experience
• Excellent communication skills and ability to interface effectively with stakeholders.
• B2C E-commerce experience (experience in fashion e-commerce a plus)
• Strong excel and analytical skills are a must! Needs to have the ability to interpret data into meaningful insights and KPIs.
• Start-up minded, someone who sets the tone for thinking big and out of the box as well as a culture for speed, action and test + learn practices.
• Proactive, takes initiative to find new and creative ways to meet goals
• Excellent team player to build strong cooperative relationships with other managers
• Ability to work independently, be self-motivated and results-oriented
• Critical thinker + problem solver

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k
• Parking reimbursement
• DoorDash Dash Pass Subscription and weekly DoorDash credit
• Free snacks and drinks in office
• Employee discount
• Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Azazie, Inc.

About Us

Radiant Digital delivers technology consulting and business solutions for commercial and government clients.

Our flexible delivery model allows us to provide end-to-end solution delivery, single project execution, and, or strategic resources.

CMMI Maturity Level III and ISO 9001 – 2015 certified.

Responsibilities

Description:-

Must be any Location for onsite: (MD, DC, VA- or TX, FL)

Responsibilities

At Radiant, we’re proud of the expertise and professional services we provide to our clients. We’re looking for a highly skilled marketing director to help us better communicate with our clients and prospects. Our ideal candidate will have experience in marketing consulting or professional services in the high technology sector using a customer-research driven approach. This person must be able to lead a team of writers, designers, and account managers and interact with clients on a regular basis.

Marketing Director Responsibilities

• Conduct detailed market research related to customers, competitors, and channel partners.
• Develop and execute marketing strategies and plans for a consulting, professional services and software solutions company.
• Define the public-facing voice and style of the organization across website, social channels, and digital collateral
• Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others
• Manage all marketing projects from start to finish
• Organize events, including company-hosted events, client events, conferences
• Oversee social media marketing strategy and content marketing
• Conduct market research to understand demand and competitive environment
• Work closely with sales to support and enhance all relationship-based business development efforts
• Manage departmental budget and expenditures
• Oversee the department, including team management and mentorship
• Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment

Marketing Director Requirements

• Bachelor’s degree in business, marketing, communications, or related field
• 5+ years Experience in marketing professional services ideally in the technology sector
• Experience managing a marketing team
• Proven marketing campaign experience
• Attention to detail, effective time management skills and the ability to multitask
• Proven ability to manage budgets
• Professional and proactive work ethic
• High competence in project and stakeholder management
• Excellent interpersonal, written, and oral communication skills
• Experience with digital marketing forms such as social media marketing and content marketing.
• Competency in relevant marketing and sales automation tools.

Radiant Digital

Advanced MedAesthetic Partners (AMP) is a platform of elite aesthetic practices throughout the United States partnering together as thought leaders and innovators in the industry. AMP offers a hybrid support organization combining a professional business services team with the autonomy of private ownership to allow for transformative growth. We are looking for leaders to help highly successful local practices grow to the next level by applying proven strategies at scale. Oh, and we’re growing fast!

Position Overview:

Reporting to the Senior Marketing Manager, the Ecommerce & CRM Coordinator will be responsible for facilitating regular client data reporting & website metrics analysis. They will provide CRM-related guidance to the AMP’s internal and external network, including technical maintence of CRM tools.

• CRM Data Analytics
• Facilitate monthly client data reporting for Americas region
• Including individual reports per internal & external Stakeholders
• Work closely with clients/stakeholders to ensure client data is being effectively captured
• Own Salesforce CRM reporting, client lists and campaign creation process
• Understand CRM KPIs and support in the creation of quarterly in-depth analysis
• CRM Boutique Support
• Provide support to Clinics/med spas/surgery centers with the usage and understanding of CRM-related tools
• In partnership with the Training Team, define a holistic CRM training plan, looking at on-boarding, ongoing support and ad hoc training
• Identify & develop CRM ambassadors within our AMP network to ensure client-centric mindset is constantly present on clinic sales floor
• Troubleshoot any technical issues related to CRM tools
• eCommerce analytical support
• Partner closey with HQ digital team to improve overall understanding and reporting of website metrics
• Streamline communication between HQ, local media managers, and media agencies to improve understanding of paid digital campaign results
• Establish monthly web KPI report to be used throughout the year to understand overall website metrics

Requirements

• 3 years work experience in analytical/ digital-focused role
• High proficiency in Excel, PowerPoint and Google Analytics
• Strong analytical skills
• Pro-active mindset with a hands-on mentality
• Ability to work cross functionally between internal teams
• Highschool Diploma (Required) Bachelors Preferred

Benefits (Eligible for Full-Time Employees):

• Competitive benefit package
• Medical, Health, Dental, Vision
• PTO
• 401k matching

Advanced MedAesthetic Partners

ABOUT US

Home Market Foods (HMF) is a fast growing, category leading producer of protein-based meal solutions that is as committed to treating our colleagues and customers as family as we are to delighting consumers with award winning products.

Our innovative products are sold at the top retailers and food service customers in North America, and it is our commitment to empower our people and treat them with respect and kindness that defines who we are. Our success is supported by our collaborative culture, decentralized decision-making, and commitment to compassionate leadership.

HMF is headquartered in Needham, MA, located just miles from the Boston metropolitan area. We have consistently delivered exceptional top and bottom line growth and are proud to be the largest producer of meatballs in North America. We are building on our track record through complementary acquisitions and transformational investments in state-of-the-art manufacturing and R&D capabilities. Because we recognize an obligation to future generations, HMF is committed to promoting environmental sustainability in all we do.

Our success is directly dependent on attracting, retaining, and investing in the best possible talent across all functions. If you share our passion for delicious, nutritious, and convenient foods, as well as our deep-rooted ethos of treating each other as family and friends, we’d like to meet you!

ABOUT THE JOB

Home Market Foods is a fast-growing mid-size meat manufacturing partner with large c-store food service & traditional food service businesses, a private label co-manufacturing businesses, and a category leading brand at retail.

We doubled our business over the last 5 years and plan to double it again in the next five years.

We are looking for a high impact Marketing Director to play a pivotal role in achieving this growth.

You will lead the marketing & product development efforts for one of the largest segments of our portfolio: Cooked Perfect pre-cooked meatballs (i.e. frozen).

The hybrid position has two direct reports and reports to the Chief Growth Officer.

YOUR MISSION: Home Market Foods is starting a revolutionary, long term “movement marketing” campaign that will help families be happier, healthier, and more connected. Although Cooked Perfect is the leading brand of meatballs, it’s not just about meatballs for us – it’s about families.

By featuring Cooked Perfect (but not exclusively), you will drive Cooked Perfect awareness and household penetration which will result in significant sales increases.

The ideal candidate for the pre-cooked meatball business has the following background and skills:

• Social media ninja: Extensive hands-on (i.e. not just via an agency) social media experience with a proven track record of driving high growth AND delivering high ROI campaigns. If you have a large personal social media following, it’s a big plus as demonstrates your prowess.

• Influencer rainmaker: Proven experience in cost effectively using influencers to drive significant growth

• Skilled blogger: You live to blog and read blogs

• Grass roots/guerilla marketing guru: proven track record of using cost effective non-traditional marketing tactics including experiential marketing.

• Big Idea Thought Leader: You are one of those special few who consistently come up with transformational big ideas and execute them.

• Public Relations Disruptor: Proven track record of using PR to drive growth, even on a small budget.

• Insight Hunter: You regularly attend conferences and groups, walk stores and farmer’s markets, spend time in the field with sales, and constantly read articles and studies. No moss grows under your feet – – you love to be out of the office so you can bring insights back in, including emerging consumer trends, competitive intel etc.

• Super Foodie: You never cease to dazzle your co-workers with the unique array of culinary discoveries you bring into the office every day – – they look forward to seeing what you’ll try next.

• Brand Maven: You love brands and you are the ultimate “mama bear” or “poppa bear” when it comes to YOUR brand. You pro-actively monitor brand health through thorough analysis, develop fact-based selling stories around what’s working and recommendations to address what’s not, and know more about your consumer and your competitors than they know about themselves. You are so pro-actively on top of the health of your brand that your colleagues think you are psychic.

• Entrepreneur: You have demonstrated success in working for start-ups. Home Market Foods is not a traditional CPG company. We are true entrepreneurs who know how to roll up our sleeves and make it happen.

• Communications Unicorn: You know how to communicate succinctly and powerfully. Strong copywriting skills a must, and graphic design, video production and website creation skills a plus. We do as much work as we can internally. You motivate audiences when you present, your packaging designs are “instant gets, instant wants”, and your websites are best in class.

• Valued Partner: Your sales team loves having you on the call with them because you add unique value. Even better, buyers ask to have you on the call. And agencies genuinely mean it when they say you are their favorite client. You don’t see agencies as companies, you see them, and treat them, as valued partners. And you are a “partner magnet” when it comes to teaming up with other companies and institutions to take programs to the next level.

• Self-Starter: You’ve managed people but you are also are passionate about doing a lot of the work yourself.

IDEAL CANDIDATE SUMMARY

• Strong results track record in CPG food categories and non-CPG businesses
• Mix of large and small company/start-up experience
• Used to working with small budgets and lean staffing
• Proven success working in a Matrix organization without direct ownership/authority
• Extensive C-store, Food Service, and Retail sales & marketing experience (14 years minimum)
• Expertise in driving significant results with social media, influencers, and experiential marketing campaigns
• Partnership mindset in working with sales teams and customers – HMF is a customer driven company

Home Market Foods

Why You Want To Work Here:

We are an energetic national nonprofit organization that supports an industry that serves over 150 million Americans every day. We are seeking a highly organized, analytical, and experienced individual for our Marketing Manager opening. The ideal candidate has a knack for setting clear objectives while understanding unique needs to develop and execute marketing programs and campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and thrive under tight deadlines to meet changing needs.

Responsibilities of the Marketing Manager:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Own the end-to-end execution of marketing programs and campaigns for products and events, leveraging internal support and cross-functional collaboration
• Help develop and manage creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets across wide variety of programs and campaigns
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize alongside the marketing team accordingly
• Partner across the marketing team to analyze marketing best practices and gather customer and market insights to inform successful strategies, increase customer conversions, and generate more qualified leads
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, paid digital, social and web teams to design, test, and evolve lead-nurturing tactics

Requirements of the Marketing Manager:

• Bachelor’s degree in marketing, business, or related field
• 5+ years of proven experience
• Proven success in developing integrated marketing plans and campaigns, as well as social media strategy
• Strong knowledge of marketing strategies, channels, and branding
• Strong project management, multitasking, and decision-making skills
• Experience with social media and web technologies such as LinkedIn, Facebook, Instagram, Twitter, YouTube, Google display ads and social posting platforms
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation, CRM and content management tools
• Strong time management and organizational abilities
• Familiarity with SEO/SEM and Google Analytics
• Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
• Experience in the Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar preferred

ROCS Grad Staffing

Laughlin Constable is looking for candidates who want to create meaningful change in their work by leading with heart.

We follow a set of beliefs in our daily approach. Ideas can come from anywhere, at any time. Life is too short to work somewhere that doesn’t satisfy your soul. And the best work feels PERSONAL. If you agree, then you might have the makeup of a Griffin (the moniker given to all who work at LC based off the mythical guardian of treasures).

We are looking for a Media Coordinator to join our Chicago team. This position is your entry to the exciting world of media – where you’ll learn all about planning for both traditional and digital media – as well as digital campaign trafficking and tagging (Ad Ops).

ESSENTIAL DUTIES AND RESPONSIBILITES – what do the BEST Griffins do in the role?

• Responsible for learning media planning fundamentals – by being curious and participating in the work across all accounts
• Work closely with the Planners to learn the billing and media ordering process – which you will manage for a range of clients.
• Assist the Media Planners / Supervisors on digital reporting needs
• Help to compile competitive data and identify key insights for client reporting
• Work with the Ad Ops Supervisor to become proficient in ad server management
• Learn to traffic campaigns from start to finish, QA creatives and create floodlights
• Work with internal teams to manage timelines and campaign execution
• Perform regular campaign health checks to ensure performance is on track
• Become an expert in media tools such as TelMar, ComScore, MRI, Resonate, Kantar, DCM, IAS, etc.

SPECIALIZED KNOWLEDGE, SKILLS AND ABILITIES:

• Strong communication skills – will have frequent contact with the account and buying teams
• Emerging presentation and persuasion skills
• Extremely organized with strong attention to detail
• Professional demeanor
• Basic understanding of the media planning function
• Eagerness to learn
• Proficient multitasker – with ability to work simultaneously on a number of projects
• Proficient in MS Office, with the ability to learn new computer skills quickly

EDUCATION AND WORK EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in advertising, marketing, business, or related field
• Prior internship in an advertising agency is a plus
• Strong skill level in MS Office products including Word, Excel and PowerPoint
• Ability to work in a team environment
• Proactive approach – showing initiative in problem-solving and strong time management skills

WORK ENVIRONMENT and PHYSCIAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle or touch objects or controls and talk or hear. The employee is required to occasionally stand, walk, reach above shoulders, lift and carry up to 25 pounds and kneel, crouch or stoop. There are no specific vision abilities required by this job.

TRAVEL

Not Applicable

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position but is rather the general content of and requirements for the performance of this job. This is not to be construed as an exhaustive statement of duties and employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. This job description is not an employment contract, implied or otherwise. The employment relationship remains “at-will”.

Laughlin Constable

Come join our team at Zilker Media, one of the fastest-growing companies in Austin

Are you a media relations professional with a knack for relationship-building and a drive to get results for your clients? 

Do you pride yourself on crafting killer content and staying on the razor’s edge of the latest media trends and news cycles? 

Do you thrive on community, authenticity and good vibes? 

We’re looking for a media relation/public relations coordinator with two-three years of full-time PR agency experience preferred to join our Publicity Department. If this description sounds like a good fit, we’d love to hear from you!

But first, a little more about us.

Zilker Media is a boutique digital marketing and PR agency providing end-to-end brand building for the world’s leading companies, thought leaders and best-selling authors. We are a partially-remote company with team members coming in the office two days per week and working from home (or a coffee shop, or Zilker park ????) three days per week. Our mission is to cultivate community—for our team, our clients and our home here in Austin.

Even working partially remote, we’re a close-knit team of talented professionals who genuinely care about one another and value an open, collaborative environment. And that isn’t an accident—it’s by design. Zilker Media is built on:

• Good Vibes
• Meaningful Relationships
• Bold Integrity 
• Leading The Way
• Bettering Our Community

And, we don’t mean to toot our own horn, but…we’ve built something pretty special here. See for yourself:

• Winner of Michael Smart best pitch of the year award in 2019 and 2020; Honorable Mention in 2021
• Ranked #13 on in the micro-companies section of Austin Business Journal’s 2021 Best Places to Work (https://bit.ly/3DkA4H7)
• Ranked #15 in the micro-companies section of Austin Business Journal’s 2020 Best Places to Work (https://bit.ly/2XODY82)
• Named to Austin Business Journal’s 2019 list of Top Austin-Area Advertising & Marketing Agencies (https://bit.ly/2MMFy5Y)

But enough about us. Here’s more about what to expect as a media relations pro at Zilker Media.

About the Role

Our Publicity Department secures a variety of top quality media coverage for our clients. In this role, you will be integral to the success of our PR campaigns! You’ll get to:

• Assist the Publicity Director and other media relations pros in the department with developing and running PR campaigns that span all genres of media, from traditional (print, TV, radio, etc.) to digital (podcasts, influencers, online publications). This position is meant to grow and as experience is gained you will start to own your own campaigns and PR strategies
• Build relationships with Zilker Media clients by engaging in entry-to-mid level client communications, including reporting, strategy presentation, consulting and more
• Work cross-departmentally with our Brand Strategy team on branding and digital marketing collaborations with clients
• Experience career growth as you tackle new challenges, stretch out of your comfort zone and hone your skills daily
• Find greater meaning in your work, with more opportunities for creativity and making a difference

Requirements

Our ideal candidate has strong client-facing/account management, media relations and writing skills. As a media relations pro, you’ll receive on-the-job training to be the lead point of contact for Zilker Media accounts and responsible for building and maintaining client and media relationships. In addition, you’ll take a hands-on approach to all campaign operations, so you should be comfortable handling everything from writing press releases to juggling schedules to pitching the media.

Here’s a quick rundown of what we’re looking for in a publicist:

• Excellent written and verbal communication skills, including executive relations
• Strong project management and organizational skills to meet deadlines and milestones
• Understanding of the PR process and how to secure media coverage
• A proven track record of impressive media results!
• Affinity for staying on top of industry trends
• Ability to work both independently and as part of multiple teams 
• A bachelor’s degree in public relations, English, journalism, communications or a related field
• 1+ years of full-time work experience or internship experience in PR and/or media relations, in an agency setting
• An attitude that embodies our Zilker Media core values of Good Vibes, Meaningful Relationships, Bold Integrity, Leading The Way and Bettering Our Community

Culture and Benefits

Flexibility

• Work from the office approximately two days a week and remotely the rest of the time
• Unlimited PTO – with a requirement to take at least 2 weeks off per year
• In addition, we also take all standard holidays and shut down the office the week between Christmas and New Year’s – totaling about 19 days per year
• Flex schedule. Customize your schedule to your preferred workflow

Growth

• Professional development budget
• Constructive feedback and open dialogue at all levels of the organization
• A culture that supports constant learning
• An opportunity to innovate, implement new ideas and make an impact

Benefits

• Zilker Media contributes 60% of the company sponsored medical insurance plan
• Zilker Media contributes 100% of the company sponsored dental, vision and life insurance plans
• 401k option
• Eligible for Zilker Media’s profit sharing program after one year with the company

Good Vibes

• Option to participate in the Good Vibes Initiative – Zilker Media’s philanthropic arm 
• Don’t just get the job done—have fun doing it! 

Ready to join the Zilker Media team and build something meaningful with us? We’re ready to meet you! Click apply to get started. Your resume will first be reviewed by our HR Consulting firm, Lake Travis HR (www.laketravishr.com).

Zilker Media