SALARY: $110-120K
Associate Media Director, Planning
We are a fully integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
In this role, you will be responsible for the following activities:
Kick the tires on the brief and build the strategic approach
- Lead the development of cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)
- Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
- Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
- Evaluate media proposals and provide POVs
Orchestrate the plan coming to life
- Act as a seamless collaborator with Platforms and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and oversight of plans, including:
- Issuing RFPs to publishers and negotiating effective media proposals
- Supervising insertion order process and ensuring adherence to agency terms & conditions
- Trafficking digital and print campaigns
- Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
- Monitoring client expenditures and resolving billing discrepancies
- Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team’s work through technology, partners, etc.
What you need to succeed
-Insatiable curiosity and desire to know “why”
-Self-motivation
-Ability to learn quickly and think on your feet
-Excellent attention to detail and accuracy
- 5+ years of media planning experience, 3 years in an agency environment preferred
- Digital and traditional experience required
- Expert knowledge of tools like ComScore, Simmons/MRI, MediaOcean, Kantar, Prisma etc.
- Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
- Understanding of site tagging and analytics platforms like Adobe and Google Analytics
- Experience working across various internal teams (Connections Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
- Proactively suggest alternative approaches to solving problems
- Guide and inspire creative
Search Max, Inc
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