POSITION OVERVIEW:
The Director of Marketing, under the general direction of the Chief Marketing Officer, is the keystone in developing and executing all Marketing initiatives for the company, and acts as the internal brand steward and champion. This individual is responsible for leading and developing the overarching marketing strategy for Smokey Bones and its fur virtual restaurants, including all advertising, public relations, social media, promotions, third-party partnerships, loyalty program initiatives and local store marketing efforts.
ROLES AND RESPONSIBILITIES
- Work closely with CMO to develop comprehensive and highly effective annual marketing and calendar plan, inclusive of promotions and programming
- Develop and execute traffic-driving events and promotions, with an eye towards balancing brand-building and value-based initiatives
- Manage agency partner relationships and ensure all marketing elements align with brand strategy and are in brand voice
- Author creative briefs for and oversee development of ad campaigns, marketing collateral, menus and in-store merchandising materials in partnership with agency and/or creative vendors
- Oversee media plan development, implementation, analysis and ongoing optimization
- Manage third-party partner relationships, particularly third-party delivery, and develop and manage promotional campaigns
- Manage any consumer insight projects to help aid direction of the brand
- Partner with culinary and purchasing team to review trends for food and beverage development for LTO’s and core menu
- Act as project management lead for major Marketing initiatives, including menu & LTO development, PR-driven or local events, technology implementation/enhancement, restaurant openings or remodels, etc.
- Provide PR/event activation support if/as needed
- Support priority restaurants with local store marketing programs and toolkits
- Manage budget and forecasting of spend, oversee Marketing Coordinator in billing and ledger management
- In partnership with finance and agencies, create and maintain campaign recaps, reporting and ROI analysis
- Research new marketing tools, culinary trends, and stay on top of innovation in the hospitality marketing realm
- Create overview decks for holidays, new promotions/programming, marketing summaries
- Lead communications with the field, including giving weekly Town Hall presentations to ensure restaurant staff are aware of all Marketing initiatives
- Other duties as requested
QUALIFICATIONS/PRIMARY JOB REQUIREMENTS:
- Bachelor’s Degree
- 7-10 years’ experience in restaurant and/or hospitality marketing
- Strong communication and interpersonal skills
- Very well organized with strong multitasking skills
- Digital native
- Resiliency in the face of (occasional) adversity
· A positive attitude and willingness to color outside the lines
Smokey Bones
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