Bubble

The Ideal candidate must be based in NYC. The role will require working evenings to respond to customers.

Bubble is seeking a passionate and ambitious Social Media Manager who can accelerate the impact of social media on Bubble’s stratospheric growth. You’ll be responsible for building and executing Bubble’s social strategy, with a heavy focus on community management, creating compelling content in tandem with Bubble’s creative team, and translating marketing and product messaging through our social platforms whilst staying true to Bubble’s aesthetic and brand values. 

Bubble currently has 317k+ followers and 4.6 million likes on TikTok, the right candidate will have the DNA to drive this incredibly important business channel; along with our other social platforms. 

This role will include some evenings and weekends to align with community activity on our social channels and brand requirements.

Salary range $75k – $85k

In this role you will:

• Lead an always-on Social Media strategy: establish viral and engagement driven growth tactics and content curation for all social channels, with a heavy focus on TikTok. Oversee all deliverables, community management and growth and engagement goals.
• Build and execute a differentiated channel strategy across TikTok, Instagram, and Twitter; communicating and holding true to Bubble’s DNA and brand values
• Serve as a thought leader across social and share best practices, general guidance and brand standards + guidelines
• Manage the development of the brand’s social editorial calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content to support consistent campaigns and new product launches while creating new social-led editorial
• Define and manage content creation plans to support the brand’s channels as well as those of retail partners. Includes website, emails, ad campaigns, social platforms, in store, retailer dotcoms etc. Focus on digital first assets and inventive brand storytelling
• Work hand in hand with creative to develop compelling and engaging brand assets to drive new launches, support core hero products and bring brand storytelling to life
• Collaborate with partnerships and editorial teams to execute integrated campaigns across paid, earned and owned channels
• Produce monthly and quarterly analytics reporting processes, including influencer and social media results and provide insights, recommendations, and track against KPIs
• Lead and develop the Social Media Coordinator, with scope for future team growth

Who you are

• 5 years experience of managing social marketing content and strategy (must include meaningful experience across TikTik including growing social follower counts/virality)
• Social media obsessed! You possess an understanding of digital and social platforms, emerging social technologies/platforms, and internet trends and culture
• Extensive experience and understanding of TikTok
• Content Creator by nature, possess content creation skills
• You’re passionate about community building through social media and have a genuine passion for proactive and reactive community engagement. 
• Ability to incorporate humor and trends into comments and posts
• Understand that social media isn’t always 9-5 and can plan your time and schedule around peak moments
• Communicative, trustworthy, and able to meet and anticipate deadlines
• Strong copywriting & copy-editing skills
• Team management and leadership

Bubble

Bubble is the first modern, affordable, science-backed skincare line formulated to clean, balance and hydrate young skin. Bubble provides high quality products, made with top-of-the-line ingredients—with everything being vegan, cruelty-free and non-toxic—all for under $20. When we launched in November 2020, we set out on a mission to democratize the skincare industry and the journey is just getting started.

Please note this role is remote, but the ideal candidate resides in the New York Metro area.

Key Responsibilities:

• Help implement global influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking
• Retain current influencer base and grow new influencers as ambassadors of the brand
• Support development of global influencer marketing strategy to encourage advocacy and support key launches
• Identify and execute influencer partnerships
• Understand the influencer landscape, their social platforms, content creation patterns and their work within the beauty industry
• Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
• Use tools such as Tribe Dynamics for social tracking, database management, and reporting on brand and campaign KPIs for the global team
• Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
• Perform competitive analysis, industry research, and continually assess best practices and KPIs
• Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies

Qualifications

• 4-5 Years of Influencers Marketing experience, with beauty experience being a plus
• Detailed oriented, self-starter who is highly motivated and thrives in an entrepreneurial environment
• Experience Managing a team, while still executing and strategizing at the same time
• Excellent oral and written communications skills
• Experience using Tribe Dynamics, Grin or similar platforms
• Strong organizational and interpersonal skills
• Superb time management skills and ability to work in a high-paced work environment
• Proven track record driving results
• Personal interest in the beauty industry

Bubble