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Assistant Brand Manager
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As an Assistant Brand Manager supporting Vision Care Lens Brand Marketing Team. You will be trusted to support the development and execution of brand strategies to drive sales, profit, and market share growth. This position is instrumental in managing marketing materials, coordinating cross-functional initiatives, and executing promotional campaigns that align with brand objectives in our Fort Worth, TX location.
In this role, a typical day will include:
Core Competencies
- Project Management: Demonstrates urgency and ownership in managing multiple initiatives simultaneously.
- Collaboration: Works effectively across matrixed teams and external partners.
- Critical Thinking: Applies insights and data to solve problems and optimize brand performance.
- Influence & Communication: Communicates clearly and persuasively with stakeholders at all levels.
- Change Management: Embraces innovation and adapts to evolving market dynamics.
Key Responsibilities
Marketing Strategy & Execution
- Assist in the development and implementation of brand strategies and annual marketing plans.
- Support omni-channel advertising initiatives, including drafting creative briefs, managing agency communications, and overseeing project timelines.
- Lead smaller-scale brand projects from concept to execution under the guidance of the Brand Manager.
Material & Artwork Management
- Oversee the strategic development and execution of marketing assets in collaboration with agency partners, ensuring all deliverables address defined business needs while upholding brand integrity and consistency.
- Manage the material review and approval process using Veeva PromoMats, ensuring compliance with legal, regulatory, and medical standards.
- Ensure all marketing collateral is aligned with brand guidelines and approved prior to deployment.
Trade Media and Digital Marketing Management
- Lead the strategy and execution for trade media planning across all Alcon WaterInnovations™ brands.
- Ensure all creative deadlines are met and report our quarterly results from various media outlets.
- Oversee the content calendars, partner with channel marketing teams to ensure support and reduce duplicative efforts.
- Lead execution of digital marketing strategies aligned with business goals, target audience(s),brand positioning, while staying within the budget.
- Define and track KPIs, provide consistent recommendations for optimization of funds based on performance.
Congress Strategy for Lens Brands
- Lead the strategy and execution for congresses for the Lens Brand Team. Sit on core team with cross functional partners to align on booth design, Share of Voice opportunities (print and digital) and additional ancillary events at the congress.
Cross-Functional Collaboration
- Partner with sales, customer marketing, insights, and external agencies to ensure consistent and effective brand messaging.
- Coordinate promotional plans and marketing events with internal and external stakeholders.
Market Research & Insights
- Leverage consumer and market insights to validate brand value propositions and inform strategic decisions.
Performance Monitoring
- Track and analyze key brand performance metrics, including sales performance, market share, and campaign effectiveness.
- Prepare performance reports and provide recommendations for continuous improvement.
- Monitor and manage brand budgets, forecasts, and expenses to ensure cost-effective marketing execution.
WHAT YOU’LL BRING TO ALCON:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +10 yrs.; Assoc.+6 yrs.; M.S.+0 yrs.)
- The ability to fluently read, write, understand, and communicate in English
- 2 Years of Relevant Experience
PREFERRED SKILLS AND EXPERIENCE:
- Experience in brand marketing, preferably in consumer goods or healthcare.
- Strong analytical, organizational, and communication skills.
- Proficiency in Microsoft Office Suite; experience with Veeva PromoMats is a plus.
- Ability to thrive in a fast-paced, collaborative environment.
HOW YOU CAN THRIVE AT ALCON:
- See your career like never before with focused growth and development opportunities
- Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [email protected] and let us know the nature of your request and your contact information.
Auto Commercial Talent Search
Job Description:
An upcoming auto commercial is seeking authentic, approachable talent with strong on-camera presence. This project requires individuals who can deliver genuine performances, communicate trust, and embody a friendly, professional demeanor. Self-tapes are required, and talent should be comfortable speaking on camera and portraying relatable everyday professionals.
Job Responsibilities:
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Perform in a speaking role for an auto commercial
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Deliver clear, confident, and natural dialogue
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Take direction from the production team
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Portray warmth, trust, and authenticity on camera
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Participate in usage for online platforms and potential regional broadcast
Requirements:
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Open ethnicity for all roles
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Must be friendly, welcoming, and confident
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Strong speaking ability with expressive facial features
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No visible tattoos for all roles
Associate Owner 1:
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Male, 35–45
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Short to medium natural hair
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Clean-shaven or well-groomed facial hair
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Trustworthy, approachable, and authentic
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Comfortable in both business and casual looks
Associate Owner 2:
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Female, 35–45
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Medium to long natural hair
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Confident expert in her field
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Warm, relatable, and community-oriented in tone
Associate Owner 3:
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Male, 45–55
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Thinning, short, or medium hair
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Clean-shaven or well-groomed beard
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Friendly, experienced, and enthusiastic team member
Compensation:
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$1,000 for speaking roles (session + usage)
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1-year internet usage (paid/unpaid) worldwide
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Additional regional broadcast buyout available: $500 for 6 months
Background Participants – Issue Advocacy Project
Job Description
An issue advocacy project is seeking talent to portray individuals attending an event in support of Israel. This project involves simple, natural background action with no speaking lines. Filming will take place in Northern Virginia, and participants should be fully comfortable with the project’s context before applying.
Job Responsibilities
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Portray attendees preparing to go to an advocacy event
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Follow direction from the production team
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Maintain professionalism and continuity throughout filming
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Arrive prepared and on time for the scheduled shoot
Requirements
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Caucasian men and women
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Ages 20–30
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Must be comfortable with the project’s advocacy message
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Able to work locally in Northern VA
Compensation
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$600 for 10 hours (less agency fees)
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Potential usage: $750 for national media buyout in perpetuity (not guaranteed; drops to $550 for digital-only usage)
SAG Talent – Streaming Commercial
Job Description
A commercial production for a major streaming platform is seeking SAG talent for a small-scale shoot in Richmond, VA. The project will feature both hero and background roles portraying everyday people in relatable family and community settings.
Job Responsibilities
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Perform in a scripted commercial spot for streaming distribution
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Deliver authentic and natural performances representing everyday individuals
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Follow direction from the creative and production teams during testing and filming
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Participate in one day of testing and filming for the demo version of the spot
Requirements
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Male Hero Role: Caucasian, ages 35–55, with an average, family-oriented appearance (blue-collar type)
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Female Hero Role: African American, ages 35–55, with a warm, approachable “mom” look
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Extras: All ethnicities, ages 28–55, SAG talent only
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Must be available for filming in Richmond, VA
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Must be a current SAG member
Compensation
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Non-air demo fee: $309.15
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Session fee: $822.30
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Four-week usage: $1,300
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Total: $2,431.45 plus pension and welfare
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Extras: $448.70 plus pension and welfare
Adult Beverage Commercial – Talent Casting
Job Description
A new commercial shoot is casting talent for an adult beverage brand filming in Richmond, VA. The project aims to capture a lively, social atmosphere with confident and engaging personalities. Talent must be comfortable appearing in content associated with adult beverages.
Job Responsibilities
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Portray authentic and energetic partygoers during the shoot
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Work collaboratively with the production team to create natural and engaging scenes
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Follow direction from the director to ensure consistency and professionalism
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Bring your own wardrobe as specified by production
Requirements
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Must be at least 26 years old
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All body types and physical appearances welcome
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Open to all ethnicities
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Comfortable representing an adult beverage brand
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Available for the scheduled shoot in Richmond, VA
Roles Available
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Female Party Goer: Early to mid-30s, confident, expressive, with strong improv skills and camera presence
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Male Party Goer: Early to mid-30s, energetic, charismatic, and natural on camera
Compensation
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$750 per talent (includes usage)
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Additional extras: $250 each
SAG Talent for Commercial Shoot
Job Description
An exciting new commercial project is seeking SAG actors for featured and background roles. The production will film a short commercial campaign that runs on streaming platforms for four weeks. This is a great opportunity for professional actors to work on a union shoot with excellent pay and exposure.
Job Responsibilities
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Portray realistic and relatable characters that connect with a broad audience.
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Collaborate with the director and production crew to deliver authentic performances.
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Participate in rehearsals and test shoots as needed.
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Maintain professionalism and punctuality on set.
Requirements
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Male: 35–55 years old, Caucasian. Average, blue-collar, family-man type.
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Female: 35–55 years old, African American. Warm, relatable mom type.
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Extras: Any gender or ethnicity, 28–55 years old.
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Must be a SAG-AFTRA member in good standing.
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Reliable availability and flexibility for shoot scheduling.
Compensation
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Hero roles: $2,431.45 total (includes session, usage, and demo fees) plus pension and health contributions.
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Extras: $448.70 plus pension and health contributions.
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Paid SAG rates with full usage rights for streaming platforms.
Solo Travelers Needed for Major Airline Commercial
Job Description
A major airline brand is looking for confident and dynamic solo travelers to star in an upcoming commercial campaign. The project will capture the freedom and versatility of traveling for both business and leisure, showcasing real, authentic moments of adventure and connection.
Job Responsibilities
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Portray a solo traveler in lifestyle and travel-related scenes
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Take creative direction and perform naturally on camera
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Represent the energy and confidence of modern travel
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Maintain professionalism and adaptability throughout filming
Requirements
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Male or female talent aged 25–60
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Open to all ethnicities and backgrounds
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Must have a polished, approachable, and travel-savvy look
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Must be available for both potential shoot days in the Washington, D.C. area
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Comfortable with light wardrobe and accessory changes to fit both business and leisure looks
Compensation
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Session fee: $1,000 per day (less applicable fees)
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Usage buyout: $1,200 flat rate (guaranteed)
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Usage term: 3-year buyout for social, digital, static placements, websites, and newsletters (option to renew after 3 years)
Friends Needed for Major Airline Commercial
Job Description
A major airline brand is seeking pairs of friends for an upcoming commercial shoot. The project will highlight the excitement of travel and genuine friendship, capturing natural moments of connection and fun. This is a paid opportunity for outgoing and camera-friendly talent.
Job Responsibilities
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Portray two friends enjoying travel experiences on camera
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Follow creative direction from the production team
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Deliver authentic, engaging reactions and interactions
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Work collaboratively with other cast and crew members
Requirements
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Two friends (male and female) aged 25–55
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Open to all ethnicities and backgrounds
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Must be comfortable performing on camera
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Must be available for both potential shoot days in the Washington, D.C. area
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Real friends preferred for natural chemistry
Compensation
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Session fee: $1,000 per person per day (less applicable fees)
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Usage buyout: $1,200 per person (flat rate, guaranteed)
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Usage term: 3-year buyout for paid social, digital, static placements, websites, and newsletters (option to renew after 3 years)
QG1045The OpportunityThe Associate Influencer Partner will apply their conceptual knowledge and understanding of creator marketing to support the execution of influencer campaigns on the TikTok platform. This role will assist in the planning, coordination and delivery of campaign assets on the platform.This remote is hybrid based out of West Chester, PA. You are required to be in office ~6 times a month.Your Impact: Own the creation, execution and monitoring of the month affiliate activation newsletterOwning the sampling and gifting process for all TikTok creatorsOwn daily reporting for KPIsSupport in developing collaborative relationships with influencers, internal teams, and external partners.Participate in team initiatives that provide exposure to innovative practices in the field.Stay informed of basic industry trends, engaging in learning opportunities to build knowledge of influencer marketing.What You BringUnderstanding of fundamental concepts of influencer marketing, including the role influencers play in brand promotion and customer engagement.Skill in maintaining accuracy and precision in handling campaign assets, tracking budgets, and preparing performance reports.Previous experience in marketing, communications, social media, or a related field. Experience working in a team environment where support and collaboration are crucial.1-3 years of experience within the influencer marketing and/or TikTok spaceEducation: BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required.#LI-ST4 #LI-HybridOur Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k),and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, experience, and geographic location as well as business and market conditions.
Skunk Performer for Adult Beverage Commercial
Job Description
A creative commercial project for an adult beverage brand is seeking a talented performer to play the Skunk character in a lighthearted, comedic campaign. The shoot takes place in Richmond, VA, and features fun, expressive performances in a lively social setting.
Job Responsibilities
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Perform as the Skunk character in a costume for a comedic commercial scene
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Bring strong physicality, expression, and personality to the role without relying on dialogue
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Collaborate closely with the director and production team to execute the desired tone and movements
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Participate in potential fittings and VFX makeup sessions before the shoot
Requirements
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Ages 30s–40s
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Open to all ethnicities
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Must not have latex allergies (due to costume requirements)
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Should be comfortable performing in costume and makeup
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Must be available in Richmond, VA, for the shoot on November 20 (possible fitting on November 19)
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Must be at least 26 years old
Compensation
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$750 for the shoot day (includes usage and fees)


