I. Summary
The Senior Director of Marketing is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and thought leadership, building and nurturing our online community and driving revenue growth. The individual will collaborate closely with staff to develop and implement creative and data-driven campaigns that showcase our unique offerings and engage our target audience. This role requires an independent and strategic thinker with a proven track record in marketing.
This role is based in the Philadelphia Metropolitan area and is a hybrid remote and on-site.
The Senior Director of Marketing reports to the Senior Leadership Team and works closely with other senior management members to drive strategic growth for the organization.
II. Essential Duties & Responsibilities
Strategic Planning:
- Develop and execute a comprehensive marketing strategy aligned with company goals and market trends
- Collaborate with executive leadership to establish short-term and long-term marketing goals
- Conduct market research to identify opportunities, trends, and customer preferences
- Create marketing concepts and lead the organization to new opportunities through marketing
- Drive execution of marketing strategy without getting “swamped” in the day-to-day execution
Campaign Development:
- Ensure consistent brand messaging and identity across all marketing channels
- Create and execute innovative marketing campaigns to promote training programs, products, and services
- Collaborate with content creators to develop compelling marketing content
- Utilize data-driven insights to optimize campaign performance and achieve desired outcomes
Digital Marketing:
- Oversee the digital marketing strategy, including website optimization, social media, email marketing, and online advertising
- Manage and curate content across multiple platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms
- Analyze performance metrics and adjust strategies to maximize online presence and engagement
- Explore emerging digital platforms to expand our reach and impact
Content Creation and Curation:
- Create, curate, and schedule engaging and shareable content, including text, image, and video posts
- Collaborate with the design team to produce visually appealing and on-brand graphics for social media
- Conceptualize, plan, and execute social media campaigns, contests, and promotions to increase brand awareness and engagement
- Write compelling and concise copy that resonates with the target audience
Public Relations Strategy:
- Develop comprehensive PR strategies
- Identify PR opportunities and develop tactics to leverage media coverage in top-tier publications, TV/radio shows, podcasts, and online platforms
- Coordinate media interviews, press conferences, and other media-related events
- Craft compelling press releases, media pitches, and other written materials
- Cultivate and maintain relationships with journalists, bloggers, influencers, and key media outlets
- Act as a point of contact for media inquiries
Community Engagement and Lead Generation:
- Foster and nurture an active and engaged online community
- Drive lead generation efforts through targeted marketing campaigns and activities
- Collaborate with the sales team to ensure smooth lead handoff and conversion
Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources
- Monitor expenses and adjust strategies as needed to optimize ROI
III. Supervisory Responsibilities
· None
IV. Requirements of the Role
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience 10+ years in a mid to senior marketing role, coupled with experience in Adult Education
- Strong track record of developing and executing successful marketing campaigns
- In-depth knowledge of digital marketing strategies, tools, and techniques
- Exceptional written and verbal communication skills
- Ability to interpret data and make data-driven decisions
- Creative thinker who owns their thoughts (“not a Parrot”) with the ability to generate innovative marketing ideas
- Sense of urgency to create and achieve high-performance goals
- Remarkable entrepreneurial spirit
WiserWulff
Related jobs:
Job Description
A high-energy brand activation is seeking Brand Ambassadors and Production Assistants to support a large-scale Super Bowl Watch Party event. This opportunity is ideal for reliable, professional individuals with strong communication skills and event experience. Team members will help represent a major spirits brand while ensuring a smooth and engaging guest experience throughout the event.
Job Responsibilities
Brand Ambassadors
-
Welcome and check in guests at the event entrance
-
Serve as the face of the brand throughout the activation
-
Answer guest questions and provide event information
-
Distribute promotional materials and branded items
-
Encourage guest participation in brand activities
-
Maintain a clean, organized event space
-
Support social media engagement by encouraging guests to share content
-
Follow all brand guidelines, dress code standards, and safety protocols
Production Assistants
-
Assist with event load-in, setup, and breakdown
-
Support the production team throughout the event day
-
Reset and organize event spaces as needed
-
Transport and lift equipment and supplies
-
Remain flexible with duties and schedule adjustments based on event needs
-
Represent the brand professionally at all times
Requirements
-
Prior event, brand ambassador, or production experience preferred
-
Strong communication and interpersonal skills
-
Professional appearance and positive attitude
-
Ability to work in a fast-paced, live event environment
-
Production Assistants must be able to lift 50 lbs or more
-
Production Assistants must have a valid driver’s license
-
Must be reliable, punctual, and detail-oriented
Compensation Details
-
Paid opportunity
-
$30 per hour
-
Branded crew t-shirt provided
-
Talent must wear their own dark jeans (no rips or embellishments) and clean white or black sneakers
Job Description
A short dark thriller film is seeking motivated crew members to join an upcoming production. This project is ideal for emerging film professionals who are eager to gain hands-on set experience, earn screen credit, and continue growing within the film industry. The production values collaboration, learning, and practical on-set experience in a supportive environment.
Job Responsibilities
-
Support camera, lighting, and grip departments during production
-
Assist with camera operation, focus pulling, lighting setup, and rigging as assigned
-
Follow direction from department leads and collaborate with the crew
-
Maintain a professional, reliable presence on set
Requirements
-
Open to entry-level or less-experienced crew members
-
Willingness to learn and develop technical skills on set
-
Strong work ethic and positive attitude
-
Ability to work collaboratively in a fast-paced production environment
-
Interest in pursuing long-term growth in the film industry
Compensation
-
Copy and screen credit
-
Meals provided during shoot days
-
Valuable on-set experience on a narrative film project
B-Roll Camera Operators and Editors Hiring Call
Job Description
A digital entertainment network is now hiring experienced B-roll camera operators and video editors for ongoing and upcoming productions. This paid opportunity is ideal for reliable professionals with strong technical skills, creative instincts, and a solid work ethic. The team is seeking camera operators for on-set shoots and editors for post-production, with flexibility for remote editing roles.
Job Responsibilities
-
Capture high-quality B-roll footage for digital and reality-style productions
-
Operate professional camera equipment efficiently on set
-
Edit video content with clean pacing, storytelling, and visual polish
-
Collaborate with producers and creative leads to meet project needs
-
Deliver finished content on schedule and to spec
Requirements
-
At least 1 year of professional experience as a camera operator or video editor
-
Strong technical knowledge of filming or editing workflows
-
Reliable, professional, and detail-oriented
-
Ability to work independently and meet deadlines
-
Editing roles may be remote; camera operators must be available for on-site shoots
Compensation
-
Paid professional positions
-
Ongoing work opportunities based on performance and project needs
-
Opportunity to work with a growing entertainment network
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities