Search Engine Marketing Manager

Job Title: Search Engine Marketing Manager

Location: Santa Clara County, California, United States

Duration : 3 Months

Pay rate: 60 Hr W2

“All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment”.

Job Description:

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.

The Senior Search Engine Manager at will be an integral member of the digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive global business. In this role, you will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand digital footprint across paid search platforms.

What you get to do in this role:

In this role you get the opportunity to partner with our global stakeholders and agencies to impact marketing driven pipeline. You’ll work with world-class agencies and vendor partners to support our strategy to keep our inside sales teams busy helping the largest enterprises in the world solve massive business challenges.

Key activities:

• Manage key paid media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
• Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with
• Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure
• Oversee key relationships with external vendors, including data partners, managed services, and the search media companies
• Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
• Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RSLA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
• Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign set up
• Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on weekly / monthly / quarterly cadence. Provide business intelligence and best practices. Use reports to proactively optimize campaign spend, keeping in step with the needs of the business
• Act as consultant and expert for each line of the business, addressing their needs and tailoring service and media advise based on the unique business goals
• Assist with technical aspects of ad server setup, ensuring proper data pipelines are in place and that conversion tracking is properly informing optimization routines

Skills:

• Solid framework of concepts in overall digital media landscape
• Fluency in all tools, processes and goal for paid search campaign management
• Proficiency of digital marketing tools used for delivering, bidding, tracking, and safety of ad buys
• Deep experience with SEM best practices for B2B
• Understanding of good SEO practices and how it benefits SEM
• A/B and multivariate test design, optimization and ROI
• Advertising analytic skillset
• Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations
• Ability to maintain composure in fast pace and dynamic atmosphere
• BA/BS degree
• 6+ years of paid search marketing experience

Education:

• Bachelors preferred

Attachement:

• WAND Request #12748631 Search Engine Marketing Manager Call Outs
• Bill rate: $85.00/hr
• Expectation is to be remote, however if person would like to be in office, any office is open to them. Person must be in US ideally on PST.
• KOC TBD
• What are the top “must have non-negotiable” skill sets that need to be present on a resume in order to be successful for thisrole?
• 2-3 years experience managing paid search campaigns (either B2B or B2C) on Google & Bing
• Prefer person to have experience at an agency and/or in house company that is somewhat well known (like B2B tech)
• Pre-Screening Questions:
• How would you split $1M in budget across the U.S. and the UK knowing that return on ad spend is 2x in UK vs. U.S.?
• What’s your optimization strategy for keeping an campaign clean?
• What part of paid search are you most passionate about?

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With five nationwide offices, two global delivery centers, and employees in 42 states, Ask Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.

ASK Consulting