Marketing Director “Cooked Perfect”

ABOUT US

Home Market Foods (HMF) is a fast growing, category leading producer of protein-based meal solutions that is as committed to treating our colleagues and customers as family as we are to delighting consumers with award winning products.

Our innovative products are sold at the top retailers and food service customers in North America, and it is our commitment to empower our people and treat them with respect and kindness that defines who we are. Our success is supported by our collaborative culture, decentralized decision-making, and commitment to compassionate leadership.

HMF is headquartered in Needham, MA, located just miles from the Boston metropolitan area. We have consistently delivered exceptional top and bottom line growth and are proud to be the largest producer of meatballs in North America. We are building on our track record through complementary acquisitions and transformational investments in state-of-the-art manufacturing and R&D capabilities. Because we recognize an obligation to future generations, HMF is committed to promoting environmental sustainability in all we do.

Our success is directly dependent on attracting, retaining, and investing in the best possible talent across all functions. If you share our passion for delicious, nutritious, and convenient foods, as well as our deep-rooted ethos of treating each other as family and friends, we’d like to meet you!

ABOUT THE JOB

Home Market Foods is a fast-growing mid-size meat manufacturing partner with large c-store food service & traditional food service businesses, a private label co-manufacturing businesses, and a category leading brand at retail.

We doubled our business over the last 5 years and plan to double it again in the next five years.

We are looking for a high impact Marketing Director to play a pivotal role in achieving this growth.

You will lead the marketing & product development efforts for one of the largest segments of our portfolio: Cooked Perfect pre-cooked meatballs (i.e. frozen).

The hybrid position has two direct reports and reports to the Chief Growth Officer.

YOUR MISSION: Home Market Foods is starting a revolutionary, long term “movement marketing” campaign that will help families be happier, healthier, and more connected. Although Cooked Perfect is the leading brand of meatballs, it’s not just about meatballs for us – it’s about families.

By featuring Cooked Perfect (but not exclusively), you will drive Cooked Perfect awareness and household penetration which will result in significant sales increases.

The ideal candidate for the pre-cooked meatball business has the following background and skills:

• Social media ninja: Extensive hands-on (i.e. not just via an agency) social media experience with a proven track record of driving high growth AND delivering high ROI campaigns. If you have a large personal social media following, it’s a big plus as demonstrates your prowess.

• Influencer rainmaker: Proven experience in cost effectively using influencers to drive significant growth

• Skilled blogger: You live to blog and read blogs

• Grass roots/guerilla marketing guru: proven track record of using cost effective non-traditional marketing tactics including experiential marketing.

• Big Idea Thought Leader: You are one of those special few who consistently come up with transformational big ideas and execute them.

• Public Relations Disruptor: Proven track record of using PR to drive growth, even on a small budget.

• Insight Hunter: You regularly attend conferences and groups, walk stores and farmer’s markets, spend time in the field with sales, and constantly read articles and studies. No moss grows under your feet – – you love to be out of the office so you can bring insights back in, including emerging consumer trends, competitive intel etc.

• Super Foodie: You never cease to dazzle your co-workers with the unique array of culinary discoveries you bring into the office every day – – they look forward to seeing what you’ll try next.

• Brand Maven: You love brands and you are the ultimate “mama bear” or “poppa bear” when it comes to YOUR brand. You pro-actively monitor brand health through thorough analysis, develop fact-based selling stories around what’s working and recommendations to address what’s not, and know more about your consumer and your competitors than they know about themselves. You are so pro-actively on top of the health of your brand that your colleagues think you are psychic.

• Entrepreneur: You have demonstrated success in working for start-ups. Home Market Foods is not a traditional CPG company. We are true entrepreneurs who know how to roll up our sleeves and make it happen.

• Communications Unicorn: You know how to communicate succinctly and powerfully. Strong copywriting skills a must, and graphic design, video production and website creation skills a plus. We do as much work as we can internally. You motivate audiences when you present, your packaging designs are “instant gets, instant wants”, and your websites are best in class.

• Valued Partner: Your sales team loves having you on the call with them because you add unique value. Even better, buyers ask to have you on the call. And agencies genuinely mean it when they say you are their favorite client. You don’t see agencies as companies, you see them, and treat them, as valued partners. And you are a “partner magnet” when it comes to teaming up with other companies and institutions to take programs to the next level.

• Self-Starter: You’ve managed people but you are also are passionate about doing a lot of the work yourself.

IDEAL CANDIDATE SUMMARY

• Strong results track record in CPG food categories and non-CPG businesses
• Mix of large and small company/start-up experience
• Used to working with small budgets and lean staffing
• Proven success working in a Matrix organization without direct ownership/authority
• Extensive C-store, Food Service, and Retail sales & marketing experience (14 years minimum)
• Expertise in driving significant results with social media, influencers, and experiential marketing campaigns
• Partnership mindset in working with sales teams and customers – HMF is a customer driven company

Home Market Foods