Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.
Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
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Why this role matters
As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.
Where you will work
Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).
We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)
What you will do
- Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
- Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
- Capture and ensure daily review of inbound SEO leads.
- Perform keyword research and competitive analysis.
- Understand and implement technical SEO audits and changes.
- Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
- Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
- Devise and execute methods to track, report, analyze and improve SEO performance.
- Develop new SEO tests and strategies.
- Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
- Serve as the key SEO expert/advocate.
- Keep up-to-date with latest SEO trends, strategies and algorithm changes.
- Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
- Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
- Maintain and expand the company’s prospect database.
- Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
- Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
- Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.
What you will bring
Required
- Bachelor’s Degree in Communications, Marketing, Business or related discipline.
- Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.
Desirable
- Demonstrated ability in driving successful SEO campaigns
- Strong understanding of the full range of products and services offered by Vonage Business.
- Detailed project management and organization skills across multiple tasks and timelines.
- Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
- Demonstrated impeccable integrity and commitment to customer satisfaction.
- Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
- Ability to:
- Create convincing proposals and documentation.
- Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.
How you will benefit
- Medical, Vision, and Dental Coverage
- Health Savings Account (HSA)
- Income Protection
- Maternity & Paternity Leave
- 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
- Unlimited Discretionary Time Off
- Three Paid Volunteer Days a Year
- Tuition Reimbursement
- Voluntary Legal Plan
- Optum Employee Assistance Program
- Discount on Auto, Home & Pet Insurance
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
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