Job Role: Marketing and CRM Coordinator
Location: Toronto, CA (Hybrid)
Who we are
Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best.
At Ezra, we’re on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.
This mindset applies not only to our clients but is manifested in our own Ezra family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible perks.
Ezra is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, Ezra just might be the place for you.
The Role
The Marketing and CRM Coordinator will play a pivotal role in translating new business processes into technical solutions and bringing data to life! This role reports into the Marketing Campaign Manager. The successful candidate will be responsible for Salesforce and Pardot integration and someone who is highly comfortable with data, numbers, and is tech savvy!
What you’ll do
- Act as an expert in lead management and data flow between Salesforce and Pardot, customer data, segmentation, and analytics by creating reports and dashboards.
- Analyze and evaluate data across the marketing business unit to produce recommendations to influence decisions around retention, acquisition activities and improvements.
- Competence with reporting on key customer metrics for performance, customer lifetime value, campaign ROI and attribution modelling.
- As needed, devise and support senior staff with operational guidance and with the delivery of training sessions and associated documentation – such as manuals and tutorials -through to users of the CRM system
- Assist and to be involved with ongoing Salesforce development including implementations and usage of additional system functionalities and related applications in collaboration with Salesforce Admin.
- Support marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Work on essential marketing operations initiatives in Pardot and Salesforce around the lead lifecycle, lead scoring, lead nurturing efforts, enrollment conversion, and data cleansing.
- Work with Rev Ops, Sales Ops and Sales team to monitor lead routing, lead quality and conversion (must feel comfortable in dealing closely with salespeople)
- Partner with Salesforce Administrator in troubleshooting Marketing attributed opportunities throughout the lead journey (first, last and multi-touch attributions)
- Deep understanding of database segmentation, scoring and grading
About you
- 3-5 years experience in same or similar role
- Experience using the following:
- Salesforce CRM is an asset
- Windows OS
- MS Office Suite
- Pardot
- Zapier
- Demand Base or other ABM tool
- Data-driven, analytical mindset – experience working with data to devise, evaluate and optimize customer journeys based on data
- You must be comfortable with data and numbers, tech-savvy and have the confidence to lead and manage data orientated projects with other key areas of the business, such as the digital data team and content across the marketing channels
- You should have the ability to translate data and numbers in a visual and compelling way that tells a story with clear actions
- Strong organization and communication skills – able to communicate at both technical level and creative
- Flexible approach to working hours to service global teams
What we offer
- Your own world class coach
- Regular team social events
- Flexible working hours
- Contribution to a wellbeing app (think meditation, fitness, sleep!)
- A weekly wellbeing hour and much more!
- Competitive benefit package
- Global leading organization
We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.
EZRA Coaching
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