Integrated Marketing Manager

Position: Integrated Marketing Manager (Contractor)

Business Unit: Global Marketing

Location: San Jose, California

Pay Rate: $60-70 / hour

Contract: 7+ month W2

Our mission is to revolutionize the digital landscape, enabling individuals and businesses of all sizes to craft and deliver exceptional digital experiences. We are committed to fostering a workplace where innovation thrives, diversity is celebrated, and equal opportunities are available to all. We believe that groundbreaking ideas can originate from anywhere within our organization, and your next big idea might be the one to shape our future.

The Opportunity

As the Integrated Marketing Manager, you will play a pivotal role in conceiving and executing marketing strategies and integrated plans to propel audience growth and drive business success for our Digital Documents products.

We are in search of a dynamic marketer who possesses the ability to generate innovative marketing concepts and content that captivate audiences, encourage product adoption and engagement, and nurture long-term customer relationships. In this role, you will be a marketing leader capable of striking a balance between long-term strategic thinking and agile execution within a rapidly evolving business landscape.

We are seeking a skilled storyteller who embraces a contemporary approach to crafting marketing strategies, campaigns, content, and programs that yield scalable results. Your unique perspective will inject fresh thinking into our approaches, redefining how, where, and when we connect with our target audiences.

You will collaborate in the development and execution of campaign strategies, working closely with cross-functional teams, including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement and Retention, and company website. This global position involves close partnerships with teams in Europe, Japan, and Asia-Pacific, serving as a strategic ally to Product Marketing and Go-to-Market teams, collectively striving to achieve annual strategies and business objectives.

Responsibilities

• Develop and implement global campaign marketing strategies aimed at raising awareness, enhancing engagement, and driving conversions within the Acrobat ecosystem.
• Foster marketing innovation and creativity by championing the needs and preferences of our target audience. Apply audience insights and marketing analytics to formulate plans that align with business objectives and audience goals.
• Craft communication strategies that extend our reach, enhance relevance, and pique interest through partnerships, social channels, influencers, blogs, and emerging media platforms.
• Cultivate strong collaborative relationships with cross-functional teams across the global marketing organization and the digital media sector to optimize consumer journeys and deliver compelling content and messaging.
• Collaborate with marketing teams in EMEA, Japan, and APAC, offering guidance and mentorship to ensure the scalability and consistency of global campaigns.
• Lead project management efforts for campaign launches, including clear communication of details and timelines to cross-functional marketing teams, business leads, and agency partners.
• Oversee bottom-up forecasts and budgets for your campaigns, aligning them with quarterly and annual plans.
• Measure and optimize marketing funnels and programs, taking ownership of budget, resource allocation, and performance against defined metrics.
• Develop a deep understanding of our products, market segments, and consumer profiles.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business (preferred).
• A minimum of 8 years of progressive marketing experience, with a focus on consumer and technology brands and products.
• Experience collaborating with agencies on digital, social media, and influencer marketing campaigns.
• Proven track record of delivering results-driven campaigns and plans.
• Customer-centric mindset, with the ability to comprehend customer needs and motivations to craft exceptional experiences and customer journeys.
• Proficient storytelling skills to create compelling messages that engage and offer valuable solutions.
• Strong communication skills with a keen attention to detail, capable of synthesizing feedback from various organizational levels.
• Ability to work collaboratively and influence team members and leaders across the organization.
• Balance between creative inspiration and data-driven analytics.
• Quick learner with a positive attitude and a willingness to explore new approaches.
• Navigate a complex organizational structure with integrity and self-reliance.

If you are ready to be part of a dynamic team dedicated to shaping the digital future, we encourage you to apply and be a catalyst for transformative experiences.

Russell Tobin