Entertainment Content Creator Jobs

You’ll work to establish Backd as the preferred alternative lender for small businesses by driving the growth of our audience through various marketing channels (online lead gen, funnel strategies, social media campaigns, etc). You will develop, manage, and optimize our strategy to reach and convert this critical audience of small business owners in need of working capital.

What You Will Do:

• Develop, manage, execute, and optimize an acquisition marketing strategy that increases the flow of lead generation for Backd’s sales teams
• Own the day-to-day execution – including budget, targeting, testing, and reporting – for innovative and scalable campaigns to efficiently drive lead generation through a variety of channels and methods, including email, direct mail, social media campaigns, incentives, etc.
• Serve as a lead generating marketing expert, collaborating with members of our existing marketing team, as well as our business development, product, and sales teams on highly cross-functional projects
• Measure and report on key performance indicators, then implement insights to optimize campaigns
• Refine targeting strategies in order to optimize volume and mix of new lead sources
• Understand competitor strategies and tactics to find areas of opportunity to differentiate Backd in the alternative lending market
• Conduct all business in a professional and ethical manner to serve customers and increase the morale of the company

What You Bring to the Table:

• 5+ years in marketing, with 2+ years hands-on marketing experience in demand generation or acquisition marketing
• Expertise in three or more marketing channels: email, branding, content, partner marketing, B2B (e.g., demand generation, lead nurture, sales/business development collateral), direct mail, referral, or social media.
• Experience with marketing data, pulling reports, and tracking a sales funnel
• Working knowledge of managing high volume Facebook, Google Adwords, or YouTube campaigns
• Demonstrated ability to get up to speed fast, solve problems, influence decision makers, and prioritize high impact activities
• Data-driven approach and strong analytical skills with a testing mindset.
• Ownership/Entrepreneurial mindset with a willingness to roll up your sleeves and a strong belief that the growth starts with you
• Collaborative and flexible, thriving on quick execution and robust project management
• Strong communicator able to clearly convey key findings to diverse stakeholders

We’d REALLY love it if you have:

• Experience leading and managing a marketing and graphic design team
• Experience owning SEO implementation and a proven track record of success with high volume social media campaigns
• Outstanding writing and editing skills with exceptional attention to detail

Additional Benefits:

• 90% Medical, Dental, and Vision coverage for both you AND your dependents
• 401K matching up to 4%
• Competitive/Flexible PTO policy
• Full kitchen stocked with drinks and snacks!
• Monthly company outings
• Corporate yoga
• Holidays are celebrated! Birthdays are recognized! We are growing and prefer to promote within, so there are many incentives on our team. MORE BENEFITS TO COME AS WE CONTINUE TO GROW. Grow with us!

Who We Are:

Founded in 2019, with an entrepreneurial vision for prosperity, growth, and innovation, Backd strives to empower and support small businesses – the backbone of our economy, by providing the working capital that they need to be great. We’re hitting our stride and need ambitious, take-charge individuals to join the team to help exceed the next chapter in our phenomenal growth!

How is Backd Business Funding different from a traditional bank or lender?

Backd saves businesses time and money! Not only that but we let these businesses maintain 100% ownership of their company. Come help us ensure that these businesses are given the opportunity to be successful! We want businesses to succeed and grow! Traditional lenders, such as banks and credit unions, usually require assets as collateral and long application processes. Terms and repayment structures are often fixed, leaving very little flexibility for a small business. At Backd, we provide speed, convenience, and a flexible repayment structure customized to each business’s need.

• Backd Business Funding is an Equal Opportunity Employer. Backd Business Funding provides equal employment opportunities without regard to race, color, religion, gender, national origin, age, and disability unrelated to an individual’s ability to perform adequately, sexual orientation, marital status, or any other characteristic protected by law.

Backd Business Funding

SENIOR CONTENT MANAGER 

Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We’ve been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.

By trade, we’re a technology company, but if you ask anyone who works here, they’ll tell you our people are the core of who we are. We thrive on a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.

Why work at LMN?

Great Place to Work, Canada, Certified! 

LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.

We support professional development and back this statement up with fun, interactive training, and development opportunities!

We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!

We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.

You want to be part of a fun, fast-paced, collaborative team.

Competitive compensation and benefits package (based on education and experience).

If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.

Summary of Position:

The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints—with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions

What you will be doing day to day:

• Create and manage content strategies that move prospects through the buyer’s journey, from awareness to conversion
• Develop content across multiple formats— includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.) 
• Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
• Develop and drive digital content strategies across the website, blog and educational resources
• Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
• Ensure overall content consistency across the organization (including tone of voice)
• Create and execute content distribution strategies across owned, paid and earned channels to expand reach
• Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out

About you:

• Ability to drive content strategy and writing high-quality content for digital channels– with metrics to prove results
• Expertise in SEO and proven success executing SEO driven content to increase traffic 
• Ability to influence marketing strategy and build business cases for investments
• Track record of developing and executing user-generated content strategies 
• Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
• Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
• Excellent communication skills, experience working in an agile marketing framework

Qualifications:

• Bachelor’s degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
• 8+ years’ managing and executing content strategies
• Experience developing content for digital channels
• Must be legally entitled to work in United States
• Must be legally entitled to travel between United States and Canada

Job Type:  Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more…

LMN (Landscape Management Network)

About this Role:

We are looking for an experienced and knowledgeable digital marketing analytics and strategy expert to join our Global Digital Marketing team. As our Digital Marketing Analytics & Strategy Manager, you are the subject matter expert in B2B/B2C customer relationship management (CRM) data, analytics, insights, and strategy work driving omni-channel activation and measurement.

A thorough understanding of digital, offline, and customer relationship management data ecosystems and analytics is needed with the ability unlock the value of a unified 360o view of the customer to influence business outcomes using measurable data. You will generate useful insights to ensure all marketing initiatives benefit from customer-centric data-driven strategies. In addition, you will support performance reporting on all Global Marketing activities. Functioning as a liaison between Digital Marketing and our customers, you will manage key projects and timelines, build processes, and manage team members to support a collaborative and agile way of working.

This job is a part of the Global Marketing functional area which focuses on developing and implementing marketing programs to support the organization’s business goals, driving strategies to secure new business and position the CBRE brand, products and services, and thought leadership successfully in the market.

Digital Marketing at CBRE
This is an exciting time to join the growing team as we are undertaking a multi-year digital transformation designed to drive tangible growth and client and prospect engagement across the business globally. Having launched the new CBRE.com in 2021, and with the continued evolution of our martech stack, we are committed to using best practices to fuel business outcomes. As part of this transformation, we are focused on demonstrating data-driven benefit and value to the CBRE business. In addition, we and CBRE are highly focused on diversity, employee experience and a great workplace culture.

What You’ll Do:
Support the optimization of our customer relationship management data and analytics activities. This includes omni-channel efforts like paid media, email campaigns, targeted customer growth campaigns, and personalization.

We are seeking a candidate who:

* Is data-driven, highly-skilled CRM subject matter expert motivated by testing and learning, and is expected to help the business reach its vision to drive digital marketing strategy and will be a collaborator in shaping the future of the team.
* Brings an omni-channel view and understanding to all aspects of execution and measurement and is experienced with deriving data insights, and multi-channel campaign analysis.
* Can function as an expert in the digital, CRM and data ecosystems. This includes our email service providers (ESP), data warehouse and customer data platform (CDP), providing operational support and training.
* Builds and maintains successful relationships across Digital Marketing partners: Marketing, Business Segments, Brand and Content Centers of Excellence, Product, Technology, Talent and beyond.
* Assesses big picture priorities and team strengths to prioritize and assign ongoing project work according to timelines. (to onshore and offshore teams) while ensuring that quarterly and annual objectives are achieved.
* Leads priority projects for the Customer Data, Analytics and Strategy tower leader including large scale cross-stakeholder initiatives and other targeted campaigns.
* Can develop a robust email/omni-channel campaign testing strategy including tests across all aspects (creative, copy, segmentation, product and messaging).

Customer and Performance Data Analysis

* Manage customer insight data analysis projects to steer strategy and support the wider marketing team. Build customer audiences that support personalization and segmentation initiatives.
* Review data related to key Analytics & Strategy reports, and proactively derive and recommend insights based on analysis.
* Support the work this tower does for our Center of Excellence. Be proactive in improving our CRM and Marketing Performance analysis activities.

Reporting

* Analyze data and prepare monthly and quarterly reporting on customer insights and performance. Help create repeatable and scalable reporting solutions. Responsible for weekly reporting and measurement of each campaign initiative using SFMC, customer, email, and campaign data.
* Look beyond your day-to-day to proactively identify areas for growth and be able to engage with partners outside of your immediate team for solutions.
* Use insights to devise an optimization and testing strategy for all initiatives in all channels. Set Regional critical metrics and track performance and create/share reports with markets and Global teams.
CBRE

The primary role of the HELLER USA Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans for HELLER USA to help attract both potential customers and retain existing customers in close and continuous coordination with Corporate Marketing & Communications in Germany.

The day-to-day tasks will also include managing and coordinating all marketing activity, public relations, sales administration and market research efforts of current and existing products/services and liaising with media organizations including the trade press and advertising agencies.

This role will also support inside sales team with updating SAP system and sales administration. These duties include input of sales and customer technical data, assisting with sales forecast reporting using SAP data and the HELLER CRM (SAP C4C) system.

This role will also serve as the brand ambassador for HELLER USA, with close interaction with HELLER global marketing and will be responsible for monitoring/managing sales distribution and 3rd party partner marketing events and initiatives in the US.

The Marketing Manager will also provide market intelligence regarding pricing for products and services and will work closely with the inside sales team, reporting directly to the President & CEO for HELLER USA.

Essential Duties and Responsibilities:

• Essential Duties and Responsibilities:
• First point of contact for all external and internal marketing and communication issues for HELLER USA
• Management of external service providers in the marketing area
• Development of new ideas and approaches to expand and strengthen the company’s positioning in the US market
• Intimate understanding of traditional and emerging machine tool marketing channels
• Excellent communication skills
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in the machine tool industry.
• Development of attention-grabbing marketing campaigns for lead acquisition through various marketing channels (digital and print)
• Translation of technical content into creative and attractive marketing communications for various target groups within the metalworking industry
• Developing the marketing strategy for the company in line with company objectives.
• Overseeing the company’s marketing budget.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Maintenance and continuous development of social media communication
• Monitor and report on effectiveness of marketing communications (email, print, social media, influencer, internal communications, etc.)
• Creation of marketing materials for HELLER USA – brochures, presentations, website content, trade show presentations, etc.
• Working closely with design agencies and assisting with new product launches.
• Analyzing potential strategic partner relationships
• Coordination with HELLER Germany (HQ) Marketing & Public Relations Department
• Build and maintain HELLER USA Intranet (Sharepoint) content
• Monitor local website and update content as needed.

Supervisory Responsibilities:

• None

Education and Experience:

• Bachelor’s Degree in Marketing and/or Business required.
• 5 – 10 years’ experience within a Marketing and Sales environment required.
• Professional experience in a technical environment required. Metal cutting industry preferred.
• Preferred engineering or technical marketing background

Job Knowledge, Skills, and Abilities:

• Hard Skills
• Demonstrated knowledge of the machine tool industry.
• Ability to grasp complex technical issues
• Conception, organization and management of US internal and external trade show appearances such as IMTS
• Strong market data analytical skills using EDA and UCC.
• Demonstrated Marketing project management experience.
• Skilled in the use of Microsoft Office products (Excel, Word, PowerPoint, etc.)
• Skilled in the use of design tools such as: Adobe CC – Photoshop, Illustrator, InDesign, etc.
• Video and image editing skills
• Ability to think creatively and innovatively
• Demonstrates professional judgement and discretion
• Ability to excel in high performance while working under pressure
• Confident and dynamic personality.
• Strong creative outlook.
• Good interpersonal skills.
• Ability to travel domestic and International, as required.

Training Requirements:

• General Safety
• ISO 9001 Quality System Awareness
• HELLER network structure
• SAP

Physical Demands:

• Regularly required to sit, stand, walk, and occasionally bend and move about the facility.
• Ability to travel domestic and International, as required.

Personal Protective Equipment:

• Safety glasses required while in the plant.

Work Environment:

• Works in an office, HELLER Troy, MI facility.

Will be required to perform other duties as requested, directed, or assigned.

Heller Machine Tools

SENIOR CONTENT MANAGER 

Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We’ve been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.

By trade, we’re a technology company, but if you ask anyone who works here, they’ll tell you our people are the core of who we are. We thrive on a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.

Why work at LMN?

Great Place to Work, Canada, Certified! 

LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.

We support professional development and back this statement up with fun, interactive training, and development opportunities!

We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!

We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.

You want to be part of a fun, fast-paced, collaborative team.

Competitive compensation and benefits package (based on education and experience).

If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.

Summary of Position:

The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints—with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions

What you will be doing day to day:

• Create and manage content strategies that move prospects through the buyer’s journey, from awareness to conversion
• Develop content across multiple formats— includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.) 
• Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
• Develop and drive digital content strategies across the website, blog and educational resources
• Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
• Ensure overall content consistency across the organization (including tone of voice)
• Create and execute content distribution strategies across owned, paid and earned channels to expand reach
• Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out

About you:

• Ability to drive content strategy and writing high-quality content for digital channels– with metrics to prove results
• Expertise in SEO and proven success executing SEO driven content to increase traffic 
• Ability to influence marketing strategy and build business cases for investments
• Track record of developing and executing user-generated content strategies 
• Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
• Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
• Excellent communication skills, experience working in an agile marketing framework

Qualifications:

• Bachelor’s degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
• 8+ years’ managing and executing content strategies
• Experience developing content for digital channels
• Must be legally entitled to work in United States
• Must be legally entitled to travel between United States and Canada

Job Type:  Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more…

LMN (Landscape Management Network)

We are seeking a collaborative and ambitious Marketing Manager to work alongside the Marketing Director to help lead firmwide marketing strategy and implementation. You will lead the marketing team, work closely with firm leadership, firm staff, consultants, and clients to help achieve our firm’s goals. The ideal candidate will have extensive knowledge of local markets, a strong network of contacts, should be both big-picture and detail-oriented, highly organized, and have excellent communication skills.

In this role you will

• Develop annual marketing report including past-year results and next-year strategy, budget, and major activities
• Manage firmwide marketing communications including messaging and graphics
• Lead implementation of new brand across the office including new templates and applications
• Manage ongoing maintenance of website, including ongoing content development for website and social media outlets, building up the marketing collateral, etc.
• Direct project photography and post-project graphic documentation
• Lead all external communications including social media, earned media, and surveys
• Manage award submissions
• Responsible for sponsorships including events and advertising activities
• Lead project pursuits end-to-end from lead development to project on-boarding
• Develop new business opportunities
• Maintain and manage CRM database
• Lead go/no go process and assist in new project staffing including creating a database of staff capabilities in partnership with the People Ops & Talent team
• Create winning strategies for new pursuits
• Manage proposals including marketing and technical team members
• Manage resources and staff in the implementation of the plan
• Lead discussion with Principals and senior staff with respect to marketing plan, project pursuits, content development, and business development
• Mentor marketing staff and non-marketing staff
• Monitor marketing labor and expenses and track relative to the marketing plan

Requirements

• Minimum of six years of marketing experience in A/E/C Industry
• Track record of building collaborative relationships with leadership teams and influencing measurable outcomes
• Proven ability to create and enhance client relationships
• Built credibility through persuasive internal and external communications
• Experience in storytelling, visual communications, social media platforms
• Proficient in research, reporting, MS Office, Adobe Creative Cloud Suites
• Bachelor’s degree in Marketing, Communications or related field
• Ability to work in a hybrid work environment
• Must be legally authorized to work in the United States for any employer without any restrictions or requirement of visa sponsorship now or in the future

Our Mission

For over 45 years, DES Architects + Engineers has been committed to designing working, learning, and healing environments for businesses throughout the Bay Area. With offices in San Francisco and Redwood City, DES provides creative and sustainable solutions that serve the needs of life sciences, tech, healthcare, education, and developers. As an interdisciplinary firm, DES offers an integrated project approach that leads to increased accuracy, quicker project delivery, and a better use of valuable resources. Services include architecture, interior design, civil and structural engineering, landscape architecture, visual communications, and sustainable design.

Life at DES

DES is committed to the well-being of our employees and their families. As a DES employee, you qualify for the following:

• Competitive salary and bonuses
• 100% company-paid employee medical, dental, vision and life insurance as well as short and long-term disability benefits
• Vacation and Sick Time Off
• Flexible Hybrid schedule
• Robust 401k plan with a generous company match and profit sharing
• Collaborative, friendly fun environment for our employees to thrive in, while offering a multitude of creative perks

We are proud and committed to being an equal opportunity employer. We welcome, recognize, celebrate and encourage diversity and inclusion in our workplace. Our teams are comprised of people with experiences from diverse backgrounds which helps us gain a fresh perspective while challenging our own thinking about design. All qualified applicants will be considered without regard to race, religion, color, gender, age, national origin, sexual orientation, gender identity, protected veteran status, disability, or any other status protected by federal, state or local law.

Please find DES’ California Privacy Notice at the following link:

https://www.des-ae.com/california-privacy-notice

DES Architects + Engineers

MarketPro has partnered with one of the nation’s leading outdoor lifestyle brands with designs that can be found on more than 30,000 products worldwide. Together we are looking for a dynamic Director of Brand Marketing to elevate the brand through multiple channels.

As the leader of the Brand, the Director is responsible for constructing brand strategy and building a small team responsible for defining and managing the company’s overall brand strategy, positioning, voice, and execution. This is a critical role for an experienced brand strategist who thrives on delivering big results in a fast-paced environment that includes brand creative, strategic leadership, content, experiential events, and partnerships. This individual will take the differentiated brand and grow unbridled brand enthusiasm and identify new and innovative ways to leverage the brand to engender loyalty that leads to business growth.

The successful candidate will have strong consumer brand building experience, a general manager mentality, a demonstrated creative and disruptive growth mindset, agile decision-making abilities, strong influence and cross functional team leadership skills, and effective stakeholder management abilities. He/she will own creating campaigns and experiences that build awareness and advocacy. The Director works collaboratively with leaders in marketing, strategy and licensing to ensure the brand story is reflected across all channels.

The right candidate understands both the qualitative and creative aspects of brand with the quantitative analysis necessary to justify the impact of brand spend on customer growth, awareness, consideration, share of voice, and customer sentiment.

Key responsibilities of this role include:

• Develop, communicate and maintain a unified brand story (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.
• Elevate and refine communications and brand design to increase awareness in all channels.
• Champion the ideation, development and launch of new products. Energize and motivate the organization around both near-term priorities and long-term strategies.
• Evaluate brand strategies, including brand positioning; consumer and competitive targets; pricing; and executional requirements to deliver performance goals.
• Partner closely with marketing and executive teams to develop a deep knowledge of the customer and target audience, effectiveness of marketing programs, and competitive landscape and opportunities.
• Develop differentiated creative and promotional strategies to expand opportunities, capitalizing on consumer trends and brand permissions.
• Create content strategies to enhance the customer journey based on business objectives, category focus, and audience segments across all channels (online/offline/social).
• Partner with cross functional teams to ensure that our customer, vendor, employee, and partnership touch points align with our brand strategy and support our messaging priorities.
• Inspire, review, and approve creative work that breaks through the clutter and reinforces the tenets of the brand and meets the needs of our customers.
• Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty.
• Design and coordinate integrated campaigns across channels.
• Develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, reach, and press.
• Build, lead, and mentor a top performing small team.

Candidate Requirements and Experience:

• Prospective candidates must be capable of working in a fast-moving, entrepreneurial environment where creativity, intuition and relationship management are important.
• Excellent organizational, ability to prioritize, excellent project management skills, and solid financial acumen
• BS degree in business, marketing, or a related field. Advanced degree is a plus
• 10+ years leading Brand Marketing
• 5+ years in B2C marketing
• 5+ years supervisory experience with internal staff and external vendors
• Excellent strategic vision, team leadership, and team development/mentoring skills
• Highly analytical and data-driven
• Demonstrated experience building a brand and managing creative expression
• Extraordinary storyteller with strong creative sensibilities and a passion for creative, brand and design
• Proven experience growing brand awareness with key identifiable metrics and reporting
• Excellent verbal and written communication
• Flexibility and nimbleness – no job being too small or too large
• Experience driving brand awareness and fostering brand loyalty and community engagement
• Proven ability to collaborate with all levels within the organization as a tactical and strategic partner, coach, and advisor.

MarketPro

Role: Social Media Manager ( ( very creative and exciting sexual wellness company )

Location: 1 -2 days in Islington office

ROLE MISSION

Working in partnership with our client, the Social Media Manager will be the go-to source of knowledge and inspiration for best practices and innovation at the social media strategy design stage, and responsible for content performance during publishing and distribution, using real-time data and A/B testing to inform iterative, incremental optimisation against client objectives – be that reach, actions, or retained audience growth.

THIS ROLE IS RIGHT FOR YOU IF…

• You are someone who has a genuine love for social media and pop culture and loves to keep on top of what’s trending, who’s trending, the brands and influencers that are killing it in social, and the memes and themes that are getting people talking. We value hard work, and we want to have fun doing it.
• You will have a strong background of working with digital and social agencies, and must excel in producing engaging and creative social media and digital work, across planning, strategy and media

ABOUT THE TEAM YOU WILL BE JOINING

You will work in the marketing team, a team of 8 will work across the following;

• Strategy – social & content
• Creative, copywriting & design
• Editorial & publishing, distribution
• Content production & post
• Data & analytics
• Community management
• Online content management
• Paid & optimisation.

WHAT YOU WILL BE DOING IN YOUR ROLE

Together with the team, the Social Media Manager will be responsible for owning, implementing and iteratively improving the Client’s social media strategy – including:

• Audience acquisition, Tone of Voice, original format development, content.
• Commissioning, planning, scheduling, and optimization.
• Provide strategic recommendations and input every step of the way from campaign, proposition and format development, channel and influencer selection, publishing plans, optimization, paid amplification, measurement, and evaluation.
• Be accountable for producing weekly, monthly, and quarterly reporting – with analysis providing learnings to guide constant improvement of social ROI to all relevant teams and stakeholders. Experience across a range of social media management tools, including Sprinklr and Linkfluence to schedule content, manage campaigns and sign-offs and generate client-facing reports.
• Direct oversee social data analysts, community managers to drive audience growth, engagement, and organic reach and manage social boosting to optimize conversion and success against campaign KPIs.
• You will have expertise in managing and optimizing paid social boosting across Facebook Business Manager and AdWords and plenty of examples of how you have enhanced ROI through smart interest-targeting and testing. Experience in managing paid social on other platforms (TikTok, Tinder, Twitter, etc) is a bonus.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

• This role will be underpinned by passion and ambition, and those with experience in leading digital content and social campaigns within a creative agency will have an advantage.
• 5+ year’s brand experience to manage social networks for a top FMCG client based on our client site
• A level headed, strategic thinker, who has gravitas with a client and is passionate about delivering culturally impactful, reactive social content

Follow us on Instagram

Job Id:6027

OLIVER Agency

Job Role: Marketing and CRM Coordinator

Location: Toronto, CA (Hybrid)

Who we are

Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best.

At Ezra, we’re on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.

This mindset applies not only to our clients but is manifested in our own Ezra family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible perks.

Ezra is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, Ezra just might be the place for you.

The Role

The Marketing and CRM Coordinator will play a pivotal role in translating new business processes into technical solutions and bringing data to life! This role reports into the Marketing Campaign Manager. The successful candidate will be responsible for Salesforce and Pardot integration and someone who is highly comfortable with data, numbers, and is tech savvy!

What you’ll do

• Act as an expert in lead management and data flow between Salesforce and Pardot, customer data, segmentation, and analytics by creating reports and dashboards.
• Analyze and evaluate data across the marketing business unit to produce recommendations to influence decisions around retention, acquisition activities and improvements.
• Competence with reporting on key customer metrics for performance, customer lifetime value, campaign ROI and attribution modelling.
• As needed, devise and support senior staff with operational guidance and with the delivery of training sessions and associated documentation – such as manuals and tutorials -through to users of the CRM system
• Assist and to be involved with ongoing Salesforce development including implementations and usage of additional system functionalities and related applications in collaboration with Salesforce Admin.
• Support marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Work on essential marketing operations initiatives in Pardot and Salesforce around the lead lifecycle, lead scoring, lead nurturing efforts, enrollment conversion, and data cleansing.
• Work with Rev Ops, Sales Ops and Sales team to monitor lead routing, lead quality and conversion (must feel comfortable in dealing closely with salespeople)
• Partner with Salesforce Administrator in troubleshooting Marketing attributed opportunities throughout the lead journey (first, last and multi-touch attributions)
• Deep understanding of database segmentation, scoring and grading

About you

• 3-5 years experience in same or similar role
• Experience using the following:
• Salesforce CRM is an asset
• Windows OS
• MS Office Suite
• Pardot
• Zapier
• Demand Base or other ABM tool
• Data-driven, analytical mindset – experience working with data to devise, evaluate and optimize customer journeys based on data
• You must be comfortable with data and numbers, tech-savvy and have the confidence to lead and manage data orientated projects with other key areas of the business, such as the digital data team and content across the marketing channels
• You should have the ability to translate data and numbers in a visual and compelling way that tells a story with clear actions
• Strong organization and communication skills – able to communicate at both technical level and creative
• Flexible approach to working hours to service global teams

What we offer

• Your own world class coach
• Regular team social events
• Flexible working hours
• Contribution to a wellbeing app (think meditation, fitness, sleep!)
• A weekly wellbeing hour and much more!
• Competitive benefit package
• Global leading organization

We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.

EZRA Coaching

Rhythm is looking for a customer-centric Director of CRM to bring innovative thought leadership and data-driven strategic thinking to advocate for and support the customer throughout their respective journeys while in consideration of overall business goals.

The Director of CRM is responsible for developing and translating business strategies into communications that maximize audience engagement, drive incremental revenue, and proactively reduce churn for clients. They will be responsible for developing creative strategies, tailored by segment, to deliver campaigns across CRM channels (email, push notifications, in-app takeovers, SMS, and Direct Mail).

The ideal candidate is an experienced leader with analytical discipline and a track record of creative problem solving to optimize processes and deliver high performing 1:1 communication programs. Email marketing experience is critical to this position.

WHAT YOU’LL DO:

• Provide subject matter expertise and leadership across the agency to develop client focused CRM initiatives.
• Lead the strategic approach, process and strategic planning to understand and achieve client business objectives and targets, both in terms of short-term goals as well as longer-term growth drivers.
• Focus on core client business KPIs, to develop and implement CRM programs and campaigns that align to moments of need within the customer journey based on insights from primary and secondary sources
• Collaborate with the data and technology teams to conduct research, define points of integration, and construct a strategic path forward.
• Support omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
• Lead the team to monitor and optimize CRM channel performance, surfacing campaign insights to influence overall communications strategy, developing creative best practices, and develop test and learn roadmap.
• Propose and pitch new capabilities and specific client program enhancements, including dynamic campaign personalization and dynamic content modules, lifecycle marketing and behavior-based triggers, and segmentation enhancements.

WHAT IT TAKES:

• Love leveraging tools to connect consumers with needs to customer-forward brands
• Are the subject matter expert in CRM platforms, communication tools, points of integration, and nurture streams to support communication and growth continuity
• Don’t accept something as is but prefer to understand it, prove it, and improve it
• Get excited about new people, brands, businesses, and possibilities
• Love working with diverse group of like-minded performance driven creative thinkers, doers, and leaders
• Are a humble team player willing to elevate the game of those around you
• Have a point of view and know how to articulate it

ESSENTIALS

• 8 – 10+ years of experience as a successful leader in relevant areas, including 2+ years of supervisory experience.
• Strong experience developing and managing email, SMS, and app notification programs.
• Self-starting, analytical, and problem-solving skills, with an ability to work effectively with a broad range of internal and external stakeholders.
• Strong project and process management skills from concept to timely delivery across both large-scale evolution efforts and day-to-day program management.
• Action-oriented with proven ability to think and act strategically and tactically to make informed decisions and execute.
• High degree of initiative, personal responsibility, and ownership.
• A deep comprehension of common CRM platforms and tools
• Exceptional creativity and problem-resolution skills in a dynamic, client-centered space
• Experience with B2B, B2C, and multiple verticals
• High attention to detail and ability to prioritize based on needs and time available
• Strong writing, presentation, speaking, and persuasion skills

ABOUT US

Rhythm is an Irvine based performance focused agency striving to develop innovative solutions through research and data. As a wholly owned subsidiary of Code and Theory under the Stagwell Group, Rhythm develops and executes customer focused initiatives to achieve client ROI goals. We work in a broad range of industries, including health, real estate, finance services, automotive and food and beverage.

Rhythm is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Rhythm