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Vonage Marketing Mission:

Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.

Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.

Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…

What you will do

• Design, develop, and execute first-class product marketing of our contact center solutions.
• Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
• Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
• Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
• Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
• Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
• Contribute to competitive analysis of key competitors, as well as general market research.
• Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.

What you will bring

• Excellent written and presentation communication skills.
• Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
• A track record of partnering successfully with marketing teams on campaigns and plans.
• The ability to work virtually with teams spread across North America and EMEA.
• The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

What’s required for application

• 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
• A strong knowledge of buyer personas, their buying criteria, and the customer journey.
• A good understanding of Cloud Communications.
• A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

What’s in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

Our client in the oil and gas industry is looking for a Social Media Director to manage social media efforts for all brands within their portfolio. The selected candidate will own enterprise-wide social media strategy and closely collaborate with Brand Directors in the planning, development, and deployment of social media campaigns. The successful candidate will be engaged across the newly formed Brand Marketing Center of Excellence and across the enterprise to drive a compelling narrative supporting business objectives. The Social Media Director will partner closely with Brand Directors to define social media objectives and oversee the creation/review of social media content. In addition, the role will develop and monitor enterprise wide KPI’s and measurement tools to assess performance.

What you will do:

• Develop multi-brand social media strategies that drive brand awareness and reputation and link products back to the parent company.
• Manage and track paid social media campaigns across multiple brands and platforms.
• Partner with Brand Managers to monitor production spend and optimize agency burn against social media campaigns and creative, linking social media strategy into marketing campaigns.
• Build audience growth and engagement across social channels.
• Drive a strategy to integrate all social media platforms, email campaigns and web properties across the enterprise.
• Create and then maintain a unified brand voice across social channels with a keen eye for creative excellence.
• Possess passion about the intersection of brand and digital communications with an emphasis on short-form storytelling and engaging “snackable” content.
• Assess demographics to define and target key audiences for our brands.
• Build and maintain a detailed multi-brand social media calendar.
• Develop and maintain client-agency relationships, timelines, and work agreements.
• Coordinate social media activations with business objectives.
• Analyze, review, and report on effectiveness of all social media activity and tie into overall brand marketing campaigns.
• Drive innovative solutions with insights from social listening via Sprinklr or other platforms based on the social strategy you design.
• Translate website and social performance data into actionable insights leading to optimization across platforms and processes.
• Lead monitoring efforts and online crisis support.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications or related discipline.
• 8+ years of experience developing a social media strategy for a family of brands or house of brands and would develop strategy across the enterprise and then work with tier one agencies to bring that strategy.
• 5+ years of performance based social media campaign management
• Expert understanding of social media sites (e.g., Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Blogs, Influencers, etc.), industry, new technologies, trends, and best practices.
• Organization: Ability to manage and coordinate multiple projects, tasks, and internal and external relationships.
• Brand: Strong knowledge of brand strategies, concepts, and activities that drive consumer behavior.
• Flexibility: Ability to change course quickly, does not get frustrated in a changing environment.
• Passionate about the Social Media landscape and constant iteration to stay ahead of trends.
• Experience building a house of brands concept across social media.
• Experience managing social media strategies in the oil and gas industry, manufacturing or heavy industry.
• Comprehensive understanding of all social media platform best practices for brand marketing.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

Kindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Kindred (formerly VentureWeb)

Summary Objective:

Onelife Fitness provides its members with the largest selection of amenities, equipment, and programs to support healthier and happier lives, all at an affordable price. If shouting this from the proverbial rooftop sounds fun, then we are looking for you. This is an opportunity to execute creative brand campaigns for one of the largest health and wellness operators in the country (4,000+ team members) while using an analytic approach to drive industry-leading performance marketing. As the Director of Marketing, you will provide hands-on marketing leadership focusing on brand development, marketing strategy and growing the lead funnel across all channels. This role is responsible for planning, developing, and executing the annual marketing plan. In addition, the Director will manage a marketing team responsible for brand, creative, digital, and social media execution.

Essential Functions:

• Deliver the ultimate fitness experience to every member, every time
• Build, plan and implement the annual marketing plan
• Execute marketing initiatives that contribute to high growth goals
• Responsible for overall marketing budget in multi-markets business
• Grow marketing talent with the ability to attract and retain team members
• Bring creative thought and excellence to every asset and inspire the team to strive for continuous improvement in both brand strategy and membership sales

Job Responsibilities

• Oversee and execute all aspects of the company’s marketing strategy and initiatives, including brand strategy, content, partnerships, media, advertising, experiential, email and social
• Own the marketing lead funnel to meet acquisition goals
• Balance media spend across channels to deliver optimal metrics (CAC, CPL, CPM)
• Create, edit and implement a yearly marketing calendar that encompasses events, promotions and member communication
• Work with corporate, regional and club management to ensure the implementation of the marketing strategy
• Provide tools and creative materials to enable the sales team to function effectively
• Manage, refine and grow social media followers and their engagement with Onelife Fitness brand
• Develop and manage the PR strategy (traditional, digital and influencers)
• Analyze and report on the effectiveness of marketing campaigns
• Develop and recommend improvements for both members’ and prospects’ experiences using survey tools and mystery shops
• Copywriting or drafting internal and external communications
• Collaborate with and manage external agencies’ deliverables
• Continue to review changes to the market, consumer trends and the activities of competitors
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• You will be a valued member of the senior leadership team providing insights and advice on critical market opportunities and competitive challenges

Experience, Education and Certifications:

• 10+ years brand and performance marketing experience in a marketing-driven organization with proven success of driving revenue through consumer activation, digital marketing, offline advertising, PR, social media, events, and promotional programs
• Experience hiring and managing outside agencies and freelance work
• Ability to act as a player-coach – be both a leader and hands-on ‘doer’
• Strong leader with a proven track record of customer acquisition in digital (e.g., Meta, Google, TikTok)
• Understanding and analyzing digital marketing metrics and performance
• Experience with Google Analytics and HubSpot platforms
• Experience with Facebook / IG Advertising
• Superior communication, presentation and organizational skills
• Proficient user of Microsoft applications (Excel, Word, PowerPoint)

Employee Benefits:

All US Fitness team members receive:

• Complimentary Membership and Guest Privileges
• Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs
• Discounts on Serenity Day Spa Services and all apparel
• Employee Referral Gift
• In-house Continuing Education Credits and CEC Reimbursement

Additional Full Time Benefits:

• Medical, Dental, Vision, Supplemental Benefits and Group Life Insurance Benefits
• 401(k) Retirement Plan
• Paid Time Off

Relocation: Candidates outside of the specified area are welcome to apply but if selected for an interview, they must be willing to travel at own cost. Relocation assistance is not offered.

US FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER

Know Your Rights

US Fitness Holdings, LLC

Headquartered in Austin, TX, Upper Echelon Products© (“UEP”) is a data-driven consumer products company selling an extensive line of branded products through eCommerce channels. UEP is the sole manufacturer and distributor of Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam, electronic, and bedding products, Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors.

JOB SUMMARY:

The Director of Marketing will lead a small team in the growth of a diverse portfolio of brands with products that generate 100mm+ in revenue. This is a great opportunity for a self-starter to take ownership of a portfolio of products, ensuring their success day-to-day including: content and creative on the listing, marketing tactics, financial health of the business and developing strategies for growth. Your success will be based on your intimate knowledge of the products and team that you manage and the ability to diagnose issues and develop action plans.

PRIMARY RESPONSIBILITIES:

• Analyze Amazon data (sales, conversation rate, sessions, etc.) to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products
• Utilize data to assess facets of the product (size of package, cost of ads, reviews etc.) and determine if there is room for optimization and increased EBITDA margin.
• Create business plans outlining all strategic opportunities for your product portfolio, associated costs, timelines, and resources required to achieve a successful outcome.
• Act as an important voice for decisions regarding prioritization of business ideas across teams.
• Oversee a marketing team who are responsible for the day-to-day maintenance of keeping a product listing successful on Amazon; this includes monitoring best seller tags, metrics shifts, inventory, conducting competitive analysis, reviewing maintenance strategies and more.
• Develop strategies to increase sales, reduce costs and drive conversion rate of products including: price optimization, PPC (SP/SD/SBP/SBV ads), DSP, coupons and deals, creatives, listing optimization, SEO strategies. Ensure that the team delivers on these strategies.
• Produce daily, weekly and monthly reporting for all products, coordinating with our finance team to ensure we are showing an accurate P&L.
• Proactively catch issues before they are problems and understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape, Amazon marketplace rule changes).
• Research programs and tools on Amazon and other ecosystems to increase sales
• Partner with internal teams to develop a go-to-market strategy and facilitate successful, impactful product launches and international expansion.
• Coordinate with our supply chain team to ensure products are always in stock.

ESSENTIAL QUALIFICATIONS & EXPERIENCE:

• Master’s Degree (MBA) preferred, BA required
• Minimum of 7- 10 years of marketing and or digital marketing experience (leadership position)
• Expert knowledge of business models, marketing concepts, and practices and procedures of communications
• Ability to prioritize and re-prioritize efforts/workloads, with a strong sense of ethics, urgency, and purpose
• Demonstrated ability to collaborate with C-level execs to develop and implement organizational strategies
• Exceptional organization, communication, and presentation skills
• Experience working with Creators/Influencers on social platforms
• Experience with Google AdWords or other forms of paid search marketing
• Proficient in Microsoft Office and Adobe Creative Suite
• Self-motivated leader with prideful work ethic
• Expert analytical and critical thinking skills
• Excellent multi-tasking and time management skills

UEP PERKS:

• Medical/Dental/Vision/Life
• 401(k)
• Flexible PTO & Holidays
• Cell Phone stipend
• Professional Development training
• Positive and pleasant work environment, including company-sponsored events

EEO:

Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.

Upper Echelon Products

Are you looking to move from the #2 or #3 slot to leading comms for an organization? Does working at the fastest-growing Republican polling firm intrigue you, because you want to join a company that’s really going places? Do you thrive in the fast-paced environment of politics and enjoy taking the lead on multiple projects? Have you built a great network of journalists and influencers?

Cygnal is hiring a Comms / PR / Marketing Director to handle brand building for Cygnal and its pollsters and manage content development and advertising for Cygnal and its subsidiaries succeed.

This is an exciting time to be joining Cygnal. FiveThirtyEight just named us the most accurate private polling firm in the country for 2022, Campaigns & Election just awarded us “Republican Firm of the Year”, and Inc. 5000 listed us as the fasting growing research firm in 2021.

To fit in at Cygnal, you’ll need to display the company values:

• Move Now – We default to action and are kindly responsive.
• Wow Everyone – We create value, set clear expectations, and do the right thing.
• Never Settle – We are curious, always learning, and growing.
• Work Smart – We are simplifiers – efficient, effective, and scrappy.
• Obliterate Obstacles – We take ownership of outcomes and learn from failing fast.

As the Comms / PR / Marketing Director, you will work alongside the CEO of the company, the pollsters, and other leadership team members handling everything from developing media releases and web/social content to creating direct mail and client gift campaigns to managing the advertising approach and budget.

Primary Responsibilities:

• Generating PR opportunities, media engagement, and social media visibility for Cygnal and its pollsters.
• Write, publish, and promote valuable, engaging content that benefits our clients and prospects and raises brand awareness, positioning the pollsters as subject-matter experts.
• Write, design, and send email newsletters.
• Develop marketing and sales materials in conjunction with the team.
• Manage social media accounts by posting content regularly and engaging with our communities.
• Create and manage a marketing calendar.
• Draft and own the marketing budget.
• Develop strategies and tactics to get the word out about the company and drive interested people to the front door.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, publicity, social media, and lead generation campaigns.
• Develop case studies for marketing programs.
• Oversee contractors, like web developers, designers, and video editors.
• Measure and report on the performance of PR and marketing campaigns, learn from wins and losses, and assess against goals.

Required Background & Skills:

• Experience in Hill, campaign, or trade organization comms / PR.
• Relationships with national political journalists; preferably also experience with journalists and media outlets within some states.
• Knowledge of the cable TV landscape and how news directors book talking heads.
• Strong project-management and problem-solving skills.
• A love for great, winsome copy and witty communication – we’re a bit snarky and tongue-in-cheek in our communication style.
• Ability to learn and adapt rapidly, taking feedback in stride.
• Creative thinking, able to come up with unique ideas to break through the media clutter.
• Excellent verbal and written communication skills with the ability to concisely explain complex ideas.
• Mental toughness to balance competing project demands on short timelines.
• Flexibility to work weekends and/or unconventional hours as needed.
• Reside in or willing to relocate to Washington, DC

Compensation:

• A competitive base salary with performance-based variable compensation that results in a six-figure total compensation package
• Unlimited vacation and work-time flexibility in non-election years; reasonable flexibility in election years
• Health insurance benefits
• 401k with company match
• Company-paid short-term and long-term disability insurance and term life insurance
• A collaborative and creative work environment
• Parental leave
• Training and coaching to help you grow and succeed
• Relocation bonus

Cygnal

connectRN is the leading nurse-centric platform that is reinventing the way nurses and other healthcare professionals are finding work. By leveraging technology, connectRN connects the nursing community to flexible work opportunities and each other to build a supportive and thriving network. The platform offers career development resources and flexible shift offerings for nurses, while alleviating staffing shortages at healthcare facilities. connectRN is headquartered in Waltham, Massachusetts and serves clinicians across the U.S. To learn more about connectRN, please please visit www.connectrn.com.

We are looking to hire a Senior Growth Lifecycle Marketing Manager to spearhead the activation of hired clinicians through the development of impactful marketing campaigns that deliver against key goals. Reporting to our Director of Lifecycle Marketing, the Senior Lifecycle Marketing Manager will continue to drive business growth by instrumenting strategies that are based on both qualitative and quantitative data in order to deliver the right message, to the right person, at the right time.

You will…

• Lead the clinician onboarding, nurturing and communication strategy (inclusive of email, push, SMS, in-app notifications, etc.) to meet activation goals and deliver a world-class first experience to clinicians
• Define, own and drive the clinician nurturing journey through an understanding of key needs and barriers in order to concept and develop campaigns that move them to that next best action
• Identify opportunities to personalize the customer journey, including content/messaging strategy and channel/timing optimizations that lead to stronger engagement
• Concept, design and execute A/B tests based upon data-led hypotheses
• Leverage analytics, market research and consumer insights to inform planning, audience segmentation, and campaign execution
• Interpret analytics results, assess outreach effectiveness, and adapt campaigns to report out on key findings and hit set KPIs
• Partner with cross functional teams including market health, clinician experience, sales, marketing, customer support and product teams to to create feedback loops and deliver the best clinician experience across touchpoints
• Build and manage reports and dashboards to socialize key insights and takeaways across the business
• Manage and mentor two direct reports

You have…

• Extensive experience in Consumer/CRM Marketing, lifecycle engagement, email marketing
• Hands-on executional experience building marketing campaigns and leveraging BI reporting tools (like Iterable, Braze, Mixpanel, Sigma)
• Experience developing omni-channel nurture campaigns including email, SMS, in-app, and push messaging
• Prior experience managing a team
• A test and learn mindset with the drive to both think and do
• Highly developed creative and written communication skills, with the ability to self-edit
• The ability to influence cross functional partners in order to gain buy-in and support for your vision and roadmap
• A clinician first mindset, coupled with the drive to create a personalized and seamless experience regardless of the channel
• A passion for data to inform, test, and prioritize campaigns and focus

You’ll get…

• 100% employer-paid premiums for your (and your family’s) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
• Hybrid work environment
• Health Savings Account with contributions from connectRN of up to $2,000 annually
• Free gym and parking on-site
• Flexible time off policy
• 401k with match

Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time. As a healthtech company, connectRN is committed to the health of its employees and will only hire those unvaccinated due to medical or religious exemption.

connectRN is an equal opportunity employer. As Connectors, we embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. If this role would make you excited to come to work every day, please apply! We look forward to connecting.

connectRN

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That’s why we are always looking for curious minds that see themselves imagining the unimaginable with us.

Your Role:

As a Social Media Community Manager, you will act as the front-line point of contact, getting to know stakeholders, and helping connect employees to scientists on social media. You will help be responsible to stay up to date with the most important science discussions and topics. You will spend time engaging on social media channels and collaborating throughout the company to streamline community management processes and protocols. You will also be responsible for creating and hosting trainings, providing recommendations, and administering day to day activities.

Responsibilities:

• Create opportunities to foster two-way dialogue with scientists across social media, contributing topical content and developing a strategic approach to interjecting brands into relevant conversations to increase brand recognition
• Leverage social listening and insights to understand changing trends across the globe and identify prominent voices on social media in our industry
• Monitor inbound communications and mentions across social channels for opportunities to contribute or respond including proactively engaging with relevant scientific content
• Continue to grow our scientific influencer program, collaborating with the best scientific content creators across the internet
• Collaborate with internal subject matter experts to provide strong and authentic scientific responses to questions on social media
• Deliver quarterly reports informing brand of overall social engagement highlights and measuring performance based on key KPIs including SLA performance
• Partner with in-house creative agency to generate timely always-on content
• Provide strategic input to marketing and communication teams based on on-going trends and discussions
• Administer employee advocacy program while identifying opportunities to grow participation including creating and delivering employee advocacy trainings

This role can be performed at any US site location.

Who You Are:

Basic Qualifications:

• Bachelor’s Degree in Biology, Chemistry, or other science discipline
• 2+ years’ experience in social media, science writing or other communications field

Preferred Qualifications:

• Excellent verbal and written communication skills
• Significant knowledge of and comfort with social media channels
• Active across multiple social media channels
• Strong understanding of science topics and industries
• Ability to mix creativity with hard, factual science
• Confident presenter and storyteller who can effectively convey strategies to internal teams
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• Ability to make informed decisions independently
• Experience working with social media management tools, such as Sprinklr, Sales Force Social, Sprout Social, or similar

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of our diverse team!

If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html

MilliporeSigma

Do you have what it takes to win?

Like a championship team, a leading global sports brand is built with a solid foundation of players at all levels who have an unending desire and dedication not only to succeed, but also to win. At Peak Achievement Athletics, our championship team is deeply committed to developing the most innovative sports equipment in the industry and we are always looking to strengthen our roster with talented players.

Want to join our team as a Director, Digital Commerce?

The Director, Digital Commerce will drive growth for the global digital business, delivering a best-in-class and engaging consumer experience representative of the strength of our brands, using analytics to evaluate and drive strategic initiatives. The position is responsible for delivering financial targets. We are open to this role being based in either our Mississauga, Ontario or Exeter, New Hampshire office within our hybrid work environment.

Essential Job Functions & Responsibilities:

• Define long-term growth objectives and requirements for the digital channel.
• Create and deliver accurate and reliable quarterly forecasts on or before deadlines.
• Deliver business results that meet or exceed growth targets. Ensure strong KPIs including sales, traffic, conversion, ATV, to achieve the annual operating plan.
• Monitor daily performance and manage site activities such as daily sales analysis and visual merchandising performance.
• Deliver a best-in-class and engaging consumer experience to constantly improve conversion and increase repeat purchases.
• Partner internally with Creative and Marketing to define requirements, develop and produce relevant content to activate the brand storytelling, consumer, and social media strategies.
• Lead the merchandising strategy including assortment planning, pricing, promotions, inventory management, and site placement.
• Lead the go-to-market strategy to effectively execute channel activation for the brand, product campaigns, and new product launches.
• Manage the trading calendar including e-mail planning, promotions, merchandising and site-refreshes.
• Provide post-program ROI analysis; make recommendations based on results to increase sales.
• Continuously monitor and track new consumer behavior, competitive and market trends develop innovative solutions and ideas. Provide recommendations to test and learn.
• Direct the expansion of our digital business globally with vendor partner and agency support. Ensure 3rd party sites meet brand standards.
• Coordinate projects with technical teams and internal stakeholders on key site enhancement projects.
• Communicate insights and best practices with the sales organization and retailers.

Qualifications:

• BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.
• 10 years of progressive digital experience required.
• Strong knowledge of the digital industry and competitive landscape.
• Experience in brand and merchandising required.
• Experience with Shopify preferred.
• Experience in digital marketing, CRM and web platforms preferred.
• Experience in a high growth or scaling business preferred.
• High degree of commercial and business acumen knowledge.
• Exceptional oral and written communication skills.
• Strong analytical skills with ability to analyze data from different sources, turning complex data into simple stories.
• Demonstrated ability to lead, manage, develop, and grow teams. Able to manage up, down and across with results.
• Entrepreneurial spirit, ability to work quickly, efficiently, and strategically across internal and external teams.
• Ability to influence key stakeholders and work effectively in a matrixed team.
• Ability to work in a fast paced, dynamic environment.

Interested yet? Good. Us too. We’re pretty sure you’ll want to know we offer an excellent benefit package, a stimulating environment and competitive compensation, and a host of other perks we don’t have room to mention here.

We’re interested in learning more about you and appreciate you taking the time to apply online at www.bauer.com /careers.

Only the people chosen for an interview will be contacted.

We are committed to employing a diverse workforce and is an equal opportunity employer.

Bauer Hockey

**This position is located in Washington, DC. Local commuting to onsite is required. There is no relocation assistance provided.**

With headquarters in Washington DC, our goal at FINCA International is to provide people in poverty around the world with the tools they need to succeed. We are a nearly 40-year-old non-profit with the feel of a start-up as we launch ourselves from our comfort zone of microfinance into the broader world of social enterprise. And we are looking for a new team member to help steward our relationship with existing supporters and cultivate new audiences.

ABOUT YOU:

You are a great storyteller and social media maven. You have considerable experience with multiple social media platforms and want to learn more. You are comfortable writing and curating content that appeals to a broad audience. And you want to expand your responsibilities and knowledge base to the fuller range of digital marketing channels.

ESSENTIAL DUTIES:

Social Media & Content Creation (40%)

• Lead day-to-day social media posting and community management on FINCA’s social media platforms– Facebook, Instagram, LinkedIn, and Twitter (and any potential new platforms), including curating and creating relevant content, engaging with audiences and influencers, and extending FINCA’s reach.
• Adapt FINCA’s existing content strategy to all social media platforms, contributing to the development of a clear and informed social media strategy.
• Assess and explore new social media platforms that could be of value to FINCA.

Storytelling & Publishing (35%)

• Regularly contribute donor-centric content, conveying FINCA’s story and impact effectively, for print newsletter and blog.
• Produce quarterly print and monthly digital newsletters.
• Ensure that FINCA’s fact sheets and other basic print and digital collateral are up to date.
• Produce President & CEO’s donor-focused communications, including but not limited to writing blogs, posting on social media, producing a podcast, or any other desired communication outlet.

Direct Mail Production Management (15%)

• Review and approve copy and artwork of all direct mail pieces to ensure compliance with FINCA’s content strategy and direct marketing messaging guidelines.
• Write customized text for acknowledgement letters to each direct mail appeal.
• Support development of print collateral for FINCA’s corporate and major gift audiences.

Communications Strategy & Administration (10%)

• Track and report on KPIs (Key Performance Indicators) of FINCA International’s website and social media properties.
• Support the development of the organization’s annual marketing and communications strategy.
• Administer the FINCA Global Brand Center, a digital asset management tool.

QUALIFICATIONS:

• At least 1+ years of experience supporting communications or brand marketing. (Can include strong internship experiences)
• Minimum of a bachelor’s degree in communications, marketing, business administration, or a related field.
• Strong experience (personal, professional, or a combination of both) across various social media platforms. Knowledge of Sprout Social a plus.
• Intermediate to advanced knowledge of the Microsoft Office Suite.
• Experience with Adobe Suite or comparable programs, WordPress CMS, graphics design, or video editing would be a major value-add.
• 100% fluency in English is required. Knowledge of a second language is also a plus.

COMPETENCIES:

Framing (Oral + Written Communication)

• Outstanding written and verbal communication skills.
• Ability to translate new ideas and concepts into tangible and compelling pieces through powerful and energetic storytelling.
• Ability to adapt writing styles for multifaceted audiences, including persuasive impact stories for donors and clever and engaging posts.
• Ability to transform data and insights into a linear and persuasive story.

Analytical Rigor

• Synthesizes complex or diverse information and uses data to inform business decisions.
• Proactively audits all programs and initiatives.

Strategic Thinking

• Generates suggestions for improving work and meets challenges with resourcefulness.

TRAVEL REQUIREMENTS: <5% of time

Availability to travel domestically or internationally and on weekends if needed.

PHYSICAL DEMANDS:

Ability to travel in economy class when traveling by air or rail.

Applicants can also send cover letters and resumes to: [email protected]

FINCA International

The Associate Marketing Program Manager provides overall project management for key Mercury brand marketing initiatives, new product launches, and customer marketing programs. In addition, this role is accountable for process definition and improvements related to creative development, content production, and strategic marketing activities. The Associate Marketing Program Manager will plan activities for the brand team within marketing, collaborate with other members of the team on best practices in project delivery and participate in creative reviews and approvals.

The role reports to the Marketing Program Manager. Success in this role requires timely delivery of a coordinated set of content development, event marketing, advertising, digital marketing, sales support, consumer engagement, and media outreach initiatives. It also requires an ability to manage budgets, prioritize expenditures, continually improve processes, and collaborate across functions.

Roles and Responsibilities

• Gathers requirements for brand marketing initiatives, new product launches, and customer marketing programs from marketing leadership and/or cross-functional partners. Generates initial briefs and ensures alignment with members of brand team or marketing leadership.
• Traffics projects to appropriate members of the marketing team or agency team members.
• Maintains timelines and resource utilization plans for the portfolio of projects underway.
• Communicates progress, facilitates identification of risks and opportunities, and recommends corrective actions as necessary to increase probability of successful delivery across project portfolio.
• Strategic accountability for implementation of select brand marketing, new product, or customer marketing programs – beyond project management activities – including definition of success, coordination of creative work, alignment on solutions with cross-functional partners, appropriate approvals, and delivery to market. Example activities include:
• Briefing of creatives, oversight of production efforts, evaluation of creative for fit with strategy and appeal to target audiences.
• Development of marketing content by internal team and select external resources, including copywriting, still and video imagery, graphic designs for packaging, promotional program identities, or collateral to support Sales.
• Participate in design reviews (print, POP, advertising, etc.).
• Develop and cultivate productive, collaborative relationships with members of Category and Sales teams to identify marketing needs, document requests, broker prioritization choices, and ensure alignment on success factors.
• Liaise with members of marketing teams at other Mercury operating units to inform and share status of marketing initiatives, solicit input, request support, and adopt best practices.
• Create and manage yearly brand team financial budgets and oversee monthly expenses and forecast to ensure spending is within limits. Review and investigate expenses in question. Capture expenses by major projects. Work closely with CRM & Marketing Finance Manager to ensure expenses are being captured to the appropriate account and at the appropriate time.
• Guide planning process for brand team, scheduling regular reviews and update sessions throughout year to assess progress vs. objectives, consider changes, and recommend go-forward priorities.
• Develop and define key marketing processes, including development of point-of-purchase materials, printed marketing material development, advertising development, campaign definition and implementation, new product marketing launch (including integration into existing New Product Stage Gate requirements), etc.
• Identify, secure approval for, and implement marketing process improvements, replacing or streamlining key stages to improve timeliness or effectiveness of delivery.
• Assist and support other departments/divisions to promote best practices in marketing process implementation, project execution, etc.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is required.
• 5 or more years professional experience, including 3 or more in a marketing role.
• Project management experience, including track record of successful project delivery.
• Cross-functional collaboration and ability to motivate performance through influence.
• Legacy of accomplishment working with people at all levels to deliver business results.
• Experience leading staff and outside resources (agencies, freelancers, consultants), blending strategic perspective with a focus on implementation excellence.

Mercury Marine