Vonage

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters

As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.

Where you will work

Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).

We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)

What you will do

• Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
• Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
• Capture and ensure daily review of inbound SEO leads.
• Perform keyword research and competitive analysis.
• Understand and implement technical SEO audits and changes.
• Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
• Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
• Devise and execute methods to track, report, analyze and improve SEO performance.
• Develop new SEO tests and strategies.
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
• Serve as the key SEO expert/advocate.
• Keep up-to-date with latest SEO trends, strategies and algorithm changes.
• Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
• Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
• Maintain and expand the company’s prospect database.
• Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
• Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
• Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.

What you will bring

Required

• Bachelor’s Degree in Communications, Marketing, Business or related discipline.
• Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.

Desirable

• Demonstrated ability in driving successful SEO campaigns
• Strong understanding of the full range of products and services offered by Vonage Business.
• Detailed project management and organization skills across multiple tasks and timelines.
• Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
• Demonstrated impeccable integrity and commitment to customer satisfaction.
• Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
• Ability to:
• Create convincing proposals and documentation.
• Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.

How you will benefit

• Medical, Vision, and Dental Coverage
• Health Savings Account (HSA)
• Income Protection
• Maternity & Paternity Leave
• 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
• Unlimited Discretionary Time Off
• Three Paid Volunteer Days a Year
• Tuition Reimbursement
• Voluntary Legal Plan
• Optum Employee Assistance Program
• Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters

As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.

Where you will work

Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).

We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)

What you will do

• Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
• Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
• Capture and ensure daily review of inbound SEO leads.
• Perform keyword research and competitive analysis.
• Understand and implement technical SEO audits and changes.
• Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
• Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
• Devise and execute methods to track, report, analyze and improve SEO performance.
• Develop new SEO tests and strategies.
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
• Serve as the key SEO expert/advocate.
• Keep up-to-date with latest SEO trends, strategies and algorithm changes.
• Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
• Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
• Maintain and expand the company’s prospect database.
• Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
• Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
• Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.

What you will bring

Required

• Bachelor’s Degree in Communications, Marketing, Business or related discipline.
• Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.

Desirable

• Demonstrated ability in driving successful SEO campaigns
• Strong understanding of the full range of products and services offered by Vonage Business.
• Detailed project management and organization skills across multiple tasks and timelines.
• Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
• Demonstrated impeccable integrity and commitment to customer satisfaction.
• Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
• Ability to:
• Create convincing proposals and documentation.
• Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.

How you will benefit

• Medical, Vision, and Dental Coverage
• Health Savings Account (HSA)
• Income Protection
• Maternity & Paternity Leave
• 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
• Unlimited Discretionary Time Off
• Three Paid Volunteer Days a Year
• Tuition Reimbursement
• Voluntary Legal Plan
• Optum Employee Assistance Program
• Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

Vonage Marketing Mission:

Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.

Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.

Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…

What you will do

• Design, develop, and execute first-class product marketing of our contact center solutions.
• Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
• Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
• Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
• Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
• Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
• Contribute to competitive analysis of key competitors, as well as general market research.
• Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.

What you will bring

• Excellent written and presentation communication skills.
• Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
• A track record of partnering successfully with marketing teams on campaigns and plans.
• The ability to work virtually with teams spread across North America and EMEA.
• The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

What’s required for application

• 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
• A strong knowledge of buyer personas, their buying criteria, and the customer journey.
• A good understanding of Cloud Communications.
• A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

What’s in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage