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This role is responsible for leading the marketing strategy of WGACA. They will work closely with the business leads throughout WGACA, including Heads of Departments to articulate our brand positioning and establish an agreed-upon approach to Marketing through all available channels including website, e-mail, catalogs, magazines, events, digital marketing, and social media (including WeChat). They will be responsible for developing a marketing plan, approving campaigns, and measuring ROI.
They will be responsible for overseeing cross-category initiatives, collaboration with Partnerships, and will play an integral role in the cultivation of relationships with brands and influencers to broaden our audience and engage new consumers.
The role will provide strategic leadership for the Marketing Manager and will approve all associated marketing plans, monitor execution and impact against KPIs, and continually modify the approach based on learnings.
RESPONSIBILITIES
- Develop and present strategic marketing strategies and plans for implementation across all channels and present annual budget, ensuring that key learnings from previous initiatives are incorporated.
- Spearhead the execution of marketing campaigns and Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
- Manage conception and development and marketing plans and oversee resource allocation to drive brand equity and deliver the maximum return on investment
- Manage all Single Owner or Cross-Category Themed Sales.
- Perform market research to identify trends and gain knowledge of competitors marketing initiatives.
- Organize promotional events and produce online content and other marketing materials.
- Identify revenue opportunities among established clients.
- Create and present quarterly reports.
- Represent the company and form strategic partnerships with media, oversee public relations efforts and press releases.
- Develop compelling marketing plans with the Marketing Manager for business-getting proposals.
- Manage the performance of the Marketing Managers setting expectations, goals, and measures including providing training and holding brainstorming sessions to ensure the team is consistently performing.
- Provide regular and timely updates to the C-suite and other key internal stakeholders as required.
IDEAL EXPERIENCE & COMPETENCIES
- Bachelor’s degree in business administration, marketing, communications, or relevant field.
- 5+ years of work experience in a similar position ideally gained in a consumer facing luxury retail or service business agency
- Proficient with MS Office Word and Excel.
- Passion about luxury and knowledgeable about the entire eco-system that supports it
- At least three years in a leadership role
- Have a balance of strategic and creative thinking with strong analytical and presentation skills
- Experience in planning and evaluating cross-channel marketing programs
- Be energetic and outgoing, with the ability to reach out and engage with a broad range of colleagues and external partners
- Must be self-motivated team player who is well organized with a can-do attitude
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends Including substantial knowledge of CRM databases, web analytics, and Google AdWords.
- Proficient with using social media.
- Outstanding communication skills, both verbal and written.
- Strong leadership skills.
- Exceptional organizational skills.
- Strong people skills.
What Goes Around Comes Around