Why You Want To Work Here:
We are an energetic national nonprofit organization that supports an industry that serves over 150 million Americans every day. We are seeking a highly organized, analytical, and experienced individual for our Marketing Manager opening. The ideal candidate has a knack for setting clear objectives while understanding unique needs to develop and execute marketing programs and campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and thrive under tight deadlines to meet changing needs.
Responsibilities of the Marketing Manager:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Own the end-to-end execution of marketing programs and campaigns for products and events, leveraging internal support and cross-functional collaboration
- Help develop and manage creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets across wide variety of programs and campaigns
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize alongside the marketing team accordingly
- Partner across the marketing team to analyze marketing best practices and gather customer and market insights to inform successful strategies, increase customer conversions, and generate more qualified leads
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, paid digital, social and web teams to design, test, and evolve lead-nurturing tactics
Requirements of the Marketing Manager:
- Bachelor’s degree in marketing, business, or related field
- 5+ years of proven experience
- Proven success in developing integrated marketing plans and campaigns, as well as social media strategy
- Strong knowledge of marketing strategies, channels, and branding
- Strong project management, multitasking, and decision-making skills
- Experience with social media and web technologies such as LinkedIn, Facebook, Instagram, Twitter, YouTube, Google display ads and social posting platforms
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation, CRM and content management tools
- Strong time management and organizational abilities
- Familiarity with SEO/SEM and Google Analytics
- Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience in the Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar preferred
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