Digital Marketing Executive

Job Introduction

We are currently recruiting for a Digital Marketing Executive who will be responsible for supporting the implementation and optimisation of the paid social and affiliates strategies across both cardfactory.co.uk and gettingpersonal.co.uk to deliver significant channel growth.

This role is a hybrid position and will involve working around 1 day per week in our Wakefield Head Office which is based just off the M1 with free car parking.

Main Responsibilities

Paid Social;

• Supporting the planning, setting up and publishing of ads on social platforms including Facebook, Instagram, Pinterest and TikTok
• Briefing the in-house digital design team to create strong ad creative and formats (including video)
• Assisting the creation of test plans to experiment with new ad formats, audiences, content and creatives
• Identifying appropriate target customers and setting up audiences within the social platforms.
• Continuously monitoring and optimising campaign performance
• Monitoring competitor activity and constantly striving to stay ahead of competitors by innovating on channels, formats and use of data
• Keeping up-to-date with the latest trends and best practice in social media advertising
• Work closely with the cardfactory Brand Marketing Team to ensure there is a joined-up approach between organic and paid social media, to align on content boosting and to support on brand marketing campaigns

Affiliates;

• Support the affiliate marketing strategy to deliver long-term growth
• Co-ordinate with our affiliates agencies and networks and work with them to identify and on-board relevant new publishers/influencers and to build revenue from existing partnerships

• For Getting Personal, this role also covers supporting the Paid Social & Affiliates Lead on organic social, influencer marketing and PR.
• Track and measure all activities and provide regular reports on performance versus targets and ROI
• Keep up-to-date with best practices and emerging trends and technologies

The Ideal Candidate

• Experience in working with either paid social, organic social or affiliate marketing
• Passionate about social media with an understanding of social media channels and how to monetise them
• Curious about digital marketing and keen to learn and develop new skills
• Confident working with data and reporting back on digital marketing
• Degree or relevant marketing qualification preferred but not essential

Card Factory