Marketing Manager

You’ll work to establish Backd as the preferred alternative lender for small businesses by driving the growth of our audience through various marketing channels (online lead gen, funnel strategies, social media campaigns, etc). You will develop, manage, and optimize our strategy to reach and convert this critical audience of small business owners in need of working capital.

What You Will Do:

• Develop, manage, execute, and optimize an acquisition marketing strategy that increases the flow of lead generation for Backd’s sales teams
• Own the day-to-day execution – including budget, targeting, testing, and reporting – for innovative and scalable campaigns to efficiently drive lead generation through a variety of channels and methods, including email, direct mail, social media campaigns, incentives, etc.
• Serve as a lead generating marketing expert, collaborating with members of our existing marketing team, as well as our business development, product, and sales teams on highly cross-functional projects
• Measure and report on key performance indicators, then implement insights to optimize campaigns
• Refine targeting strategies in order to optimize volume and mix of new lead sources
• Understand competitor strategies and tactics to find areas of opportunity to differentiate Backd in the alternative lending market
• Conduct all business in a professional and ethical manner to serve customers and increase the morale of the company

What You Bring to the Table:

• 5+ years in marketing, with 2+ years hands-on marketing experience in demand generation or acquisition marketing
• Expertise in three or more marketing channels: email, branding, content, partner marketing, B2B (e.g., demand generation, lead nurture, sales/business development collateral), direct mail, referral, or social media.
• Experience with marketing data, pulling reports, and tracking a sales funnel
• Working knowledge of managing high volume Facebook, Google Adwords, or YouTube campaigns
• Demonstrated ability to get up to speed fast, solve problems, influence decision makers, and prioritize high impact activities
• Data-driven approach and strong analytical skills with a testing mindset.
• Ownership/Entrepreneurial mindset with a willingness to roll up your sleeves and a strong belief that the growth starts with you
• Collaborative and flexible, thriving on quick execution and robust project management
• Strong communicator able to clearly convey key findings to diverse stakeholders

We’d REALLY love it if you have:

• Experience leading and managing a marketing and graphic design team
• Experience owning SEO implementation and a proven track record of success with high volume social media campaigns
• Outstanding writing and editing skills with exceptional attention to detail

Additional Benefits:

• 90% Medical, Dental, and Vision coverage for both you AND your dependents
• 401K matching up to 4%
• Competitive/Flexible PTO policy
• Full kitchen stocked with drinks and snacks!
• Monthly company outings
• Corporate yoga
• Holidays are celebrated! Birthdays are recognized! We are growing and prefer to promote within, so there are many incentives on our team. MORE BENEFITS TO COME AS WE CONTINUE TO GROW. Grow with us!

Who We Are:

Founded in 2019, with an entrepreneurial vision for prosperity, growth, and innovation, Backd strives to empower and support small businesses – the backbone of our economy, by providing the working capital that they need to be great. We’re hitting our stride and need ambitious, take-charge individuals to join the team to help exceed the next chapter in our phenomenal growth!

How is Backd Business Funding different from a traditional bank or lender?

Backd saves businesses time and money! Not only that but we let these businesses maintain 100% ownership of their company. Come help us ensure that these businesses are given the opportunity to be successful! We want businesses to succeed and grow! Traditional lenders, such as banks and credit unions, usually require assets as collateral and long application processes. Terms and repayment structures are often fixed, leaving very little flexibility for a small business. At Backd, we provide speed, convenience, and a flexible repayment structure customized to each business’s need.

• Backd Business Funding is an Equal Opportunity Employer. Backd Business Funding provides equal employment opportunities without regard to race, color, religion, gender, national origin, age, and disability unrelated to an individual’s ability to perform adequately, sexual orientation, marital status, or any other characteristic protected by law.

Backd Business Funding