Digital Marketing Manager

About AirVoice Wireless:

Founded in 1999, AirVoice Wireless is an American wireless service provider owned by HTH Communications. AirVoice is the privately held Houston based company which uses the largest 5G network to deliver wireless cellular and broadband services along with in-demand handsets to consumers. Through its ETC designations, AirVoice provides Lifeline and Affordable Connectivity services nationwide under its d.b.a AirTalk Wireless, providing a free 4G LTE/5G Apple and Samsung devices with free high-speed data, talk and text every month to its subscribers. As of Q4 2022, AirVoice Wireless, along with its affiliates AirTalk Wireless, Cintex Wireless, and NewPhone Wireless, have served over 2 million broadband and wireless subscribers.

Job Summary:

This position will report directly to the CEO and will serve as the Digital Marketing Manager. The selected candidate will be responsible for developing and delivering all digital marketing strategies for HTH’s Affiliate Wireless Telecom Carrier Brands, including the corporate website, SEO, online advertising, email marketing, social media, and the design of these assets. In addition, the successful candidate will take an analytics approach to create awareness and leads, plus develop digital approaches to nurture AirVoices’ core seismic business. The Digital Marketing Manager will work across departments to develop and execute the digital marketing plan and be self-directed.

The main areas of focus are:

• 5% Website

• 45% Social media management and PPC advertising

• 20% Strategy, analytics, administration and delivery

• 10% Search Engine Optimization (SEO)

• 10% Content creation

• 5% Email marketing

• 5% Graphic Design

Duties and Responsibilities:

• Oversee the digital marketing budget to support the business and global marketing objectives

• Serve as the social media strategy owner to help gain followers, drive engagement, conversions and consistency across all social channels

• Develop, coordinate and execute digital marketing campaigns with Product Marketing Managers to ensure that AirVoice’s voice and brand is succinct

• Serve as project manager for the corporate website and work with web developers to plan and strategize on website updates and evolution to increase traffic and conversions

• Serve as the project manager for the Google AdWords campaigns to ensure optimal campaign performance and that the budget is utilized appropriately

• Serve as the project manager and strategy owner for SEO campaigns to develop and implement a strategy to continually improve SEO of all affiliate webpages

• Utilize all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies

• Research and analyze digital and social campaign performance by providing quarterly updates to the Marketing team and various business units about the progress of campaigns related to their goals

• Assist in managing email campaigns to ensure that each brand and messaging are used consistently

• Upholds branding guidelines

• Ensure Marketing is utilizing the best communications tools and practices

Job Requirements (Education and Experience):

• Bachelor’s Degree in Marketing, Advertising, Communications or Public Relations

• 5+ years of digital marketing experience

• Proficient knowledge in Hubspot, Google AdWords and all social media platforms, in particular, LinkedIn

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Experience in optimizing landing pages/web pages and user funnels

• Experience with A/B and multivariate experiments

• Experience in setting up and optimizing PPC campaigns on all major search engines

Qualifications (Knowledge, Skills and Abilities):

• Ability to produce insightful marketing reports

• Excellent verbal, written and organizational skills

• Ability to prioritize tasks while maintaining a consistent level of quality

• Strong relational and communication skills

• Self-motivated

• Dedicated team player with a strong work ethic

• Able to excel in a deadline-driven environment

• Able to work with all levels of management

• Strong time management skills

What We Offer:

• Competitive base salary
• Excellent Benefits programs
• Medical Plan
• Outstanding Retirement Program
• Life insurance

AirVoice Wireless LLC