Product Marketing Manager – Employee Empowerment
US – Remote
Role and Responsibilities
The Product Marketing manager plays a pivotal role in Legion’s mission – turning hourly jobs into good jobs – and tells our story in ways that inspire, educate and motivate prospects, customers and retail industry influencers. The successful candidate is excited to work for a growing startup, curious, and comfortable working with go-to-market and product teams to translate the value Legion’s products deliver to solve critical workforce management challenges.
This role is full-time, reporting to the VP of Product Marketing, and is a fully remote position.
Critical Capabilities include:
- Develop Product Level Messaging: Identify key personas for our buyers, who they are, how they buy, their critical buying criteria, and the “so what” for why it is essential. Collaborate cross-functionally to develop product messages and value propositions that support the buying journey and resonate with target personas.
- Support Customer Adoption: Develop messages and content to help retailers drive the adoption of empowerment tools with their employees.
- Customer Communications: Manage and write release announcements and other customer communications.
- Competitive Intelligence & Market Analysis: Research and analyze current business situations and workforce-related trends to proactively position Legion’s employee empowerment solutions through compelling messaging that addresses those critical issues and drivers.
- Support Sales with Product Value Propositions: Create impactful sales tools and resources, including collateral, thought leadership, and presentations, and partner with sales development reps on key demand generation sequencing messages.
- Support Demand Generation Campaigns: Create and deliver compelling messages and presentations for marketing programs, demand-generation webcasts, and events.
- Develop Customer Value Stories: Create customer stories and package the value they have derived from Legion
- 5+ years of technology marketing experience with Employee Engagement software solutions such as earned wage access, communications or task management and retail background.
- Strong product or industry marketing background with employee engagement solutions for frontline workers.
- Superior written and verbal communication and storytelling skills
Personal attributes and values
- Self-starter who can identify problems, proactively suggest, and execute creative solutions.
- An analytical and curious individual passionate about understanding how products work and their value to customers.
- A “get stuff done” person who can juggle multiple programs and initiatives.
- Team player who is willing and able to collaborate
COMPENSATION & BENEFITS
Salary Range: $110,000 – $140,000 plus bonus
At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate’s region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.
Benefits include, but are not limited to:
- $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
- 401k plan
- Unlimited Paid Time Off and Paid Holidays
- Parental Leave
- Equity
- Monthly Wellness Reimbursement
- Monthly Lunch on Legion
Legion Technologies
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