Marketing Manager

Why You Want To Work Here:

We are an energetic national nonprofit organization that supports an industry that serves over 150 million Americans every day. We are seeking a highly organized, analytical, and experienced individual for our Marketing Manager opening. The ideal candidate has a knack for setting clear objectives while understanding unique needs to develop and execute marketing programs and campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and thrive under tight deadlines to meet changing needs.

Responsibilities of the Marketing Manager:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Own the end-to-end execution of marketing programs and campaigns for products and events, leveraging internal support and cross-functional collaboration
• Help develop and manage creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets across wide variety of programs and campaigns
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize alongside the marketing team accordingly
• Partner across the marketing team to analyze marketing best practices and gather customer and market insights to inform successful strategies, increase customer conversions, and generate more qualified leads
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, paid digital, social and web teams to design, test, and evolve lead-nurturing tactics

Requirements of the Marketing Manager:

• Bachelor’s degree in marketing, business, or related field
• 5+ years of proven experience
• Proven success in developing integrated marketing plans and campaigns, as well as social media strategy
• Strong knowledge of marketing strategies, channels, and branding
• Strong project management, multitasking, and decision-making skills
• Experience with social media and web technologies such as LinkedIn, Facebook, Instagram, Twitter, YouTube, Google display ads and social posting platforms
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation, CRM and content management tools
• Strong time management and organizational abilities
• Familiarity with SEO/SEM and Google Analytics
• Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
• Experience in the Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar preferred

ROCS Grad Staffing