About ByHeart
ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want all parents to feel amazing about feeding.
We build each product from the ground up: a team of pediatricians, breast milk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health inform our next-to-nature approach. We hand-pick the most wholesome ingredients from partners and farms that we consider family. We take pride in what we put in and in what we keep out of each recipe. ByHeart is only the 5th FDA-registered infant formula manufacturer in the US, and the only new infant formula brand to complete its own clinical trial in over 15 years. Our formula is blended in proprietary small batch process in our owned facility in Reading, PA with rigorous quality and safety controls. Parents deserve farm-to-formula accountability. Innovation isn’t easy, but we believe in a better feeding future.
With over $190M in pre-market funding, we take our investors and board members as seriously as we take our formula: they come from a vast landscape of expertise, ranging from life sciences development to consumer media and direct to consumer disruption, and more. We launched our Whole Nutrition Infant Formula in March 2022, and are advancing a pipeline of mom and baby nutrition products & markets to follow.
About Our Culture
A committed team is (and always has been) the fuel that propels ByHeart forward. ByHeart is comprised of world-class doctors, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who believe in no-compromise nutrition, farm to formula accountability, parent partnership and net positive impact for babies (and their parents!), meaning all families (including those of our own ByHeart team) have the very best health choices – whenever and wherever they need them.
At ByHeart, we say people are our number one priority, but we want our actions to speak louder than our words: we offer a fully comprehensive benefits package to every employee on the team, plus flexibility to achieve personal work-life balance. Join us to empower parents with the very best nutrition choices for baby – from (even before) day one.
Role Description
Reports To: Victor Castro, General Manager – E-Commerce
Location: New York City, HQ
Start Date: ASAP
As we aspire to build a best-in-class customer lifecycle marketing program, ByHeart is looking for an experienced, strategic and operational leader who will be responsible for leading the vision, ownership, and implementation of our customer lifecycle marketing, customer retention, and loyalty and community strategy.
As a key partner to the Sr. Director of Customer Acquisition, VP of Brand, and Director of Parent Experience, this person will oversee all our multi-channel retention marketing programs across email, push, SMS, direct mail, and inserts with the goal of maximizing customer lifetime value and driving loyalty and brand affinity while increasing NPS and CES scores. The key metrics this role will be responsible for tracking and improving include: building and improving the health of our prospect lists, increasing conversion rate from prospects to customers, improving product refill rates, reducing customer churn, and increasing engagement with our brand and communities while building a fanatical customer base.
The right candidate must have a track record of successfully defining and executing short-and long-term customer retention and lifecycle marketing roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Finally, as with any start-up, we need a leader and a do-er; someone who can develop a strategy and delegate appropriately but also get in the weeds and execute programs, no matter how tactical.
This leader should be passionate about leading, mentoring, inspiring and collaborating with a team. ByHeart is building a culture where agility, humility, courage, energy, passion, enthusiasm, collaboration, integrity, and an unwavering commitment to succeed and win as a team is without compromise.
Role Responsibilities
- Oversee, refine and manage the end-to-end engagement and promotional strategy for retained customer cohorts
- Lead all current owned marketing programs and initiatives to drive profitable sales and near-term incremental revenue while influencing longer term customer behavior
- Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current customer base, in line with new customer segmentation output, and implement productive tactics to grow revenue and AOV through retention, cross-sell and win-back initiatives
- Own and lead the management of email, SMS, and overall contact lists – focusing on list health, growth, and engagement – while supporting acquisition and retention targets
- Undertake a thorough customer journey mapping initiative and work with Product Management, Brand Marketing, and Parent Experience teams to identify, understand and optimize key customer segments and layer on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, product innovation, and experimentation with emerging technologies to improve customer lifetime value
- Direct and monitor promo, email, sms, and campaign calendars; and implement plan modifications to optimize performance and quickly address shortfalls when they occur
- Partner and provide strong guidance to Product Management and Content teams to define targeted content and campaigns that increase customer engagement and purchase frequency
- Manage all retention marketing vendors, and as needed, onboard new third-party partnerships to enhance the end-to-end CRM marketing process across triggered, transactional, and ad-hoc campaigns
- Own, manage and enhance the ByHeart’s loyalty program strategy, and collaborate with growth marketing team to support referral program, to reward and retain our highest-value and most loyal customers, focused on participation and upward migration
- Ensure compliance with internal guidelines and best practices including CAN-SPAM and CCPA and similar, and help team manage resolution of issues as they arise
- Define and own goals, objectives, KPIs, and monthly budget and revenue forecasts, plus monitor & meet targets on monthly, quarterly and annual basis.
- Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure short-term and long-term impact of Retention and CRM strategies
- Lead a rigorous testing strategy (A/B and multivariate tests) alongside the growth and digital product team to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
- Support and collaborate on post-campaign testing/analysis, and iterate to maximize revenue contribution
Skills & Qualifications
- 5+ years of retention marketing experience across areas including email, CRM, loyalty/rewards, SMS, push, direct mail, customer segmentation, and promotions in a B2C environment
- Experience working in, and understanding the dynamics of consumer E-Commerce technologies a plus
- Expert knowledge of email / SMS / CRM marketing and reporting tools
- Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
- Strong leadership skills and a proven ability to manage high-performing teams and vendor relationships
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
- Excellent leadership skills and organizational savvy with a bias towards a high-collaboration, team-oriented, matrixed environment with proven success partnering with digital product, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams
- Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations
- Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
- Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
- Bachelor’s Degree required in Business Administration, Marketing, or related field. MBA preferred.
The minimum annual salary for this position is $150,000 and the maximum is $165,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits
ByHeart
Related jobs:
Job Description
An event production team is seeking a polished and professional Box Seat Concierge to assist at a classical concert in Brooklyn. This guest-facing role involves providing premium service to attendees, including champagne service and coat check assistance, ensuring a high-end experience for guests.
Job Responsibilities
- Provide concierge-level service to guests in box seating areas
- Assist with champagne service and coat check operations
- Maintain a professional, welcoming, and attentive demeanor
- Ensure a smooth and enjoyable experience for event attendees
- Follow event guidelines and coordinate with the event team
Requirements
- Strong customer service and communication skills
- Professional appearance; must wear black-on-black attire
- Polished, friendly, and attentive personality
- Ability to work in a fast-paced, guest-facing environment
- Reliable and punctual for scheduled event shifts
Compensation
- $30 per hour
- Minimum 3-hour shift
- 1099 contractor position with direct deposit
Job Description
A USC student production is seeking dedicated crew members for an upcoming short film shooting on a professional sound stage. This collaborative project offers an opportunity to gain hands-on experience, work alongside fellow filmmakers, and contribute to a creative production environment.
Job Responsibilities
- Assist in various on-set production roles depending on position
- Collaborate with the director and production team to ensure smooth operations
- Support lighting, camera, art direction, and set preparation
- Maintain organization of equipment, props, and set elements
- Contribute to a positive, efficient, and professional set environment
Requirements
- Interest or experience in film production or related fields
- Ability to work collaboratively in a team setting
- Strong communication and problem-solving skills
- Willingness to take direction and adapt on set
- Passion for filmmaking and storytelling
Roles Available
- Grips
- Gaffers
- Assistant Camera (ACs)
- Art Director
- Set Dresser
- Prop Master
- Production Assistants (PAs)
Compensation
- Unpaid
- Meals provided
- Copy and credit included
- Opportunity to network with USC School of Cinematic Arts filmmakers
Casting Wrangler for Film Production
Job Description
A Los Angeles production is seeking a casting wrangler to assist with talent coordination. This role is ideal for individuals with strong communication skills and experience managing talent on set.
Job Responsibilities
- Coordinate and manage talent on set
- Assist with casting logistics
- Communicate with production and talent
- Ensure smooth talent flow during filming
Requirements
- Strong organizational and communication skills
- Experience working with talent preferred
- Ability to multitask in a fast-paced environment
- Based in Los Angeles
Compensation
- $200–$300 per day (approx. 4 hours)
- Valuable on-set coordination experience
Runner for Film Production Crew
Job Description
A Los Angeles production is seeking runners to assist with various on-set needs. This role is ideal for individuals looking to gain hands-on experience in the entertainment industry.
Job Responsibilities
- Run errands across set
- Assist different departments
- Support setup and breakdown
- Maintain efficiency on set
Requirements
- Reliable and punctual
- Strong communication skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Great entry-level opportunity
Production Assistant for Film Crew
Job Description
A Los Angeles production is hiring production assistants to support daily operations on set. This is a great entry-level opportunity for those looking to start a career in film.
Job Responsibilities
- Assist with general production tasks
- Support crew across departments
- Maintain organization on set
- Run errands as needed
Requirements
- Strong work ethic and reliability
- Ability to follow instructions
- Interest in film production
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Entry-level production opportunity
Props Specialist for Film Production
Job Description
A Los Angeles production is hiring a props specialist to support the art department. This role involves sourcing and managing props for various scenes.
Job Responsibilities
- Source and organize props
- Maintain prop inventory
- Collaborate with art department
- Ensure props match creative vision
Requirements
- Experience with props or set work
- Strong organization skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $500–$800 per day
- On-set production experience
Set Designer for Film Production
Job Description
A production team in Los Angeles is seeking a creative set designer to build and style environments for an upcoming shoot. This role is ideal for those with strong visual design skills.
Job Responsibilities
- Design and execute set concepts
- Collaborate with art and creative teams
- Prepare and adjust sets as needed
- Ensure visual consistency
Requirements
- Experience in set design or art direction
- Creative and detail-oriented
- Ability to meet deadlines
- Must be local to Los Angeles
Compensation
- $500–$1,500 per day
- Opportunity to showcase creative work
Gaffer for Film Production
Job Description
A Los Angeles production is looking for a gaffer to support lighting needs on set. This role is ideal for professionals experienced in film lighting setups.
Job Responsibilities
- Set up and manage lighting equipment
- Work with the director of photography
- Maintain lighting consistency
- Follow safety protocols
Requirements
- Experience as a gaffer
- Strong knowledge of lighting systems
- Reliable and team-oriented
- Must be local to Los Angeles
Compensation
- $500–$1,000 per day
- Professional production experience
Assistant Wardrobe Stylist and Props Assistant
Job Description
A Los Angeles production is hiring an assistant wardrobe stylist and props assistant to support the creative team. This role is perfect for individuals with a passion for styling and set preparation.
Job Responsibilities
- Assist with wardrobe styling and prop organization
- Support wardrobe and art departments on set
- Maintain organization of costumes and props
- Follow direction from department leads
Requirements
- Experience in wardrobe or props preferred
- Strong attention to detail
- Ability to work efficiently on set
- Must be local to Los Angeles
Compensation
- $300 per day (3 hours)
- Hands-on production experience
Music Artist with Equipment for Film Production
Job Description
A Los Angeles production is seeking a skilled music artist with their own equipment to support an upcoming shoot. This role is ideal for creative professionals who can bring energy and technical expertise to a fast-paced production environment.
Job Responsibilities
- Provide music or DJ services during filming
- Set up and manage your own equipment
- Collaborate with the production team to match the project’s tone
- Maintain professionalism on set
Requirements
- Experienced music artist with own kit
- Strong understanding of live or on-set audio
- Reliable and professional
- Must be local to Los Angeles
Compensation
- $600–$1,200 per day
- Opportunity to work on a professional production
Gaffer with Grip Truck for Film Production
Job Description
A Los Angeles production is seeking an experienced gaffer with a grip truck to support lighting operations. This role is essential to achieving the visual quality of the project and requires technical expertise.
Job Responsibilities
- Manage lighting setup and execution on set
- Provide and operate a grip truck
- Collaborate with the cinematography team
- Ensure safe and efficient lighting practices
Requirements
- Experienced gaffer with grip truck
- Strong knowledge of lighting equipment
- Ability to work on a professional set
- Based in Los Angeles
Compensation
- $1,500–$2,500 per day
- Key role in production lighting
Job Description
A production team is seeking experienced and motivated crew members for an upcoming shoot in Los Angeles. This is a paid opportunity open to non-union professionals. The team is looking to fill multiple key roles across production, including hair and makeup, wardrobe, lighting, set design, and on-set support staff. Ideal candidates are reliable, collaborative, and ready to contribute to a fast-paced production environment.
Job Responsibilities
MU&H Artist (with kit)
- Provide professional makeup and hairstyling for talent
- Maintain continuity and touch-ups throughout filming
- Bring and manage personal kit and supplies
Assistant Wardrobe Stylist / Props
- Assist with wardrobe preparation and styling on set
- Help manage props and ensure continuity
- Support quick changes and organization
Gaffer (with grip truck)
- Oversee lighting setup and execution
- Provide and manage grip truck equipment
- Collaborate with director and cinematographer
Gaffer
- Assist in lighting setup and breakdown
- Ensure proper lighting execution for scenes
Set Designer
- Design and execute set aesthetics
- Coordinate with production team for visual consistency
Props
- Source, organize, and manage props on set
- Ensure proper placement and continuity
Casting Wrangler
- Coordinate and manage talent on set
- Assist with scheduling and organization
Production Assistant (PA)
- Provide general on-set support
- Assist departments as needed
Runner
- Handle errands and logistical tasks
- Support production team operations
Requirements
- Prior experience in the applied role
- Strong communication and teamwork skills
- Ability to work efficiently in a production environment
- Must be available for the full production schedule
- Portfolio, resume, or relevant work samples preferred
Compensation
- MU&H Artist (with kit): $600–$1,200/day
- Assistant Wardrobe Stylist / Props: $300/day
- Gaffer (with grip truck): $1,500–$2,500/day
- Gaffer: $500–$1,000/day
- Set Designer: $500–$1,500/day
- Props: $500–$800/day
- Casting Wrangler: $200–$300/day
- Production Assistant (PA): $100–$200/day
- Runner: $100–$200/day