Company Overview:
Lash OpCo, LLC DBA Performance Beauty Group (PBG), is a Private Equity owned holding company that invest in cosmetic brands with a focus on eye and colour cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.
Job Summary:
Reporting to the Chief Marketing Officer, the Director of Marketing will play a key leadership role in the Company, and will coach, develop, and motivate cross-functional team members to drive results. This position will align key internal partners to support product launches and foster a culture that creates synergy and continuous growth.
The Director of Marketing will develop and own the 360-degree brand marketing strategy while leading the team to deliver on their day-to-day business management responsibilities, including developing brand stories, expanding brand awareness, 360 activations to support product launches, eCommerce and Social Media strategy and tactics, and leveraging analytics to deliver and exceed financial goals.
Primary Responsibilities:
· Own and lead the Marketing function; achieve all of its business and financial goals, including the return on investment from the Company’s Marketing dollars
· Lead a digital/social-first minded team to develop and manage brand and product assortment, marketing, social media plans, planning forecasts, and revenue drivers
· Craft brand and product messaging and positioning to elevate the brand, conduct competitive and market analysis to identify and highlight key differentiators to expand the consumer footprint
· Collaborate with the Sales team to support trade marketing in key retail channels
· Partner with the creative team to translate the brand story into concepts with compelling designs, imagery, and typography to continue to elevate the brand
· Lead team to craft powerful product storytelling and positioning in partnership with E-Commerce, Social Media, and Product Development
· Partner with E-Commerce and Social teams to strategize on premium content and campaigns to expand the consumer demographic, increase customer acquisition, and continue to build brand equity
· Identify strategic partnerships with brands that share similar values to collaborate and expand brand awareness for product launches, events, and campaigns
· Work with cross-functional team members across Creative, Digital, and E-Commerce, and Operations to ensure brand image and brand messaging are integrated across all consumer touchpoints
· Lead brands’ product strategies with a focus on trend analysis, revenue growth, new product development, product, and category innovation
· Establish key metrics to analyze campaign performance to allocate funds and determine ROI
· Lead the creation and management of the Marketing budget and calendar
· Build, lead and manage a Marketing team of Social Media, Influencer Marketing, Public Relations, Brand Management, and Creative talent
· Lead the allocation of projects, approvals, and re-directs to ensure projects are delivered within specified timelines and budget
· Manage and lead team members as necessary to ensure high-quality work output, career satisfaction, growth, and retention
· Provide continuous coaching and direction to help team members understand their strengths and weaknesses in order to provide professional growth
Experience / Abilities:
- 8+ years of Marketing experience with proven results driving growth within a digitally native brand.
- Strong preference for experience within an omnichannel sales environment. Expertise driving demand through retail partners is strongly preferred (Ulta, Sephora, Target, Walmart, etc.)
- Strong understanding of digital marketing with exposure to sales, new product development and eCommerce initiatives
- Strongly prefer experience in Beauty/Cosmetics industry. A background in driving brand marketing strategies within the Luxury/Prestige products industry is highly valued
- Thrives in an entrepreneurial, start-up environment that is fast-paced, rapidly changing, and customer service-oriented
- Proven record developing teams, coaching individuals, and recruiting high performers
- Self-starter with strong initiative, ownership, and accountability for business goals/financial targets
- Deep passion for the Beauty industry with a sound understanding of Social Media and Influencers
- Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mind
- Team player and strong leader who is able to build relationships with cross-functional team members
- Strong problem solving and analytical skills
Competencies:
· INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
· PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions
· COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
· DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process
· INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
· Employees are regularly required to talk or hear
· Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials
· Employees are occasionally required to lift office products and supplies, up to 20 pounds.
Hours:
· This position is a full-time position
· 25% Travel
· Hybrid work schedule
EEO Statement:
It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.
Performance Beauty Group
Related jobs:
Craft Services & Catering Crew
Job Description
A short film production is hiring Craft Services and Catering crew to support cast and crew during filming. This role is essential to keeping the set energized, organized, and running smoothly.
Job Responsibilities
-
Set up and maintain craft services area
-
Prepare and organize snacks, meals, and beverages
-
Ensure cleanliness and food safety standards
-
Support crew morale during long shoot days
Requirements
-
Prior craft services or catering experience preferred
-
Organized and reliable
-
Comfortable working on a film set
Compensation
-
Paid crew position (rate discussed upon selection)
Job Description
A seasonal event brand is hiring two outgoing sales staff to help run a vendor booth during the WEF (Wellington International) season. This is a fast-paced, customer-facing role ideal for someone who enjoys talking with riders, trainers, and owners, and feels confident representing products, starting conversations, and closing sales on-site.
Job Responsibilities
-
Greet attendees and be the friendly face of the booth.
-
Start conversations with riders/trainers/owners and answer basic product questions.
-
Demo products and help close sales on the spot.
-
Keep the booth looking clean, organized, and professional throughout the day.
-
Capture key questions/leads and share them with the team for follow-up.
-
Maintain a positive, professional presence during busy event hours.
Requirements
-
Comfortable working in an equestrian/event environment (hunter/jumper or sport horse background preferred).
-
Experience with vendor booths, event sales, or equestrian sales (preferred).
-
Confident, outgoing, and professional presentation.
-
Must be able to work locally and reliably in the Wellington/West Palm Beach area.
-
Ability to work a seasonal schedule with shared coverage (not necessarily every day).
Compensation Details
-
$20/hour
-
Up to $60/day travel stipend
-
Performance-based commission
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Job Description
A production company is seeking a Creative Video Producer to join its team and support the development, production, and delivery of high-quality video content. This role is ideal for a creative professional with strong storytelling skills, hands-on production experience, and the ability to manage projects from concept through final delivery. The ideal candidate is collaborative, detail-oriented, and passionate about visual storytelling.
Job Responsibilities
-
Develop and produce video content from pre-production through post-production.
-
Collaborate with creative teams, clients, and stakeholders to bring concepts to life.
-
Oversee shoots, including coordinating crews, equipment, and schedules.
-
Manage post-production workflows, including editing, revisions, and final delivery.
-
Ensure projects are completed on time, on budget, and aligned with creative goals.
-
Contribute creative ideas and solutions to enhance video storytelling and production quality.
Requirements
-
Proven experience as a video producer or in a similar production role.
-
Strong understanding of video production workflows, from planning to final edit.
-
Ability to manage multiple projects simultaneously while meeting deadlines.
-
Excellent communication, organizational, and problem-solving skills.
-
A portfolio demonstrating creative video production work.
Compensation Details
-
Compensation details are not listed in the provided posting (to be discussed during the hiring process).
Job Description
Hiring Check-In Staff and VIP Staff for a rooftop New Year’s Eve event. This is a paid event staffing opportunity for reliable, customer-focused talent who can assist with guest check-in and VIP operations, including escorting VIP guests and managing wristbands and table registration.
Job Responsibilities
-
Check in guests and assist with event entry flow
-
Hand out wristbands and confirm guest access
-
Manage VIP ropes and maintain VIP area organization
-
Escort VIP guests up the elevator to their assigned tables
-
Support VIP table registration and guest coordination
Requirements
-
Professional, reliable, and comfortable working in a fast-paced event environment
-
Strong communication and customer service skills
-
Must wear all-black semi-formal attire
-
Must be able to provide 3 recent photos (no filters), experience (if any), and contact information
Compensation
-
$30 per hour
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities