Entertainment Content Creator Jobs

The Ideal candidate must be based in NYC. The role will require working evenings to respond to customers.

Bubble is seeking a passionate and ambitious Social Media Manager who can accelerate the impact of social media on Bubble’s stratospheric growth. You’ll be responsible for building and executing Bubble’s social strategy, with a heavy focus on community management, creating compelling content in tandem with Bubble’s creative team, and translating marketing and product messaging through our social platforms whilst staying true to Bubble’s aesthetic and brand values. 

Bubble currently has 317k+ followers and 4.6 million likes on TikTok, the right candidate will have the DNA to drive this incredibly important business channel; along with our other social platforms. 

This role will include some evenings and weekends to align with community activity on our social channels and brand requirements.

Salary range $75k – $85k

In this role you will:

• Lead an always-on Social Media strategy: establish viral and engagement driven growth tactics and content curation for all social channels, with a heavy focus on TikTok. Oversee all deliverables, community management and growth and engagement goals.
• Build and execute a differentiated channel strategy across TikTok, Instagram, and Twitter; communicating and holding true to Bubble’s DNA and brand values
• Serve as a thought leader across social and share best practices, general guidance and brand standards + guidelines
• Manage the development of the brand’s social editorial calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content to support consistent campaigns and new product launches while creating new social-led editorial
• Define and manage content creation plans to support the brand’s channels as well as those of retail partners. Includes website, emails, ad campaigns, social platforms, in store, retailer dotcoms etc. Focus on digital first assets and inventive brand storytelling
• Work hand in hand with creative to develop compelling and engaging brand assets to drive new launches, support core hero products and bring brand storytelling to life
• Collaborate with partnerships and editorial teams to execute integrated campaigns across paid, earned and owned channels
• Produce monthly and quarterly analytics reporting processes, including influencer and social media results and provide insights, recommendations, and track against KPIs
• Lead and develop the Social Media Coordinator, with scope for future team growth

Who you are

• 5 years experience of managing social marketing content and strategy (must include meaningful experience across TikTik including growing social follower counts/virality)
• Social media obsessed! You possess an understanding of digital and social platforms, emerging social technologies/platforms, and internet trends and culture
• Extensive experience and understanding of TikTok
• Content Creator by nature, possess content creation skills
• You’re passionate about community building through social media and have a genuine passion for proactive and reactive community engagement. 
• Ability to incorporate humor and trends into comments and posts
• Understand that social media isn’t always 9-5 and can plan your time and schedule around peak moments
• Communicative, trustworthy, and able to meet and anticipate deadlines
• Strong copywriting & copy-editing skills
• Team management and leadership

Bubble

This role is responsible for leading the marketing strategy of WGACA. They will work closely with the business leads throughout WGACA, including Heads of Departments to articulate our brand positioning and establish an agreed-upon approach to Marketing through all available channels including website, e-mail, catalogs, magazines, events, digital marketing, and social media (including WeChat). They will be responsible for developing a marketing plan, approving campaigns, and measuring ROI.

They will be responsible for overseeing cross-category initiatives, collaboration with Partnerships, and will play an integral role in the cultivation of relationships with brands and influencers to broaden our audience and engage new consumers.

The role will provide strategic leadership for the Marketing Manager and will approve all associated marketing plans, monitor execution and impact against KPIs, and continually modify the approach based on learnings.

RESPONSIBILITIES

• Develop and present strategic marketing strategies and plans for implementation across all channels and present annual budget, ensuring that key learnings from previous initiatives are incorporated.
• Spearhead the execution of marketing campaigns and Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Manage conception and development and marketing plans and oversee resource allocation to drive brand equity and deliver the maximum return on investment
• Manage all Single Owner or Cross-Category Themed Sales.
• Perform market research to identify trends and gain knowledge of competitors marketing initiatives.
• Organize promotional events and produce online content and other marketing materials.
• Identify revenue opportunities among established clients.
• Create and present quarterly reports.
• Represent the company and form strategic partnerships with media, oversee public relations efforts and press releases.
• Develop compelling marketing plans with the Marketing Manager for business-getting proposals.
• Manage the performance of the Marketing Managers setting expectations, goals, and measures including providing training and holding brainstorming sessions to ensure the team is consistently performing.
• Provide regular and timely updates to the C-suite and other key internal stakeholders as required.

IDEAL EXPERIENCE & COMPETENCIES

• Bachelor’s degree in business administration, marketing, communications, or relevant field.
• 5+ years of work experience in a similar position ideally gained in a consumer facing luxury retail or service business agency
• Proficient with MS Office Word and Excel.
• Passion about luxury and knowledgeable about the entire eco-system that supports it
• At least three years in a leadership role
• Have a balance of strategic and creative thinking with strong analytical and presentation skills
• Experience in planning and evaluating cross-channel marketing programs
• Be energetic and outgoing, with the ability to reach out and engage with a broad range of colleagues and external partners
• Must be self-motivated team player who is well organized with a can-do attitude
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends Including substantial knowledge of CRM databases, web analytics, and Google AdWords.
• Proficient with using social media.
• Outstanding communication skills, both verbal and written.
• Strong leadership skills.
• Exceptional organizational skills.
• Strong people skills.

What Goes Around Comes Around

As the Brand Manager you will manage and evolve Dorel Juvenile’s portfolio of brands. You will be part of a team of marketers focused on the strategy, development, and execution to achieve revenue and profitability targets for the US across digital, social, public relations, influencers, and trade marketing. You must have a clear passion for the consumer, strong marketing fundamentals, a demonstrated ability to champion and drive ideas from inception to execution, and a desire to drive impact and action resulting in brand growth. You will also partner with internal and external cross-functional teams to develop and implement integrated consumer and retail programs ensuring executional excellence while managing brand programs on time, in full, and on budget.

Key Responsibilities:

• Lead development and execution of fully integrated marketing and promotional strategy and plans against our key products within the portfolio working in partnership with internal teams (e-com, media, trade marketing, etc.) and external agencies to meet objectives

• Develop project briefs for submission to creative groups (internal and external) for the development of US needs to supplement toolkits for local market activation

• Take the lead on facilitating the commercialization of key deliverables to support product introductions and refreshes

• Partner with digital and social teams to maintain an optimal digital presence across all owned and 3rd party channels including website, social, and eCommerce platforms. Own the social strategy, copy approval, and activation calendar.

• Assisting in the design of retail packaging and in the creation of in-store marketing displays, POP and Co-op marketing executions

• Partner with ecommerce and omni team on new product launches to drive consideration to conversion and set us up for success to meet sales goals

• Enable trade marketing and sales team, providing them all necessary assets to ensure successful sell into customers

• Manage the flow of content on the digital shelf utilizing the preferred software sharing platform (Salsify)

• Champion research to assess current brand positioning, competitive landscapes, industry trends, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand health and positioning

• Manage invoice and purchase order tracking supporting the team in managing the marketing budget by brand.

• Manage project workflows and ongoing cross functional communications to drive brand excellence

Education, Experience and Skills:

• Bachelor’s Degree required

• 6+ years of experience in marketing or general management, along with 2+ years managerial experience working in a complex cross functional environment, Salsify experience a plus

• Retail/Wholesale experience required, and juvenile experience a plus

• Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands.

• Demonstrated managerial finance ability (Finance/controlling experience a plus)

• Proven track record of effective marketing campaign planning and execution leading to positive brand growth

• Demonstrated ability in effectively collaborating and guiding cross functional teams and outside agencies

• Strong analytical skills: ability to link strategies and objectives to develop a plan

• Ability to work independently, and solve problems by leveraging multiple function support

• Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer, and internal organization

• Excellent communication skills

• Ability to multitask and time manage in a complex and ever-changing environment

Dorel Juvenile

Product Marketing Manager – Employee Empowerment

US – Remote

Role and Responsibilities

The Product Marketing manager plays a pivotal role in Legion’s mission – turning hourly jobs into good jobs – and tells our story in ways that inspire, educate and motivate prospects, customers and retail industry influencers. The successful candidate is excited to work for a growing startup, curious, and comfortable working with go-to-market and product teams to translate the value Legion’s products deliver to solve critical workforce management challenges.

This role is full-time, reporting to the VP of Product Marketing, and is a fully remote position.

Critical Capabilities include:

• Develop Product Level Messaging: Identify key personas for our buyers, who they are, how they buy, their critical buying criteria, and the “so what” for why it is essential. Collaborate cross-functionally to develop product messages and value propositions that support the buying journey and resonate with target personas.
• Support Customer Adoption: Develop messages and content to help retailers drive the adoption of empowerment tools with their employees.
• Customer Communications: Manage and write release announcements and other customer communications.
• Competitive Intelligence & Market Analysis: Research and analyze current business situations and workforce-related trends to proactively position Legion’s employee empowerment solutions through compelling messaging that addresses those critical issues and drivers.
• Support Sales with Product Value Propositions: Create impactful sales tools and resources, including collateral, thought leadership, and presentations, and partner with sales development reps on key demand generation sequencing messages.
• Support Demand Generation Campaigns: Create and deliver compelling messages and presentations for marketing programs, demand-generation webcasts, and events.
• Develop Customer Value Stories: Create customer stories and package the value they have derived from Legion
• 5+ years of technology marketing experience with Employee Engagement software solutions such as earned wage access, communications or task management and retail background.
• Strong product or industry marketing background with employee engagement solutions for frontline workers.
• Superior written and verbal communication and storytelling skills

Personal attributes and values

• Self-starter who can identify problems, proactively suggest, and execute creative solutions.
• An analytical and curious individual passionate about understanding how products work and their value to customers.
• A “get stuff done” person who can juggle multiple programs and initiatives.
• Team player who is willing and able to collaborate

COMPENSATION & BENEFITS

Salary Range: $110,000 – $140,000 plus bonus

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate’s region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.

Benefits include, but are not limited to:

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Unlimited Paid Time Off and Paid Holidays
• Parental Leave
• Equity
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion

Legion Technologies

A growing, award-winning agency located in sunny South Florida is looking for a marketing-savvy Social Media Manager whiz to join its growing team of in-house creatives. If you have a knack for harnessing social media to inspire and engage audiences across a variety of platforms for multiple brands, you may be the perfect fit for this role. As the agency’s social media manager, you’ll be in charge of dreaming up winning social media campaigns, driving brand awareness through engaging content, and shaping social media strategy for a wide range of clients.

As a Social Media Manager, you should expect to:

• Create strategy-based social media campaigns and content plans within each client’s respective budget.
• Handle content scheduling and posting for the agency’s clients across multiple social media platforms.
• Incorporate each client’s brand tone and strategy into engaging, goal-oriented campaigns.
• Work with multiple departments to ensure overall marketing strategies and content are aligned across social channels.
• Oversee the creation of graphics and visual content for each client’s social media accounts (including but not limited to: GIFs, video content, and Reels).
• Serve as a liaison with influencers providing marketing for select clients.
• Stay aware of new social media and content trends and continue optimizing marketing approaches.
• Continuously monitor the performance of implemented campaigns to identify opportunities for improvement, and provide reports on KPIs across platforms.
• Monitor and respond to customer reviews while maintaining each client’s respective brand voice.
• Attend client meetings as requested.

Requirements:

• At least two years of experience working in a social media marketing role (four years preferred).
• Experience creating and executing social media campaigns across various channels
• A collaborative attitude and ability to work across departments to align campaign messaging and assets creation using content creation tools like Canva.
• Experience in managing and monitoring brand image and reputation online.
• Agency experience, as well as experience in email marketing and platforms such as Constant Contact, MailChimp, and Active Marketing is a plus.
• A deep understanding of best practices across the following platforms: Facebook, LinkedIn, Instagram, TikTok, YouTube, and Twitter.
• Fluency using social media management tools including Bit.ly, Hootsuite, Planable, Facebook Ads, LinkT.ree, Business Manager, Creator Studio, and more.
• Must have great time-management and organization skills.
• Must be able to optimize YouTube videos/channels for clients in support of SEO and
• social media strategies.

This is a full-time, onsite position in Fort Myers, FL. Remote work is not available.

To apply, please submit your resume, portfolio link, or case studies for immediate consideration. Salary $65K.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.

icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.

icreatives

Fintel Connect is an award-winning, fast-growing fintech company that is looking for a driven, dynamic, results-oriented leader to join our onboarding team, in the fast-paced world of influencer and affiliate marketing.

Who We’re Looking For:

The ideal candidate is a highly motivated self-starter who is detail-oriented, technically savvy (and can translate technical terms and concepts into everyday language), naturally curious and has a passion for technology and digital marketing. The role requires an individual who is a natural communicator, with a passion for quickly building relationships and trust. Additional skills with html, hardcoding, pixel and tracking are considered an asset.

What we offer:

• Competitive base salary
• Comprehensive health and wellness benefits
• Demonstrated work/life balance
• 5 Paid personal days and three weeks paid vacation
• Paid volunteer hours 
• A rapidly growing organization with opportunities for career advancement
• Team events & activities
• Business casual dress code

What You’ll Get To Do:

• Intimately understand technical capabilities and confidently coordinate tracking solutions for launching clients
• Lead and drive the onboarding of all new Fintel Connect merchants, managing to strict timelines
• Develop, maintain, and evolve onboarding processes and required documentation to continually improve efficiency and the quality of launching client’s programs
• Understand and evolve optimal marketing tools (both internal and external) to launch a new client in a way that generates immediate results
• Content matter expert on Fintel Connect software
• Minimize uncertainty and avoid any unwanted surprises by reporting on and maintaining project timelines both with upper management and the client
• Work closely with senior executives and across other teams to create effective processes across the company
• Measure and report on the performance of onboarding clients to gain insight, identify trends and assess against goals
• Stay up to date with the latest industry trends (both in the financial space and performance marketing) and competitors to be a subject matter expert to build trust and rapport with launching clients

What We’re Looking For:

• University degree or diploma in information technology, marketing, communications, or related fields
• 5+ years of project management experience, ideally at a tech company
• Strong communication skills with the ability to speak clearly and persuasively
• Experience/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work
• Ability to manage multiple projects and juggle priorities with a high attention-to-detail
• Adaptable team player that is career-oriented and wanting to strengthen their skills
• Self-motivated and demonstrates initiative
• Highly organized and thrives when to delivering to self-mandated deadlines
• Effective written and spoken communication in English (knowledge of French is considered an asset)
• Notions of how computing languages function, specially HTML and JavaScript would be considered an asset, but not required.
• Proficient in MS Word, Excel, Outlook, PowerPoint

Why Fintel Connect?

FC looks for employees who are self-driven, fun and have a sense of personal ownership. We promote a culture of “Out of the box” thinking in a creative and collaborative environment. From our supportive and robust onboarding to our fun social events you’ll feel like you’re a part of our team from day one. We invest in your career, support you in honing your strengths and skills and value your pursuit to grow within Fintel Connect. If you feel this is your “fit” reach out and let’s talk.

Fintel Connect is an equal-opportunity employer. For more information about us, please visit our website: https://www.fintelconnect.com/about-us/

Fintel Connect

MadKudu is the only predictive lead scoring platform built for B2B SaaS companies. We help go-to-market teams use data and signals to execute better segmentation, prioritization, and personalization of their leads and ultimately resulting in increased revenue.

We are looking for a collaborative and strategic content marketing leader who has experience building data-driven content to SaaS products. In this role, you’ll be one of the first members of the growing marketing and GTM team. You’ll have a sizable impact on the company developing the MadKudu story, and play a key role in establishing MadKudu as a critical tool in the market with a unique perspective.

We recently raised our Series A of $18 million led by Felicis with participation from BGV, Alven, HarbourVest, Techstars and notable GTM and PLG experts like Elena Verna, former CMO at Miro, Darius Contractor, CPO at Vendr, or Sahil Mansuri, CEO of Bravado. It is a super exciting time to join the team!

Responsabilities

• Content strategy: Develop comprehensive full-funnel content strategy for our core ICPs, included a channel strategy aligned to how they learn and buy. This strategy should include proprietary data to drive our unique perspective.
• Content creation: Execute on content creation aligned to the content strategy in multiple channels including long-form, guides, podcast, and video.
• Content distribution: Work with our demand generation lead to establish on effective content distribution strategy including influencer relations, marketing communications, communities etc.
• Content analysis: Report on content performance as it aligns to company goals, working with the GTM team on learnings and improvements.

Requirements (skills)

• Bachelor’s degree or equivalent start up experience required
• 5+ years of experience in content marketing
• Exceptional communicator with the ability to tell a compelling story and to distill complex ideas into simple concepts for various stakeholders
• A natural sense of curiosity, an instinct to utilize Google and research to solve a problem or learn something new
• Experience and comfortability with new technologies (ie generative AI)
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams

Application process

• Interview with Recruiter
• Interview with Manager
• Work Sample + Virtual Onsite Interview
• Values Call
• Interview with CEO
• References
• Offer

About MadKudu

Founded in 2015, MadKudu is focused on tackling one of the hardest challenges facing businesses today: relevance at scale. Today we help marketing & sales teams at B2B companies make the best decisions at every phase of the customer journey – smart forms that dynamically re-route high-potential leads to a ‘fast lane,’ real-time lead scoring to help prioritize the 20% of leads that generate 80% of revenue, and topical enrichment for outbound teams so they can focus on what they do best: helping companies who need their product get it faster.

Founders Sam Levan (CEO) & Francis Brero (CRO) have over 25 years of combined experience in the predictive analytics space, and are combining machine learning and an innovative methodology to help SaaS companies make the best decisions at every step of the customer funnel.

MadKudu is based in Mountain View, California & Paris, France – two places known for brilliant engineers, delicious wine and a love for the outdoors. We recently raised our Series A of $18 million led by Felicis with participation from BGV, Alven, HarbourVest, Techstars and notable GTM and PLG experts like Elena Verna, former CMO at Miro, Darius Contractor, CPO at Vendr, or Sahil Mansuri, CEO of Bravado.

MadKudu

Job Summary:

Tango is seeking an experienced and creative Product Marketing Manager to help drive our continued success.

In this role, you will be responsible for developing Ideal Customer Profiles (ICPs) and buyer personas, crafting compelling product positioning and messaging, and supporting go-to-market product launches. You will report to the VP of Marketing and work closely with our product management team to scope target verticals, build unique messaging, and launch new products and features.

As a successful candidate, you’ll be an expert at crafting outstanding value propositions and differentiated product messages. You’ll have experience in keeping up with product marketing trends, best practices, and new approaches, and will be skilled in collaborating with all levels of stakeholders. You’ll be a skilled project manager, adept at using tools like Monday.com and Trello to keep everything organized, assigned, and delivered on time. You’ll be able to keep up with aggressive goals and timelines while providing accurate and impactful work.

Reports To: VP of Marketing

As Product Marketing Manager at Tango, you will:

• Responsible for marketing-related activities related to product management and product launches
• Identifies target audiences, creates buyer personas and develops Ideal Customer Profiles in target verticals, and sizes of revenue opportunities for each segment
• Analyzes and measures results of product launches and other product marketing initiatives
• Coordinates with another Product Marketing Manager, who is responsible for competitive intelligence, influencing product direction, sales support materials, pricing, and go-to-market product launches
• Works closely with marketing team members on content marketing, marketing automation, paid advertising, creative, and event marketing
• Manages creative deliverables, project management boards, and launch calendars
• Skilled collaborator with the rest of the marketing department, product team, customer success managers, sales leadership, and individual sales reps

To be effective in our Product Marketing Manager role, you must have:

• Experience in keeping up with product marketing trends, best practices, and new approaches
• Ability to directly conduct and dive into research on target verticals, customers, and prospects
• Honed skills in ideal customer profile development, clear and concise writing, and aligning with other departments
• Work with the product management team to create product market fit, generate differentiated messaging, and identify marketing channels to deliver that messaging
• Expertise in tracking campaign performance in terms of marketing analytics and pipeline/sales activity
• Gifted in collaborating with all levels of customer success, sales and Sales Development Representives (SDRs)
• Skilled in project management tools like Monday.com and Trello to keep everything organized, assigned, and delivered on time. The creative team should LOVE getting tickets from you
• Capacity to keep up with aggressive goals and timelines while providing accurate and impactful work

Our ideal Product Marketing Manager at Tango will have most of the following skills and experience:

• Bachelor’s degree in business, marketing, advertising, or a related field preferred, but not required
• 5-8 years of experience in product marketing, content marketing, customer marketing, market research
• The gift card industry or payments experience is highly desirable.
• Demonstrated success in meeting and exceeding product launch performance goals

Salary: The targeted pay range for this position is between $105,000 – $115,000. Please note that the actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, and experience. Certain positions are eligible for additional forms of compensation such as bonus.

Please note: visa sponsorship is not available for this position.

#LI-Remote #BI-remote

Tango

Are you a strategic communicator and an exceptional storyteller? Can you pivot and flex in a fast-paced, dynamic environment? If you’re looking for meaningful work that can make an impact, this is the opportunity for you. We are looking for an experienced Communications expert to join our Marketing and Communications team who brings broad industry experience in corporate communications to support our work across the foodservice, grocery, healthcare, pharmacy, and retail sectors.

In this role, in addition to your mastery with words and an eye for detail, you will bring exceptional communications and strategic thinking skills to lead a highly engaged team to support business priorities, raise awareness and enhance perception through engaging copy and content that reinforces the value of GS1 Canada and Global Standards

WHAT YOU’LL DO

• Overall writing and storytelling within the organization, including development of organizational key messages and content that reinforces our value propositions across all touchpoints, including social, web, email and collateral
• Manage capacity and deliverables of a high-performing team, ensuring quality work and accountability to meet timelines
• Motivate, engage, coach and performance manage the communications team, including a copywriter, social media coordinator and translation team
• Drive department transformation, evolution and efficiency, in collaboration with other members of the management team
• Close collaboration with the Marketing and Creative teams on the development of strategic, integrated Marketing Communications plans to support business priorities
• Development and management of an internal corporate communications strategy
• Development of corporate communication resources (writing guidelines, key messages, boilerplates, testimonials, case studies, etc.)
• Implementation of GS1 Canada’s social media strategy, including content planning and development, and KPIs across social platforms
• Development and deployment of internal and external newsletters or bulletin-type communication
• Content management for GS1 Canada’s corporate intranet
• Development and implementation of a GS1 Canada PR/media strategy
• Oversee delivery of media scan reports and customize as needed
• Maintain and execute issues management communications plans as needed and play a lead role in the company’s efforts to anticipate, identify and address potential threats to reputational health

WHAT YOU’LL BRING

• Bachelor’s Degree in Communications, Journalism, Writing, English, Marketing, Public Relations or a related area
• 7+ years of experience in writing, developing and implementing corporate communication strategies, plans and deliverables
• 3+ years of experience leading and coaching high-performance communications teams
• Impeccable writing, listening, editing and communications skills with proven ability to communicate succinct, impactful content and coach and train others to do the same.
• Ability to listen to feedback, incorporate it in materials and cascade it throughout the team to ensure consistency across teams and channels.
• Expert knowledge in communications best practice, channels and trends, and how to best leverage for communications planning as part of an overall strategy
• Ability to anticipate, initiate and drive process improvements or gaps when identified
• Strong presence with the ability to lead tough conversations, navigate complex organizations and influence decision making
• Demonstrated ability to manage multiple, simultaneous priority projects in a fast-paced environment
• Strong alignment with GS1 Canada values: Accountability, Inclusive Collaboration and Integrity Always
• Bilingualism (English and French) is an asset – verbal and written

GS1 Canada is an equal opportunity employer. If selected for an interview, please advise our Human Resources team at [email protected] if you require accommodation due to a disability during the interview and assessment process.

GS1 Canada

Tonic Health is looking for a full-time, Digital Marketing Manager to be responsible for leading Tonic’s online marketing including implementation and execution of customer acquisition through our paid channels and owned channels. You’ll focus on optimising CAC to customers lifetime value through a combination of efficient acquisition, on-site optimisation and CRM promotional strategies to ensure long term retention.

This role is a unique opportunity to join a high growth start up and report directly to the Head of E-Commerce to scale the business. The successful candidate will be digital marketing and e-commerce expert, having demonstrated success delivering growth.

We are looking for someone with strong leadership, a hunger to learn, amazing attention to detail and a passion for growth. You must be a self-starter who loves getting stuck in, figuring out problems and taking responsibility of our mission to make common illnesses uncommon through the power of your immune system.  

The Role:

·      Develop innovative digital strategies to drive significant customer acquisition and retention through owned and paid channels.

·      Management of campaigns across, Facebook/ Instagram, TikTok, Google, Affiliate partners and CRM.

·      Develop creative ideas, testing plans and implement briefs for our freelance video editors and designers to produce performance content.

·      Support with website CRO through generating messaging and UX suggestions.

·      Regularly review and test optimization’s for our CRM automations and campaigns e.g. creative, messaging, timing.

·      Regularly review and suggest optimization’s to our customer experience e.g. unboxing experience, surveys and messaging personalization, product education

·      Research competitors and market trends and review our customer insights to ensure we are always ahead of the market.

·      Work with team to manage budget and continually review performance and propose actions

·      Ensure consistency and brand standards are met across all activities.

Key skills:

·      Performance Driven: Must have experience and proficiency in performance marketing across paid media and other channels driving business growth.

·      Data Proficiency: Must have a strong understanding of commercial growth metrics to drive insight and performance.

·      Digital UX: Have a strong understanding of the customer journey and enhance user experience to improve conversion.

What you need?

•                    At least 3 years’ experience in an e-commerce marketing role

•                    Broad Experience and understanding of all digital channels including Influencer, UGC, Affiliate/Partnerships, Blogs/SEO, Paid Search, Paid Social, SEO Affiliate Marketing and Display.

•                    Hands on knowledge of Paid Social Ads, Shopify, and Klaviyo.

•                    Experience of hands-on campaign planning, implementation and optimization is essential.

•                    A growth mindset with a focus on continuous testing to optimize audience, acquisition channels, conversion funnel and pricing.

•                    Loves a challenge, thrives in a hyper-growth environment and approaches problems with a can-do and positive attitude.

•                    A winning mentality and burning passion for the brand and your goals.

•                    A team player ready for a start-up growth ride.

Culture

·      We are a virtual team of self-motivated, self-disciplined, self-aware, and self-improving people who enjoy the freedom & responsibility of a high growth start up.

·      We have insatiable curiosity to drive the business forward with innovation and have the courage, passion and honesty to challenge the status quo.

·      We leave things better than we found them to make an impact to the health of people and planet.

Tonic Health