About this Role:
We are looking for an experienced and knowledgeable digital marketing analytics and strategy expert to join our Global Digital Marketing team. As our Digital Marketing Analytics & Strategy Manager, you are the subject matter expert in B2B/B2C customer relationship management (CRM) data, analytics, insights, and strategy work driving omni-channel activation and measurement.
A thorough understanding of digital, offline, and customer relationship management data ecosystems and analytics is needed with the ability unlock the value of a unified 360o view of the customer to influence business outcomes using measurable data. You will generate useful insights to ensure all marketing initiatives benefit from customer-centric data-driven strategies. In addition, you will support performance reporting on all Global Marketing activities. Functioning as a liaison between Digital Marketing and our customers, you will manage key projects and timelines, build processes, and manage team members to support a collaborative and agile way of working.
This job is a part of the Global Marketing functional area which focuses on developing and implementing marketing programs to support the organization’s business goals, driving strategies to secure new business and position the CBRE brand, products and services, and thought leadership successfully in the market.
Digital Marketing at CBRE
This is an exciting time to join the growing team as we are undertaking a multi-year digital transformation designed to drive tangible growth and client and prospect engagement across the business globally. Having launched the new CBRE.com in 2021, and with the continued evolution of our martech stack, we are committed to using best practices to fuel business outcomes. As part of this transformation, we are focused on demonstrating data-driven benefit and value to the CBRE business. In addition, we and CBRE are highly focused on diversity, employee experience and a great workplace culture.
What You’ll Do:
Support the optimization of our customer relationship management data and analytics activities. This includes omni-channel efforts like paid media, email campaigns, targeted customer growth campaigns, and personalization.
We are seeking a candidate who:
* Is data-driven, highly-skilled CRM subject matter expert motivated by testing and learning, and is expected to help the business reach its vision to drive digital marketing strategy and will be a collaborator in shaping the future of the team.
* Brings an omni-channel view and understanding to all aspects of execution and measurement and is experienced with deriving data insights, and multi-channel campaign analysis.
* Can function as an expert in the digital, CRM and data ecosystems. This includes our email service providers (ESP), data warehouse and customer data platform (CDP), providing operational support and training.
* Builds and maintains successful relationships across Digital Marketing partners: Marketing, Business Segments, Brand and Content Centers of Excellence, Product, Technology, Talent and beyond.
* Assesses big picture priorities and team strengths to prioritize and assign ongoing project work according to timelines. (to onshore and offshore teams) while ensuring that quarterly and annual objectives are achieved.
* Leads priority projects for the Customer Data, Analytics and Strategy tower leader including large scale cross-stakeholder initiatives and other targeted campaigns.
* Can develop a robust email/omni-channel campaign testing strategy including tests across all aspects (creative, copy, segmentation, product and messaging).
Customer and Performance Data Analysis
* Manage customer insight data analysis projects to steer strategy and support the wider marketing team. Build customer audiences that support personalization and segmentation initiatives.
* Review data related to key Analytics & Strategy reports, and proactively derive and recommend insights based on analysis.
* Support the work this tower does for our Center of Excellence. Be proactive in improving our CRM and Marketing Performance analysis activities.
Reporting
* Analyze data and prepare monthly and quarterly reporting on customer insights and performance. Help create repeatable and scalable reporting solutions. Responsible for weekly reporting and measurement of each campaign initiative using SFMC, customer, email, and campaign data.
* Look beyond your day-to-day to proactively identify areas for growth and be able to engage with partners outside of your immediate team for solutions.
* Use insights to devise an optimization and testing strategy for all initiatives in all channels. Set Regional critical metrics and track performance and create/share reports with markets and Global teams.
CBRE
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