Entertainment Content Creator Jobs

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the team

The Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok’s eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok’s eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok’s eCommerce products.

Responsibilities:

As a Product Marketing Manager, you will:

– Conduct quantitative and qualitative market studies to gather insights into merchants, users, and partners in social eCommerce across global markets.

– Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.

– Prioritize product requirements using ROI analysis, dependency analysis, and other techniques.

– Participate in the product development lifecycle, review various artifacts to ensure quality, and participate in user acceptance testing to ensure product quality and optimal user experience prior to product launch.

– Plan and execute go-to-market activities, including product documentation, target audience activation plans, and operational support tools.

– Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans.

Qualifications

To be successful in this role, you should have:

– 5-7 years of experience in product marketing and strategy in the internet industry. E-commerce or CRM experience is a plus.

– Proven experience in influencing product development and strategy using quantitative and qualitative market insights.

– Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams.

– Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.

– A Bachelor’s degree is required, with a Master’s degree in related fields (Computer Science, MBA) preferred.

– A deep passion for content and shopping.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected].

TikTok

POSITION OVERVIEW

The Marketing Manager is responsible for creating and executing marketing campaigns; managing the Foundation’s social media platforms, including content creation; and managing systems that support the growth of the Monterey Peninsula Foundation and the tournaments we host – AT&T Pebble Beach Pro-Am and the PURE Insurance Championship. The position assists the VP of Marketing and Business Development in designing and executing all marketing and communications efforts, as well as tournament-related activations as needed.

ESSENTIAL FUNCTIONS:

• Devise and execute advertising campaigns that increase ticket sales, sponsorship, and volunteer recruitment efforts including email marketing, digital advertising, television, radio and print campaigns
• Project manage branding, advertising and promotional campaigns from beginning to end to ensure they meet targeted objectives
• Oversee the creation of marketing materials and content to drive brand awareness
• Manage marketing automation and CRM systems by designing and implementing programing and coaching others to use these platforms to their full potential
• Report on campaign ROI and adjust as necessary along with recommendations for future campaigns
• Create A/B testing to measure effectiveness of new ideas
• Maintain updated customer databases
• Actively engage social media followers through Facebook, Instagram, Twitter and other relevant platforms
• Create and maintain monthly calendar of timely and engaging social media and website content
• Analyze and report campaign results monthly and adjust efforts accordingly
• Keep up with current industry news and relevant social media trends and measurement tools
• Build relationships with key partners, social media content teams, and influencers
• Oversee and direct efforts of external PR agency and media center for each tournament

 EXPECTED RESULTS:

• Performance and timely completion of job responsibilities in a manner that is consistent with the Foundation’s expectations and standards
• Work efficiently and effectively with a team in common pursuit of a high standard of excellence and success. Be a positive addition to a high performance team
• Ensure, maintain and foster a positive relationship, effective communication and positive results with co-workers, vendors, sponsors, committee members, volunteers, staff and community
• Represent Monterey Peninsula Foundation in the highest level of professionalism in all activities

ADDITIONAL RESPONSIBILITIES:

• Assistance with tournament events, including spectator venues; involves evening and weekend work during tournament season. 

QUALIFICATIONS:

• BS/BA in related field and 3-5 years comparable experience preferred
• Strong technical ability including familiarity with graphic design, WordPress, and Mail Chimp or relevant marketing automation CRM
• Ability to write concise and engaging content for social media, website, email marketing campaigns, newsletters, annual reports and client correspondence
• Extensive experience working on a variety of marketing campaigns from inception to completion
• Must have strong attention to detail and ability to deliver results within allotted time frames
• Excellent written & verbal communication skills
• Strong organizational skills, presentation abilities and the capacity to work independently and in teams
• Flexibility, creativity and a strong work ethic
• Ability to work in variable settings responding to many concurrent activities and needs
• Familiarization with the game of golf

COMPENSATION & BENEFITS:

• Salary range $70,000 – $85,000 annually; eligible for performance-based bonus
• Medical, dental, vision insurance with employer paid premiums
• Employer-funded Health Reimbursement Account
• Holiday, vacation, sick and personal time off
• Tournament uniforms provided by employer
• Being part of a high-achieving team that impacts our region through the creation of world-class golf experiences that support over 200 local nonprofits each year

Monterey Peninsula Foundation

Overview:

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to lead our digital marketing efforts. The successful candidate will be responsible for developing and executing digital marketing campaigns that drive business growth and brand awareness. As the Senior Digital Marketing Specialist, you will work closely with our marketing team, sales team, and external partners to develop and implement a comprehensive digital marketing strategy.

If you are a highly motivated, results-driven digital marketer with a proven track record of driving growth and revenue, we encourage you to apply for this exciting opportunity. As the Senior Digital Marketing Manager, you will play a critical role in shaping our company’s digital marketing strategy and driving our success in a rapidly evolving digital landscape.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy across various channels, including email, social media, search engine marketing, and display advertising
• Create and execute targeted digital campaigns that drive lead generation and revenue growth
• Analyze and report on campaign performance, making data-driven recommendations for continuous improvement
• Work closely with the content team to create and distribute high-quality content that drives engagement and conversions
• Collaborate with internal and external teams to develop effective landing pages and marketing materials
• Stay up-to-date with industry trends and best practices, and provide recommendations to improve the company’s digital marketing efforts
• Develop and execute social media marketing campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram
• Collaborate with internal and external teams providing trade shows, conferences, product design, and workshop support
• Manage digital advertising budgets across various platforms, ensuring cost-effective use of resources to achieve maximum ROI

Requirements:

• 5+ years of experience in digital marketing, with a proven track record of driving growth and revenue
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and digital advertising
• Experience with Google Analytics and other digital marketing analytics tools
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Excellent communication skills, with the ability to effectively communicate digital marketing strategies and initiatives to other teams and stakeholders
• Creative thinking skills, with the ability to develop and implement innovative digital marketing campaigns and initiatives
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
• Experience in B2B marketing is preferred
• Highly desire experience with Apollo, Outreach.IO, and Microsoft Dynamics

What you will get with ELEKS:

• Above average compensation
• Close cooperation with a customer
• Challenging tasks
• Competence development
• Ability to influence project technologies
• Projects from scratch
• Team of professionals
• Dynamic environment with a low level of bureaucracy

About ELEKS:

ELEKS is a custom software development company. We deliver value to our clients, thanks to our expertise and experience gained from working as a software innovation partner since 1991.

Our 2000+ professionals located in the Delivery Centers across Eastern Europe and sales offices in Europe and North America, provide our clients with a full range of software engineering services. These include product development, QA, R&D, design, technology consulting and dedicated teams.

ELEKS

Team Town is Canada’s newest and leading destination for Team Sports. Our commitment is to bring top-quality team sports equipment to Canadians across the country. We cater to the needs of athletes of all skill levels and ages by providing them with the best possible gear and equipment to enhance their performance on the field, court, or rink.

Whether you’re a seasoned athlete or a novice trying to get started in a new sport, Team Town has something for everyone. From beginner-level equipment to professional-grade gear, the company has it all. Our customers will be able to take advantage of expert advice from the knowledgeable authentic and friendly staff who are always on hand to help customers find the right products to suit their needs.

YOU are a coach, athlete, and player. You have in depth knowledge of the products we carry because you play in the arenas, courts, and fields of these sports. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best coaches, captains, teammates, and vendors in the business.

THE ROLE:

Reporting to the Director of eCommerce, the Manager is responsible for developing a team and leading all the tactical operations of specific eCommerce websites. The Manager will be comfortable operating at a strategic level and at a tactical level. The ideal candidate will have prior experience building websites, understanding user-experience, conversion rate optimization experience and the ability to analyze data to improve site merchandising. The role requires a candidate who is a natural leader, great communicator and able to influence cross-functional teams.

WHAT YOU’LL DO:

• Lead and develop an eCommerce team and agency to drive online sales and KPIs; focus on training and personal development plans
• Deliver on the development and execution of the e-merchandising annual operating plan; achieve objectives with a focus on core customer segments, retention and competitive landscapes.
• Responsible for the management of eCommerce operations including product onboarding process, inventory management, weekly promotions, online storytelling and U/X enhancements.
• Partner with cross-functional members to create marketing storytelling tiers, promotional analysis and site improvement initiatives in order to optimize the conversion rate (experience leading A/B tests an asset).
• Work collaboratively with key stakeholders to create necessary procedures and processes, while maintaining a customer-first mindset.
• Ability to analyze data/analytics and research to generate insights and new opportunities for growth. Opportunity to present recommendations to key stakeholders and lead approved opportunity from ideation to execution.
• Digital Product Tools; focus on improving tool capabilities, reporting on performance and tracking ROI.
• Partner with the eCommerce Director to create the annual operating plan and supporting budget recommendation. Accountable for owning the operating budget throughout the year.
• As required, participate in eCommerce special projects and new initiatives.

WHO YOU ARE:

• Bachelor’s degree in marketing, business, operations, and/or relevant field of study
• 3-5 years experience in leadership management roles with 3+ years experience working in an eCommerce related role (preferred experience building a website or strong site-merchandising background)
• 3+ years’ leading and maintaining a collaborative team environment
• Conversion rate optimization & A/B testing experience
• Experience working with content management systems and eCommerce backend systems
• Experience with analytic platforms. Able to analyze large amounts of data and create insights that improve the business.
• Strong understanding and expertise of SEO/SEM.
• Understanding of eCommerce P&L and forecasting considered an asset.

Team Town Sports

ABOUT TRUE BOTANICALS

True Botanicals is a sensual eco-luxury DTC beauty brand on a mission to prove that we do not—and should not—have to choose between safe and natural products or luxurious and effective ones.

True Botanicals’ innovative formulas are raising the bar on clean beauty and sustainability. Our skincare line is made with the highest-quality ingredients, backed by clinical trials, and certified MADE SAFE – formulated without over 6,500+ known toxins. And word has gotten out: True Botanicals has been featured in influential publications from Vogue to The Wall Street Journal. We’ve also won the support of influencers and celebrities, including Olivia Wilde, Laura Dern, and Brooke Shields.

Based in Mill Valley, California, our small but big-hearted team is made of passionate individuals with diverse resumes, including former Fenty Beauty, Google, Condé Nast, and BareMinerals employees, who are motivated to transform the beauty industry. Together, we aim to inspire and empower women to take the best care of themselves, each other, and the planet—one step, one product at a time.

ABOUT THE ROLE

True Botanicals is looking for an all-star Digital Creative Coordinator to join our marketing team and support the brand’s e-commerce and creative efforts. We are looking for a candidate who is willing to come to the Mill Valley office on an a regular basis, passionate about skincare, eager to learn and ready for some hands-on beauty marketing experience. 

The Digital Creative Coordinator will work closely with the Senior Marketing Manager and cross functional team members to carry-out processes and ensure the successful execution of marketing campaigns and initiatives. While this is a hybrid role, this position requires coming into our Mill Valley office on a regular basis. The ideal candidate has a love for digital organization, strong project management and communication skills and a desire to collaborate across departments. 

What you’ll do:

• Oversee site content including homepage creative, category and product page content, and seasonal pages for new product launches, marketing campaigns, and sales.
• Manage all components of new product set up including: copy, imagery and video assets..
• Assist with marketing reporting, asset briefing, management and organization.
• Partner closely with cross functional team members to ensure all creative and e-commerce needs are being fulfilled in a timely manner.
• Assist with photoshoot production and content development: attend content shoots (for product, model and celebrity), work closely with our creative team to develop. content for digital, social and broadcast platforms.
• Ensure our store merchandising is up-to-date, relevant, and elevated with accurate imagery, pricing, ingredients, videos, and more. 
• Help with executing our sampling program for our DTC Store & Subscriptions.

Who you are:

• 1-2+ years of marketing experience (beauty industry is a plus!)
• Exceptional written, verbal and interpersonal communication skills
• Ability to work in a fast-paced environment, manage multiple projects simultaneously and takes direction and feedback well
• A quick-learner and self starter who is able to prioritize tasks effectively
• Highly organized, detail and solution oriented
• Proficient in Microsoft Office, familiar with Shopify

BENEFITS

• 60% on-site, 40% work remotely (Plan to be in our Mill Valley office one day a week)
• Flexible time-off policy (Unlimited PTO Plan)
• Competitive medical, dental, and vision benefits, 401K + participation
• Access to amazing, natural-biocompatible skincare products that work!

At True Botanicals, we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

True Botanicals

The Director of B2B Marketing will be responsible for the strategic creation and execution of marketing efforts (across email, digital, and print) to acquire new corporate clients, grow existing user base, and launch new services/products. This role will work directly with the leaders of the Product, Sales, and Account Management departments to identify new and creative approaches to convert both corporations and their employee base.

To be successful, you will have deep expertise in reaching a business audience, knowledge of what levers to use across the entire sales funnel, and can influence business leaders to support our efforts, which focus on employee base adoption.

• Responsible for leading B2B marketing team to increase engagement and revenue from existing and new clients
• Support the sales and client service teams in meeting their respective goals and in executing the campaigns
• Provide continued development and direction of the B2B/B2B2C brand, tone and image. Oversee creative (copy/visual) development to ensure adherence. Maintain a mindset as the voice of the client
• Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts
• Ideate (and manage) the rollout of new product lines; marketing messaging and materials via Salesforce/Marketo, site placements and talking points
• Support the UI/ UX and develop content for B2B client acquisition experiences and existing client tools and experience
• Lead strategy and attendance of live and/or virtual events including project planning, content, participants and talent, registration process, event hosting technology, and follow-up communication.
• Maintain efficient and effective processes to execute custom marketing for marquee clients.
• Manage direct reports in the execution of all efforts, including providing direction, communication strategy, best-practices, implementing processes and QA, prioritization and deadlines, etc.
• Develop marketing briefs and project plans to provide vision and direction for campaigns and initiatives
• Lead associate communications strategy and maintain tools to support sales and account management teams in awareness of B2B campaigns, version-controlled collateral, processes, FAQs, etc.

Qualifications

• 7+ years marketing experience – B2B (B2B2C or B2C)
• Consistent track record of exceeding annual KPI goals (company acquisition, product utilization, revenue)
• Proven results in increasing brand/product awareness
• Salesforce experience or similar tool required
• Hands-on email marketing automation and execution experience is a must – preferably Marketo
• Adobe Analytics or Google Analytics experience is required
• Prior work experience with selling to corporate HR teams inthe benefits, health, or recruiting space is ideal
• Experience supporting a sales and service team

Pay: $90-$130,000/yr plus bonus

Additional Information

EBG offers outstanding employee benefits including:

• Medical, Dental & Vision
• 401k Match
• Short Term Disability, Long Term Disability (Company Paid)
• Company Paid Basic Life and AD&D
• Additional Voluntary Benefits
• Flexible Work Arrangements
• 3 Weeks of PTO + 5 Personal Days
• Paid Holiday Break from Christmas to New Year
• Paid Holidays
• Fitness Centers (location dependent)
• Annual Day of Giving
• Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cardsto full-time employees to experience and enjoy the savings marketplace!
• Most benefits begin the first of the month after your start date

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.

EBG

At Bullard, we don’t create just products. We create life-saving solutions and experiences that turn customers into raving fans. Be part of a team that dreams up what’s next and does everything necessary to make it happen. Bring your passion, dedication and focus to help shape the future of Personal Protective Equipment!

We question the norm. Collaborate and learn from each other. Innovate based on end user customer insights and are not afraid to do differently. We deliver value to our end user and distributor customers. Our vision is to advance human safety to enable long, healthy, productive lives through innovative solutions.

Job Summary

The Marketing Manager – [Vertical] will have a growth mindset and solve market problems using the right products and the right messaging that reaches the right people. You’ll thrive in developing, implementing and overseeing strategies that communicate a product’s value to your markets. You’ll lead but collaborate with a talented team of sales professional, Product Portfolio Managers, and the Brand Activation Manager to create user personas, define the brand tone and voice, optimize our brand positioning with our channel partners and be an advocate for the customer journey and overall experience. The Marketing Manager – [Vertical] will drive sales enablement and own the overall promotion and channel for the Company.

• You own the marketing budget and P&L for your market and will be responsible for working with the Brand Activation Manager to prioritize the Brand Activation Teams resources to maximize opportunities.
• Understand and articulate the market positioning of products, and their competitive advantages.
• Design and help deliver customer training while identifying and developing sales enablement tools and programs.
• Lead and drive the strategic development and execution of your industry marketing plan and provide leadership for all deliverables.
• Work with the sales organization to turn customer segmentation, persona development insights, and channel performance data into campaign messaging strategies that drive customer acquisition.
• Lead and provide creative solutions across multiple categories including, product launch support, digital advertising/social campaigns, seasonal campaigns, roadmap planning, and platform development.
• Partner with Product Portfolio Managers and the Brand Activation Manager to ensure a consistent brand voice and cohesive customer journey across marketing efforts.
• Share key findings with the brand activation team as well as broader organization to inform opportunities in other areas.
• Responsible for creating powerful and unique product positioning that clearly defines competitive value, including successfully executing program and launch initiatives.
• Work with the sales organization to develop strategic channel targets and growth plans. Capitalize on channel marketing partnerships to promote Bullard from both within the customer’s organization and to their end user customers.
• You are responsible for developing and managing the end-to-end operations of the Company’s influencer marketing, key opinion lead and distributor council programs to drive brand awareness, success stories, content, and market insights.   

·        Use Salesforce as a tool for segmentation and classification of all prospects, customers, and distributor partners.

• Conduct market research and analysis to utilize metrics and data to  drive decisions and support market growth.

Qualifications

• BA/BS in marketing, business or relatedtechnical or business discipline. Master of Business Administration strongly preferred.
• 4 years’ experience in marketing, product management, brand management or related field.
• Ability and willingness to travel up to 25% when needed is also required.
• Experience with Salesforce a plus
• Growth marketing experience and can balance both an analytical and creative approach.
• You are a results-oriented professional with proven experience in storytelling.
• Self-motivated, self-managed. Gets stuff done – on time, on budget.
• You have a high degree of intellectual curiosity.
• Ability to translate technical concepts into clear, business narratives.
• Ability to think differently and challenge the status quo.
• The possessor of a great sense of humor.

Bullard

Reporting to the Director of Communications, the Senior Manager of Communications will be responsible for managing and executing a range of public relations and communications activities to support the Firm’s global strategy and business development goals. These activities include the full suite of media relations, internal communications, awards and rankings, byline articles, and other related projects to support the firm’s many leading practices and individuals, as well as the firm’s overall position in the market. This is a highly visible position requiring the ability to: manage and develop team members; successfully advise partners on potential press opportunities and prepare them for press interviews; successfully develop relationships with and work across various administrative departments throughout the firm, such as Recruiting, Diversity & Inclusion and Social Responsibility; efficiently manage a high volume of daily work with constantly shifting priorities; and bring a creative flair for developing ideas for public relations and successfully implementing them.

Primary Responsibilities and/or Essential functions:

• Identify opportunities for the firm to further support and elevate its profile through multiple channels, including media coverage, thought leadership initiatives, and other firm communication vehicles
• Assess and advise on risks associated with media engagement and other communications activities and propose best way forward
• Act as a spokesperson for firm announcements and in responding to inquiries from the media
• Develop effective relationships with partners and other key stakeholders, earning their trust and respect as a trusted resource on best practices related to public relations and media engagement
• Prepare partners and other stakeholders for media interviews, including developing materials, such as key messages and talking points
• Collaborate with Business Development and other colleagues in developing integrated external communications plans to support strategic initiatives, and in developing content for various uses
• Supervise and oversee members of Business Development Communications team, ensuring timely dissemination of Firm press releases and news items/deal announcements; submissions to many awards and ranking organizations; and placement of byline articles highlighting the broad strength of the firm, individuals and practices.
• Create original content for award nominations, website announcements, internal communications, and other potential marketing and business development uses, as needed.
• Proactively measure and report on impact of activities and ROI of communications efforts
• Special projects as they occur or are needed.
• Any additional responsibilities as required by manager.

Knowledge, Skills & Ability:

• 7+ years of PR, communications, or marketing experience, preferably in the professional services realm.
• Experience leading teams and supervising team members.
• Must have significant media relations experience.
• Experience developing and implementing public relations plans and activities
• Leader who can command a room and interface with individuals at all levels at the firm.
• Articulate with strong influencing and persuasion skills and superior ability to collaborate cross functionally and across offices.
• Team player who can effectively collaborate across all levels and departments within the firm
• Demonstrated track record of exhibiting good judgement
• Demonstrated ability to know how to package and pitch ideas to the media and other audiences
• Excellent organizational and multi-tasking skills and the ability to handle multiple projects on a regular basis.
• Ability to successfully prioritize multiple demands and meet deadlines under pressure.
• Impeccable attention to detail and creative flair.
• Familiarity/comfort with business and legal jargon.
• Aptitude for understanding new technologies quickly.
• Must be proficient in Microsoft Office, Adobe and other publishing software.
• Superior team player; positive attitude; high energy, drive, determination and collaborative nature.
• Previous experience working in a legal or professional services environment highly preferred

Education/Certifications:

• Bachelors Degree required.

Estimated salary range is $185,000 – $210,000. Compensation decisions within the range are dependent on the facts and circumstances of each case including but not limited to the individual’s skills, experience, and qualifications.

Weil, Gotshal & Manges LLP

About ByHeart

ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want all parents to feel amazing about feeding.

We build each product from the ground up: a team of pediatricians, breast milk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health inform our next-to-nature approach. We hand-pick the most wholesome ingredients from partners and farms that we consider family. We take pride in what we put in and in what we keep out of each recipe. ByHeart is only the 5th FDA-registered infant formula manufacturer in the US, and the only new infant formula brand to complete its own clinical trial in over 15 years. Our formula is blended in proprietary small batch process in our owned facility in Reading, PA with rigorous quality and safety controls. Parents deserve farm-to-formula accountability. Innovation isn’t easy, but we believe in a better feeding future.

With over $190M in pre-market funding, we take our investors and board members as seriously as we take our formula: they come from a vast landscape of expertise, ranging from life sciences development to consumer media and direct to consumer disruption, and more. We launched our Whole Nutrition Infant Formula in March 2022, and are advancing a pipeline of mom and baby nutrition products & markets to follow.

About Our Culture

A committed team is (and always has been) the fuel that propels ByHeart forward. ByHeart is comprised of world-class doctors, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who believe in no-compromise nutrition, farm to formula accountability, parent partnership and net positive impact for babies (and their parents!), meaning all families (including those of our own ByHeart team) have the very best health choices – whenever and wherever they need them.

At ByHeart, we say people are our number one priority, but we want our actions to speak louder than our words: we offer a fully comprehensive benefits package to every employee on the team, plus flexibility to achieve personal work-life balance. Join us to empower parents with the very best nutrition choices for baby – from (even before) day one.

Role Description

Reports To: Victor Castro, General Manager – E-Commerce

Location: New York City, HQ

Start Date: ASAP

As we aspire to build a best-in-class customer lifecycle marketing program, ByHeart is looking for an experienced, strategic and operational leader who will be responsible for leading the vision, ownership, and implementation of our customer lifecycle marketing, customer retention, and loyalty and community strategy.

As a key partner to the Sr. Director of Customer Acquisition, VP of Brand, and Director of Parent Experience, this person will oversee all our multi-channel retention marketing programs across email, push, SMS, direct mail, and inserts with the goal of maximizing customer lifetime value and driving loyalty and brand affinity while increasing NPS and CES scores. The key metrics this role will be responsible for tracking and improving include: building and improving the health of our prospect lists, increasing conversion rate from prospects to customers, improving product refill rates, reducing customer churn, and increasing engagement with our brand and communities while building a fanatical customer base.

The right candidate must have a track record of successfully defining and executing short-and long-term customer retention and lifecycle marketing roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Finally, as with any start-up, we need a leader and a do-er; someone who can develop a strategy and delegate appropriately but also get in the weeds and execute programs, no matter how tactical.

This leader should be passionate about leading, mentoring, inspiring and collaborating with a team. ByHeart is building a culture where agility, humility, courage, energy, passion, enthusiasm, collaboration, integrity, and an unwavering commitment to succeed and win as a team is without compromise.

Role Responsibilities

• Oversee, refine and manage the end-to-end engagement and promotional strategy for retained customer cohorts
• Lead all current owned marketing programs and initiatives to drive profitable sales and near-term incremental revenue while influencing longer term customer behavior
• Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current customer base, in line with new customer segmentation output, and implement productive tactics to grow revenue and AOV through retention, cross-sell and win-back initiatives
• Own and lead the management of email, SMS, and overall contact lists – focusing on list health, growth, and engagement – while supporting acquisition and retention targets
• Undertake a thorough customer journey mapping initiative and work with Product Management, Brand Marketing, and Parent Experience teams to identify, understand and optimize key customer segments and layer on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, product innovation, and experimentation with emerging technologies to improve customer lifetime value
• Direct and monitor promo, email, sms, and campaign calendars; and implement plan modifications to optimize performance and quickly address shortfalls when they occur
• Partner and provide strong guidance to Product Management and Content teams to define targeted content and campaigns that increase customer engagement and purchase frequency
• Manage all retention marketing vendors, and as needed, onboard new third-party partnerships to enhance the end-to-end CRM marketing process across triggered, transactional, and ad-hoc campaigns
• Own, manage and enhance the ByHeart’s loyalty program strategy, and collaborate with growth marketing team to support referral program, to reward and retain our highest-value and most loyal customers, focused on participation and upward migration
• Ensure compliance with internal guidelines and best practices including CAN-SPAM and CCPA and similar, and help team manage resolution of issues as they arise
• Define and own goals, objectives, KPIs, and monthly budget and revenue forecasts, plus monitor & meet targets on monthly, quarterly and annual basis.
• Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure short-term and long-term impact of Retention and CRM strategies
• Lead a rigorous testing strategy (A/B and multivariate tests) alongside the growth and digital product team to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
• Support and collaborate on post-campaign testing/analysis, and iterate to maximize revenue contribution

Skills & Qualifications

• 5+ years of retention marketing experience across areas including email, CRM, loyalty/rewards, SMS, push, direct mail, customer segmentation, and promotions in a B2C environment
• Experience working in, and understanding the dynamics of consumer E-Commerce technologies a plus
• Expert knowledge of email / SMS / CRM marketing and reporting tools
• Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
• Strong leadership skills and a proven ability to manage high-performing teams and vendor relationships
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
• Excellent leadership skills and organizational savvy with a bias towards a high-collaboration, team-oriented, matrixed environment with proven success partnering with digital product, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams
• Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
• Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
• Bachelor’s Degree required in Business Administration, Marketing, or related field. MBA preferred.

The minimum annual salary for this position is $150,000 and the maximum is $165,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits

ByHeart

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

Role Summary

The Product Marketing Director for Global Product Marketing leads and manages all aspects of go-to-market planning and implementation for Separately Managed Account (SMA) products distributed through T. Rowe Price’s U.S. Intermediary (USI) business; including Manager Traded, Model Delivery, Dual Contract SMAs, as well as Asset Allocation Model Portfolios.  The Product Marketing Director will be responsible for formulating and defining the marketing strategy, positioning, content development, and measurement with the goal of improving and enhancing our ability to grow, win and retain assets in this space. The Product Marketing Director is responsible for developing and maintaining a USI holistic Go-To Market Plan for the SMA Product Set and its connectivity to the USI Wealth Strategy and Enterprise Promotional Plans for Equity and Fixed Income products as applicable.

The role collaborates with Global Product, USI Advisor Marketing, USI Sales Leadership, Global Marketing peers, and the Head of Global SMA Platform to identify marketing strategies and initiatives. The role oversees the execution of the product content, including the deliverables produced by other groups such as Global Client Investment Reporting (GCIR) and coordinates matrixed resources from other departments, such as investment management and shared services. The objective is to produce and disseminate sophisticated, intermediary and segment relevant content, including presentations, which will be curated by other groups, such as USI Advisor Marketing, for custom client programs. In addition, this role will serve as the subject matter expert for Global Marketing for advertising, digital and public relations material that positively position and differentiate T. Rowe Price in the marketplace to increase awareness, consideration, and selection by intermediary investors.

Responsibilities:

Oversee and Lead the Product Marketing Strategy for SMA and Asset Allocation Model Portfolios  

Establishes the strategic approach for product marketing and monitoring a suite of products based on business unit goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to develop campaign plans and may also execute on these plans. Takes ownership of business unit results for asset class or product suite, managing budget, setting explicit performance goals for priority products, and incorporating constructive feedback into work processes.

Develop and Maintain the Investment Product Marketing System for USI – Collaborates with internal stakeholders to define and develop investment product and model content working with Global Marketing, Global Product Asset Class Managers, GCIR, and internal and external agencies. Also serves as the point person with Investment Professional (IP) usage. Coordinates with PMs and Portfolio Specialist teams on IP usage and speaking opportunities.

Manage product launches and internal messaging – Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary source content that will drive development of the sales story, the support collateral and promotions. This includes positioning documents, features/benefits templates and source presentations. This includes obtaining legal approvals, investment approvals when needed, buy-in and training of client-facing associates and coordination with segment and sales to deliver on a go-to-market plan. Develop content with a commercial orientation providing actionable insight for financial professionals and their clients. 

Holistic GTM vehicle plan for SMAs – Develop a report/plan deliverable to represent ALL USI Distribution owned by Product Marketing Director, aligned to USI Business Management Planning, Global Marketing Planning and the needs of our Enterprise partners (Global Product and Investments)

Qualifications:

Required:

• Bachelor’s degree or the equivalent combination of education and relevant experience AND
• 10+ years of total relevant work experience.
• Deep investment product marketing experience focused on Separately Managed Accounts (SMA); including Manager Traded, Model Delivery and Dual Contract SMAs distributed in the US Intermediary market. Strong knowledge of other vehicles, such as Mutual Funds, ETF, and CITs.

Preferred:

• Thorough understanding of intermediary distribution strategy and financial advisors’ needs, challenges, and business process with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
• Excellent influencing skills as this position is primarily integrating and aligning the priorities, needs and requirements of the broader Global Marketing organization, Global Product organization, USI Sales organization, USI Advisor Marketing organization and the financial advisors whom these organizations serve; to enhance existing products/offers and develop/launch new products/offers that optimize sales and end-user (client) experience; to influence increased adoption of T. Rowe Price strategies resulting in increased sales, net new flows, client engagements and new producers for U.S. Intermediaries.
• Proven ability to partner with sales leadership and field sales associates as well as channel marketing leads to ensure financial advisor (client) feedback is continuously provided to the Product Marketing Director for the purpose of understanding the evolving needs of our clients across all channels (wealth, platforms, and retirement and variable annuity).
• Intellectually curious seeking to understand current market dynamics as well as industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process.
• Demonstrated ability to think critically and challenge stakeholders (Sales and Marketing Leadership, National Account and Field Sales Managers, Portfolio Construction Specialists, Investment Professionals, subordinate associates) effectively to advance consideration and debate of alternative points of view along with stewarding the needs of financial advisors and the sales associates who activate the investment products overseen by Global Product.
• Analytical skills to study, analyze and synthesize competitor and industry research and reports and lead proprietary competitive research initiatives that result in actionable recommendations and considerations for optimization of existing products/offers and the development or new products/offers.
• Experience in advisor/intermediary distribution within asset management or insurance industry, ideally with product marketing of SMAs or asset allocation model portfolios.
• Excellent written and verbal skills, with an ab
  ility to present to small and large groups of internal and external stakeholders.
• Highly energized, detail oriented, creative thinker who drives business results in a dynamically changing environment.
• Relationship management experience (internal or with clients)
• Participation in financial services industry associations

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
T. Rowe Price