Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the team
The Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok’s eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok’s eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok’s eCommerce products.
Responsibilities:
As a Product Marketing Manager, you will:
– Conduct quantitative and qualitative market studies to gather insights into merchants, users, and partners in social eCommerce across global markets.
– Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.
– Prioritize product requirements using ROI analysis, dependency analysis, and other techniques.
– Participate in the product development lifecycle, review various artifacts to ensure quality, and participate in user acceptance testing to ensure product quality and optimal user experience prior to product launch.
– Plan and execute go-to-market activities, including product documentation, target audience activation plans, and operational support tools.
– Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans.
Qualifications
To be successful in this role, you should have:
– 5-7 years of experience in product marketing and strategy in the internet industry. E-commerce or CRM experience is a plus.
– Proven experience in influencing product development and strategy using quantitative and qualitative market insights.
– Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
– Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
– A Bachelor’s degree is required, with a Master’s degree in related fields (Computer Science, MBA) preferred.
– A deep passion for content and shopping.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected].
TikTok
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