Summary Objective:
Onelife Fitness provides its members with the largest selection of amenities, equipment, and programs to support healthier and happier lives, all at an affordable price. If shouting this from the proverbial rooftop sounds fun, then we are looking for you. This is an opportunity to execute creative brand campaigns for one of the largest health and wellness operators in the country (4,000+ team members) while using an analytic approach to drive industry-leading performance marketing. As the Director of Marketing, you will provide hands-on marketing leadership focusing on brand development, marketing strategy and growing the lead funnel across all channels. This role is responsible for planning, developing, and executing the annual marketing plan. In addition, the Director will manage a marketing team responsible for brand, creative, digital, and social media execution.
Essential Functions:
- Deliver the ultimate fitness experience to every member, every time
- Build, plan and implement the annual marketing plan
- Execute marketing initiatives that contribute to high growth goals
- Responsible for overall marketing budget in multi-markets business
- Grow marketing talent with the ability to attract and retain team members
- Bring creative thought and excellence to every asset and inspire the team to strive for continuous improvement in both brand strategy and membership sales
Job Responsibilities
- Oversee and execute all aspects of the company’s marketing strategy and initiatives, including brand strategy, content, partnerships, media, advertising, experiential, email and social
- Own the marketing lead funnel to meet acquisition goals
- Balance media spend across channels to deliver optimal metrics (CAC, CPL, CPM)
- Create, edit and implement a yearly marketing calendar that encompasses events, promotions and member communication
- Work with corporate, regional and club management to ensure the implementation of the marketing strategy
- Provide tools and creative materials to enable the sales team to function effectively
- Manage, refine and grow social media followers and their engagement with Onelife Fitness brand
- Develop and manage the PR strategy (traditional, digital and influencers)
- Analyze and report on the effectiveness of marketing campaigns
- Develop and recommend improvements for both members’ and prospects’ experiences using survey tools and mystery shops
- Copywriting or drafting internal and external communications
- Collaborate with and manage external agencies’ deliverables
- Continue to review changes to the market, consumer trends and the activities of competitors
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- You will be a valued member of the senior leadership team providing insights and advice on critical market opportunities and competitive challenges
Experience, Education and Certifications:
- 10+ years brand and performance marketing experience in a marketing-driven organization with proven success of driving revenue through consumer activation, digital marketing, offline advertising, PR, social media, events, and promotional programs
- Experience hiring and managing outside agencies and freelance work
- Ability to act as a player-coach – be both a leader and hands-on ‘doer’
- Strong leader with a proven track record of customer acquisition in digital (e.g., Meta, Google, TikTok)
- Understanding and analyzing digital marketing metrics and performance
- Experience with Google Analytics and HubSpot platforms
- Experience with Facebook / IG Advertising
- Superior communication, presentation and organizational skills
- Proficient user of Microsoft applications (Excel, Word, PowerPoint)
Employee Benefits:
All US Fitness team members receive:
- Complimentary Membership and Guest Privileges
- Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs
- Discounts on Serenity Day Spa Services and all apparel
- Employee Referral Gift
- In-house Continuing Education Credits and CEC Reimbursement
Additional Full Time Benefits:
- Medical, Dental, Vision, Supplemental Benefits and Group Life Insurance Benefits
- 401(k) Retirement Plan
- Paid Time Off
Relocation: Candidates outside of the specified area are welcome to apply but if selected for an interview, they must be willing to travel at own cost. Relocation assistance is not offered.
US FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER
Know Your Rights
US Fitness Holdings, LLC
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